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Billboard Advertising
ICE.
'g|
per
^ THE SHOW PRINT
LIBBIE
BILL POSTERS' DIRECTORY.
PRINTERS AND ENGRAVERS, AMERICAN FAIR BULLETIN.
BOSTON, MASS.
Blending & French, the Bill Posters
Lrd Advertising
Advertise la the CoPP^r (
Hugh Vance.
John A.
City Bill Poster
Evansvllle, lnd.,
,„,
Speelal Attention Given to
Distributert| Adiertiser. Fine WOOD-CUT and BOOK WORK
The^ElglnJJIll Posting, Advertising Covington. Hildale. West Covington, Ludlow and c ui-Foundlngs.
Sioux City, Iciwa, pop. 40 000, The Latest Advertising film in the World
gatj5lua<^l.ltj^oii your 1L , '"
^ |jj'(
|| | '{j MAIN OFFICE.
Pans,
I.., I.:
Ills.
II il. H.Pop. !„.„:,.
7.000.
111. ,-„
boaru.' MOtt. of dealrabl* lo^tloua 28JobR$o[) St.,BrookIi(r)
OPPOSITE POST OFFICE.
W William p. Fay
American
ADVERTISING AGENTS.
Bill Posting eo.
OP
Brooklyn and Long Island.
TELfiPHGNE IS73 BROOKLYN:
fldnrfU.
VraL^Ll* *J SpaCe" ln B ""> MW- WIMI-misburgh,
b-4H«t»A b t, „
Lane ft Co.. Evansvllle, md. * E"St NcW York
J. H. H rurrt—. Avenue wmt.m.Httin -
*ith the
A. Van Am i & Co., New York
long
,-
subscribe. Arrunge-
will probably be perfected throngh
This t the . there he
Mr. E<1. Stahlbrodt or some other kind
been In need oJ. The New York Office take charge of the Enterprise office, but
now puts every bill pos'ing csmcern in remained only a short time returning to hearted missionary, where by even these
the United Slates in direct touch with Rochester. In the fall of 18B4 be started few will receive the paper regularly before
the advertising public, through its repre- in business for himselfat 18 Mill
our nut issue when we hope to be able
where he began the manufacture of print to state to our subscribers and advertis-
sentative here. It is already conceded
ers' roller composition. In i8SS headded POINTERS FOR BILL POSTERS. ers that we reach them all.
aid it The undertaking has our hearty 511 splits, comp osing
a line of printers'
t if bill posters will work The constant repetioo of the name ofa
and to* following
presses, inks, type, etc., to the advertiser's intcreil by making proprietary article which ensnes from
year began the manufacture of steam always the best show for him when his
*g. New York Gener- advertising it upon the bill boards
flour paste.The same year he also start- work comes to the office, and if the char-
al Contracting Agent of lite Association. possesses many virtues. It fixes it firmly
ed a bill-posing establishment In 1889 ter of the work is snipe, half-sheets, one-
—It's a good thmg and I will help push in the memory of the most obtuse and
these enterprises were consolidated and sbeeis or three sheets that as soon as
it along. I appreciate the necessity of when this is 01
lonned into a stock corporation, known this paper is out. be should send a list of
this undertaking and am in accord with merits or qual
as the Rochester Bill Posting Company, the . that
of which he is the manager, Becretary with it
worked with this paper
If it is stand work, then the bill poster > say j
Last November in pstsiug through should furnish the advertiser a list and briefly, tersely and tr
Erie, Fa.,he found the bill boards there the dale when all the stands were posted
so bad that he at once opened up an office so the advertiser can check his paper up.
successful. and now has one of the fii-est plants in It is nolhing but fair and reasonable that
running order, which also inc udes the
/. Ballard Carroll, Albany N Y.Sec- manufacture of paste.
the advertiser should check up posting,
distributing or sign painting as well as
retary —It's a winner. With the united Upon the reorganization of the old In- he would check up bis newspaper ads The boards accomplish in a' single
bill
niiuocE of all our member* the best ternational Bill Posters* Association, of We make it a rule always to furnish Has day what the newspapers are months in
service ever praduced is sure to follow.
North America and the general change "list of stands regularly every
It can't fail.
of policy and name to that of that Asso- 1 that
Reese & Long, Scranton ft'-Wt ciation to the Associated Bill Posters'
Association of the United Stales and
posting for.— Curran Deni Some people do not like t
rtnbaping tbem-
Canada, at a meeting held at Chicago,
111, July is, 1801, Edward A. Stablbrodt gain, a novelty or a good thing of any ziues: When you nse tbe bill boards
was unanimously elected as Preside*!. kind you owe il to the public to advertise ihey cannot help themselves, th.y are
In 1892 at Ihe Rochester Convention, and bound to see your poster and see it oien.
