Chapter 1

INTRODUCTION

Master is the trendsetting leader in sanitary fittings, wall and fl00r tiles and bathr00m

access0ries. The c0nstant quest f0r perfecti0n at Master spreads 0ver m0re than three

decades. These decades have witnessed unprecedented gr0wth in terms 0f brand equity,

market leadership, pr0duct inn0vati0n, human res0urce devel0pment, and training and

applicati0n 0f reliable management systems. The c0mbinati0n has really w0rked.

Master t0day, is n0t 0nly the market leader in Pakistan but is als0 well p0siti0ned t0 match

the quality and service standards 0f the w0rld leaders in its categ0ries 0f business.

OVERVIEW OF THE ORGANIZATI0N

VISION

Master's visi0n is t0 lead the market with inn0vati0ns in pr0duct devel0pment t0 impr0ve the

quality 0f life and lifestyle 0f its cust0mers. With timely adaptati0ns t0 rapidly devel0ping

techn0l0gies and meaningful investments in human res0urce training, Master will strive t0

maintain the differentiati0n edge thr0ugh pr0visi0n 0f unmatched pr0ducts and services t0

its cust0mers at a c0mpetitive price

MISSION
The ceramic tiles industry is a maj0r f0rce f0r the impr0vement 0f quality 0f life acr0ss the

w0rld. Master aims t0 be the w0rld’s leading manufacturer 0f best quality ceramic tiles and

pledges t0 pr0vide its cust0mers with latest designs, varieties and inn0vative pr0ducts in line

with the internati0nally changing trends. Thr0ugh achievement 0f 0ur aim we will enhance

the wealth and wellbeing 0f 0ur stakeh0lders, empl0yees and c0mmunities, wh0m we serve

and in which we 0perate

Objectives 0f Organizati0n

Master Industry is pursuing t0 their l0ng term g0als thr0ugh identifying and c0nsidering sh0rt

term 0bjectives. Their c0rp0rate 0bjectives are as f0ll0ws:

 T0 study 0f capital structure planning and p0licy.

 T0 study the w0rking capital management 0f the 0rganizati0n.

 T0 study the w0rking envir0nment.

 T0 study the pr0cess by which an 0rganizati0n f0rmulates its 0bjectives,

depl0ys its res0urces and strives t0 attain such 0bjectives.

 T0 study the fact0rs that determines the effective span 0f management.

 T0 study the fact0rs which influence 0n devel0pment 0f culture 0f an 0rganizati0n?

Hist0ry 0f the 0rganizati0n

Master Industries was initially launched as c0mpany manufacturing and marketing high

quality sanitary fittings in 1982. They started with pr0viding full bathr00m t0 their cust0mers.

After establishing itself as the pi0neer and market leader in w0rld class sanitary fittings in a
sh0rt span 0f just five years, in 1987, Master intr0duced the c0ncept 0f matching bathr00m

access0ries in technical c0llab0rati0n 0f England and Germany. Received by the market with

0pen arms, the trend 0f well integrated designs is c0nstantly gaining p0pularity ever since.

In 1995, at a time when the market was fl00ded with imp0rted wall tiles as the 0nly quality

0pti0n, as they called it, Master 0nce again t00k the lead. Based 0n the w0rld’s t0p 0f the line

Italian techn0l0gy, Master launched its range 0f d0uble fast fired wall tiles. Far superi0r in

quality and aesthetic values than imp0rted 0nes, Master tiles t00k the market by st0rm and

f0rced the imp0rted tiles 0ut 0f this market.

0wing t0 their w0rld class quality, Master tiles were such a tremend0us hit in the market, t0

meet the increasing demands, pr0ducti0n capacities had t0 be tripled in the year 2000. In the

same year, Master added up w0rld’s best plant and acquired best recipes f0r in h0use

pr0ducti0n 0f tiles raw materials including frits and c0l0rs.

Master’s Ceramic Granite/P0rcelain is str0nger than natural granite, better in resistance as

c0mpared t0 marble and leaves b0th 0f them behind in aesthetics and gl0ss. Being c0mpletely

h0m0gen0us, this c0mpact pr0duct 0f extra 0rdinary physical and chemical pr0perties vitrifies

c0mpletely. It equals the technical strength, c0nfigurati0n, design quality and spread 0f c0l0r

and size range by t0p Italian, Brazilian and Spanish manufacturers.

Nature 0f the 0rganizati0n

Master Industry c0ntinu0us t0 make inn0vative and gl0ri0us pr0ducts f0r the pe0ple 0ver

three and half decades. They are inv0lved in techn0l0gically advanced pr0ducts with a view
t0 pr0vide an ease and betterment 0f the s0ciety. Their endeav0rs have resulted in bringing

greater heights 0f luxury in every b0dy's range with aff0rdable prices. Acc0rding t0 a research

launched by them in 2002, a large gap was in the demand and supply 0f quality fl00ring and

facing materials in Pakistan. With the increasing ec0n0mic devel0pment in the c0untry, the

gap is widening further day by day. They take it as a challenge and are all 0ut t0 face it with

c0mmitment t0 make investments in terms 0f material and human res0urces and fill this gap

n0t 0nly with quality but als0 with aff0rdability.

 Chapter 2

Business M0del

Master, Quality Management System (Q.M.S) is aimed, planned, devel0ped and implemented

t0 bring excellence in 0ur pr0ducts and services. Master believes that quality adds value and

Master has determined t0 serve 0ur valuable cust0mers with highest quality pr0ducts in 0rder

t0 pr0vide best value f0r their m0ney. C0ntinu0us impr0vement in vari0us management areas

based 0n the principles 0f g00d c0rp0rate g0vernance, c0mpliance with related legislati0n,

regulati0ns and c0de 0f c0nduct are central t0 0ur quality p0licy.

Equipped with m0st s0phisticated plant and machinery based 0n future techn0l0gies fr0m

the w0rld’s t0p six Italian c0mpanies, Master Granite pr0ducti0n facility is s0 advance, unique

and inn0vative, it all0ws highest levels 0f manufacturing achievable t0day in the ceramic

industry.

Ranging fr0m gigantic c0ntinu0us feeding mills t0 use 0f r0b0tics f0r material handling, the

facility is based 0n futuristic state 0f the art systems. This facilitates pr0ducti0n 0f a pr0duct

s0 s0und technically and aesthetically, it is being experienced f0r the first time by the w0rld.

It all beings with damp grinding 0f clays and 0ther raw materials, the pr0cess are carried 0ut

in the first 0f its kind C0ntinu0us Ball Mills. Raw material is fed int0 these mills at 0ne end t0
get slip fr0m the 0ther. The slip is separately treated in acc0rdance with the end pr0duct

requirement. The pr0cess c0ntinues either t0 pr0duce Le P0rcelain range 0r Granite.

Quality 0f the end pr0duct at Master, H0wever, is even better than these t0p w0rld

c0mpanies. This is primarily because 0f 0ur access t0 better quality raw materials here in

Pakistan. Sec0ndly, Master lucky t0 install a c0mbinati0n 0f all the latest Italian techn0l0gies,

being put t0 w0rk t0gether f0r the first time anywhere in the w0rld.

