AP2-AA1-Ev2-Análisis DOFA AA – CASINO EMPLEADOS EPMSC

BUGA

Group 20

By:

William Fernando Bernal López. 5821122

Edwin Benavides Galeano 1061709761

Eugenio Ariza Almanza 79976621

Anthony Narváez Ortiz 84458370

Technology analysis and development of information systems 1400408

National Learning Service SENA.

JUNIO 2017.
 AP2-AA1-Ev2- Analysis SWOT – AA
(Strengths, Weaknesses, Opportunities y Threats)
CASINO EMPLOYEES EPMSC BUGA

Group 20

By:

William Fernando Bernal López. 5821122

Edwin Benavides 1061709761

Eugenio Ariza Almanza 79976621

Anthony Narváez Ortiz 84458370

TUTORA:

Ángela Victoria Avellaneda

Technology analysis and development of information systems 1400408

National Learning Service SENA.

JUNIO 2017
 Content

INTRODUCCIÓN .............................................................................................................................. 4

SWOT ................................................................................................................................................. 5

STRENGTHS: ................................................................................................................................... 5

WEAKNESSES: ................................................................................................................................ 5

OPPORTUNITIES: ........................................................................................................................... 6

THREATS: ......................................................................................................................................... 6

STRATEGIES FO: ............................................................................................................................ 7

STRATEGIES DO: ........................................................................................................................... 7

STRATEGIES FA: ............................................................................................................................ 7

STRATEGIES DA: ............................................................................................................................ 8

CONCLUSIONS. .............................................................................................................................. 9

BIBLIOGRAFIA ............................................................................................................................... 10
 INTRODUCCIÓN

The SWOT name comes from the initials of the four concepts involved in the

application of this analysis, that is to say Strengths, Opportunities, Weaknesses and

Threats (Strengths, Weaknesses, Opportunities and Threats).

The analysis SWOT is an instrument of strategic planning or analytical tool Devised

that will allow us to work with all the information we have CASINO DE EMPLEADOS

DE BUGA, be from Great utility to examine identify And evaluate Strengths,

Opportunities from our Casino of employees as well as the Opportunities and threats
 SWOT

Then we will see continuation, a listing from the results found analyzing the

opportunities strengths, weaknesses opportunities and threats of the Casino of Buga

employees.

STRENGTHS:

1. Ability to differentiate

2. Good location

3. The client they are the same

4. Innovators at customer service

5. Process map of excellent quality

6. Advanced technology

WEAKNESSES:

1. We are new in the restaurant business in prisons.

2. Lack of experience in restaurant business in prisons.

3. We do not own the premises.

4. Difficult to determine Costs per dish.

5. High fixed costs.

6. Uncertainty if the resource human respond to expectations.

 OPPORTUNITIES:

1. Trend towards thematic restaurants.

2. There is no existence of a similar offers.

3. Tendency to search for new sensations in food.

4. Market opening.

5. Tax benefits.

6. Important advances in software and hardware.

THREATS:

1. Do not renew the lease.

2. wide competition.

3. Low cost of changing customer.

4. Excessive lease fee increase.

5. Global instability.

6. Social insecurity

7. little loyal consumers.

8. Closed culture.
 STRATEGIES FO:

1. Trying to capture and retain the largest number of customers, based on the

excellent Innovation and quality of services.

2. Achieve acceptance in the INPEC in the long term.

STRATEGIES DO:

1. Achieve adaptation to the taking advantage of consumer trends.

2. Devise a strategy adequate human resources so that all staff contributes to

the success of the business.

3. Generate a system of systemic cost and easy to read.

STRATEGIES FA:

1. Selecting another location in the city to try to maintain clientele.

2. Hire a person administering to monitor.

3. Develop new services and refine existing ones.

4. Develop strong advertising campaign to achieve the incentive for the public

to access the restaurant.

 STRATEGIES DA:

1. to buy the store.

2. Keeping employees satisfied with incentive plans and constant motivation the

rental price.

3. Development of the website.

 CONCLUSIONS.

Most restaurants dedicated to the sale of prepared foods for officials working in the

INPEC they do not care about service optimization.

The analysis of the SWOT it shows us a great opportunity to be pioneers in

systematizing the service and provide them better service to all our customers.
 BIBLIOGRAFIA

 Analisis FODA, miércoles, 17 de octubre de 2012, recuperado de:

http://afodalam.blogspot.com.co/2012/10/introduccion_17.html

 ANALISIS FODA DEL RESTAURANTES, 30 de Septiembre de 2013, recuperado de:

https://prezi.com/pqq0stlrf5jn/analisis-foda-del-restaurantes/