Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
• Manufacturer
• Means of identification for handling, tracing
• Signal of quality level to satisfied customers
• Competitive advantage
• Financial return
• Legal protection of unique features
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Brand-product matrix
Grow and Sustain Brand portfolios and hierarchies
Brand Equity Brand expansion strategies
Brand reinforcement and revitalization
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