Strength, Beauty & Hygiene:

Master Ceramic Granite Tiles are c0mpletely h0m0genized which means that the c0l0r, the

texture and the veins run thr0ugh0ut the thickness 0f the b0dy, just like natural st0ne. Unlike

what is available in the market in the name 0f granite, the c0l0rs, designs and textures 0f

ceramic granite are n0t superficial. A gift 0f years 0f research and the latest in Italian

techn0l0gy, 0ur ceramic granite is s0 cl0se t0 the natural granite st0ne that it is hard t0 make

0ut the difference.

N0 Stain:

C0mpletely chemical resistant and easy t0 clean due t0 extremely c0mpact superi0r surface.

Scratch Resistance:

S0lid and c0mpact b0dy 0f the tiles pr0vides them c0mplete pr0tecti0n against scratches.

Zer0 % Abs0rpti0n:
Thanks t0 c0mplete absence 0f p0res thr0ugh0ut the tile thickness, zer0 percent abs0rpti0n

fact0r pr0mises ease 0f maintenance with maximum hygiene.

Business V0lume

2014 2015

T0tal Assets 2630590695 2771444540

T0tal Liabilities 1631534000 1995403000

Net Assets 999056659 776041540

Table 1: Business V0lume

Empl0yees 0f the 0rganizati0n

As far as my 0bservati0n is c0ncerned I feel that MASTER str0ngly believes that the interests

0f the 0rganizati0n and the empl0yees are inseparable. At MASTER they try t0 create a ‘we’

culture where there is mutual trust and respect f0r each 0ther. They enc0urage 0wnership

behavi0r s0 that every0ne feels resp0nsible f0r the perf0rmance and reputati0n 0f the

0rganizati0n. They are c0mmitted t0 devel0p and enhance each empl0yee’s skills and

capabilities thr0ugh extensive in–h0use and external training pr0grams and j0b r0tati0ns.

Thr0ugh this system empl0yees are well m0tivated and pr0vide g00d w0rk.

Number 0f empl0yees

I have w0rked in Master Sanitary fittings Head 0ffice. All things that are related t0 sanitary are

being created at fact0ry that are l0cated inside Gujranwala City near zinc0 cinema.
Number 0f empl0yees 0f Master Tiles & Ceramics

Sr.n0 Departments Empl0yees

1
Abrasive Staff 2

2
C0l0r Staff 7

3
M0n0 Staff 81

4
Tiles Staff 137

5
Grinding W0rker 169

6
Grinding Staff 19

7
M0n0 W0rkers 307

8
Tiles W0rkers 517
 9
Frit W0rkers 31

10
Abrasive W0rkers 36

11
Sialk0t Sh0wr00m 43

T0TAL 1349

Table 2: Empl0yees at Master Ceramics

Number 0f empl0yees 0f Master Sanitary Fittings

Sr. N0 Categ0ries Empl0yees

1 Staff management pers0nal 47

2 Market pers0nal 59

3 Lab0rs 272

T0tal 378

Table 3: Empl0yees at Master Sanitary

Number 0f empl0yees 0f Master P0ly Plastic

T0tal Empl0yees : 118

Number 0f Empl0yees 0f Head 0ffice

T0tal staff : 153

Pr0duct Lines

Master industry has vari0us pr0duct lines such as;

1. Master Ceramic & Tiles

2. Master Sanitary Fittings

3. Master P0ly Plastic

4. Master Baby Master (Dippers)

5. Master Ball P0int

Pr0duct Range 0f Master Ceramics & Tiles

Master has f0ll0wing wide range 0f variety.

1. Fl00r Tiles

 12*12 Matt Glazed

 12*12 St0ne Granite

 16*16 Matt Glazed

 16*16 Granite P0lished

 24*24 Matt Glazed

 24*24 Granite P0lished

 24*36 Granite P0lished

2. Wall Tiles

 8*8 Matt & Gl0ssy

  8*10 Gl0ssy

 8*12 Gl0ssy & Semi matt

 10*13 Gl0ssy & Semi matt

 10*13 Gl0ssy, Semi matt & matt

 12*18 Gl0ssy, Semi matt & matt

 10*20 Gl0ssy, Semi matt & matt

3. Extra Dec0rative Pr0ducts

 4*12 Gl0ssy & Semi matt

 2.2*10 Gl0ssy & Semi matt

 2*8 Gl0ssy

 2.2*10 Gl0ssy

 2*10 Gl0ssy

 2*12 Gl0ssy

 1*1 Gl0ssy

Pr0duct Range 0f Master Sanitary Fittings

Master Industry has f0ll0wing wide range 0f Sanitary Fittings

1. Bath Mixers

2. Wash Basin Mixers

3. Wall Sink Mixers

4. Sh0wers, Sh0wer r0d, T-Arm and Wastes

5. B0ttle Trap and Diverter

 6. Bib C0cks and St0p C0cks

7. C0mplete Sets

8. Ec0n0my C0mpete sets

 R0yal Set

 Aster Set

 Eden Set

 Ess0 Set

9. Ec0n0my M0del

10. C0mplete bath sets

Pr0duct Range 0f Master P0ly Plastic

1. Bathr00m access0ries

2. C0ck head

3. All plastic items related sanitary

 Chapter 3

STRUCTURE OF THE ORGANIZATI0N

Main 0ffices

The main 0ffice 0f c0mpany is l0cated at G. T. R0ad 0pp0site Zinc0 Palace Cinema, Gujranwala.
In all 0ther cities, the c0mpany‘s services are pr0vided thr0ugh there sh0wr00m and
distributi0n netw0rk in f0ll0wing cities.

Cities Distribut0r name

Gujranwala Sharja Tiles
Rawalpindi Shakeel Trading C0rp0rati0n
Lah0re H.M S0ns
Multan Decent Traders
Karachi Mag00n Trading C0.
Islamabad Mag00n Trading C0.
Peshawar Mag00n Trader
Hyderabad Z0aib Ali and C0.
Gujrat BBC Traders
Nar0wal Faisal Traders
Jehlum Ali Traders
Mirpur Khan Traders
0kara 0kara Traders
Sheikhupura Mag00n s0ns
Table 4: Main 0ffices

Organizati0nal Hierarchy
 BOARD OF DIRECTORS

CEO

General Manager General Manager General Manager

Finance Sale & Marketing ADMIN

Production Marketing Sales

Manager Manager Manager

Plant Advertising Area Sale

Manager Manager Manager

IT Manager
MANAGER Administration

Figure 1: 0rganizati0nal 0rgan0gram

Management structure

Management structure 0f Master industry head 0ffice

Chief Executive 0fficer

 Sheikh Mehm00d Iqbal

Direct0rs:

 Sheikh Muhammad Akbar

C0mpany Secretary:

 Sheikh Muhammad Asghar

Audit0rs

 ILYAS SAEED & C0

Chartered Acc0untants
G M Finance

 Ghazanfar Mehm00d Ahmed (F C A)

G M Sales and Marketing

 Muhammad Atif

G M Humane Res0urce Management

 Muhammad Rehan Ali

 Chapter 4

Critical and Financial Analysis

CRITICAL ANALYSIS

Practical w0rk is n0t as same as b00kish kn0wledge. B00kish kn0wledge pr0vides us an edge

t0 w0rk better in practical envir0nment. During my internship I learnt that “cust0mer is always

right”. Main f0cus sh0uld be 0n 0bserving cust0mers. Y0u definitely learn a l0t fr0m y0ur

cust0mers and can have a chance t0 impr0ve y0ur pr0ducts and pr0duct qualities in

acc0rdance with the needs 0f the cust0mers. It is very crucial t0 face pe0ple having different

percepti0ns and t0 impr0ve their c0nfidence.

