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Traditionally, health and beauty specialist retailers accounted for the majority of value
0%
sales of tissue and hygiene products in India. Product availability is the prime reason 2003 2017 2022
for their popularity. However, with increasing demand for tissue and hygiene products,
modern grocery retailers and small independent grocers have started stocking more of
these items. As penetration of these stores is high in India, coupled with their easier
access, consumers have started buying tissue and hygiene products from them.
SOURCES
Sources used during the research included the following: