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PRINT & DIGITAL

MEDIA PACK 2018

WEALTH, Business,
Culture & LIFE

www.spearswms.com
ABOUT SPEAR’S

PRINT & DIGITAL MEDIA PACK 2018


W E A LT H , B u s i n e s s , C u lt u r e & L I F E

About Spear’s WEALTH, Business & Culture

Spear’s is the multi-award-winning wealth management


and luxury lifestyle media brand whose flagship magazine
has become a must-read for the ultra-high-net-worth
(UHNW) community.
Described as a cross between Forbes and Vanity Fair, with its own wit and outlook,
it is also required reading for the affluent financial services community, including
the bankers, lawyers and family offices who advise the wealthy.
Since its launch in 2006, Spear’s and its
events have established themselves as ART, TRAVEL & LUXURY
Europe’s leading wealth management
“A cross between
authorities. Using print, digital, events, Forbes and Vanity Fair”
awards and research-based products Ben Goldsmith
and services, Spear’s is uniquely placed
to connect financial and luxury brands
to this exclusive and elusive audience. “Spear’s is for anybody
who wants to make
“My favourite magazine” money - and keep it ”
Sir Terence Conran Elizabeth Hurley

Spear’s Readers SPEAR’S INDICES

Spear’s 62,000 readers are some of the wealthiest in the history of media:
• The average Spear’s reader has a net worth (exlcuding primary residence)
of £5.5 million ($8.8 million) and an average annual income of £780,000.
• 77% of readers enjoy our range and style of articles
• 63% think we are an authoritative source of information and analysis
• 54% have set up their own company
• They are philanthropists, collectors of art, wine, watches and jewellery
and users of a wide range of luxury services.
READERS

PRINT & DIGITAL MEDIA PACK 2018


W E A LT H , B u s i n e s s , C u lt u r e & L I F E

sPEAr’s
sPEAr’s
rEADErs
rEADErs
sPEAr’s rEADErs

Spear’s Readers Which luxury


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luxurydo
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services
A Spear’s
Which
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do Areader’s
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sPEAr’s rEADErs
Which luxury services
89% 89%
79% 79%
do Spear’s readers
71% use?
73% 73%
71%
Private members’
Spa
Private

Bespoke tailor/dressmaker
Spear’s readers use? (excluding
Private doctorPrivate doctor
A £5,500,000
89%
£5,500,000
Spear’s
(excluding
73% Bespokeprimary
Bespoke tailor/dressmaker
£5,500,000
reader’s average net worth
clubmembers’ club Private members’ club
Spa 79%
Which luxury services do A Spear’s reader’s average
Spa
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primary residence):
tailor/dressmaker

71%
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is readers use?
Spear’s
Private doctor
A Spear’s reader’s average net worth
(excluding primary residence) is

£5,500,000
£5,500,000£5,500,0
63%
89% Private 63%
Personal trainer
members’ 63%
Personal trainer
club Personal trainer
89% Private members’ club
50% 50% 50% Why do car/super-car
people
Why do read
people
Spear’s?
readSpa
Why Spear’s?
do people read Spear’s?
79% Spa Sports car/super-car
Sports car/super-car Sports
79%
89% 48%
73%
Private members’
46%
71%
club 48%
Concierge service
Concierge
Bespoke tailor/dressmaker
Private 46%
Bespoke
doctor
48%
service
agent travel46%
travelBespoke
Concierge service
agent Bespoke travel agent
73% Bespoke tailor/dressmaker
71% Private doctor 50% 50% 50%
79% Spa
42%
44%
63% 44%
Architect
Personal trainer
42% Chauffeur Why
Chauffeur
44% Architect
Architect

42%do
77%
people
Chauffeur
77%
readarticles
63% Personal
Spear’s?
Articles on art
77% trainer and culture
Articles on art
and culture

Why do people read Spear’s?