/, H' Stoats, Ijakport, N. Y. I wish — again in 1893 at the New York Conven.
you unbounded success. I am satisfied lion, he was re elected to the same office. Walker and Co., of Detroit. Mich., have
it will come your way. and doing so. must In 1S94 at the Philadelphia Convention, a splendid clienteles. This is one of the'
mo»t e fficient and ably eond ucted services
ecutive Committee full charge of the in the country, e. W. Walker is a mem-
Newark BUI Posting Co., Newark^
business matters of the Association, and A little slang judicou ber of the Associated Bill Poster"! Asac-
N.J.—Wim every member or the Asso* Mr Stahlbrodt was elected its Chairman. Michigan Bill Poster's Asso-
times valuable, but two ciation, the
ciation at your back il will make bill
Owing to the very important turn bill of dignity which is alwi ciation and the Protective League of
posting the coming fad. This ne- un-
dertsking completes the success of our
board display advertising had taken, it American Showmen.
was found necessary for the Association
Association Better service means more
to hold a Special Convention at Cincin-
boards with paper Good service means Damascus Temple, Nobles of the mystic
plenty of work. Shrine; is serving his second term as
Exalted Ruler of RochesterLodge No. aj,
Jos. P. O'Mealia, Jersey City, N. /, B. r O. Elks, and was appointed chair-
Treasurer— bespeak
i for the venture a man of the Grievance Committee at the
success. Millboard display advertising Convention He has served
has too long been neglected for uther
advertising methods, and now .that its
"BILLBOARD ADVERTISING CO. Fair. "There are not that many peoph
in Ohio, but thousands come from Other
is
be] ong to a circu it
one unfair thing, though
.
A woman,
There
"
Why, there are actually
farmers who raise fancy stock for no
° tn purpose than to exhibit it at fairs.
They will not sell a
this eonnty tin put up i
,
No. 11 West Eighth Street, Cincinnati, Ohio. d grains, and the modern
machinery which has made farming en
occupation for the aristocrat; you see
o refer to the it unless Speedily checked It bids fair the delicacies baked by the farmers'
lo-called new poster these columns
in wives and thepretty fancy work madeby
. previous issues, dismissing it each time their daughters; you see the blushing
Kith but little attention as in oar estima- girls, with their gawky beans, and the
te and wholly grangers and grangeresses. The side
devoid of real merit, it seemed to be, but show with the Circassian beauty and the
It cannot be denied that its effect so manager of the Planet Show Print Co.
a fad of the hour and as such destined to sea monster and the lemom.de and tight-
far has been decidedly beneficial The
bnt short life. Now that this style how- collectorsit has created, the exhibitions rope walker and ice' cream and sword Sauford H. Robinson manager of the
> great a degree of swallower and educated: pig and shell
to which it has given rise, and the news- American Bill Posting Company of Phila-
popularity and extended to other branch*
paper and magazine controversy and worker-all are there in their glory, and delphia, writes that Elder, Jenks St "Ra-
es of graphic and decorative art, it de- the man with whips to sell and the card
comment which it has excited, have di- borg are the best paste brush makers in
serves more than passing notice. writer and the city band, and, in fact, the
rected public attention to the advertising
It is supposed to have been origin- whole world is there to aee it The g as it does from a
ated by Anbrey fiiardsley in England, connty fair is as immortal as Pnncb and
effectively, of Mr. kobinson's standing and experi-
influenced in part by the pro-
such as they have Judy-
of Jules Cheret, whose wonder- 'It is curious to see the management
heretofore.
incogiaphy have long faira pass back and forth from the
But now the time is at hand when of the
i greatly at
further encroachment upon the dom hands of farmers to city men and back
both ofthe artist I have been a Chas. H. Day, than whom there is no
of legitimate art should be promptly i again—a continual fight
ly influenced by Jap jrigbter or versatile member of the show-
effectually terminated It is director of the Carthage fair for about
it may, the style was
original, no longer effective, fifteen years io all. I went in first in
nan s world is conducting the singularly
ikg adopted to a very which invariably brings with it a general urer would take the cash, band it to one
manager Of Peavy Grand Opera House
opening np of business and an era of
Its chief exponents in the United
prosperity. The boards will soon be lonld pass it along the
States are Edward Penfield of New York aflame with the circus bills^wbich togeth- man would hide it and
and Will. Bradley of Chicago, who have er with the largely increased commercial so confused they could
the sheriffs 1
patronage, which has recently been di levy for it. One night
heightened its inviting ai erted to them, will bring joy to the tBey nearly captured the money box,
ires, nntilthey have succeeded hearts of bill posters everywhere. Let but it was juggled aronnd and finally
cing results far more hideous ns hope that the vision of bright promise me and I jumped into my buggy
came to
E. Montrose, who owns tbe boards
disturbing Hi- n anything their J.
which is now breaking through >he with it and drove on a gallop to the it Rock Island, Ills., one of the more
intique confreres ever dreamed
gloom and darkness of financial disaster, county infirmary and hid it. We bad a -nterpriiing members of tbe craft,
commercial uncertainty and national hard time,but finally accumulated enough
This craae which at Erst promised stagnation will prove to be the long cash to buy up all claims againat us at
me slight good by reason of its return looked for sun which will speedily diasi- fifty cents on a dollar,
o simple, expedient and primitive trest-
pate tbe fogs of apprehension doubt and '^In those days we thought we were do-
ing well if we took in f8oo for tbe ioni
jf ifbogd ^gdvef tTsin g^
al readystudied his productions, may not The ability of such bills as this and
ART IN POSTERS. be amiss. Cberet's aim is always to pro- all its neighbors. others of its kind to catch the eye at a
Buificu duce a poster at once striking and har- Dudley Hardy, an English illustrator, great distance and hold it to closer ex-
1 for monious, and in brilliant colors and he ;
admittedly drew bis chief inspiration in amination is the secret of their success.
viewed ir. their proper perspective, one of therefore discards black and white, all poster work from tbe pioneer, Cheret, but That America has produced some credit-
il,emost noticeable features will be the secondary or tertiary colors, like purples he works out his own ideas in a personal able posters must be admitted, but that
immense importance given to the art of browns and similar tones preferring the way. "Simplicity,'' he says, in a short there is still a wide field there vet un-
mh'ertlsing. No century lias seen such pure primaries,— red, blue and yellow. article iu an English magaiine, "will be worked. is true The improvements of
That his success with these isas greatas found the secret ot success. For exam- the future must be along the lines of
his daring in the use of them is well' ple, single fiigures are more effective greater simplicity, fewer and richer col-
.eto grow as quickly in the future as known. The lettering of the poster is than a group. . . . Neither do 1 believe ors, the use of less black in the pictures,
as in recent year* is a question only invariably designed by himself, in order in the necessity for a background." Red and a wider knowledgeof design. That
nerable by posterity. Were thecom- to preserve tbe balance of the whole is Hardy's most effective color, and be there- has been almost no demand for the
i the only i
also considers yellow admirably adapted sort of work such as Paris has been turn-
aphy i- of r ing out for a number of years in one
duction, Cheret painting the
pant, and often are to-day, one would the stone with bis own hands,—a difficult lend a needed charm to one of the features
earnestly hope that posterity would an- and delicate process, requiring more skill With Cheret, Dudley Hardy hold: imely, our bill-
swer us with a "No." But fortunately, than the making of the firsVdesign. tue doctrine of having-tne lettering done
these old. mediocre, and unoriginal ideas Cheret has almost invariably a targe,
are gradually becoming out of date and ; central, dashing figure, usual ly^a woman He is much snperior to Cheret in the A Wont to Circus BUI Posters.
the enterprising business man sees that in a striking gown, and in the, back- style and shape of his letters. The post-
1
art, either pictorial or literary, and often er designs of the "The Yellow Girl,'
The entire "The Gaiety Girl," in red, "St Paul's," o the public the latest ni
meats of his v-res, if he would attract thoughe, however, centres on this stain and To-day"
'
are conspicn
and please the public. figure, whi:h explains the advartisemeri^
Dot of the most quickly noticed of the It would be useless t"
every man in the advance brigade Now
given herewith of the
every day sights of the city of London is
orkofAi'
tbe extraordinary amount of enterprise who has produced so much. Hi*. ajfi(h?s
lir, though by no means is no idle admonition, for the man who is
in advertising It would seem as though mount into the hundreds. lampleofthe style of this mi industrious and steady is bound to obtain
Tbe laurels, however, in the line of r of _fin.de- siec/e artists. His doctrine a better position next season. To day
gigantic poster, the night transparency, poster work do not rest alone with this there hardly an agent of any promi-
advertising is ai absolute neces- is
or the tin and board announcements, of perhaps best known man. There is an
sity of modern life— is indeed a true one,
a size convenient for the bus or tram. A other artist, rival of Cheret, who produc-
and his theory— that if it can be made
'
ride along the principal thoroughfares es posters which are most eagerly sought
beautiful as well as obvious, so much the
a steady panorama of pill and by the lovers and collectors of the origin-
beiter for the makers of soap and the
al. This is Eugene Gra
public likely to wash"— is likewise good.
of cocoas, beef- teas, soaps, books and
'.
widely
Aubrey Beardsley has produced more in
stationary, theatres, and other kinds of known, perhaps, as Cheret, his posters
the line of book illustration than in post-
business innumerable. The stranger is have in them that knowledge of design
er work ; and this, in fact, may be said of
naturally confused in finding the right and decorative color which places his
many of the most sncce-siu] workers in
omnibus, when advertising placards on work, in the estimation of many, on a
thislatter field His productions have
tbe outside occupy larger and more con- higher level than that of his confrere. the men engaged in it -
News ^^20^0^COMMENTS.
Fairs. again reconsidered its dates and now has
fij.ed on
A new County
Sept. 18 to 20.
organized at Greensburg,
Fair Association was
His., a short
NOTES. HAPPENINGS. time ago.
The Colut jus Fair Association has
FAIR DATES FOR 1895-
Nashville, Tenn., Sept. 1 to Not 30.
been organized at Giecnsburg, Ind.
Flora, Ind is earnestly engaged in
The Worcester East Agricultural Sod Avon District Agricultural Society, perfecting a fair organization UNITED STATES AND CANADA,
ety at L Avon, His, Sept 17 to ao. GreensDotg, Pa, has organized a new
The Worcester North Agricnltuial So-
Highland Agricultural Society at Mid ciety at Fitchburg, Mass., September
September 4 and 5.
[UeGeld, Mass.,
Spencer Agricultural Society at Spen-
cer, Mass. September 19 and 20
Bill Posters, Distributers and General Advertisers. Bill Posters, Distributers and General Advertisers,
No. ,6 and >S Mill Street. ROCHESTER. N. V. No. io North Park Row. BRIE, PA.
le billboards
demonstrates their value, and creates
n of Japanese themes and methods,
itsorigin in Prance Er gland look to this form of adveriis- Donaldson Guide
Joe Hild, of the Bijou in Brooklji
^ Register,
before fiuancial disaster first overtook it:
DONALDSON LIIH. BLDG., CINCINNATI,
0.
Death of J. Harry Crowell. The catalogue ol Hie reelBter will be
nubiisnet, m lb. next 3Kncontain
of ilia
After an illnets of tin days J. Harry "P 1 IJ..BAI.D.OS "Ulna and
Kerry Meagher, of the Haymarket
Crowell, advertising agent of the Colum P M
bia Theatre, died February 4th JS95, in 6cr" era are stricken rrom the list at tfc
telling licks for his house, and all the
e Hotel St GeorEe. end of the term paid for. Renewal
agenta uy he is trie of the best men in
•nX in promptly s
it be missed or r.
R M.
newspaper space in point of
Far Twelve Three Months'
ing value, as many papers affect to believe
why is it
" Subscriptions to
Detroit,
Michigan.
PUT
DETROIT
ON YOUR LIST.
EVANSVILLE, IND.
BILL POS ERS,
WALKER & COMPANY,
l
OFFICE, 43
GENERAL ADVERTISERS
ROWLAND STREET.
Population
Finest Bill
75.000
Posting Plant
PUT in the South=West.
DETROIT
ON YOUH LIST.
Detroit, More Boards and the Best Located o. any City in the Country.
We know the value ol advertising and always strive lor results.
In making up your list, don't lorget Evansville.
The great success the-
Has lead
"SHY" POSTER
txs to
of
YES!
Poster, being a one-sheet, with figures on either Special,—
side, reading in centre, can also be used as TWO TO
HALF SHEETS. poster,
APPROPRIATE FOR ANY BUSINESS. .
fgsm
Write for circular and sarnple,
|S«CPtti»l«» «* Mf,
HENNEGAN & QO. Copper Half-Tone Engraving.,
OIMOINNATI, OHIO
,
-
Sr-gater, Gr-aryd»»r- Thai Ev?f. Ideal HdvertLsinq Package
DOUBLE •
ITS • FORMER • SIZE. CONTAINS 120THPEE LE1TE8S
INCH
»H0 350 OKE IHCH LETTERS MHO FISUKES.
MHO FlGtlMS,
Printed in bright Red Ink on White Paper. Makes agreat Display Card.
The is designed especially for retail merchants
Ideal Advertising Package
for making "Special and all kinds of Announcements, in
Sale". "Bargains"
Brush- wit.
Books Artists .in* All Lines.
.Furnishes Talent for all Classes of Entertainment-
Vl
Copper bound and steel riveted. Manufactured 1,1
w Represents the Leading American Dramatists.
expressly for the Donaldson Lithographing Co., and and Parts Tvpe Written to Order.
guaranteed the rr\ost durable brush on the rrjarKet.
lOlneii Priee, each, $8.75 I 10 Inch Price pop dozen. »40.00 WM. R. O'MALLET, Mgr.. Donald son Lltho. Co. Hlrlg. Cincinnati.