Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
START SIX
NEW FILMS
six new pictures starting before the cameras,
With
production schedules at Metro-Goldwyn-Mayer this week
neared peak activity.
William Powell and Myrna Loy were reunited in a gay
romantic comedy, “I Love You Again,” under direction of
W. S. Van Dyke II. Lawrence Weingarten produces with
the cast including Frank McHugh, Edmund Lowe and Don-
ald Douglas.
Ann Sothern returned to her most popular characterization in
“Cold Rush Maisie,” with Lee Bowman and Virginia Weidler in fea-
tured roles.Edwin L. Marin directs and J. Walter Ruben produces.
Fresh from her “Two Cirls On
Broadway” acclaim, Lana Turner
Shearer -Taylor began “To Own Hie World” with
Co- Starrer Set John Shelton. Harold S. Bucquet
directs with Seymour Nebenzahl
Soon On Tour
The Marx Brothers company that takes
For 'Yearling' much-coveted role of the mother, Emmy
Ritter; for the General, and for Dr. Ditten,
began “Old Lady 31” with Robert Sin-
clair directing. Frederick Stephani pro-
In preparation for filming Marjorie who aids in Emmy’s escape. As much duces.
to the road to test comedy for their “Co Kinnan Rawlings’ Pulitzer Prize winning care will be exercised in selecting the “Phantom Raiders” 'Teatures Waite
West” picture, will resemble a circus on novel, “The Yearling,” Metro-Goldwyn- was
right players for these characters as Pidgeon in the further adventures of Nicl
the move. Mayer has built the Baxter “island” with used in casting “Gone With the Wind,” Carter. The cast includes Florence Rice
When they leave M-C-M, they will farmhouse and outbuildings, near Ocala, LeRoy declared. Lawrence Weingarten John Carroll, Joseph Sebildkraut and Don
have five elaborate sets consisting of a Florida. The crops that keep the Bax- will produce the picture. aid Meek. Jacques Tourneur directs.
section of the Pennsylvania Railroad Sta-ters eating and likewise their cow, horse,
tion, a two-room Western apartment, an hogs and chickens have been planted and
1870 Wild West saloon, a panorama of will be up and flourishing when the movie
the Rocky Mountains and the interior troupe, headed by Spencer Tracy, who
Douglas
in irtlnr f
to Write 'Kildare' Story
w, ai — A zL A — A £ It P\ 1/ ;l J M n,
Lloyd
I I
C. Tin,
Douglas,
r~\\ I
famous i
author of , i . __
“Dr. Kildare” series.
* r ^
One of the fore-
. ,
of an old stagecoach drawn by two horses. will play Penny Baxter, heads there.
“The Magnificent Obsession,” “White most among American novelists, he noi
Eddie Buzzell will direct the picture Meanwhile, the studio is combing the Banners” and “Disputed Passage,” was only has seen each book become a besl
with Jack Cummings producing. nation for an eleven-year-old boy to play
signed by Metro-Goldwyn- seller, but has had the
Jody, Tracy’s son. Victor Fleming will Mayer this week to added fame of theii
Sidney
New Contract Is
direct, Franklin produce. write
story
an original
for the
box office success
hits
Signed By Taurog Ann Rutherford Wins
Norman Taurog, director of "Broadway
Melody of 1940” and “Young Tom Edi- New Ticket Reward
son,” was signed this week to a new Ann Rutherford, Andy’s sweetheart in
long-term contract by M-C-M. Taurog is the Hardy Family pictures, has been
next slated to direct “Third Finger, Left awarded a new long-term contract. Her
Hand,” which John W. Considine, Jr. latest roles have been in “Andy Hardy
will produce. Meets Debutante,” “Pride and Prejudice,”
Crawford, March
7
Murphy in *2 Girls’
Enthusiastic acclaim greeted
,
Lana Turner, Joan Blondell and
1
since
privilege just to look at her.
Clara Bow took the country by
Not
lin, the picture was adapted from Robert Exactly a year, to the day, from the
bart, RitaQuigley, John Carroll, Bruce storm has there been anyone so young
E. Sherwood’s famous stage play. start of production on “Babes in Arms,”
Cabot, Nigel Bruce, Constance Collier and and fresh and good to look at in the
Mickey Rooney and Judy Garland started movies. George Murphy is extremely
Norma Mitchell. their first scenes in “Strike Up the Band,”
Connelly Gets planned as one of the most elaborate mu-
likeable, and how he can dance! All
in all ‘Two Girls On Broadway’ is a clever
most of
predecessor,
its char-
picture with good entertainment and
Vina Delmar has been signed by M- several catchy song numbers. S. Sylvan
Marc Connelly, who recently completed acters of high school age. Busby Berke-
C-M to do the screen play for “The Simon does a creditable job of directing,
work on the screen play for “The Year- ley, who directed the former picture, is
been signed to new writing World We Make,” which Hunt Strom- and jack Cummings deserves a word of
ling,” has a again at the directorial helm, with Arthur
berg will produce for M-G-M. praise for the production.”
contract, by M-G-M. Freed producing.
Dealing with the adventures of a high DAILY VARIETY —“ ‘Two Girls On
Technicolor scene from “Northwest Pas- We’ll be glad to have your opinions brought to the screen by Hunt Stromberg, Interesting to find Nacio Herb Brown
sage.” We
believe this is the first time or any ideas that you may have. the film features a brilliant supporting supplying the leading melodious number
the two mediums have been used in a cast, headed by Mary Boland, Edmund Harry Revel and Ted Fetter provide
Teaser Trailers . . .
trailer. Gwenn, Maureen O’Sullivan, Edna May another tune . George Murphy is turn-
Recently we produced a teaser trailer
. .
Oliver, Ann Rutherford, Heather Angel, ing his screen dancing into a fine art and
Action In “New Moon’’ on the Eddie Cantor picture, “Forty Little
Melville Cooper, Marsha Hunt and others.
What did he has a deft partner. Miss Turner plays
While “New Moon” is a starring ve- Mothers.” Did you see it?
her role capably and Miss Blondell is ef-
hicle for the singing sweethearts of the you think of it? Would you like more
fective.”
Jeanette MacDonald and Nelson teaser trailers, providing of course they
screen,
Eddy, there is plenty of action in the pic- have a good idea and are very, very short? "Stars" Release
ture and short, interesting flashes of this Another Romance
Ruskin Awarded
adventure and action is made an import-
ant part of the trailer for this attraction.
The new “Romance of Celluloid,” un- Is Set for May
The not neglected
singing, of course, is
der the title of “Hollywood: Style Center May 24 has been set as release date for Writer Contract
of the World,” is now available for book- “The Stars Look Down,” dramatic story of
and there are snatches of all of the Mac- ing. We suggest that you run it in ad- Harry Ruskin, who is at present work-
the Welsh coal miners, filmed in Eng-
Donald-Eddy songs of the picture. There are some ing with Willis Goldbeck and Carey Wil-
vance of your booking. land, and hailed by the British press
splendid exploitation possibilities with son on the screen play for the next “Dr.
Servant of Mankind as the greatest picture ever produced in
dress shops, department stores and fash- Kildare,” has been signed to a new long-
Continuing the series of short subjects that country.
ions breaks with newspapers in it.
term contract by M-G-M.
started with “The City of Little Men” Based on a story by A. J. Cronin, au-
which included the recent releases of Vivien Leigh and Robert Taylor thor of “The Citadel,” and who also
“The Old South” and “Northward, Ho!” Believing that audiences where “Gone wrote the new picture’s screen adapta-
With the Wind” has played will be more tion, and produced by I. Goldsmith, the
Singer Signs Film
Metro is now producing a short based
on the life and times of Thomas A. Edi-
under the title of “Servant of Mankind.” tures and stars Vivien Leigh with Robert ers include Michael Redgrave, Margaret of “blues” singing won her local stage
The original story is by Herman Hoff- Taylor. “Waterloo Bridge” is a woman’s Lockwood, new English star discovery, prominence overnight, has been placed
man, the musical score by Daniele A. picture if there ever was one, and the Nancy Price and Emlyn Williams, fa- under long-term contract by M-G-M, and
Amfitheatrof. trailer has been produced with that mous for “Night Must Fall.” Carol Reed will start there following an engagement
“Servant of Mankind” will give the thought in mind. directed. in New York in “Keep Off the Grass.”
f* fT
STUDIO NEWS
Old West's Final
Caravan Blazes
Own Last Trail
Historic relics of pioneer West- to DouinTomn Rflnsos cit
1
Team
. . FREE! That’s what Kansas City did for
Ballyhoo . . . and this in addition to hun-
Its Famed Career dreds of inches of free publicity and this news recognition
After more than forty years of service, brought more people to the line of march of the 20 Mules
the Tonopah and Tidewater Railroad re- than a circus parade.
cently went out of commission, carrying,
as its last freight load, the selfsame
twenty-mule team wagons which it orig-
inally replaced.