Articles on art
and culture

73% 50% Enjoyable articles Enjoyable Enjoyable articles


Sports car/super-car 50% Sports car/super-car
Bespoke tailor/dressmaker
34%
48% Concierge34%
Garden designer
service 34% Garden designer
Garden designer
48% Concierge service
54% 54% 54%
71%
34%
46% Bespoke 34%
Interior designer
travel agent 34%
Interior designer Interior designer
46% Bespoke travel agent
Spear’s50%
Indices Spear’s Indices Spear’s Indices
Private doctor44%32%Architect
Yacht32% 32% Yacht
Yacht 63% 63%
44% source ofArchitect
63% Articles on art
77% Authoritative source
Authoritative
of Authoritative source and
of culture
77% 59%
63% 32% 32%
Property adviser 32%
Property adviser Property adviserinformation information 59%
information 59%
42% Chauffeur Enjoyable articles 42% Chauffeur Enjoyable articles
Personal trainer 29% 29%
Helicopter
34% Garden designer Helicopter 29% Helicopter
and analysis and analysis

34%
61%
Articles Garden
on luxury
Articles
andon
finance,
Articles designer
on luxury
analysis Articles on
61% law, etc finance, law, etc 61%
Articles on luxury
Articles on
finance, law, etc

50% 34%27%
Sports car/super-car
32%27%
27%
Private
Interior
27%
YachtPrivate
jet Private jet
designer 27% Private jet
tutor Private tutor 27% Private tutor 63%
34% Interior designer
32% Yacht
54%
Spear’s Indices
63%

48% Concierge service


32% Property adviser
Job title Job title
29% Helicopter Job title
Authoritative source of
information
and analysis
61%
32% 59%adviser
Property
Articles on
Authoritative source of
information
and analysis
61%
5
Art

46% Articles on29%


Helicopter
finance, law, etc financ
luxury Articles on luxury
Bespoke travel27%
agent Private jet
Partner Partner MDPartner MD Board Board MD 27%
Trustee
Private jet
CEO
TrusteeBoard Chairman
CEO C-suite
Chairman CEOC-suite
Trustee Chairman C-suite

44% 27% Private tutor 27% Private tutor


Architect
42% Chauffeur
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readers by numbers

34% 59%
59% 59%
£780,000
£780,000
£780,000
Partner MD Board Trustee CEO
Partner Chairman C-suite
MD Board Trustee CEO
51% Wine 51% Wine 51% Wine
Garden designer
34% Interior designer
What do Spear’s readers collect? Spear’s
42% Watches42% Watches
of Spear’s readers
readersof Spear’s
are readers
by What
private donorsprivate
to charity
Spear’s
numbers
donors to
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do private
annual
Spear’s
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income
42% Watches
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annual
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readers
donorsincome
to charity
collect? Spear’s readers by numbers
annual income

32%
42% Contemporary
42% Contemporary
Art 42% Contemporary Art
Art

32%
Yacht
Property adviser
51% Wine
29% Antiques
29% Antiques
42% Watches
29% Design 29% Design
59%
of29%
54%
54%
Spear’s
45 4559% £78
54%
45
£780,000
29% Antiques

readers areSpear’s Spear’s readers’


42% Watches
average
51% Wine

of Spear’s
Design
of Spear’s readers
of have set
readers
Thehave setSpear’s
of
average age readers
Theofaveragehave set
age of The average age ofreaders are Spear’s readers

29% Helicopter 42% Contemporary Art


private
up donors to charity
their own companies
up their ownannual income
companies
Spear’s up their
readers own companies
Spear’s
42% Contemporary readers
Art
Spear’s private
readers donors to charity annual income

54% 45
22% Imp/Mod
22% 22% Imp/Mod Art

13 1354% 45
ArtImp/Mod Art

27% Private jet


29% Antiques
20% Classic 20%
Cars Classic Cars
50%
50%
20% Classic Cars1350% 29% Antiques

