THE BILLBOARD

Vol. XL, No. 5.

CINCINNATI, MAY I, 1899. pelt VEAB. f.T«
E

NltlMl Mint W« HIM iiilercsli'il in. Ill ra* 111. 1 111 1 111 ISO.
ADVERTICS. -
fohiin;.' tho cHmiph of Adrcrtlrij:
TIIK VAC- Ill mlillMiili lo Mi.' ron'suliis chissill-
(JI.A.SSII-ICATION 111'
catlon uf the Mil! following
fiiirullies.
Th( SckKi of the Uwi ol Dbscmciutivc UI/TIK&
the Operations of the
IllhlllllllllU of Selection if jml K
. i

(The ivoi'il faculty, as here nsnl. slir-

Mltnl. In- Kuril: N. Koark. of Mm
Iiimiii Detcrmiiuiiioi
iilllo* ii iwwet or eauadty of tiiu
Keiilnekv State College, will also be. lion by the
fun ml very valuable: Willi., it Ik proper lo mcutioii Unit
TIIK COtlXI i'iuvkus. lunch light may In- tliruwu upon Hip
In mil- lnsl Issue we niitlliieil iln>
1.
THE pPEHATIONa OF THE MIND. OlllT.-llillllS Of lilt II 11.1 llV tile
physi-
line principal slates, ur mmlcs iiC
1 1

lit, t ..'|,M,.M 11. ACQUISITIVE. ology of Hip lirnin. it Is uiiiii'.-i'ssarv.lu

liml. hinailly lertiieil cngnll loll*, reel- Hie iiunmsp uf A.lvcriics; ami hence,
ntK awl iimbiHod*. Wo mar no»- |tro- 3a. THO Kepr.-s.'nlaliv.. CiiIKicith'S. uo account of II is taken, iu tin- fon-
ml Hi IHC|Uln> more L-lnscly Into (holt lb. 1 1
1
11 1 1
11 1«. Faculties: tin- senses, jiuhiR L-liissilli'aliuu. Of luiirso It j-m's
o*. FWdUrtai percepts. -•
iviilimii —vine
, that llici-e
.2b, Koc.ilhctlnn. is ;i i-ln...

la Asaoclatlno. Conception. livlww

2c. It ('cog u Mini. ........ . _ 1*. .Faculty: jade lUf lit t bt Lilly i

B11. Tim Coinjiiiriitlvi' Capacities. 26. Hnb-procpsses. tl:l! til-

Hi. IjisU-.i1. 17. Co 11 pari sun ami iliw..-i-iiiiin:i
1

If. Xoliniint. tlon.

2c. It. 'In Mn 11:1 1. 27. Abstraction.
37. Identification (classification)
3b. tuagituitlTo.
t,'. ritnninsy.
3c. Compositive.
ml (1

hapliy rrano <>r miml Kin * -

wfcjr M a
ili-jtrcssfil iniiuil wllhnul cause. Tlii>
UMM> Will always lit- fuiln.l to lH< lilt.'
lu ;i change lii our thniwbta. in Inrn
.ho- li> M11' lull nx nt new scusallniis
or lllU'llliO IBV.
ivrtalx tisy.i ml crisis tore iiuiiii-
laiin-il Hun 1. ur re.-llny* are stlrreil liy
.minilnn iis «..]] ns Hull. Tli..)'
I'i'i hr l"ucl IIimi loving perfumi-
i'i! it wniTliy :le-l in 11 IIimI «! .iiv -i-;ill
li.-il In 111 lu.l I lK.t-.nl. .11- linvllltt yl.-lili'.l
1 li .
This they i.-rtlili'lltl esl;ili|is]ns
.ers.il on Tit 111 t In- (i|ht:i linns (if
tnlii.1. Inn Micy i-rr. THi-y have
0
fuel linn Mil- iiilml cin-
<<•<! Ilii'
tlTii'! *{i«hcr
•latcs ilii' not kin— la i-ngni- km
!• of wlml Is ilone— ami H Is this
r llinj imnliiiv* tho change In