Metro - Goldwyn filming
“20 Mule Team,
- Mayer,
saga of the old Kansas City Proves Exploitation Trek Top Sensation
borax mining days, with Wallace Beery, The Mules Are On Their Way! Trailers
Marjorie Rambeau and Leo Carrillo, took weeks
That the appearance of the original Death Valley borax fields Loew’s Midland used (2) in
two of the original wagons and their advance spotted in program.
accompanying water tank to Death Val- equipment with the twenty mules from the motion picture, “20 Mule
ley for location work on the picture in Team,’’ can be promoted into a civic event is proved by the splendid Parade
the original locale. And needing railroad Approximately 2 mile route starting
campaign staged by Harry Loud, from the studio exploitation depart-
sequences for the final episodes, the com- at 10 a. m. With approximately 70 boys
pany filmed them near Death Valley junc- ment, Captain Volney Phifer, Bill Ferguson’s right hand man from and girls on horseback in Western cowboy
tion. Then, because it was necessary to the New York office, and Irving Waterstreet, exploitation director attire, lent colorful atmosphere to the
ship the wagons back to the Culver City spectacle. One unit the Roy Knapp Rough
in the Kansas City territory. Here is what Kansas City DID and you
studio, they were placed on the last Riders consisted of 30 directly in front
freight train ever to leave the junction.
can duplicate and, very likely, improve upon: of the mule team. Police motorcycle
Newspapers Displays escort (24) in all led the procession. Di-
Beery Visits Crave Week prior the Kansas City Journal Katz and Crown chain stores all fea- rectly following the wagons 40 riders of
Wallace Beery, playing the role of broke with announcement and followed tured windows in their down-town drug the Wyandotte group all boys and girls
muleskinner Bill Bragg in M-C-M’s up with art day of arrival of the equip- stores. Independents also tied in with on ponies and in western cowboy outfits
“20 Mule Team,” while on location ment and mules from the Coast. Advance windows. 200 grocery stores including completed the parade.
stories were carried covering announce- If you are on the line of march of the
at Death Valley, visited the grave of AP, Milgrams used 17x22 cards with pa-
ment of the parade. rade announcement imprinted. 20 Mule Team Caravan, if your city is
Jim Dayton, borax wagon driver who
died of thirst in the Valley while trying Through the Journal promotion depart- Schools
listed in the itinerary —
start laying your
ment (Maitland Cook) tied in a solid plans now today. This is M-C-M’s
to free his mules from their harness so
. . .
and colorful Death Valley copy. Radio appearance of these famous wagons in
Camel Hoof Print Found Radio station WHB
(Mutual) cov- your city. That era of transportation is
One of Director Richard Thorpe’s me- Advertising Newspapers ered the parade from the start via travel- gone from the colorful West the borax . . .
mentos of his three-week location trip to Pacific Coast Borax Company tied in ing short wave unit truck with description wagons are on their way to the World’s
Death Valley for Metro-Goldwyn-Mayer’s with all stores. Advertisers breaking and interviews with Curley Eagles and Fair and then they are to be placed in the
“20 Mule Team” is an m p r n t of a
i i with ads day of appearance. All chain Capt. Phifer. Advance announcements Museum of Transportation at Henry
camel’s hoof, reported by geologists to be stores covered through newspaper ad- 2 days prior also carried in spot form on Ford’s Greenfield Village. This is your
approximately 15,000,000 years old. vertising copy in ads. regular happenings of the day program. last chance.
IN i
GLOl
FILM
! I |l| '
i |l | • :
I pi|| ,
>TAR VALUE... IN CAST... IN STORY IDEA-IN THE
IMOUS... COLORFUL COUNTRY IN WHICH IT WAS
IED...BIG IN EXPLOITATION POSSIBILITIES!
enP& Bit*'*
oW*
0«U»
boto* Bootwa
THE LUSTY DAYS
WHEN BORAX WAS WORTH
WHEN MEN
of EARLY CALIFORNIA!