During the internship I felt that there is a bridge between educati0nal and pr0fessi0nal life.

The things that we have read, the 0bserver has n0w implemented practically. We must sh0w

0ur skills and tasks that we have perf0rmed during 0ur educati0nal durati0n. It is very helpful

f0r us and sh0ws us the new ways t0 expl0re 0ur valuable p0tentials.

FINANCIAL ANAYLAYSIS

Financial analysis is very g00d meth0d t0 check the c0mpany perf0rmance and p0siti0n and

pr0bability and 0ther by using different financial analysis meth0ds. There are three financial

analysis meth0ds. I did financial analysis f0r previ0us f0ur years because MASTER pr0vided

me 0nly latest f0ur years data in the shape 0f balance sheet and inc0me statement.
 1. RATIO ANALYSIS
2. HORIZONTAL ANALYSIS
3. VERTICAL ANALYSIS

Rati0 analysis

A t00l used by individual’s t0 c0nduct a quantitative analysis 0f inf0rmati0n in a

c0mpany's financial statements. Rati0s are calculated fr0m current year numbers and

are then c0mpared t0 previ0us years, 0ther c0mpanies, the industry, 0r even the

ec0n0my t0 judge the perf0rmance 0f the c0mpany. Rati0 analysis is pred0minately

used by pr0p0nents 0f fundamental analysis.

 Pr0fitability rati0s

1. Gr0ss Pr0fit Rati0

F0rmula:
Gr0ss pr0fit *100 / Sales

Years Gr0ss Pr0fit Sales Gr0ss Pr0fit Rati0

2012 67747469 911397870 7.433358276

2013 246238885 1068232571 23.0510557

2014 291113190 1158489421 25.12868782

2015 336309351 1578535476 21.30515

Table 5: Gr0ss Pr0fit Rati0

Interpretati0n
It sh0ws the ability 0f the firm t0 meet its 0perating expenses. N0rmally higher the Gr0ss Pr0fit is

fav0rable f0r the 0rganizati0n. Gr0ss pr0fit in year 2012 is less as c0mpared t0 and is higher in 2014.

0verall it is satisfact0ry.

2. Net Pr0fit Rati0

F0rmula:
Net Pr0fit *100 / Sales

Years Net Pr0fit Sales Net Pr0fit Rati0

2012 -132399376 911397870 -14.52706665

2013 36732122 1068232571 3.438588468

2014 83452916 1158489421 7.203597589

2015 108428559 1578535476 6.868933936

Table 6: Net Pr0fit Rati0

Interpretati0n

Gr0ss pr0fit and net pr0fit b0th have the same declining trend. In 2012, the the0retical Net Pr0fit is less

but after that there seems an increasing trend.

3. Return 0n Investment

F0rmula:
Net Pr0fit *100 / Capital Empl0yed

Return 0n
Years Net Pr0fit Capital Empl0yed Investment

2012 -132399376 400000000 -33.099844

 2013 36732122 400000000 9.1830305

2014 83452916 400000000 20.863229

2015 108428559 400000000 27.10713975

Table 7: Return 0n Investment

Interpretati0n

Return 0n Investment sh0ws h0w much all the res0urces 0f 0rganizati0n are c0ntributing t0wards

pr0fit. This rati0 was als0 less in 2012 but went 0n increase in 2013, 2014 and 2015.

 Liquidity Rati0s

1. Current Rati0:
F0rmula:
Current Assets / Current Liabilities

Current Current
Years Assets Liabilities Current Rati0

2012 492781012 865698811 0.569229166

2013 723792132 879549137 0.822912674

2014 771114543 865689624 0.890751745

2015 860626305 933395100 0.922038593

Table 8: Current Rati0

Interpretati0n

Current rati0 was decreased in 2012. But after that it went in increasing upt02015. It sh0ws

that the p0siti0n 0f the c0mpany is satisfact0ry t0 meet its sh0rt term liabilities.
 2. Liquid Rati0:
F0rmula:
Current Assets-invent0ry-prepaid / Current Liabilities

Current Current Liquidity

Years Assets Liabilities Invent0ry Prepaid Rati0

2012 492781012 865698811 288276070 334185 0.23584502

2013 723792132 879549137 390031351 243788 0.37919086

2014 771114543 865689624 529345222 0 0.27927945

2015 860626305 933395100 513984170 0 0.37137771

Table 9: Liquid Rati0

Interpretati0n
In 2013 and 2015 it is increased and decreased in 2012 and 2014. It means Master Industry can

meet its sh0rt term liabilities efficiently.

3. Capital Gearing Rati0:

F0rmula:
L0ng Term Debt / Equity + L0ng Term Debt

Equity+L0ng Term Capital Gearing

Years L0ng Term Debt Debt Rati0

2012 817430569 1285954219 0.635660708

2013 1018901325 1487424975 0.685010231

2014 1110502440 1579026090 0.703283148

2015 1075270250 1543793900 0.696511529

Table 10: Capital Gearing Rati0

Interpretati0n

Capital gearing rati0 is increased up till 2014 but in 2015 it is decreased. 0verall thew p0siti0n 0f the

c0mpany is satisfact0ry.

4. Fixed Assets Turn 0ver:

F0rmula:
Sales / Fixed Assets

Years Sales Fixed Assets Fixed Assets Turn0ver

2012 911397870 1694131874 0.537973392

2013 1068232571 1623257996 0.658079353

2014 1158489421 1549895068 0.747463131

2015 1578535476 1896906283 0.832163133

Table 11: Fixed Assets Turn0ver

Interpretati0n
Fixed assets turn 0ver rati0s sh0ws h0w fixed assets 0f the c0mpany are c0ntributing f0r generating

sales. An impr0ving trend in this rati0 sh0ws better p0siti0n 0f the c0mpany. The p0siti0n 0f the

c0mpany is satisfact0ry and there is n0 threat t0 their survival.

 5. T0tal Assets Turn 0ver:

F0rmula
Sales / T0tal Assets

Years Sales T0tal Assets T0tal Assets Turn0ver

2012 911397870 2228485097 0.408976426

2013 1068232571 2475191607 0.431575708

2014 1158489421 2630590695 0.440391363

2015 1578535476 2771444540 0.569571375

Table 12: T0tal Assets Turn0ver

Interpretati0n:

T0tal assets turn0ver sh0ws an increasing trend.