i' limils

nil wn, inn or Mil

Having nnroidiri
llvl-lollS nf 111.' "lilt
iln-.v will n-Bpoinl .is siinly nn.l ns crr-
niuiljrMlM of niliul. tuinly lo I be nrmtl.
h HiMnimttlinn of Aili-iiMiiQ Ims lieen raUril a faciillv.
nhl ua Materially 11 H Is nut. II Is a i-onillllon oitljr. a
rnnslin; of one or inuro uf Hie cncnl-
ilimrlill teak In In

n faculties nvrvl:i|i

speaking or tins
itimmitr. nr. m<*c

TIU-: KMOTUINAI. L'OWKISS.

Both nulliorilies nr.- nr.ifdini.l Milnk-

ers. mill one takes Issue with them
' -ii. .1
i' mint,. 1
„.. with hcsltnliou. hut it n-otiM seem
tMirabi ""I irkaCf iwrti-.a."
that cx|Ht;tant nltetiliiiu. whether i-nn-
I'or ]ii'ai-lii'iil purposes. Iheii. dial is slili-roil as apprebCIUihiB or nnlirt]ia-
i" sny. ..r ihe nilvi-rilsi-r.
r..i gin. ,-ihis lion. Is none Hie less volitiilarv alien-
thin. KspeelHiit II eerlniuly Is. tint so '

I* iilteiillr.il. vlewe.1 In any light. Ks-

fiVK I'tlWKUS.

nvative amtha - 1 effect the euni'i' ill 111 lion.

Attention. Ml. '11. Is aetivP ft ..

3S. I-rwl'vi'^s i ma s.«, tfpea, tss— Hie iL.l.Hnc Wforo the tiiin.1 of
nf lliose pcenliar a II I'lliutes ideals. presentation or the fixing of the.fac-
 .

THE BILLBOARD
New York. Does Billposting in Small
MN^A. TC. ™ '"iSf'*" « «™S«1 * CI.* .Id Towns Pay.
mysterious will obtain it
.i
readily. Id
Its non-voluntary phase.
This process Is usually referred to as .

"attracting," and by the way. attrac-

tion Is a correlative ot attention, the
one literally signifying "a drawing to" Rldrldsc Dlcvckl"£":.l,('. :

t'" 'le '.h,.t

been.
and the other a "stretching to." But P. M. Wlllliimi * Co.. tlrj Good..
there are other ways and means. An
appeal to the "aesthetics! faculties— to-
Can-fill tiirprt l.-li-.iTiinc Ca S-sln-,
the sense of the beautiful which Is- In .

nil men. rarely fails. The Incongru-

ous, the bizarre, the grotesque, the
fantastic, are all resorted to with suc-

From these facts we may deduce

the general law of Involuntary atten-
tion. Tlz.: ATTENTION IS INVOL-
UNTARILY ARRESTED BY THE
:wv. 1 ".

UNCOMMON OR UNUSUAL.
We often hear It said that a loud
noise will Invariably attract attention,
tnt this Is not necessarily true. It
will If It Is nncommon or unusunL If
not. It will faH, as witness tbe uncon-
cern of n broker fleur.ne up his mem-
oranda on the crowded floor of the
stock exchange. He
is totally oblivi-
ons to the shouts and turmoil about
him. Note the operative among the
jennies in a cotton mill. The clashing
din of the machinery is unheard. In
the roar of battle tbe boom and crash
of « (Trent gun Is unnoticed.
The separate noises In these cases
produce no individual Impression on
tbe presentation-continuum. Each is
heard but not noted severally and sep-
arately, and if remembered at all. it
Is only as a whole—a confused jumble.
This gives os the I.™ of attention m iliri. . .<i,i rr ii- '<nrr urn lluil II In
M-SH .il: I I--V1.I. 1., v ,„, I,.,,, I

h,. arniia \o let your kI K h stnul art nlon.-.