ITS WEIGHT IN GOLD!
DIED IN THEIR BOOTS TO HOLD A CLAIM!
005 <W»
m
*cie
1
.
:
i *
AME TO PLAY IMPORTANT PARTS IN THE PICTURE . AND NOW THEY ARE ON THER
.
LOP-EARED JACK RABBITS, HAULING THE ORIGINAL AND PRECIOUS DESERT WAGONS
. . tie-in with Pacific Coast Borax Product's
1
Thanks to film studio chemists, Beery, strange though ‘Borax Bill” Parkinson,
history of the motion picture industry.
Wallace Beery was able to take a that may sound. We most celebrated mule-
This occurred at Death Valley, where
Rambeau Carrillo
bath in Death Valley’s “bad water” both teamed in stock. skinner of his time, they
Wallace Beery and Metro-Goldwyn-May-
without suffering any physical Personally, I’d like to see him play some were driven in the film by Wallace Beery. er’s “20 Mule Team” company
harm. more straight dramatic parts instead of Beery, who practiced for weeks, crack- worked on location, in the lowest spot
The script of Metro-Coldwyn- his typical comedy, for he’s a far more ing the blacksnake whip which he uses as
below sea level in North America.
Mayer’s ,f 20 Mule Team” required versatile actor than many give him credit he rides the nigh-wheel horse, had Leo
my Wally The cameras were on cars with special
Beery to “dunk” himself in the pool, for. In opinion, is tops in Carrillo as his helper, or “swamper,” on
wheels to negotiate the sands.
some thirty feet in diameter, which versatility, plus being a good old trouper, the ride, Carrillo portraying the Indian.
lies the lowest point of Death
at besides.” Piute Pete.
Valley, 280 feet below sea level.
As muleskinner Bill Bragg, driving
Noah !n Father’s Steps
one of the old borax wagons, he
Beery Shoes Shod For Uncle Wally’s Pic
is in the habit of soaking himself
Crew Finds Traces Noah Beery, while on location
Jr.,
in
self.
this pool to “undehydrate” him-
Like Mules' Hoofs Of Ancient Village in Death Valley with his uncle, Wal-
jnh!
STUDIO NEWS
night two broadcasts one emanating ping a gun out of Stag’s hand. This vali-
out of the Pacific Coast station at 8:30 dates a whip-artist in your lobby showing
p. m. —
one same hour out of New York. his tricks.
TIE IN with your spot announcements.
Trust Tie-Up
With
local stunts
special plugs leading
. interviews
. anything
.
up
. .
to
.
it. With For your banks — a tie-up on trust de-
posits, safe deposit boxes, etc. Use stills
to cash in on the immense following this
of Beery and caption:
great broadcast has.
PIUTE BILL, A MAN A WOMAN
Local Ballyhoo COULD TRUST, ABOUT SO FAR!
local M-C-M represen-
Through your Follow with theater copy, and then copy
tative if the 20 MULE
you can find out of “Trust Accounts” for bank.
TEAM ballyhoo is coming to your city.
If so arrange to continue the ballyhoo
Relic Display
AFTER the twenty mules appear with a A picture of this type is always a
in itself will cause comment, and will ghost lands bad lands
. . . . . . etc., will
keep in mind the big visit just occurred. give novelty to this proven type of inter-
Secure samples of throwaways to dis- est promotion.
tribute from this local ballyhoo.
Travel
If the 20 MULE TEAM cannot visit
The scenic beauty of the settings gives
your city, start this local ballyhoo at ear- ideal art for travel agencies. The spring
liest possible date. A new character team makes
debut.itsMarjorie Rambeau, who was with of the year is the time the railroads and
Local Skinners WaSiace Beery in “Min and Bill,” “Hell Divers” and “The Secret Six,” appears bus lines make their biggest splurge to
If you can find any old-timers who for the first time in the feminine lead opposite him in Metro-Goldwyn-Mayer’s sell tours to the scenic wonders of the
once were mule skinners or swamperr
“20 Mule Team.” She is Josie Johnson, owner of a desert hotel and saloon, U. S. A.
they will make ideal copy for local and he is muleskinner Bill Bragg, and they’re a battling twosome.
