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graphological, syntactic, and semantic level. Most of the analysis methods used
are by comparing the data with one or more other variations in purpose to find out
its objective of stylistic choices.
• Graphological Level
In this level of analysis, the text is divided into several parts in order to make
more specific graphological analysis of the text. Some variations of font size,
form, thickness, and style are:
1.
The first line of the text is stating EF English First – the name of the
institution which helds the English competition advertised. It is written in
italic, bold, using identical font with its original symbol, but rather
different in its style of not having a like-circle-line pattern in its letters.
There are ... point can be analysed in this part of text :
2.
Compare to the others, this group of words has the biggest font size which
makes the reader easily catch the topic. It is presented in two lines of
words written in brighter color as synchronized with the EF logo. This
special design created in purpose to direct the reader’s attention firstly to
the title of the event.
exactly bellow the word Olympic in purpose to create a unity with the
title preceding. There is no space between its words instead of initial
capital letter in each word and bold printed of word Heritage. This clause
likely represents teenager’s style as it is a common way among them to
write something without giving it any space between the words. The bold
printed word is given more emphasizing as it is the key word of the
event’s theme.
3.
This part is stating when and where the event will take place and placed
below the tittle of the event. The writer has framed it in order to give it a
special attribute that makes the readers easily capture the information. The
frame can give emphasizing effect to the text inside it as there is only few
porsition of line used in the text. Another point is the use of @ symbol to
pointing the place which shows identical style of teenager.
The first by making the words in italic style and omitting the frame. As
relating with the style of the word groups preceeding, it may create a
similiar but monotonous environment which can make it to be less
emphasized than it supposed to be.
It is the only sentence founded in the text, stretched from the left edge to
the right exactly above the total amount of the prize in purpose of inviting
the reader to take part in the competition. Here the writer tries to make
another creation which is still to attrack the reader’s attention but in rather
small portion as its function is to make clear the purpose of the
advertisemebt of inviting people to jaoin the event.
T O 5.T A L P R I Z E o f R p 1 5 M i l l i o
o n l y f o r H i g h S c h o o l s t u d e n t s
F u r t h 6.
e r I n :f o r m a t i o n
E F K a y u n - ( E0 F3 1 J ) e 5m 3 u 4 r s0 a 0 r 7 i 1- ( 0 3 1 ) 8 4 9 9 9 0 0
E F P l a z a - ( E0 F3 1 S) i 5d - 4o 8a r 4j o 0 0 0 ( 0 3 1 ) 8 0 5 2 5 7 8
E F B u k it M a s - ( E0 3F 1 M) 5a 6l a 7 n g7 6 0 0- ( 0 3 4 1 ) 3 2 9 0 0 0
E F K l a m p i s - ( 0 3 1 ) 5 9 9 8 8 0 0
7. www.englishfirst.com
This website address written in a really small font size as the sixth part
written and placed in the bottom corner of the advertisement in line with
the sponsorship icons rather separated from the list of EF phone numbers.
This part serves as secondary source of information compare to the phone
number stated before. The readers are expected to call the phone number
as the prime source of information that could give them more direct and
clear information about the event rather than visiting the website which is
more general.
There are two others company except EF as the host company which logo
is printed in the bottom corner of the advertisement. They are The Jakarta
Post and Club printed in its original company logograms. Its main purpose
is to promote these two labels although in a minor way. The company
logograms printed in its original icon in order to make the people easily
memorize and recognise it another time.
• Syntactic Level
There are less items of syntactic analysis as the text mostly consists of phrases
instead of clauses.
1.
Compare with :
It is the only one sentence construction found in the text and is written in
imperative type as inviting the readers to participate in the competition.
This invitational sentence uses predicator participate as the theme of the
clause and no subject preceeding. The object of invitation is not stated
clearly in this sentence, so that everyone who reads this advertisement will
feel being invited to take part. As they read further, they will find out the
explicit objects of the invitation are high school students. This kind of
invitation has a purpose to attrack general reader’s attention first which
then focuss it into spesific requirements of participant.
• Semantic Level
There are several word choices in the text that can be analyzed through
semantic level of analysis which belong to noun, verb, adjective, and several
other word classes. Considering its semantic features, several words are
chosen instead of several others which have similar environment of meaning.
1. Olympic
2. preserve
The word preserve is more preferable than the other words like save (take
away or prevent from something dangerous), or keep (simpler act of taking
care of something but without any maintenance), as there is a sense of
maintenance in its semantic feature.
3. heritage
Compare with other similiar words such as culture, history, tradition, the
word heritage has broader scope of features includes those three words. It
covers almost every aspect of what generation has and be queth to the next
generation.
4. participate
6. competition
7. prize
The writer chooses the word prize rather than money, gift, or reward, as
the winner may get not only money but also other various things as the
present.
8. only
The word only is choosen rather than just as it has softer tone and serves
more polite than the compared word.
9. our
The writer placed the word our instead of Indonesia in the theme of the
events, which is the used of the pronoun requires the involvement both the
writer and the reader of the text. Its purpose is to encourage the reader
regarding the theme that the event brings.
From the analysis above, it can be concluded that the analysis of the text is mostly
in the graphological field. There is le - 9 -ss syntactic variation can be analyzed as
the text mainly consists of phrases rather than clauses. Another factor which has a
really important influence of text style is the target market whom mostly
teenagers. They like simplicity, rather informal, and familiar style with youth
world.