27% Private tutor


29% Design
20% Jewellery
22% Imp/Mod Art
20% Jewellery
of Spear’s
20%up
Jewellery
readers of
of magazines have
their own companies
set toThe
delivered
magazines
readers’ homes
readers’
or offices
29%
average
Times
delivered age
aof
Spear’s
homes or
Design
ofTimes
Spear’s
to reader
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readers
foroffices
business
adelivered
and
Spear’s
flies abroad
forhomes
readers’
22% Imp/Mod Art
reader
pleasure
business
to
each
and pleasure
aofSpear’s
flies abroad
Times Spear’sreader
year for each
or offices up their
year
business
readers
andown
have
flies set The average ag
abroad
companies
pleasure each year Spear’s readers

20% Classic Cars 50% 13 20% Classic Cars 50% 13


CONTRIBUTORS

PRINT & DIGITAL MEDIA PACK 2018


W E A LT H , B u s i n e s s , C u lt u r e & L I F E

Contributors and Editors Exclusive interview

6>
>
David Miliband: time

56
5
for the rich to give more

772054 776002
776002
The Spear’s Index Featuring

9 772054
The top 50 Natalia Vodianova
family lawyers Joanna Trollope

Contributors to Spear’s include some of the most respected


revealed Iain Martin

9
‘You can’t afford to be without it!’
£5.00 May/June 2017

and renowned writers, illustrators and experts working


The Spear’s Interview

Gibraltar’s Fabian Picardo


on Brexit, Spain and more

today, while our first guest editor was investor and


The Spear’s Index Philanthropy

Top 50 tax lawyers John Caudwell talks


and accountants giving and taxes
wealTh | business | CulTure | life £5.00 September/october 2017

environmentalist Ben Goldsmith. iS oFFShore a


dirty word?
manaGinG
wealth in
the aGe

Bestselling authors write alongside serial entrepreneurs; award-winning editors oF anGer

and industry gurus share their expertise and opinions; style icons and legendary
photographers showcase their work. We have even had HRH The Prince of Wales Big Bang 2.0
why brExIT IS London’S chancE To go InTErSTELLar

writing about business and sustainability.


Our contributors include:
John Arlidge, Sunday Times; Nick Foulkes, author and dandy; William Sitwell,
editor of Waitrose Food; Luke Johnson, former chairman of Channel 4;
Clive Aslet, editor-at-large of Country Life; Anne McElvoy, The Economist;
Alessandro Tomé, Spear’s Discriminator; Martin Vander Weyer, business editor
of The Spectator; cultural commentator Peter York; Andrew Roberts, acclaimed Our covers are drawn by Adam Dant, who won
historian;author Sam Leith; and Anthony Haden-Guest, legendary journalist, the Jerwood Prize and has been called ‘a Hogarth
cartoonist and author. for the twenty-first century’ by the Guardian.
Spear’s founder and editor at large is William Cash, an authority on the super-rich
who regularly appears on TV and radio as a media and wealth commentator. 24,000 62,000*
Circulation Readership
brands we have worked with: Bimonthly
Frequency
60/40
Male/Female
Mailed exclusively to Spear’s high-net-worth
subscriber database

Distributed onboard BA First Class cabins; in first class


UK airport travel lounges; at the World Economic Forum,
Davos; and in London’s finest hotels and members’ clubs

On newsstands which consist of 50 WHS Travel stores


in airports and mainline stations, and 200 targeted
independent stores around London for news and
current affairs
RATE CARD

PRINT & DIGITAL MEDIA PACK 2018


W E A LT H , B u s i n e s s , C u lt u r e & L I F E

Spear’s Print Magazine Rate Card • Please allow 3mm each page for gutter loss allowance.
This is to be included within the trim size
• Double page (DPS) advertisements should be split
and supplied as single pages to the measurements above