ror iho mr.n. iaolalfll It tm- mr.-r
a|> r x-iirs.
unl1 llle I"

one thing at a lime. One may whistle srnllrnitiii nf dnr. and

while walking, slug while playing tin ;;.-/;,^
1

v,:' '-V,; v,
accompaniment, and compose nnil
write d letter simultaneously. In like

[I to what each Is saying, but Hie

itnpreBKlon made or left upon the mind

by each person Is less and less faint,
accordingly as their- number Is few or

This brings tin to another important

concomitant of attention, rift.: IN-
TEREST. If the broker on the floor
of the stock exchange bears his own
name called, bis attention Is attracted
instantly. If a stock that he Is carry- -III. |..'l ,.-| •

Imr
trly. Or
lirn titer,or an Intimate friend, a w
known competitor, a client or custo
er. a casual acquaintance, a firm

Billposting in Denmark.
The foreeolng phase may be aptly
termed sell-Interest. It secures atten- Queer Condition! that Obtain inCopenhigen
tion Involuntarily. But there Is an-
other aspect In which interest may be
viewed. We will suppose the atten-
tion has been attracted by the nn-
nsnal. Unless Interest steps in at
once to bold It the Impression will not
be sufficiently strong to endure. If.
on the contrary, the intelligence docs
prove uppetent (Interesting), the at- r" till' r'isuhl pnrt Uli-f D
tention may be held until the Impres-
sion Is deepened Into conviction.
Generally speaking the mind has ap-
petency for aU knowledge, and the un-
1°°;,
known will prove interesting always
ffi:f,"i
b
« ';,£&•: s,."sz:nsi wm-ncia. "">'

4
li.rnr nrct. nnil kii l(>1 riK I" [irnloli-

...rxstssss* ii-r rlinrsf nnr irinrlt (SI cent") nrr

Cremo Ci««r It oo In? *P." platforms. , n o ">»"•> <'• " < "WuUlar. pWl. but tw

i.m w Hok. .„.,,„ ,

. solicitor*. •
HI. in
lotoc oi G t>! •«« d»r. iry injunrnon win urnnlrd il>» ,
II Pontius Com omit from iHirtBI
^

Iprm Ihnt tho Currnn Company. fli»'">y

olotiBly p&M on
 THE BILLBOARD.
Chicago. San Francisco. The Little Rack ,

Sign and Sign Bulletin Paint-

• hat 'city onailn'^
r
fag-
Paul Schatfer Gett $12,030 in Sto;k- ean ™nnclgcii. 'April S.
Gunnine i« Sttlioe a F^sl Pact
™ihod»
Devalopraent of At Learner.
for the Old Company.
{Sppc-lal Correspondence.)
[-1. V. HAKBAtlCH.
... <']n.;iKL>, ci-rElnerl to im (nrreimp 111 cap
«„* f.nni fr-.iM.i r,i.«m. It 1h um Mm in Join I'M' IHI I'm.iii.
The Atlanta Meeting;.
i<>
INTRODUCTORY.
II In d li-.it Ions point ta a Iflri!" atlPndancc

• 1

ti It Is

niii-.i-skii! The 1 1 «,-,.,. ,.n the ».*«.. Ot ... ^ ene to the projector o( a dimcijlt enterprise.

.Il»|,l.„, iNuMrziumi. lill,-

HENNEGAN & CO.

Have just issued a brand new line of
Posters for Picnics, Celebrations,
Fourth of July, Pairs, Etc.
If you wish anything of this character
write for Free samples,

A DEAD WALL.
HENNEGAN & CO.
Qm*0U by F. C. Parker. Macon. Mo.
127 E. Eighth St., Cincinnati, 0.
8 THE BILLBOARD.
Providence.
I HE BILLBOARD. v ,. rtii1n „ io „ r „ ;llf _ WilI , t , t.,„ irstf lhH r v ju „ liui, tt .
,
THE BILLBOARD
 .

THE BILLBOARD

mum
mam
mmmmmmmm
Biggest Thing LEXINGTON
HORSE SHOW
UNDER AUSPICES OF

fair and Carnival

Lexington Lodge No. 89,
... B. P. 0. Elks. .