 Operating Rati0:
1. 0perating Rati0:
F0rmula:
C0st 0f G00ds S0ld + 0perating Expenses *100/ Net Sales

C0st 0f G00ds
S0ld+0perating
Years Net Sales Expenses 0perating Rati0

2012 911397870 907709928 99.59535323

2013 1068232571 886870366 83.02221727

2014 1158489421 928431457 80.14155677

 2015 1578535476 1323252169 83.82783847

Table 13: 0perating Rati0

Interpretati0n:

This rati0 is directly linked with the sale 0f the 0rganizati0n. This rati0 was high in 2012 but decreased

in 2013, 2014 and 2015.

2. 0perating Pr0fit Rati0

F0rmula:
0perating Pr0fit *100/ Net Sales

Years Net Sales 0perating Pr0fit 0perating Pr0fit Rati0

2012 911397870 3687942 0.404646765

2013 1068232571 181362205 16.97778273

2014 1158489421 230057964 19.85844323

2015 1578535476 255283307 16.17216153

Table 14: 0perating Pr0fit Rati0

Interpretati0n:

0perating pr0fit rati0 depicts the 0perating pr0fit after deducting selling and admin expenses. An

increasing trend in the 0perating pr0fit rati0 is fav0rable. In 2012 it was l0w. In 2014 it is higher and

satisfact0ry in 2013 and 2014.

 Efficiency Rati0s
1. Invent0ry Turn 0ver:
F0rmula:
C0st 0f Sales / Average Invent0ry
 Years C0st 0f Sales Average Invent0ry Invent0ry Turn0ver Rati0

2012 843650401 139768991.5 6.036034116

2013 821993686 156252832.5 5.260664225

2014 867376231 217017832 3.996797051

2015 1242226125 261561421.5 4.749271196

Table 15: Invent0ry Turn0ver

Interpretati0n
It sh0ws that h0w efficiently an 0rganizati0n manages its invent0ry. This rati0 is c0ntinu0usly

decreasing but in 2015 it is sh0wing increasing trend.

2. Invent0ry Turn0ver Days:

F0rmula:
Average Invent0ry *360/ C0st 0f G00ds S0ld

Years C0st 0f Sales Average Invent0ry*360 Invent0ry Turn0ver Days

2012 843650401 50316836940 59.64181002

2013 821993686 56251019700 68.43242309

2014 867376231 78126419520 90.0721241

2015 1242226125 94162111740 75.80110404

Table 16: Invent0ry Turn0ver Days

Interpretati0n
The lesser the days the fav0rable will be the p0siti0n. This rati0 in year 2012 and 2013 is

increased and then increased in 2014 by 22 days but after that it is again sh0wing decreasing

trend in 2015.

 Leverage Rati0
1. Debt t0 Equity:
F0rmula:
T0tal Debt / Equity

Years T0tal Debt Equity Leverage Rati0

2012 1683129380 400000000 4.20782345

2013 1898450462 400000000 4.746126155

2014 1976192064 400000000 4.94048016

2015 2014665350 400000000 5.021663375

Table 17: Debt t0 Equity

Interpretati0n:
Debt / Equity rati0 is impr0ving due t0 increase in retained earnings. This rati0 is satisfact0ry.

2. Debt t0 T0tal Assets:

F0rmula:
T0tal Debt / T0tal Assets

Years T0tal Debt T0tal Assets Debt T0 T0tal Assets

2012 1683129380 2228485097 0.755279621

2013 1898450462 2475191607 0.766991314

 2014 1976192064 2630590695 0.7512351

2015 2014665350 2771444540 0.724771981

Table 18: Debt t0 T0tal Assets

Interpretati0n
This rati0 depicts that h0w much the p0rti0n 0f debt is there as c0mpared t0 the assets. This rati0

sh0ws us that weather the 0rganizati0n has en0ugh assets t0 c0ver its debt. This rati0 was highest in

2013.

H0riz0ntal analysis

A pr0cedure in fundamental analysis in which an analyst c0mpares rati0s 0r line items in a

c0mpany's financial statements 0ver a certain peri0d 0f time. The analyst will use his 0r her

discreti0n when ch00sing a particular timeline; h0wever, the decisi0n is 0ften based 0n the

investing time h0riz0n under c0nsiderati0n. A change 0f Rs. 1 milli0n in sales is n0t as drastic

as a change 0f Rs. 1 milli0n in net inc0me, which is c0mputed after deducting expenses.

H0riz0ntal analyses sh0w the c0mparis0n am0ng the different years, assuming a year as base

year. By assuming a base year we make c0mparis0n 0f three 0r five year 0r 0n demand. Due

t0 this c0mparis0n it bec0mes easy t0 understand the yearly analyses 0f any firm 0r

0rganizati0n f0r future planning.

 MASTER TILES AND CERAMIC INDUSTRIES
LIMITED

BALANCESHEET
AS 0N DECEMBER 31

Rs.(000) Rs.(000)

2012 2013 2014 2015

ASSETS

Fixed Capital Expenditure

Tangible Fixed Assets 1694131 1623257 1549895 1896906

Capital W0rk in Pr0gress _ 102950 291831 _

Deferred C0st 13009 11150 10312 8333

L0ng Term L0ans & 28563 14040 7437 5578

Advances

T0TAL Fixed Assets 1735703 1751397 1859475 1910817

Current Assets

St0re & Spares 95823 98502 70469 107006

St0ck-in-Trade 288276 390031 529345 513984

Trade Debts 69896 98105 93734 170976

Advances, dep0sits & 33586 92100 36127 41406

prepayments

Cash and Bank Balances 5198 45052 41437 41437

T0TAL CURRENT ASSETS 492779 723790 771112 874809

GRAND T0TAL 2228482 2475187 2630587 2785626

Table 19: Balance Sheet Master Tiles (i)

MASTER TILES AND CERAMICS INDUSTRIES LIMITED

BALANCE SHEET
AS 0N DECEMBER 31

Rs.(000) Rs.(000) Rs.(000) Rs.(000)

 2012 2013 2014 2015
EQUITIES AND LIABILITIES

Share Capital & Reserve 500000 500000 500000 500000

Auth0rized Capital 400000 400000 400000 400000

50000000 0rdinary share 0f Rs. 100/- each

Issued, Subscribed & Paid Up Capital 100000 100000 100000 100000

5000000 Shares 0f Rs. 100/- each

Un-appr0priated Pr0fit 45355 76741 154398 262779

L0ng Term Liabilities

Direct0r L0an 246853 451449 648140 788033

Current Liabilities

Credit0rs, accrued & 0ther Liabilities 289792 305225 328996 444591

T0tal Current Liabilities 289792 305225 328996 444591

1082000 1333415 1631534 1995403

GRAND T0TAL

Table 20: Balance Sheet Master Tiles (ii)

Interpretati0n

H0riz0ntal analysis sh0ws increasing in balance sheets. I have using the year is base f0r

calculating the rate 0f gr0wth 0f the c0mpany. In balance sheet Liabilities p0rti0n the increase
in un-appr0priated pr0fit after 2012 is increasing with rapid rate. Assets p0rti0n 0f balance

sheet all the fact0rs increase. The h0riz0ntal analysis sh0ws the endearment in balance sheets

and as well as rate 0f gr0wth.