. . .
Schools
interviews "tall tales” of their ex-
. . .
The schools are a sure bet for interest.
periences . . . honored guests of the the- Early day history ties-in significantly with
ater
themselves
. . . possibly
in
old photographs of
action for display, etc.
Suggested Advertising Lines the
tion.
20-MULE TEAM
Students will secure a better esti-
type of transporta-
The stills of the historic old wagons, western America than any text could give
BEERY ... AS YOU LIKE HIM BEST a fabulous fortune in borax waitin’
tanker, and twenty mules make ideal them. Towns where and if the BALLY-
... a whip- totin’ . . gun-blazin’ up for him the dramatic saga of
copy for a press drawing contest. Supply
.
. . .
HOO hits will likely turn the students
coyote from the orneriest end of the early California . when Death . .
Co after this
a still also to each art class in the art
schools and public school art classes.
desert —
tossin’ “THE BAD OF MAN Valley was the “hell-hole of creation.”
COT A TERRIFIC KICK—-THAT
loose to see the parade.
school angle for all it is worth ... re-
BRIMSTONE” and “VIVA VILLA” IT’S
member, BEERY RATES with the young.
Contact Local Borax Men into oblivion by his greatest perform- “20 MULE TEAM.”
Contact your local Pacific Coast Borax ance of all time! BEERY, RAMBEAU AND CARRILLO—
Company (20 Mule Team) representa- STARRING YOUR
FAVORITE “BAD ROARINCEST TRIO YET! “20 MULE TEAM”
tive for full cooperation in store and MAN” IN THE SWELLEST ROLE HE
DEATH VALLEY days at their wildest, Starring
newspaper advertising when men risked their necks for a
radio tie-in for . . .
HAS EVER PLAYED. WALLACE BEERY
spots before and after their national pro- fortune in borax and had to fight to
THE “BAD MAN OF BRIMSTONE” AT keep
with
gram package stuffers
. . .
heralds . . .
HIS BELLOWIN’ BADDEST!
it.
LEO CARRILLO MARJORIE RAMBEAU
ROARING DRAMA OF DEATH VALLEY ANNE BAXTER DOUGLAS FOWLEY
. . . etc.
A NEW “MIN AND BILL” RUMPUS —
DAYS when fabulous fortunes were A
Borax
DISTRICT
Company Cooperation
MANAGERS of the Pacific
THAT HAS THE COYOTES HOWL-
ING!
made overnight and blazing — guns METRO-GOLDWYN-MAYER PICTURE
decided who kept them. Directed by
Coast Borax Company have many branch RICHARD THORPE
managers and salesmen in their employ. Produced by
tion. District managers are: L. P. Wehr- III.; W. McKee, 402 Westinghouse J. WALTER RUBEN
All these people ... as well as every J.
Screen Play by
dealer in their products will be more than ley, 51 Madison Ave., New York, N. Y. Bldg., Pittsburgh, Pa.; William Siegle, 88
CYRIL HUME, E. E. PARAMORE
Broad St., Boston, Mass.; C. E. Hamden,
happy to help you with plenty coopera- E. A. Bracken, 2295 Lumber St., Chicago, and
819 Harrison Bldg., Philadelphia, Pa.; RICHARD MAIBAUM
R. E. Lyall, 205Terminal Cincinnati Based on a Story by
brief synopsis Publication)
Warehouse, Cincinnati, Ohio. Contact
these and their other representatives im-
Robert C. DuSoe and Owen Atkinson
Musical Score David Snell
Recording Director Douglas Shearer
mediately for full benefits of their many Art Director . Cedric Gibbons
Muleskinner Bill Bragg (Wallace Beery) ar- ley), a new stockholder in the borax company,
rives in the desert town of Furnace Flat with who has won his shares in a poker game, rec-
ways of cooperating. Associate .. Malcolm Brown
Set Decorations Edwin B. Willis
his Indian swamper, Piute Pete (Leo Carrillo), ognizes the crystals as rich borax from the Women’s Costumes by
and his load of borax, to find that no paycheck long-sought mother lode and sets out to find Tall Story Contest Men’s Costumes by
Dolly Tree
, Gile Steele
is awaiting him because the company is in Chuckawalla’s claim before the company locates The old desert prospector known for Make-Up Created by
is Jack Dawn
financial straits. Furthermore, his credit has it.