PRIVILEGES TO LET
For Modern Up-to-date Sports
n nd Amusements. ^S^B^B

A GOOD MINE TO LUCKY BIDDERS FOR SPACE.

Every INew and

W/anfarl Noue Exhibition
Wanted l

known to the human race to

toe represented. Must toe first-
class .
(4 THE BILLBOARD.
BALLOONS BALLOONS
Ou, Hochat or Whistling.

Some preferred l<x

be leased to any person or person*
First-class and Novel Midway Attract
already leased are a S2.),'NM| Thompsoi
Deutzell Carousel! Cabaret de la Mort, etc., etc.
,

Woodside Park, which immediately adjoins Philadelphia's great

Fairmount Park (with a daily summer ]>opti!ation of KHt.lHK) people),
has heretofore had a daily attendance of 12,(XHI to la. IHKI people, but
the Company confidently expects this average attendance to be more
than double as a consequence of the immense improvements which are
in process at a cost of over gWl.tMHl. A number of the greatest musical
attractions of America are under engagement, and the season will be
opened on Saturday. May 27. ISiKI. by INNES and his famous New
York Band of fifty-five performers. For further particulars, address.

miSS Le ROY,
sm Aeronaut "•."fiffi
Tbc ouly Lady AeroMBi in the world who li Ulnhj Mill XV
from tbc aoirtb of * Cannon MM
led .bote tbt urtb.
^
it Air oruuBiIkwi AtCMMMS, wllh or MM Pinchuie ' £&k

Address MISS U BOY, ML Vernon, Ohio.

 THE BILLBOARD.
WISCONSIN.

Street Fairs! Pleasure Resorts! Electric Parks!!

Expositions! etc. etc.

|
Bostock and Ferrari |

: Have returned from their extendedEuropean trip, and are now open to to transact business j

with Managers and Presidents of the above for

'
WEST VIBQIMIA. | The Only Trained Wild Animal Exhibitions;
CI.AKKSBURO, W. VA —W«t ^VUlltlll CrB-
Larger, better and more interesting than ever, with tbe
:
In America, all strictly European. :

WIDI^Kn^RNE^fc^V*.—Th» Trltr
: Elaborate Front Entrance, Monster Orchestrions, and ail and everything requisite for ;
Conn-
ni 0
r l

n lo'S*" W. H swli .T*"!!Sl"' D.'

[ Me!'-
:SJ money>aklng. Address all communications to THE ZOO, Kansas City, Mo. :

Promoters should not Fail to Remember that IT PAYS TO PLEASE THE PUBLIC. I

So get THAT that recommends, and thereby avoid FAKES.

20 THE BILLBOARD

NEW YORK. N. T.-Sfpt < U *.

COLUMHUS.^O.-CKal VtaWl
rSfiij .

CIrcnIL Jul
O.IKLAM r,M. I'-.b. L)
Il.rrh »
1

u, April 1. ISM-
Li K:,T-h ..
April IT (a
.

THE NATIONAL FLAG COMPANY

Ontario.
(1-,, M.i.i i:'A. :.\ :i

JaW ) <o 8.
DAYTON. O.-Stjjl. „ — piraiA.^ILL^lik^'vie* rmJinR
s CINCINNATI, OHIO,
EOS
_ — If*
IlKCATI'R. ILL.— Aug.
A HE- ZS lo S*P<- 1
. Park.
:ES. [A.

PHILADELPHIA, PA.-De[B
- FLA6S, STREAMERS, MUSLIN SIGHS,
DBTHOIT. I

dbtboit" iu CH.-HiBHiiiia Pirn. Ju:i 1

PAPER LANTERNS, FESTOONING, ETC.
DUBUQUE. IA-—Ang- 3
i t'l-tJI-E:. IOWA—Aug.
-i
la Sept- 2.
H W 18-
WHITE FOfl CATALOGUE.
OUNKIRK. N. T.-JulT ! 1. t
EJ.KHORN. %a
Paste.;
EVANS VI L.LE. I

The American Billposting, Distributing and Hand-Painted Poster Company.