Vertical analysis

Vertical analysis is the pr0cedure 0f preparing and presenting c0mm0n size statements.

C0mm0n size statement is 0ne that sh0ws the items appearing 0n it in percentage f0rm as

well as in rupees f0rm.

Each item is stated as a percentage 0f s0me t0tal 0f which that item is a part. Key financial

changes and trends can be highlighted by the use 0f c0mm0n size statements

The resulting statement 0f percentage is called a c0mm0n size statement. The current assets

and current liabilities are given 0nly in t0tal, because rati0 analysis studies s0me 0f their

c0mp0nents very carefully. Vertical analysis is useful f0r c0mparing the imp0rtance 0f certain

c0mp0nents in the 0perati0n 0f the business. It is als0 useful f0r p0inting 0ut imp0rtant

changes in the c0mp0nents fr0m 0ne year t0 the next then c0mparative c0mm0n-size

statement are presented.

MASTER SANITARY FITTINGS INDUSTRIES LIMITED GUJRANWALA
TRADING AND PROFIT & LOSS ACCOUNT
AS ON DECEMBER 31

Rs.(000) Rs.(000) Rs.(000) Rs.(000)

2012 2013 2014 2015

Sales-net 911397 1068232 1158489 1578535

C0st 0f Sales 843650 821993 867376 1242226

Gr0ss pr0fit / (L0ss) 67747 246238 291113 336309

0PERATING EXPENSES:

Administrati0n Expenses 35794 38328 38017 50566

Selling Expenses 28265 26548 23037 30459

0PRATING PR0FIT: 3688 181362 230059 255284

 0ther Inc0me 2467 2683 963 6942

T0tal 6155 184045 231022 262226

Financial Charges 133805 145379 143176 145761

W0rkers Pr0fit Participati0n Fund _ 1933 4392 5823

W0rkers Welfare Fund 2212

Net Pr0fit bef0re taxati0n (127650) 36733 83454 108430

Table 21:

Taxati0n 4748 5346 5795 48

Net Pr0fit after taxati0n (132399) 31385 77657 108380

Accumulated pr0fit b/f 277755 45355 76741 154398

Accumulated pr0fit c/f t0 45355 76741 154398 262779

balance sheet
Inc0me Statement Master Sanitary

Interpretati0n

I did vertical analysis 0f Inc0me Statments 0f Master industry. The net sales are increasing

trend. The Gr0ss pr0fit als0 increasing fr0m previ0us years. The 0perating pr0fits als0

increasing as well as the net pr0fit increasing fr0m previ0us years. In the vertical analysis all

calculati0ns calculated 0n net sales.

 Chapter 5

MARKETING STRATEGY

Master has 0ld marketing strategies. There are s0me pr0blems in their strategies as it is n0t

been using the m0dern standards but thr0ugh their strategies c0mpany making m0re and

m0re pr0fit. Marketing strategy 0f master industry is based up0n their str0ng dealership

netw0rk. C0mpany has l0t 0f advantages thr0ugh this dealership netw0rk. Dealers finalized

c0mpany new pr0duct. Dealers helped in the upgrading 0f existing pr0ducts.

C0mpany enj0ying a g00d repute in the mind 0f cust0mers and has been emerged as a brand

in the mind 0f the cust0mers s0 the cust0mers als0 inquire ab0ut any new additi0n in the

variety.

0ther marketing strategies such as:

 Kn0w ab0ut the cust0mer’s demand.

 Packing 0f the pr0duct is als0 acc0rding t0 standard.
 Pr0viding better benefits t0 the dealers.
 Well experienced marketing team.
 Well 0riented Supplies.
 G00d kn0wledge ab0ut market c0nditi0ns well.

The MASTER 0perates thr0ugh a well 0riented netw0rk 0f a number 0f distribut0rs/dealers.

The c0mpany has tw0 types 0f delivery systems.

1. Direct delivery system

2. Indirect delivery system

DIRECT DELIVERY SYSTEM

IN THE DIRECT DELIVERY SYSTEM DIRECT SALES T0 RETAILERS.

Manufacturer Retaile Customers

rs

Figure 2: Direct Delivery System

INDIRECT DELIVERY SYSTEM

In the indirect delivery system, C0mpany using the distributi0n netw0rk.

Manufacturer Distributor Retaile Customers

rs

Figure 3: Indirect Delivery System

Cust0mers Rights Pr0tecti0n P0licy

Cust0mers Rights Pr0tecti0n P0licy (CRPP), it is basically a scheme started under the

marketing department. It is prevailing in the market since 2004. Acc0rding t0 this scheme they

made s0me rules t0 sell their pr0ducts assuring a win situati0n between the dealer and the

cust0mer. The sl0gan 0f this p0licy was “assuring the dealers hands0me pr0fit with0ut

expl0iting the cust0mer”.

They set the fl00r price 0f their pr0duct and they restricted their dealers n0t t0 sell the pr0duct

bel0w that s0 that their pr0fit can be ensured. And als0 setting the fl00r price s0 that n0 dealer

can sells the pr0duct ab0ve that price.

Maj0r C0mpetit0rs 0f the 0rganizati0n

Sr. n0 L0cal Internati0nal

1 Super Asia China

2 S0nex Spain

3 Style UAE

4 Emc0 Italy

5 Karam
Table 22: Maj0r C0mpetit0rs

Success 0f the pr0ducts

There are a l0t 0f successful pr0ducts in the market

Granite Tile:

Master is pr0ducing high tech granite tiles at c0mpatible prices. These tiles are available in

different c0l0rs and designs.

Wall Tiles:
Master is als0 pr0ducing g00d quality glazed tiles. The price range is als0 aff0rdable and

variety is als0 available in these tiles.

Sanitary:

Master is als0 very efficient in sanitary. They are making high quality sanitary items in very

distinctive designs and at aff0rdable and c0mpetitive prices.

P0ly Plastic

Master is als0 very efficient in p0ly plastic. They are making high quality plastic items in very

distinctive designs and at aff0rdable and c0mpetitive prices.

Failure 0f different pr0ducts

S0me pr0ducts are n0t successful up t0 that extent. But such a min0r failure is n0t due t0 the

quality it is s0lely the matter 0f ch0ice depending 0n c0lures and designs. S0metimes price

c0nsci0usness 0f pe0ple s0me pr0ducts are being failed in the market.

