DSM TEXTILE INDUSTRY AT KARUR

CHAPTER I

ABOUT INTERNSHIP TRAINING

The purpose of internship training is to facilitate the intern to practice the acquired
skills independently or under supervision, as mentioned in the respective discipline
course contents. The focus of internship training should be to develop the methods
and modalities for actual practice of management study. Emphasis should be laid
on ‘Hands on experience’. The settings of internship should be preferably a
decentralized setting in a organization structure like production, marketing, human
resource and finance department. At the end of the internship, the intern should be
a confident, more helpful in futures.

OBJECTIVES OF INTERNSHIP TRAINING:

 Develop managerial skills and leadership qualities to function effectively as

a leader of the management team.
 Develop communication skills.
 Develop professionalism include
 ding ethical behavior, etiquettes and demonstrate behavioral
 To study the company profile of DSM manufacturing industry.
 To study the working of marketing & services department.
 Market Analysis of retail products.
 To study the problems of DSM manufacturing industry
BACKGROUND OF THE REPORT

I have worked in various Department of, DSM TEXTILE INDUSTRY. In this

report; I will try to make an overall analysis on Treasury management of DSM
manufacturing industry.

SCOPE OF THE STUDY

DSM TEXTILE INDUSTRY have been playing an important role in economic

development and contributing immensely to build the country. Painting sector is
fast expanding in our country because of globalization and reform of private sector.
To survive as a key player in this highly competitive and complex business
environment a company should develop its business focusing the customer’s
satisfaction

LIMITATIONS OF THE STUDY

 Busy schedule of officers and employees is adversely affected the

researcher.
 The information provided by the company assumed to be authentic.
 Certain areas are restricted, so a detailed study is not possible.
 The success of the study depends upon the response made by the employee

CHAPTER II

INDUSTRY PROFILE

INTRODUCTION
Textiles industry in India is the second largest employment generator after
agriculture. The modern textile industry in India has to origin in the 19th century. The
textile industry plays an important role in the Indian economy. And Indian is next only to
China among the world’s largest producers of textiles and garments. It holds significant
status in India as it provides one of the most fundamental necessities of the people.
Textile industry was one of the earliest industries to come into existence in India and it
accounts for more than 30% of the total exports. In fact Indian textile industry is the
second largest industry in the world.
The country is rich in natural resources such as cotton, just, and silk.
Textile industry is unique in the terms that it is an independent industry from the basic
requirement of raw materials on the final products, with huge value addition at every
stage of processing. Textile industry in India has vast potential for creation of
employment opportunities in the agricultural, industrial, organized and decentralized
sectors and rural and urban areas particularly for women.

Textile and garment manufacturers and exporters in India were expecting a

bright future in the days to come as more International buyers were turning their attention
to Indian markets following hike in prices of textile and garments in China, which had the
largest share in the export market. Buyers from various countries, including US and
European countries, were now started placing fresh orders with the textile garment
exporters here.

HISTORY OF THE INDUSTRY

The terms ‘TEXTILE’ is a Latin word originating from the ‘TEXERE’

which means ‘to weave’ Textiles refers to a flexible material comprising of a network of
artificial fibers, known as yarn.

The development of the world textile industry was started in Britain as the
spinning and weaving machines were invested in that country. High production of wool,
cotton and silk over the world has boosted the next year. Through the industry was started
in UK, in 19th century the textile production passed to Europe and northern America after
mechanization process in those areas. From time to time Japan, China, and India took part
in industry their economic and concentrated more in that sector.
 India has been well known for her textile goods since very ancient times.
The traditional textile industry of India was virtually decayed during the colonial regime.
However, the modern textile industry took birth in the early 19th century, when the first
textile mill in the country was established at foster glisters near Calcutta in 1818. The
cotton textile industry however made its real beginning in Bombay in 1850s. The First
cotton textile mill of Bombay was established in 1854 by a Parsi cotton merchant then
engaged in overseas and internal trade. Indeed the vast majority of the early mills were
the handy work of Paris merchants engaged in yarn and cloth trade at home and Chinese
and African markets. The first cotton mill in Ahmadabad, which was eventually to
emerge as a rival centre to Bombay, was established in 1861. The spread of the textile
industry to Ahmadabad was largely due to the Gujarati trading class.

