Who we areLo que somos

As San Antonio’s longest standing bilingual newspaper, La Prensa has a reputa-

tion for promoting positive news. The Hispanic culture is a large influence in San
Antonio and we pride ourselves in producing an informative product that embodies
the English and Spanish duality that is San Antonio.

“Keep it local, keep it positive, somos bilingual!” As a bilingual company, it is

crucial we produce and provide content in two languages. Our main focus is not
only to cover main news, but also many small local events happening around the
San Antonio area. While in current media there is always a mixture of negative and
positive news, here at La Prensa we strive to publish positive news; stories that reflect
our great city and the people who make it better.

Because we are commited to educating, informing, and inspiring the community we

serve, La Prensa is a free publication. La Prensa can be found at these participating
locations:

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 What we offerLo que ofrecemos
As a bilingual publication we can reach a wider demographic. We offer everything
from print to digital advertisments. Since our merger with HeartFire Media, this spec-
trum has expanded to a variety of multimedia platforms.

Print
- Main News/Noticias - Sports/Deportes
- Editorials/Editoriales - Health/Salud
- Culture/Cultura - Cuisine/Cocina - Entertainment/Entretenimiento
- Politics/Política

Digital
- Website (Banner and block advertisment)
- Social Media
-Web Branding (HeartFire Media)

www.laprensasa.com
8,000 + Followers www.facebook.com/myprensa

2,000 + Followers @LaPrensaNews

1,200 + Followers @LaPrensa_News

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Pg. 4
La Prensa in numbers
En Números
Web
Distribution Readership: Impressions/
60,581 272,614 Per Month
50,000

Readership by Age

Readership by Language

Readership by Gender

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 Who we work withCon quién trabajamos

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Special Edition 2018Ediciones Especiales

La Prensa publishes special editions throughout the year with various

topics that impact the San Antonio community. This provides us with
an opportunity to inform and educate the public on events happening
throughout the city . For special editions, we use vintage covers from La
Prensa archives to highlight the history from which we came. We wel-
come and encourge our advertisers to participate! With special editions
we welcome extra content that coincides with any adverising campaigns
pertaining to the various topics listed below:
January 17th – Chingona Edition

February 14th – Corazon Edition

March 21st – Spring Edition

April 18th – Viva Fiesta Edition

May 2nd – San Antonio Tricentennial

May 16th – Military Special Edition

June 13th – Local Businesses in SA

July 4th – La Prensa Picks! Anniversary Edition

August 8th – Back to Escuela Edition

September 12th – Hispanic Heritage Month Edition

October 24th – Alzheimer’s Awareness/ Tribute to Mr. Duran Edition

November 7th – Health Awareness Edition

December 12th – Posada Edition

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 Sales Policies
La Prensa de San Antonio has always been a family business.

We recently merged with HeartFire Media, a creative media and

marketing company in San Antonio. This launched La Prensa into the
21st century as we take on new capabilities to benefit our advertisers.
La Prensa now has much more to offer while still retaining our core
values and unique qualities as the only bilingual newspaper in San
Antonio.

Our website offers an array of digital advertising capabilites as well as

production of full marketing campaigns, this is in addition to tradi-
tional print advertising.

Our sales policies require 50% of every advertisement to be paid

upfront to ensure the benefit of both parties for services provided.
Alternatively, a credit card may be placed on file with an established
charge date agreed upon by both parties (no later than 30 days).

Other policies include:

• All advertising campaigns under $1,000 must be paid upfront and
in full by cash/credit, or payment by check must be received within 10
business days.

• All advertising campaigns over $1,000 require 50% of the total

cost be paid upfront, and the remainder must be paid within 30 days.
We are happy to instate weekly payment plans for those who need
them.

Please contact our Director of Advertising, Alyssa Bunting, with any

questions or concerns at (210) 242-7900 or email sales@laprensasa.com

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Advertising and Prepaid
Rate Card
Publication Dates Cost-PCI
$20 Non profit
Sunday Broadsheet - La Prensa $21 Local
Broadsheet Page (6c x 21) • 126” $25 National/Political
6 Colum/Page • Printed - 11-9/16” x 21” ________________________
Column width - 1.822”
_________________________ Prepaid Inserts
No zoning
Advertising Sizes: Minimum Size: 6” X 4”
Maximum Size: 11” X 21”
1/8 page- 3C 5.717” X 5.28”
1/4 page- 3C 5.717” X 10.5” Rates per thousand:
1/2 page- 6C 11.56” X 10.5” 2-6 Page tab - $50
3/4 page- 6C 11.56” X 15.75” 8-12 Page tab - $55
Full page 6C 11.56. X 21” 14-20 Page tab - $60
_________________________ 22 + Page tab - $70

Color Range Shipping Address:

1 Color + $375 300 Arbor Place
_________________________ San Antonio TX, 78207

Digital Rates _________________________

Price is weekly
Classifieds
Banner Ads - 728 X 90 Print: $10 first 10 words and 50 cents each word
Leaderboard on homepage - $500 after
Leaderboard on page specific - $400 Online: $20 first 10 words, 50 cents each
Middle on hompage - $300
word after
Footer on homepage - $350
Headline within article - $300
Classifieds Displays
Within article - $200
2C X 2” (Business card size) - $72
2C X 3” - $108
Skyscraper Ads - 160 X 600
3C X 4” - $216
Homepage - $350
3C X 5” - $270
Page specific - $300
_________________________
For both - $500

Medium Box - 300 X 250 In House Translation Rates

$7 per column inch
Homepage - $300
$100 per page document
Page Specific - $250
* All translations must be in a week before due date
For both - $450

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 FrequencyAdvertising Rates
La Prensa is a community newspaper and understands that different
businesses fall in different catagories on an economic spectrum. If
you are interesed in advertising please contact our sales department
to discuss personalized campaigns that would work best for your
business.

* Price the cost outlines of advertisement per insertion

WEDNESDAY “SPECIAL EDITION” SIZES
1/8 page- 3C 5.949” X 3.75”
1/4 page- 3C 5.949” X 10”
1/2 page- 5C 10” X 6”
3/4 page- 5C 10” X 9”
Full page-5C 10” X 11.75”

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 DeadlinesPlazos
A Section Main News: Cancellation Policies
Space Reservation - Tuesday by EOD • Cancellation of ad on deadline day,
Camera Ready - Wednesday at 9 a.m. Thursday before noon will result in a
B Section Sports: $150 cancellation fee.
Space Reservation - Tuesday by EOD
Camera Ready - Wednesday at 9 a.m. • Cancellation of ad after paper has gone
C Section: to press will result in a $1,500 replating
fee.
Space Reservation - Monday before EOD
Camera Ready - Tuesday at 9 a.m. • La Prensa is not responsible for the
D Section Entertainment: upkeep of campaigns, please notify sales
Space Reservation - Monday by EOD department of pending artwork.
Camera Ready - Tuesday at 9 a.m.
Special Edition:
Space Reservation - Monday before EOD
Camera Ready - Tuesday at 9 a.m.

What we can do for you

Qué pdemos hacer
para usted
La Prensa has an array of sizes to best fit your
advertising needs and wants. Talk to a sales rep-
resentative about what works best for you.

More
• In-House Spanish translation available to help
you reach your target demographic
• In-house production availability for different
types of advertisements.
• Complete Marketing/PR campaigns

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