Table of Content

Chapter Particulars Page No.

Title page
Letter of transmittal
Declaration of the Student
Certification of the Supervisor
Acknowledgement
Executive Summary
Table of contents

1.1 Introduction
1.2 Objective of the study
Chapter-1: 1.3 Methodology of the study
Introduction 1.4 Scope of the study
1.5 Limitation of the study

2.1 Historical Background

2.2 Mission, Vision & Values of ACI
2.3 Quality Policy
Chapter-2: 2.4 Environmental Policy
2.5 Global Compact Endorsement
Company
Background 2.6 Major Businesses of ACI
2.7 Support Functions of ACI
2.8 Future Plan of ACI
2.9 Organizational Structure
3.1 Objectives of the campaign of ACI Salt

Chapter-3: 3.2 Promotional Mix

3.3 Perspective of Consumer Behavior
Promotional
Strategy of ACI 3.4 Achievement
Salt
 4.1 Strengths
Chapter-4:
4.2 Weakness
SWOT Analysis 4.3 Threats
4.4 Opportunity
5.1 Findings of the study
Chapter-5:
5.2 Recommendations of the study
Findings &
Recommendations

Chapter-6: 6.1 Conclusion

Conclusion

References