Investment Opportunity

in

E-Commerce Venture in Home Beauty Services

Mehta Capital Private & Confidential

May - 2015
 About The Company
• An online business involves in connecting beauty professionals with customers for
home beauty services
• Currently in Android App and Website platform
• Ground work started in July 2014 and operations in Feb 2015, currently active in
Bangalore and Mumbai
• Founders are from IIT Khargpur, having more than 4 years of experience in application
and software development and startups.
 About The Business
No of Bookings A market place for Beauticians, stylists and
salon.
300

Wide range of services - Facial, Bleach, Haircut,

160
Manicure, Pedicure, Massage, Waxing, Make-
over, Spa, Threading etc.
100

24
2 Can select the beautician based on experience,
specialization, customer reviews or price
Feb-15 Mar-15 Apr-15 May-15 Jun - 15
(Projected)

1. Select a 2. Choose 3. Book an

Beauty Service Beauty Appointment
Professional
Feedback and Reviews
 Target Opportunity
Value Proposition:

Real Time customized services through mobile app and market place for stylists.
Stylist app for their review and services and their specification of services
Exponentially improved response-time to finalize stylist as per customer's convenience.

The Opportunity:

• For customers :
•who want to know about the past work of stylist and would go ahead if she/he feels
comfortable.
•Who don’t have time or don’t want to waste time in salon.
•Who want to go with their preferred stylist after reviewing his work and recommendations.

• For Stylist :
•who want to know that are customer happy with their work and what is expected from them.
•Who want other to know their work profile and recommendations.

• Beauty care is among the fastest growing online search category.

•Indian salon Industry is $ 3.5 Bn (Projected in 2015) with expected annual growth rate ~ 22%
 Way Forward
• In Next 2 months
– Develop Website to address iOS, Windows user and to minimize commitment
for first use
– Expansion to 2 cities – Mumbai and Ahmadabad
– Marking through other means
– Introduction of a sub category(Stylist App) where the stylist will be ranked,
review and rated according to their services offered in line with response of the
customers.
• 2015 Goals
– To be present in 6 cities – Chennai, Hyderabad, Pune, Delhi.
– Inclusion of Salon Appointments
– Makeover/Look-Based Makeup
– Freedom to select products – Important for Hair Color, Facials etc.
• Investment Requirement

Investment Required INR 1.2 Cr

Use of Funds Marketing – 40% ; Team building – 20%
Operations and Development – 25%
Setup – 10% ; Others – 5%
 Current Key Statistics
• Revenue Model – 15% commission from stylists
• Marketing – Google Adwords, Facebook
• Customers – Only Women
• Stylists on platform – 24 + (Only Women)
• Average booking value – Rs.1600/-
• Total Revenue till date – Rs 1.80 lacs

Website Metrics

Months Sessions
Feb 235
Mar 996
Apr 1827
May Projected 2800 +
 Process of Stylist on Board
Target the areas in the city

Discuss the platform with the stylist in the area (Freelancer

as well as salon ones)

Evaluate their performance on pilot basis

Based on their performance , Induct the stylist (if required)

with the current tie-ups or with a certification Institute.

Stylist will be on Board with referring their background and

past experience in the app.

In the meantime the company will hire some of the beauticians/Stylists on payroll
and commission basis
 THANK YOU !!

Mehta Capital Management Pvt. Ltd.

The key contact details in connection with this Report:

Mr. A Rajesh Narayan – CEO

+91-22-4007-0104 (D)
Email: arnarayan@mehtagroup.in

Mr. Nirmal Baruah – Analyst Mr. Ritesh Lohiya - Analyst

+91-22-4007-0156 (D) +91-22-4007-0151
Email: nirmal.b@mehtagroup.in ritesh.lohiya@mehtagroup.in

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Corporate Address: Mehta Group, 612, Arun Chambers Tardeo Mumbai - 400034