Director of Photography
run but at Josie Johnson's saloon and hotel. Josie wants Bill to drive Stag out of town, his tall As a symbol of your
stories.
Clyde DeVinna, A.S.C.
Bill is particularly annoyed because he had mistrusting the latter’s attentions to Jean. But picture an ideal time to stage your
it is Film Editor Frank Sullivan
considered himself virtually engaged to Josie Stag knows too much about Bill’s past and
own TALL STORY CONTEST. Paper will
(Marjorie Rambeau), who refuses him any more
beer “on the cuff”
the latter ignores his promise to Josie, who
discovers that her daughter plans to elope to likely co-op with you on this. May or
THE PLAYERS
Meanwhile Josie's daughter, Jean (Anne Bax- San Francisco. She threatens Stag with a may not be limited to stories of the Skinner Bill Bragg Wallace Beery
ter), is also having romantic troubles. Tired gun but he shoots her and heads for the claim, Piute Pete Leo Carrillo
which Mitch is guarding. desert, the West. Josie Johnson Marjorie Rambeau
of waiting for her mother to make enough
money to send her away to school and tired Bill, discovering Josie wounded, sets out to Jean Johnson Anne Baxter
avenge her and save Mitch for Jean. He and Books and Magazines Stag Roper Douglas Fowley
of waiting for Mitch (Noah Beery, Jr.), the
borax company's paymaster, to grow rich Piute Pete find Mitch wounded, follow Stag
and his aide, Salters (Arthur Hohl) and en- Books on Death Valley, California, lore,
Mitch
“Jackass” Brown
— Noah Beery,
Berton Churchill
Jr.
enough to make marriage attractive, she quar-
rels with the latter, who leaves town vowing
gage in a gun battle in which Pete, Stag and early days, bad men, etc., etc., abound Salters Arthur Hohl
to join forces with Chuckawalla (Clem Bevans), Salters are killed and Bill wounded. He man- Chuckawalla Clem Bevans
ages to get Mitch onto a mule which he knows
and will make you good tie-up material Adams Charles Halton
an old prospector, and make a fortune.
Bill finds Chuckawalla dead on the desert,
will carry him back to Furnace Flat, while
he prepares to die on the desert. But a posse
in all book stores, libraries
circulating.
public and
Also tie-up with Western
— Marshal.....
Conductor
- .Minor Watson
Oscar O'Shea
clutching a bag of crystals which Bill believes rescues him. Mitch and Jean are married and Stockholder.... Lloyd Ingraham
worthless. But “Stag” Roper (Douglas Fow- Bill becomes the manager of Josie's saloon. mags.
STUDIO NEWS
Crawford, March
7
LOS ANGE-
film compared favorably with her Acad- Joan Crawford and Fredric March, co-
LES
LOU ELLA
EXAMINER
O.
—PARSONS,
“An eyeful and cer-
emy Award performance in “Cone With
the Wind,” but Taylor received particu-
stars of the picture, left for
York vacations upon finishing
brief New
their roles.
Launch 'Band' tainly the epitome of Hollywood drama,
Lana Turner dazzles with her beauty.
larly favorable comment. Appearing with them in the adaptation
Brought to the screen by Sidney Frank- of the Rachel Crothers Broadway hit are
Ruth Hussey, Rita Hayworth, Rose Ho-
With Big Cast It’s
since
a privilege just to look at her.
Clara Bow took the country by
Not
lin, the picture was adapted from Robert Exactly a year, to the day, from the
Quigley, John Carroll, Bruce
storm has there been anyone so young
Sherwood’s famous stage play. bart, Rita on “Babes in Arms,”
E. start ot production and fresh and good to look at in the
Cabot, Nigel Bruce, Constance Collier and Mickey Rooney and Judy Garland started movies. George Murphy is extremely
Norma Mitchell. their first scenes in “Strike Up the Band,”
likeable, and how he can dance!
