Peter Buschbacher

Ballwin, MO 63021
Phone: 314-283-3006  E-Mail: pbuschbacher22@gmail.com
Director of Sales/Regional Sales Director
A performance driven, strategic-minded Medical Device Sales leader with over 20 years of demonstrated success
in gaining market share through the implementation of marketing strategies that influence decision makers. Skilled in
driving success in medical devices including total joint, trauma, upper/lower extremities, biologics, revision, and
oncology arthroplasty. Proficient in developing comprehensive strategies to position underperforming territory at the
top position, while maintaining corporate and brand integrity. Recognized for utilizing innovative approaches and
smart business decisions to achieve market positioning and sales targets. Proven ability to assess client needs;
establish rapport, build trust, and close deals. Demonstrated expertise in competitive market analysis contract
negotiations and new product launch and positioning. Possesses excellent customer service and time management
skills.

Accomplishments across the Tenure

~ Effectively revamped sales representation structure and on-boarded four new distributor partners to
reaffirm overall corporate mission statement and vision.
~ Secured President’s Club with the achievement of 101% to quota and 26% YOY growth in 2014. Efficiently
took Region in top two positiosn out of six to hit quota ($10.9M).
~ Enhanced customer communications across the board by implementing CRM strategy with a direct line of
communications involving doctors, nurses, and hospital staff.
~ Generated key accounts and surgeon champions for Center of Excellence Program designed to
strengthen and expand capabilities in educating, training and servicing spine surgeon customers.
~ Rejuvenated a failing Midwest Region for a company engaged in design and manufacture of spinal devices
~ Closely associated with and assist distributors with their daily duties which include; making and closing
sales with reps in surgery centers, hospitals, surgeon offices.

SKILL AREAS: Sales Leadership  Strategic Sales Planning Surgeon & Physician Relationship Management Direct
Sales & Distributor Network Sales New Business Development Talent Acquisition  Performance Management GPO
and IDN Contract  Strategic Key Account Management  Pharmaceutical Industry Competitive Analysis  Account
management  Field Inventory Management Product Lifecycle Management  Medical Devices
Salesforce.comTraining & Development

PROFESSIONAL EXPERIENCE

LPEIT ORTHOCON LLC, ST. LOUIS, MO (2016 – Present)

Regional Sales Director - Medical Device Sales & Marketing

Lpeit Orthocon, Inc. provides sales, marketing, and technical expertise to distributors in the orthopedic industry.
Markets and sells accurate microbial identification using next generation DNA sequencing.

 Developing, implementing and executing powerful selling strategies and strategic sales plans and build a robust
and growing pipeline of opportunities with current and new customers.
 Driving opportunities through the pipeline rapidly and convert opportunities to orders alongside developing and
maintaining an extensive network of relationships with both existing and potential customers
 Providing sales, marketing, and technical expertise to companies in the orthopedic industry.
 Specializing in cultivating new business opportunities, creating complex selling models to accelerate market
penetration of differentiated products, and delivering sales training in C-suite selling, new product launches, and
key account management.
 Efficiently subcontracting with independent orthopedic distributors. Proficiently assist to organize workshops and
medical educational events.
 Closely associating with and assisting distributors with their daily duties which include making and closing sales
with reps in surgery centers, hospitals, surgeon offices.
 Expertly supporting and accompanying sales reps in total joint and trauma surgery to assure good outcomes.
 Delivering sales training and rep assessment of product and sales aptitude.
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 Peter Buschbacher
Ballwin, MO 63021
Phone: 314-283-3006  E-Mail: pbuschbacher22@gmail.com

DJO GLOBAL, INC., AUSTIN, TX (2009 – 2015)

Regional Director, Midwest
DJO Global, Inc. is a leading global provider of high-quality, orthopedic devices, with a broad range of products used
for rehabilitation, pain management and physical therapy.

