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GC UNIVERSITY, FAISALABAD

FACULTY OF ECONOMICS & MANAGEMENT SCIENCES


LYALLPUR BUSINESS SCHOOL

Course Specifications

Business Communication
BIM-402

Spring-2018
http://www.gcuf.edu.pk/

GC UNIVERSITY, FAISALABAD
LYALLPUR BUSINESS SCHOOL (LBS)
Course File Title Page

Course Title Business Communication

BIM-402
Course Code (Spring - 2018)

Credit Hours 3(3-0)

Class / Program 4th Semester BBA-IM

Semester Spring-2018

Session 2015-2019

Teacher Name Ms. Ambreen Zaineb

Department LBS (Management)

Faculty FE&MS
COURSE SPECIFICATIONS
Basic Information
Course Title: Business Communication
Course Code: BIM-402
Course credits/week: Theory: 03 Lab: Nil Total: 03
Pre-requisite(s): N/A
Co-requisite(s):
Program(s) on which the course is given: BBA-IM 4thSemester Morning
Is the course major or minor element of the Major: Minor:
program:
Department offering the program: Lyallpur Business School
Department offering the course: Management Division
Academic year/level: 2
Revision #:
Last revised on (date):

COURSE DESCRIPTION
Business Communication trains students on how to communicate in a professional context. Students will learn
how to deliver coherent presentations, compose formal documents and engage in directed discussions. The
course welcomes students from all academic backgrounds who wish to burnish their skills in writing and
speaking. The assignments encourage attention to detail, research and iteration.
Business Communication course will equip students with the effective writing and oral communication skills.
Values and Ethics are some of the major features being focused throughout the course as the effective
communication and presentation is based on a relationship with the audience through trust building and
networking, which is not possible through unethical means.
Students would be able to apply analytical thinking and problem solving skills once they are active listener
through a 2-way communication. During the course, students would be required to use information technology
to prepare well not only for the individual lectures but also for their assignments and presentations. Course is
designed in such a way that students would be able to work in teams and would be required to interact with the
organizations to get the exposure of the diverse and multicultural environments. They will learn about the key
business disciplines through case-lets, business plan development and guest speakers. The whole course
revolves around sense-making communications to produce desired results, which would result in a right
decision, at the right time in the right situation for the right target audience. This course would help the
participants learn how to manage their relationships through problem solving and decision making.

COURSE OBJECTIVE
 Realize the modes of communication that are common in the professional world and the contexts in
which they arise
 Develop writing and discussion styles that are distinctive yet encompass the rudiments of precision,
brevity, formality and courtesy
 Become comfortable working on assignments that involve planning, market research, teamwork and
multiple iterations
 Become comfortable critiquing the work of self and others as part of a process of incremental
improvement
 To provide the students with a detailed knowledge of business communication and report writing
enabling them to acquire practical and oral communication skills and use written Communication
skillfully in different business situations
LEARNING OUTCOMES

Students will realize the relative significance of content, language and formatting in deliverables Students will
have a grasp of jargon and concepts that are commonly used in communicating in the professional world
Students will feel more comfortable marketing both themselves and their ideas in the professional world

COURSE OUTLINE:

Weekly Course Objectives


Week Module Details of Topic to be covered

Chapter 1:  Importance & benefits of effective


Effective Communication
Communication in  Components of Communication
Business  Concepts and problems of communication
1 -2 Chapter 2:  Nonverbal communication
The Seven C’s of  7C’s of Communication
Effective  Exercises & Problems
Communication

*Assignment/ Presentation No.1


 Background to Intercultural communication
Chapter 3:
 National Cultural Variables
Business
 Individual Cultural Variables
Communication &
 Managing Information Within organization
Global Context
3-4  E-Mail
Chapter 5:
 Other Communication Technologies
Business communication
 Managing Information outside the
& the Technology
organization
context

Class Quiz 1
Chapter 6:  Five Planning steps
The Process of  Basic organizational plans
Preparing Effective  Beginnings & Endings
4-5 Business Messages  Composing the message
Chapter 7  Business letters
Appearance and Design  Memorandums
of Business Messages  Special timesaving messages
6 Class Exercises on Writing Skills
6 Chapter 8& 9
 Good News and
 Favorable replies
Neutral Messages
 Neutral Messages
 Bad news &  Plans for the bad news messages
Persuasive  Unfavorable Unsolicited Messages
message  Persuasive Requests

Quiz 2
 Short reports
Written Communication
7-8  Long reports
Reports
 Proposals

Class exercises on Written Communication/ Assignment

9 MID TERM EXAMINATION

 Strategies for improving oral


Chapter 14: presentation
Strategies for Successful listening and  Strategies for reducing stage
speaking fright
10-11
Chapter 16:  Strategies for improving
Strategies for successful Interpersonal listening skills
Communication  Dyadic Communication
 Interviewing
 Background information on
groups
Chapter 17:
 Purposes and kinds of meetings
11-12 Strategies for successful business and
 Solving problems
group meetings
 Leadership responsibilities in
meetings
Presentation / Activity

12-13 Seminars on CV writing and Interviewing Skills

14-16 Class Presentations/ final project

Prescribed Text:
• Effective Business Communication by Herta A. Murphy. McGraw Hill Company
• Communication for Business by Shirley Taylor. Pitman publishing London.

Grading Criteria
Letter Grade Percentage Marks
A 80-100 EXCELLENT
B 65-79.99 GOOD
C 50-64.99 SATISFACTORY
D 40-49.99 PASS

Dress Code:
For Boys:
Formal business attire only (Dress Trouser, Shirt, Tie, Dress Shoes) Jeans and Joggers NOT ALLOWED.
For Girls:
Full sleeves shirts (qameez) and trousers/shalwars. Duppata/scarf is must. Sleeve less and Capri pants are NOT
ALLOWED
Class Participation and Individual Conduct

You should make every effort to attend each class meeting. In addition, it is important that you prepare for each
class by reading the relevant book chapters before the class session in which it will be discussed. You will also
be expected to participate in class discussion and complete in‐class exercises that will be based on these reading
assignments. Your participation grade will be based on contribution and attendances (be punctual, attend
classes, come prepared by doing the readings, show initiative in the discussion). Note that students who only
“show up” should not expect even an average score. You must be present in class in order to receive credit for
in‐class exercises, quizzes, participation, etc.
Eating, reading, texting, listening to or working on unrelated materials, sidebar conversations, or “multi‐
tasking” using a computer or other electronic device is not permitted. Laptops (and similar devices) may be
used in class for course related activities such as taking notes. Students may bring drinking water along with in
the class.

Contact Details:
Ambreen Zaineb Awan Lecturer
Lyallpur Business School,
Faculty of Economics & Management Sciences,
GC University, Faisalabad, Pakistan.
Visiting Hours Tuesday& Wednesday 11:30 - 01:30 PM
Phone(office): 041-9203020 E-Mail: amber_awan@hotmail.com
Course Specifications Developed By: Reviewed By (HOD Management Division):
Ambreen Zaineb Awan Prof.Dr.Shahid Tufail
Date: Date:

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