^ l
•lain Office. Opera House Block, Bowling Greene,Ohlo.
ht
"™ " ™
>
T
"C
1'I
m"'"^!! R°d'i"E
<
*'"*<;'
Tlt^U I"™i
1 "11** I"P^' SrI,; Pemlierrilli,
I i
'
i
1
:
h 'li'
ifion;

I
M ' I :
Drpol.^

1.
MI f Kb
. :
.
rj

.1
Sim
I
I
a;,

Bill Posters' Paste Brushes.

Tf AGE STpWN._ll
j!

Improved Light Weight

ufinUHk. CONN.—Charti

Extra Extra, o-incli, for rirms urse, fyj.di jm dozen, f3-75 «* u -

HLflCK CHINA BRISTLES,

No. r. Royal, 9-inch, f 21.00 per dozen, $1.75 tuih.
No. 2, Royal, 9-inch. 51700 per dozen. $2.50 encli.
No. J, Royal, o-ii.ch. #y>.r» ,,,-r ,!„.•<„, fj.oo each.
IOWA— Aug. 8-footCurved Handles, so cents each.
inBPEKnEN'CB. 2S.10 Scpt-1
ELDER & JENKS, ,».>.
127 larth 5th St.. PhHidtlphla. Pa- U. S. <
KITTANNINt!. PA_—Ant H THE CURRAN COMPANY. *> # # •
CITY BILLPOSTERS AND DISTRIBUTORS

General office, Denver, Col.

 | -

THE BILLBOARD 21

Billposters and
GARLICK,
Distributors

Buinl siytis with <

J.

City —
—
Letter Patterns. Billposter,

ABfYovONtOflflfM? ""AlLTeWlBOM ([ Distributor

AND ADVERTISING SIGN PAINTER,

633 Commercial Place,

New Orleans.

BILLPOSTER GUTS. g£?33 0. P. Fair-child & Co.

COVINGTON, ICY.

LICENSED CITV
Sdvertising World, Columbus, Ohio. BILLPOSTERS,

BERNARD J* DVERTISING ^£RVICE,

 THE BILLBOARD
THE BEST THAT EVER I

OUR NEW DATE

and CantlH. and^pulaUon nf

NATIONAL DISTRIBUTING CO,

It not. now is the thus. For f .SO per thou«nd, we will distribute any ordinary

78 PINE STREET
Where ire would I* pleased .... ,„nr agent call, anil let us e
working, etc.. etc. We have been established since lHai. ami
n
of references. Try us once, an.l be convinced. 50,000 piece!
dry of
DETROIT, MICH.
M. *. BOMDY, Genl Manager. F. C. ROBINSON. Asst. Han

'The admiral"
and " ©wl."
in and Six Slot Automatic Nickel Machines,
built 011 honor and sold on their merits. The
only machine on the market that can not be
cheated. Write for inside prices.

M. A. LARKIN, Manufacturer,
560 Rtv« St., Tre»y,N.Y.

— —
THE OWEN DISTRIBUTING SERVICE,
Membersl.
91 Shelby St.,
A. D. Feister's Registered Distributor,,.'
DETROIT,
Personal attention jjiieo to all work. Correspondence solicited.
At

TYBEE BEACH
Th«
RESO&T^--^
PLEASURE AND IDEAL SEEKERS' BATHERS' PARADISE.
»to-Cit>BJ. A Dirt. Co.. Hot B Opw-ns Se-nHon /nay IS. - n
Fourteen Daily Trains Between Savannah, G*., and the Beach.
nSeTiimGV™ *"C(..!'™ili and Hld.No .1,. I'ulimmSn: T ......

Address, CHAS. BERNARD, Boioi.S

24 THE BILLBOARD

Sky-High and Still Climbing. I

My Oil Cloth and Muslin signs, printed with PAINT, are among the greatest sue
cesses of the century.

Every manufacturer of every kind of goods wants from 500 to 6O,O0U of these signs,

and they are rapidly learning where they can get them.