 Administered a struggling 13-state region for a leading global developer, manufacturer, and distributor of high-
quality medical devices.
 Efficiently supervised entire direct and independent distributor network sales activities, including sales and
channel strategies, monthly and quarterly unit forecasting, customer satisfaction, and performance
management.
 Expertly handled $100K budget, three direct reports, and nine indirect reports.
 Participated in evaluation and development of marketing services and tools based on the type of the product.
 Designed and implemented direction for the region to achieve quota goals with high expectations.
 Effectively revamped sales representation structure and on-boarded four new distributor partners to reaffirm
overall corporate mission statement and vision.
 Enhanced customer communications across the board by implementing CRM strategy with a direct line of
communications involving doctors, nurses, and hospital staff.
 Recuperated $1.1M in lost business from the prior year (2009). Efficiently executed 14% YOY growth (99% of
quota) in 2012.
 Attained President’s Club with 105% to quota and 22% YOY growth in 2013. Successfully placed region to #1
ranking out of six in shoulder sales ($2.9M).
 Secured President’s Club with the achievement of 101% to quota and 26% YOY growth in 2014. Efficiently took
Region in top two positions out of six to hit quota ($10.9M).
 Assisted by Surgical Marketing Department team in achieving a sustainable competitive advantage by providing
state-of-the-art products.
 Successfully planned and implemented launch activities and go-to-market plans and trained field sales team.

SCIENT’X USA, M AITLAND, FL (2007 – 2009)

Regional Sales Manager, Midwest.

Scient'x USA, Inc. engages in the design and manufacture of spinal devices.
 Efficiently rejuvenated a failing Midwest Region for a company engaged in the design and manufacture of spinal
devices.
 Involved in the Scient’x merger with medical technology company Alphatec Spine in 2009. Managed seven
indirect reports.
 Expertly handled and recruited five new independent distributors for the region, spurring additional product sales
with new distributors to $160K per month.
 Generated key accounts and surgeon champions for Center of Excellence Program designed to strengthen and
expand capabilities in educating, training and servicing spine surgeon customers.
 Developed spine business in Midwest Region from $600K to $852K in one year (2007-08).
 Planned and boosted surgeon use of Scient’X USA Isobar TTL motion preservation device throughout the
territory.
 Effectively enhanced sales of Scient’X exclusive Isobar TTL dynamic stabilization system from $180K to $400K.
 Successfully enlarged cervical and lumbar peek business from $150K to $300K.
 Administered company in sales growth (37% YOY from $825K to $1.12M) in 2008.

EXACTECH, INC., MIDWEST REGION, GAINESVILLE, FL‍(2000 – 2006)

Director of Sales

Exactech, Inc. develops, manufactures, markets, distributes, and sells orthopedic implant devices, related surgical
instrumentation, and biologic services.
 Drove Midwest region sales by directing the planning and overseeing the efforts of Exactech Agencies and
managing sales teams contributing towards company’s global expansion efforts.
o Managed $100K budget and nine direct reports. Contributed towards YOY sales growth from
$8.3M to $10.2M in 2004.
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 Peter Buschbacher
Ballwin, MO 63021
Phone: 314-283-3006  E-Mail: pbuschbacher22@gmail.com

o Grew sales from $6M to $7.3M in one year (2001-02) by restructuring the Midwest Region with
the addition of three new distributors.
 Led the development of the region’s sales plans by identifying and establishing the right targets and criteria for
the recruitment of new surgeon customers and setting and communicating priorities.
 Developed and implemented strategic account plans for key accounts focused on gaining a larger share of the
customers total spend while reducing costs.
 Liaised with Surgeons and senior Healthcare executives to understand their challenges and needs then reflect
findings and make adjustments within the sales team accordingly.
 Managed existing distributor relationships, selected relevant distributors and training and educating them.
o Accelerated sales in a 13-state region through a dedicated independent distributor network for a
growing company aspiring to become a premier orthopedic implant provider.
o Strengthened overall distribution network through talent acquisition and rep development.
Achievements:
 Ranked #1 region ($2.3M sales growth) among total of six regions in 2005 & Osteo Biologics sales ($2.9M) in
2005.
 Pioneered $1.2M in new business growth of hip product sales.
 Increased Link revision hip sales to $2.9M in 2005 and $3.2M in 2006. Two-time Top Sales Director contest
winner.

PRIOR EMPLOYMENT DETAILS

Regional Sales Training Manager, Howmedica/Stryker Orthopedics, Inc., Rutherford & Mahwah, NJ, 1997 –
2000

PROFESSIONAL DEVELOPMENT

Bachelor of Arts, Criminal Justice Sciences

Carthage College, Kenosha, WI

Technical Skills: Microsoft Excel, Word, PowerPoint, CRM, and Salesforce.com

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