Connelly Gets planned as one of the most elaborate mu-
All
in all ‘Two Girls On Broadway’ is a clever
school swing band which Mickey and Broadway’ is interesting because of the
Judy organize, it takes the group through smart showcasing it provides Lana Tur-
hilarious musical adventures, climaxed by ner. Breezy, lilting, it is well-balanced
winning a national radio band concert. with heart interest, comedy, song and
There are a number of lavish musical dance. The picture will hold its own
presentations. company on any well-ordered bill.”
DAILY REPORTER —
“Made to order
Screen Treasures
The advance screen announcement for
alert theater manager additional exploita-
tion angles beside the many opportunities
Dramatic Score for audiences of
wallop
all types. It packs a
Technicolor scene from “Northwest Pas- We’ll be glad to have your opinions brought to the screen by Hunt Stromberg, Interesting to find Nacio Herb Brown
sage.” We
believe this is the first time or any ideas that you may have. the film features a brilliant supporting supplying the leading melodious number
the two mediums have been used in a cast, headed by Mary Boland, Edmund Harry Revel and Ted Fetter provide
Teaser Trailers . . .
trailer. Cwenn, Maureen O’Sullivan, Edna May another tune . George Murphy is turn-
. .
Recently we produced a teaser trailer
Oliver, Ann Rutherford, Heather Angel, ing his screen dancing into a fine art and
Action In “New Moon” on the Eddie Cantor picture, “Forty Little Melville Cooper, Marsha Hunt and others. he has a deft partner. Miss Turner plays
While “New Moon” ve-
is a starring Mothers.” Did you see it? What did
her role capably and Miss Blondell is ef-
hicle for the singing sweethearts of the you think of it? Would you like more
fective.”
MacDonald and Nelson teaser trailers, providing of course they
screen, Jeanette
Eddy, there is plenty of action in the pic- have a good idea and are very, very short? 'Stars' Release
ture and short, interesting flashes of this Another Romance Ruskin Awarded
adventure and action is made an import-
ant part of the trailer for this attraction.
The new “Romance of Celluloid,” un- Is Set for May
The singing, of course, is not neglected
der the title of “Hollywood: Style Center May 24 has been set as release date for Writer Contract
of the World,” is now available for book- “The Stars Look Down,” dramatic story of
and there are snatches of all of the Mac- Harry Ruskin, who is at present work-
ing. We suggest that you run it in ad- the Welsh coal miners, filmed in Eng-
Donald-Eddy songs of the picture. There are some ing with Willis Goldbeck and Carey Wil-
vance of your booking. land, and hailed by the British press
son on the screen play for the next “Dr.
Servant of Mankind splendid exploitation possibilities with as the greatest picture ever produced in
Kildare,” has been signed to a new long-
dress shops, department stores and fash- that country.
Continuing the series of short subjects term contract by M-C-M.
Men” ions breaks with newspapers in it. Based on a story by A. J. Cronin, au-
started with “The City of Little
which included the recent releases of Vivien Leigh and Robert Taylor thor of “The Citadel,” and who also
wrote the new picture’s screen adapta-
“The Old South” and “Northward, Ho!” Believing that audiences where “Gone
tion, and produced by I. Goldsmith, the
Singer Signs Film
Metro is now producing a short based With the Wind” has played will be more
on the life and times of Thomas A. Edi-
son for advance exploitation for the Spen-
than ordinarily interested in another
splendid picture which stars Vivien Leigh,
picture is regarded as being to the coal
miners what “Crapes of Wrath” is to
And Stage Tickets
the trailer for “Waterloo Bridge” fea- the migratory workers of America. Play- Virginia O’Brien, whose distinctive style
cer Tracy picture, “Edison, the Man,”
under the title of "Servant of Mankind.” tures and stars Vivien Leigh with Robert ers include Michael Redgrave, Margaret of “blues” singing won her local stage
“Waterloo Bridge” is a woman’s Lockwood, new English star discovery, prominence overnight, has been placed
The original story is by Herman Hoff- Taylor.
picture if there ever was one, and the Nancy Price and Emlyn Williams, fa- under long-term contract by M-C-M, and
man, the musical score by Daniele A.
trailer has been produced with that mous for “Night Must Fall.” Carol Reed will start there following an engagement
Amfitheatrof.
directed. in New York in “Keep Off the Crass.”
“Servant of Mankind” will give the thought in mind.
Scanned from the collection of
Karl Thiede
Coordinated by the
Media History Digital Library
www.mediahistoryproject.org