These Print-Painted signs come in all sizes, suitable for tacking upon trees, bams or
sides of stores where the goods are sold.

They are in cwry respect as durable as a hand-painted sign, though as cheap as print.

Billposters also do sign tacking, so there is no difficulty in gelling these signs prom-
inently displayed in any city, town or village throughout America.

I will make a sign, one foot high and three feet wide, on Oil cloth, in red, while and
blue colors, for i\% cents each In lots of not less than atlt).

I will make a sign 4x20 inches for le each in lots of not less than 5,01X1.

I will make a sign three feet wide and five feet high for 25c each, in lots of not less
than utlO.

mid prefer other colors than red, white and blut

If you don't want the bother them, I will take charge of that part of the
work and give it an expert's attention and guarantee satisfactory "placing anywhere in

America.

I also make all kinds of posters in lots of I .00(1 aud up. at prices that others can't
duplicate. I will make for you 2,000 S-sheet posters for 2-ic each, all in brilliant colors
and on the finest of poster paper. I will post them on the best billlioards in any city in'
America at the lowest regular rates without extra cost to yon.

When you want the best of everything in Out-ddor advertising come to the recognized
headquarters, the shop that sets the pace— the establishment that knows good
advertising from bad, and that gives its clients the business building kind.

$am W.Hoke, LONG DISTANCE BILLPOSTER.

255
28." s «
Fifth
• New
Avenue,
York.

J
 THE BILLBOARD

ADVERTISERS! SIGNS. W. F, WILLIAMSON DISPLAY' ADVERTISING CO. POSTERS. Bill Fosters? Distributors
Iti-flr in mini lliat llio only reliable |
|

j. B. mcCON INON WAGONoRCART

"Williamson"
•lBKA.B0KD?,K3,"^r,i Bill Posters' Push Cart.
MtRCHANTS' WLIPOSIINO CO.

6. H. eTTING & SON, OF ST. LOUIS.

LICKNSHU
BILLPOSTERS, DISTRIBUTORS, ART BULLETINS
Are Doing all (he Post-
ing for the RINGLIN6 CIRCUS Bill Posters'
S $24.50 EACH.

pony Can.

Because we
WANTED— BILLPOSTER. Why? t Control Good
Locations Bill Posters' Wagons.
: $44.50

K. WILLIAMSON Dlsri.AV ADV. C

AND FURNISH HONEST SERVICE.

WM. H. WARNER & BRO. Office and Shops, 210 N. Seventh Street.

_LL l

The Frank Mead Amusement Co. — —JOHN H. MICHAEL,

325. Tn.m E««(8ik st.cmciNNHTi.e.
THE U/ALUACE BAG. BMabHAed '*» 37 Tremont Street, Boston. Mass.

A SPECIAL OFFER
LIST Eli.
Business
.

^ ,•<
r=r:
^ Strip
TICKETS Send 15 Cents for a Three Months'

C. F. ANSELL. Trial Subscription

140-142 Monroe St. CMieHGe.

. llui h7". 7.;nit-!,vill*. Ohio.

SUBSCRIPTION $1.00 H YEAR.
HARKNESS * -Sgfcmii. BUSINESS FUBL1SHINC CO,
^

STOCKTON, C/\L. ACCOUNTICS. ^

FRANKLIN. PA. Population 9 ODD.
AMERICAN BILLPOSTING CO. contilnB the trading papers Had debate* of
1] inquiriep Atirl Lnvr.;Li:?-ir.n,

ALEX. BRADLEY,
Cily Billposter and Distributor.
BROOKLYN, N. Y.
PITTSBURG, PA.
MIDLAND ADVERTISING CO., ALLEGHENY CITY, PA. V
?<! l^trt it'll*™"* 1 rrfill STpS n tSf]
tdited by A- O. KITTHEDGB. Subjcrip.