x1 x2 x3 x4 x5 x6 • Advertising material should be supplied in PDF format


• PDFs should conform to the PPA pass4press specifications,
Inside Front Cover USD 17,000 15,400 14,600 13,800 13,000 12,160 which are based on PDF/x-1a standards, details of which
can be found at www.pass4press.com.
Outside Back Cover 17,000 15,400 14,600 13,800 13,000 12,160 • All PDFs must be supplied in Acrobat Version 1.3
Inside Back Cover 15,000 14,220 13,500 12,700 10,780 11,200 • All files to be supplied as composite CMYK
• The file must not contain any transparent elements
Double Page Spread 13,500 12,820 12,100 11,450 10,770 10,100
• Files must contain crop marks
Full Page 8,100 7,700 7,300 6,900 6,500 6,100 • All images contained within PDF must be high-resolution
(300 dpi recommended) and in CMYK format
Half Page (horizontal/vertical) 5,000 4,750 4,500 4,250 4,000 3,750 • All fonts must be embedded

Bound and Loose Inserts Prices available on request. • Files should not contain TrueType or Multiple Master fonts
• File creator should apply any trapping requirements.
Bandwrap Prices available on request. No trapping will be applied by the printer

Prices available on request. • Combined colour ink density must not exceed 300%
Bespoke Inserts (invitations, supplements, catalogues)
Special Gatefolds Prices available on request.

SIZES (WxH) Full Page Half Page Vertical Half Page Horizontal SPEAR’S MEDIA SCHEDULE 2018
Issue/
Trim 210 x 260mm 105 x 260mm 210 x 130mm Edition
PUBLICATION MONTH RELEASE DATE COPY DEADLINE

Bleed 216 x 266mm 111 x 266mm 216 x 136mm


60 Jan/Feb 2018 15th December 2017 18th November 2017
Type Area 190 x 240mm 80 x 240mm 190 x 105mm 61 Mar/Apr 2018 21st February 2018 16th January 2018
62 May/Jun 2018 19th April 2018 15th March 2018
63 Jul/Aug 2018 18th June 2018 17th May 2018
64 Sept/Oct 2018 20th August 2018 23rd July 2018
65 Nov/Dec 2018 22nd October 2018 24th September 2018
66 Jan/Feb 2019 17th December 2018 29th November 2018
DIGITAL

PRINT & DIGITAL MEDIA PACK 2018


W E A LT H , B u s i n e s s , C u lt u r e & L I F E

SPEAR’S WEBSITE MEDIA PACK 2015

Spear’s Website Visitors Banner Advertising on Spear’s Spear’s Website Traffic


728 x 90 Platform Size 1 month 3 months 6 months
The content on spearswms.com and the audience it Visitors (per Month)
Leader-board 728X90 £1,500 140,000
£4,400 £7,100

attracts ensure that your luxury brand reaches the Billboard banner 970x250 £1,800 £5,100 £7,900

decision makers or those that facilitate decisions in MPU 300x250 £1,250 £3,000 £5,000

the UHNW community. Your company will get in Page Views (per Month)
Double MPU 300x600 £1,850 400,000
£5,100 £7,900

front of the right audience at the right time. 300 x 250

Spear’s Online Banner Advertising 300 x 250

970 x 250
300 x 250

300 x 250
HOME PAGE

www.spearwms.com Ad Type Minimum Price 10

ROS Banners $19 CPM


Geo-Routed Banners $32 CPM
High Impact Units $32 CPM
High Impact Geo-Routed Banners $44 CPM
Native Article $3,750 PER YEAR
728 x 90
Native Article with Video (supplied) $5,000 PER YEAR
Image at Top of Category $1,260 CPM
300 x 600 Site Skin $38 CPM
Geo-Routed Site Skin $50 CPM
Microsite $69,000 PER YEAR
Videos added to Spear’s TV (supplied) $3,750 PER YEAR
Videos contained within site pages $63 CPM
THE PRESS

PRINT & DIGITAL MEDIA PACK 2018


W E A LT H , B u s i n e s s , C u lt u r e & L I F E

“The Michelin Guide


to the wealth
management
industry”
Julien Seveaux, Stanhope Capital

CONTACT US:
Jiggs Patel
Group Sales Director
Tel: +44 (0)20 3096 2286
Mob: +44 (0)7903 255 295
jiggs.patel@spearswms.com

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