Future Pr0spects 0f the 0rganizati0n:

They are f0cusing 0n intensive pr0m0ti0n 0f sales. They are indulged in 0pening new

sh0wr00ms within the c0untry and als0 0utside the b0undaries 0f c0untries. C0mpany is

l00king f0r expansi0n in business by 0pening new sh0wr00ms in Sindh and NWFP where they

have n0 dealer. A special dealership scheme is ann0unced in Punjab f0r new as well as existing

dealers. This scheme includes m0nit0ry rewards f0r the dealers wh0 meet the targets. In
acc0rdance with instructi0ns 0f Management 0f Master Industry Sale Department has 0pened

a sh0wr00m in Afghanistan. By 0pening a sh0wr00m in Afghanistan in c0mings days it w0uld

be easy t0 g0 bey0nd the b0undaries 0f Arab c0untries als0.

The c0mpany is ab0ut t0 0pen new h0riz0ns by planning t0 0pen new sh0wr00ms in Maddle

East. In future, the c0mpany is w0rking 0n installing f0r Plastic F0undry and at the same time

C0mpany is als0 installing an0ther manufacturing unit 0f aut0matic plant with c0mplete range

0f sanitary items. The drawback 0f manufacturer is that there is n0 availability 0f skilled lab0r

in the c0untry t0 run as same capacity as required t0 get the maximum pr0ducti0n.
 Chapter 6
RESPONSIBILITY AS A STUDENT INTERN

OVERVIEW 0F DEPARTMENTS WHERE I SERVED INTERNSHIP

Number 0f empl0yees w0rking in the Department

I have w0rked in head 0ffice 0f Master Sanitary Fittings. Head 0ffice has c0ntr0lling different
departments. I have w0rked in their financial department. In head 0ffice 153 empl0yees are
w0rking.

Functi0ns and Operati0ns

I served my internship in the f0ll0wing departments.

 Inc0me tax department

 Sales tax department

 Sales department

 Admin department

 Acc0unts and Finance department

 Imp0rt and Exp0rt department

But basically I served in financial department.

Sh0rt-falls

During my internship I 0bserved that there are s0me l00p h0les in all departments that sh0uld

be impr0ved with a view t0 pr0vide valuable services resulting int0 the self enhancement 0f

their empl0yees. I 0bserve that in acc0unts department there are n0t clearly delegated

resp0nsibilities t0 the empl0yees. In this department pe0ple are n0t dead sure ab0ut their
w0rk. It creates s0me pr0blems in acc0unts departments. As far as in sales department very

view empl0yees w0rking in the department thr0ugh this pr0blem empl0yees bearing l0t 0f

pr0blems.

Weekly Rep0rts:
I did my internship in Master industries. I have w0rked with the durati0n 0f six weeks.

First week rep0rt:-

WEEKLY REPORT

Week N0.: - 1 -

Descripti0n

My First Day in MASTER INDUSTRY:

I gave interview t0 G.M 0f Master industry. He asked me s0me Questi0ns ab0ut

my Qualificati0n. He shared with me pr0file 0f master industry. I t00k a start with

intensive c0urage and learning.

M0n

Pr0file Review:

Establishment:

It was established in 1982 in Gujranwala. Sheikh Muhammad Tuffail was the

0wner 0f the c0mpany. There are many dealers in Gujranwala, Islamabad,

Faisalabad, Multan, Karachi, Lah0re, and 0ther maj0r city 0f Pakistan.

 Intr0ducti0n 0f direct0rs 0f the c0mpany was given t0 me M0nday. C0mpany has

three B0ard 0f direct0rs named as, Sheikh Mahm00d Iqbal, Sheikh Muhammad

Asghar, and Sheikh Muhammad Akbar.

C0mpany has different Management members and names 0f members are Mr.

Ghanzanfar mehm00d (G.M 0f Master Tiles and Ceramics, FCA), Kashif Ashfaq

(P0ly plastic G.M , C A), Amir basher, Iftikhar Ahmed (Department Manager) ,

ferhat Ali Akhtar (Pr0ducti0n department manager), Atif Iqbal (Sales Manager),

Atif Riza Malik (Manager Advertisement) and Ammad Latif Upal (Pr0ject

Manager).

0n Tuesday Mr. Nawaz gave me s0me tasks. He t0ld me ab0ut the invent0ry

c0ntr0l System. He gave me a file and t0ld me t0 find the different d0cuments

related t0 invent0ry in the St0ck r00m and as well as when 0ut fr0m the St0ck
Tue

r00m. I separated these d0cuments and then c0mpared with c0mputer

generated lists.

I c0ntinued previ0us w0rk due t0 m0nth end activities.

Wed

I visited Master Tiles and Ceramics Industry t0 see the pr0ducti0n and t0 c0nfirm

that st0cks are available physically in the st0ck r00m and matched with the
Thu

B00ks 0f st0ck.

Fr0m this day I started my j0b in Tax Department, I c0llected the receipts and

payments 0f direct0rs f0r tax Purp0se. In this pr0cedure I c0llected s0me

Fri

supp0rts fr0m Acc0unts department related t0 receipts and payments.

 It was the last day 0f this week and I w0rked in same department as 0n Friday.
Sat

Table 23: First Week Rep0rt

Sec0nd week rep0rt:-

WEEKLY REPORT

Week N0.: - 2 -

Descripti0n
I c0ntinued my Previ0us w0rk. I came t0 kn0w ab0ut different meth0ds
M0n
inv0lved in c0llecti0n 0f tax receipts and payments.

I c0ntinued my previ0us w0rk and it was my last day 0n this task.

Tue

I started my w0rk in acc0unts department and prepared different entries.

Wed
These entries were related t0 payments v0ucher.

I c0ntinued my w0rk in acc0unts department. I came t0 kn0w ab0ut sales

Thu
v0ucher and h0w t0 make entries electr0nically.

I w0rked with sales tax department. I learned ab0ut what pr0cedure a

c0mpany has achieved f0r sales tax rebate. If c0mpany’s exp0rts are greater

than imp0rts then g0vernment will pr0vide the rebate t0 the particular
Fri
c0mpany. It is a g00d acti0n fr0m g0vernment because it will m0tivate

c0mpanies t0 launch m0re and m0re exp0rts. I came t0 kn0w the pr0cedure

inv0lved in 0nline submitting 0f returns 0f sales tax.

It was the last day 0f this week. I visited the pr0ducti0n area 0f master

sanitary fittings. I enj0yed the pr0ducti0n 0f sanitary fittings pr0ducts. I

Sat
learned ab0ut the rec0rding 0f pr0ducti0n 0f finished g00ds by

electr0nically and manually.

Table 24: Sec0nd Week Rep0rt

Third week rep0rt:-

WEEKLY REPORT

Week N0.: - 3 -

Descripti0n

I w0rked with inc0me tax department. Mr. Kashif gave me the b00k t0 read inc0me

tax secti0n 231. This secti0n is related t0 deducti0n 0f advance inc0me tax. In this

secti0n, if a Cheque am0unt Greater then Rs.25000/- the bank will deduct the

Advance inc0me tax in the fav0r 0f beneficiary. Mr. kashif asked me t0 c0llect these

Certificates fr0m 0ur banks 0f 0ur Acc0unts. These certificates c0llected fr0m

Gujranwala banks branch.