Aecountic*' Association
LICENSED DISTRIBUTORS,
UP TO-DATL HUSTLER.
617 Grand In.. KANSAS CITY, MO. CHAS. E. BUTLER, City Billposter and Distributor.
BRUNSWICK. FREDERICK COUNTY. MD.
C. W. NICHOLS, Clt, Billposter

L'«) Itillptmcrs and Distribute!*. Ciln 111.

> ROBERT IMBEAur, tonnerstllll, M.
lfi_N. Mala Slreti. COUNCIL BLUFFS. IA.

^COSTU/VIES. oliciled. For lenai, s

J.il.v«.'
for ult
aJJrt.i. M,r.l.',..a.
„ r hire. Co-tumt.
,-- • „,
lucfe to orcltr
. n,-'
«

» Bill Poster BILLPOSTER,

ATittiaM^ JETS:
 THE BILLBOARD 27

The International Association

of Distributors
Will meet in Convention, in the Banquet Room of the Hotel Emery, at

Cincinnati, July 18-21

Ail distributors, irrespective of affiliations, and advertisers interested

in house-to-house work, are invited to be present.

The International's member in each town is always the best man in that town, tie is always
an honest man, an experienced man, a capable man and a reliable man. On top of this is the

fact, that his service is guaranteed by a first-class guarantee. Write any of the officers.

•••1••••••••••••••••••••••••I
OFFICERS FOR J 898-99.

Kaouu City. Mo.

W. II. STEINBRENNER SECRETARY
Cincinnati, O.

Covington. Ky.

Fort Wayne, Ind.

R. S. DOUGLASS FIRST VICE PRESIDENT

MemhikT
Lima, O.

Denver, CpL

EXECUTIVE COMMITTEE.
THOMAS KAIN, Middletown, N. Y. F. M. GROVES, E».,„ .»,ll t . loj.

L, H. RAMSEY, Lexington, Ky.

1
 THE BILLBOARD

GUNNING'S
CHICAGO POSTER
BULLETINS
THE LATEST IN DISPLAY ADVERTISING. ENTIRELY MODERN IN CONSTRUCTION. AHEAD OF
THE TIMES IN CONCEPTION. THEY GIVE REPRESENTATIVE POSTER FROMINENCE IN CHICAGO.
BUILT ON THE LINES WHICH HAVE MADE GUNNING'S PAINTED BULLETINS FAMOUS THROUGHOUT
THE ADVERTISING WORLD.

HIGH-ART IN POSTING.
ISA STRONG FEATURE OF THESE POSTER BULLETINS. THEY ARE ATTRACTIVE THE PAPER
s

IS-BLANKED IN" WITH APPROPRIATE!. Y COLORED BORDERS TO ADD DISTINCTIVENESS AND

INDIVIDUALITY.AN IMPROVED WAY OF DOING IT INCREASES THE ADVERTISING VALUE OF
THE PAPER— INCREASES THE BENEFIT TO THE ADVERTISER.

200 STANDS EQUAL 400

MORE VALUABLE ADVERTISING AFFORDED BY 200 STANDS ON OUR SERVICE THAN EY «J0
PUT UP IN THE OLD WAY, BECAUSE
OUR POSTER BULI-ETLNS ARE CENTRALLY LOCATED, ARE AT "LIVE" POINTS-NO UP.
ALLEY OR DEAD-STREET LOCATIONS WHICH CAN BE HAD FOR THE ASKING. IN THIS SERVICE
WHAT YOU'VE GOT TO SAY ON POSTERS WILL RING OUT WHERE THE PEOPLE «HE-EVER» PltCE
YOU'RE POT.

WE BACK IT WITH OUR

REPUTATION
FOR TWENTY-FIVE YEARS' CONTINUOUS LEADERSHIP IN ATTENTION-COMPELLING, DEMAND
CREATING OUTDOOR DISPLAY ADVERTISING.
FOR POSTER PUBLICITY AT ITS BEST IN CHICAGO, SEND PAPER TO

THE GUNNING
CHICAGO POSTING
SERVICE

The R. J. Gunning Co., Proprietors.

289 Wabash Avenue, Chicago.