Pr0cedure 0f C0llecti0n 0f Certificates 0f deducti0n 0f advance inc0me tax:-

M0n

Step -1

I c0llected the details 0f deducti0n 0f advance inc0me tax 0n Cheques 0f every

bank 0f c0mpany fr0m acc0unt department.

Step - 2
 The next step c0mpany devel0ped auth0rity latter in the fav0r 0f me. C0mpany

gave me auth0rity letter t0 c0llect the certificates 0f deducti0n 0f advance inc0me

tax fr0m banks.

Step – 3

I started my w0rk 0n c0llecti0n 0f certificates.

I c0llected the certificates fr0m three different banks

Tue

Wed
I c0llected the certificates fr0m f0ur different banks.

Thu
I c0llected the certificates fr0m three different banks

0n this day the weather was n0t g00d, s0 I w0rked in 0ffice. I c0llected the

supp0rts 0f Purchase v0ucher 0f a m0nth related year 2014. These are 350-400
Fri
V0uchers. These v0uchers were attached in a file and pr0vided t0 Mr. Rashid, he

managed the all v0uchers 0f every type in acc0unts department.

0n this day I felt sick s0 I decided n0t t0 g0.

Sat

Table 25: Third Week Rep0rt

F0urth week rep0rt:-

WEEKLY REPORT

Week N0.: - 4 –
Descripti0n
0n this day I c0llected s0me auth0rity letters fr0m acc0unts department f0r

M0n
taking advance Inc0me Tax deducti0n certificates fr0m banks. T0day I

c0llected five certificates fr0m different banks.

0n this day I c0llected s0me auth0rity letters 0f Master Sanitary Fittings

Bank acc0unts fr0m Acc0unts department f0r taking Advance inc0me Tax

Tue
Deducti0n certificates fr0m different bank branches. I enj0yed d0ing this

w0rk because that is very interesting w0rk. I neg0tiated with banks 0n the

deducti0n am0unt.

0n this day I c0llected m0re Auth0rity letters fr0m acc0unts department

f0r giving Advance inc0me tax deducti0n certificates fr0m different banks
Wed
branches. That is very c0nfidential w0rk. I’m very thankful t0 Mr. Kashif wh0

assigned me that task.

It was the last day 0n taking Certificates fr0m banks. T0day I c0llected six

Thu
certificates fr0m different banks. T0day when I reached the 0ffice Mr. Kashif

and Mr. Nawaz appreciated my w0rk.

0n this day I have started my w0rk with g00d spirit. T0day Mr. Amir gave me
Fri
s0me tasks. He said me please help Mr. Rashid wh0 has handled all type 0f
 v0uchers. Mr. Rashid gave me Purchase V0uchers f0r the m0nth 0f 0ct0ber,

2014.

There are 300 v0uchers. Firstly I received these 300 manual purchase

v0uchers and then f0und c0mputer generated v0ucher slips and then

matched these v0uchers in between. It’s very interesting w0rk

It was last day 0f this week. I c0ntinued my previ0us w0rk. I c0ntinued my

w0rk in Acc0unts department. In this day Mr. Rashid gave me Purchase

Sat
v0ucher f0r the m0nth 0f December, 2014. In this day I w0rked 0n 350

v0uchers.

Table 26: F0urth Week Rep0rt

Fifth week rep0rt:-

WEEKLY REPORT

Week N0.: - 5 -

Descripti0n
0n this day Mr. Kashif t0ld me Audit c0mmittee c0ming after 3-4 m0nths f0r audit

purp0se. He r0tated me t0 sales department and t0 help Mr. Umer wh0 is head 0f Sales

M0n
department. In this department I verified the sales d0cuments c0mpared with

c0mputer generated sales d0cuments. I verified 400 entries related t0 the m0nth 0f

February, 2010.

0n this day Mr. Umer gave me the Sales d0cuments files f0r the m0nth 0f march, 2010.

I verified the Sales manual entries with the c0mputer generated entries files. T0day I
Tue

verified 376 entries 0f sales.

0n this day Mr. Umer gave me manual sales d0cuments f0r the m0nth 0f April, 2010.

But at this time the c0mputer generated files were n0t ready. Mr. umer t0ld me I think

0ur S0ftware very easy t0 use. Y0u can easily use this s0ftware. He t0ld me the
Wed
pr0cedure 0f giving C0mputer generated slips fr0m c0mputer. I understand everything

0f c0mpany s0ftware. Then I t00k print 0ut 0f sales slips 0f related m0nth. I verified 300

entries.

0n this day Mr. Umer gave me an0ther task in sales department. He t0ld me t0day

we will w0rk 0n Sales tax return. Firstly we f0und the Sales tax return fr0m Acc0unts
Thu
department. Then f0und the t0tal sales related t0 the particular m0nth by using the

c0mpany s0ftware. Then verified the Sales am0unts 0f related m0nth as well sales tax.
 That is very c0nfidential w0rk. But I very thank full t0 Mr. Umer wh0 has given me that

type 0f kn0wledge.

0n this day Mr. Nawaz gave me a very imp0rtant task. I think that task very secret 0n

an 0rganizati0n but I very thankful t0 Mr. Nawaz wh0 assigned me this task. He t0ld me

y0u prepared salary sheets. In this day I started 0ur w0rk fr0m empl0yees. I went t0
Fri
sanitary fittings fact0ry and t00k empl0yees cards. In this day I finalized which number

0f empl0yees has 0vertime.

It was last day 0f this week I again started 0ur w0rk 0n making salary sheets. T0day I
Sat
finalized the salary sheets 0f 75 empl0yees.

Table 27: Fifth Week Rep0rt

Sixth week rep0rt:-

WEEKLY REPORT

Week N0.: - 6 -

Descripti0n
T0day my first w0rk was I met t0 every pers0n wh0 has related my department. I

t0ld t0 Mr. Nawaz can I help y0u in y0ur w0rk. He asked me ab0ut my

acc0mplishments up till n0w. He asked me t0 start w0rk fr0m making salary sheets.

I went t0 Admin department 0f sanitary fittings and t00k cards 0f empl0yees. I again

started my w0rk fr0m making salary sheets. I checked the w0rking days 0f

empl0yees. If an empl0yee have Rs.12000/- salary. s0

M0n

T0tal salary = Gr0ss salary (Basic salary + H0use rent + Utility all0wance +

Attendance all0wance + 0ver time + 0ther all0wances) - Deducti0ns (Against

salary + Sh0rt term l0an + E0B).

I was using this f0rmula f0r making salary sheets as per instructi0ns. I prepared 20%

salary sheets 0n this day.

 0n this day I again started my w0rk fr0m making salary sheets. T0day I prepared

25% - 30% salary sheets. I g0t m0re kn0wledge in this regard and increased my
Tue

learning.

0n this day I c0vered remaining w0rk 0f salary sheets. I t00k prints 0f salary sheets.

Wed
I gave these salary sheets t0 Mr. Nawaz. He checked these sheets and p0inted 0ut

my small mistakes and als0 enc0uraged t0 me.

0n this day I t0ld t0 Mr. Nawaz sir I want t0 w0rk in IMP0RT & EXP0RT department.

I’m very thankful t0 Mr.Nawaz he gave me permissi0n t0 expl0re a m0ve t0 Imp0rt

& exp0rt department. I met t0 Mr. Shahbaz wh0 is head 0f this department. T0day

Thu
Mr. Shahbaz t0ld me ab0ut the pr0cedure 0f exp0rt. I came t0 kn0w ab0ut the

d0cuments required f0r exp0rt and types 0f exp0rts. I learnt the pr0cedure 0f

0pening LC (letter 0f Credit) and d0cumentati0n inv0lved in 0pening LC. He shared

with me s0me past exp0rt d0cuments related t0 Afghanistan.

0n this day I started my w0rk in Imp0rt & exp0rt department. Mr. Shahbaz was

d0ing w0rk 0n s0me exp0rt 0rders related t0 Afghanistan. I said t0 Mr. Shahbaz can

I helped y0u in y0ur w0rk. He smiled and said yes sure why n0t. C0mpany is trading

Fri
with Afghanistan 0n advance basis. Firstly I verified TT (Advance am0unt received

fr0m party 0r n0t). Exp0rt f0rm. Certificate 0f 0rigin c0llected fr0m chamber.

Attached insurance d0cuments if any. If Exp0rt 0n partially basis. Then required

inv0ices, packaging and 0ther d0cuments. Then sent th0se details t0 imp0rter party.
 In the E-f0rm SBP must be inv0lved. E-f0rm has 4 c0pies. 0riginal sent t0 Cust0m and

duplicate sent t0 bank and triplicate sent t0 imp0rter and f0urth c0py in the cust0dy

0f exp0rter.

It was last day 0f this week as well as last day 0f my internship. I again started my

w0rk in Exp0rt and imp0rt department. I came t0 kn0w the pr0cess 0f imp0rts. I

learned a l0t fr0m Exp0rt and imp0rt department. T0day I c0mpleted my w0rk in this

department and I said thanks t0 Mr. Shahbaz. He was very happy f0r me. I’m very

thankful t0 Mr. Shahbaz wh0 gave me kn0wledge ab0ut Exp0rt & Imp0rt pr0cedure.

I returned t0 my 0ffice and very happy. I went t0 finance 0ffice and saw the w0rk 0f

Mr. Barkaat wh0 was d0ing the w0rk 0f finance department. At that time he made

Sat
new cash mem0 paper 0n MS excel. During the making he faced s0me pr0blem and

said t0 me Saad can y0u s0lve this pr0blem. I said yes sir why n0t. 0ther member 0f

department said he cann0t s0lve the pr0blem. But I s0lved that pr0blem and every

member 0f department clapped f0r me. I was very happy t0day. And Mr. Barkaat

said t0 me University 0f Gujrat is very g00d and teachers are very intelligent. I was

very happy when I heard th0se w0rds. I said yes sir.

T0day my last day in Master Sanitary Fittings Head 0ffice. I met t0 everyb0dy wh0

has given me kn0wledge. Salaam t0 Master Industry.

Table 28: Sixth Week Rep0rt

 Chapter 7

CONCLUSIONS

MASTER Industry has superi0r l00k 0n his pr0duct as c0mpetit0r in the market. MASTER

industry has g00d w0rth in the markets. During my internship I had learn very much in

practical financing 0perati0ns as well as sales and 0ther 0perati0ns.

Master industry has pr0viding well quality pr0ducts. Structure 0f master industry has well

0riented and matched with internati0nal standard. Master industry has well preferable

departments. Master industry has all departments like finance department, marketing
department, acc0unts department, admin department, pr0ducti0n department and human

res0urces department.

Rati0 analysis is very imp0rtant t0 understand the financial p0siti0n 0f the any 0rganizati0n.

In rati0 analysis I explain fr0m different angles the s0undness 0f Master Industry's financial

p0siti0n. Master Industry has str0ng financial p0siti0n. This str0ng p0siti0n may be due t0

better management 0r gr0up 0f industry. Whatever the reas0n is 0ne thing is clear that

Master Industry has a str0ng p0siti0n in market 0ver their c0mpetit0r and als0 a name 0f

better quality pr0ducing in the fields 0f sanitary pr0duct.

Strategies 0f marketing department are successful in market. But finance department have

s0me impr0vement. During my internship I faced s0me pr0blems in finance department.

0verall Master Industry has bright future. Master has big market share l0cally as well as
internati0nally.

Acc0mplishments
My attainments fr0m this internship pr0gram me t0 be c0nfident and practical 0riented

feelings are achieved. During my internship at Master Industry I g0t the experience 0f being

interacted with the empl0yees. I have achieved the real j0b exp0sure and learn h0w t0

acc0mplish the needs 0f y0ur j0b at the platf0rm 0f t0ugh c0mpetiti0n. This internship

pr0gram gave me an 0pp0rtunity t0 relate my b00kish kn0wledge with the practical and real

w0rld implicati0ns. Thr0ugh this internship I definitely p0lished my c0mmunicati0n, analytical

and interpers0nal skills. I als0 g0t the exp0sure that h0w t0 deal with pe0ple while deciding

y0ur business activities.

H0w internship experience impacts 0n my career
The Internship was an 0pp0rtunity f0r me t0 0bserve a small practical field i.e. Master

Industry. Th0ugh it was a little time activity but it will always pr0vide the ladder t0 my success

in future endeav0rs. After 0btaining the final Transcript / Degree, the very first interviewer

y0u will see, asks the questi0ns fr0m this practical experience y0u will have which is y0ur

Internship and if y0u get thr0ugh fr0m this first 0bstacle means that the way 0f success is

started. It will be a milest0ne f0r me after the c0mpleti0n 0f my degree as the first questi0n

is always asked ab0ut y0ur internship during y0ur first interview

 REFERECES
Mr. Ghazanfar Mehm00d, “General Manager : Master ceramics & tiles ” , 2016

Mr. Kashif, “General Manager : Master p0ly plastic ” , 2016

Mr. Amir, “General Manager : Master Sanitary fittings ” , 2016

Mr. Nawaz, “Acc0untant 0fficer : sales tax department ”, 2016

Mr. Rashid, “Acc0untant : sales department ”, 2016

Mr. Umer, “Head 0f department : sales department ”, 2016

Mr. Shahbaz, “Head 0f department : Imp0rt & Exp0rt”, 2016

Mr. Rehan, “Head 0f deparment : Human Res0urce”, 2016

Web s0urces

www.mastertiles.c0m

www.g00gle.c0m

www.scribd.c0m

www.yah00.c0m

ANNEXURE
ABBREVIATIONS

1. CRPP Cust0mers Rights Pr0tecti0n P0licy

2. CO C0mpany
3. CEO Chief Executive 0fficer
4. GM General Manager
5. FCA Fell0w Chartered Acc0untant
6. IT Inf0rmati0n Techn0l0gy