The cotton textile industry made rapid progress in the second half of the
19th century and by the end of the century there were 178 cotton textiles mills; but during
the year 1900 the cotton textile industry was in bad state due to the great famine and a
number of mills of closed down for long periods.

PRESENT STATUS OF THE INDUSTRY

Modern textile industry in India has its origin in the 19th century. The
textile industry plays a pivotal role in the Indian economy. This industry is very
significant today because, this sector contributes substantially in providing employment
and earning foreign exchange.

The Indian textile industry has a significant presents in the economy as

well as in the international textile economy. Its contribution to this Indian economy is
manifested in terms of its contribution to the industrial production, employment
generation and foreign exchange earnings. It contributes 20% of industrial production,
9% of excise collections, and 18% of employment in the industrial sector, nearly 20% to
the country’s total export earning and 4% of the GDP.
 The country is in rich natural resources such as cotton, jute and silk. The
textile industry is the second largest employer after agriculture, with a total work force of
around 35 million. India is next only to China among the world world’s largest producers
of textiles and garments. The activities in textiles range of from the production of natural
raw material such as cotton, jute, silk and wool to the manufacture of quality products
such as cellulose fibre, synthesis filament and span yarn. But during the last four years
the industry has been suffering from a lot adverse factors. The major problem is
technology lag. Recently the union government has come out with ambitions, technology
up gradation fund of a possible magnitude of Rs.25,000 crores to help the industry catch
up with the trends in the global market.

HERE ARE A FEW IMPORTANT FACTS ABOUT INDIANS TEXTILE INDUSTRY.

1. There are approximately 1200 medium ti large scale textile mills in India. 12 % of
these mills are located in karur (Tamilnadu)
2. India has 34 million cotton textile spindles for manufacturing cotton yarn. Cotton
yarns account for 70% of India’s textiles exports. (China has 40 million cotton
spindles)
3. For the past tow years there has been a significant, mainly due to the increasing price
of cotton
4. Of the Indian textile yarn exports, almost 80% come from coarser yarns consequently,
there is a need to upgrade the technology.

FUTURE SCOPE OF THE INDUSTRY

Garment manufacturing and exporters in India were expecting a bright future in the
days to come as more international buyers were turning their attention to Indian markets
following hike in price of textile and garments in China, which had the largest share in
the export market.
 Buyers from various countries, including US and European countries, were
now started placing fresh orders with the textile garments exporters here. Erode textile
garment exporters association secretaryit was reported that production and export of
garments from China have started declining, due to various reasons including price hike
of raw materials and increase in production cost.

Considering the continual capital investments in the textile industry, the

government of India may extend the technology up gradation fund scheme (TUFS) by the
end of the 11’th five year plan (till 2011 -2012) in order to support the industry. The
Indian textile industry is massively investing to meet the targeted output of $85 billion by
the end of 2010, aiming export of $ 50 billion. There is substantial potential in Indian
export of technical textiles and home texts as most European company want to setup
facilities near by the emerging markets, such as India and China.
Union Ministry of Textiles certified Apparel Export Promotion Council (AEPC)
has taken the responsibility to motivate the foreign investors to invest in Indian Textile
Industry by exhibiting it massive unexplored domestic market. The objective is to trigger
the foreign investment towards instituting textile units in India by offering numerous
allowances to global investor like low priced work force and intellectual right
fortification.
The government India has also taken few initiatives to promote the textile
industry by permitting 100% Foreign Direct Investment (FDI) in the market. the Indian
Textile Industry symbolized a strong existence in the complete value chain from raw
commodities to finished products. The Synthetic and Rayon Textile Export Promotion
Council (SRTEPC) has taken all the required steps to meet the target of doubling the
synthetic textile export in India to US $ 6.2 billion by seizing 4% of market share by
financial year 2011 -2012.

COTTON TEXTILE INDUSTRY

 The cotton textile industry occupies a permanent place in the Indian
economy, contributing to about 23.5% of the country’s industrial production. The textile
sector is closely linked with agriculture, handlooms, power looms, garment
manufacturing and a number of industries and trade, thus touching everyday life of the
common man. Cotton textile industry is one of the oldest and largest industries in India
which has made rapid change in the economy. The country’s first textile mill “Express
mill” in Nagpur which was started by Tata was the first to down shutters. The premier
group has sold of its textiles mills another has been taken over by National Textile
Corporation (STC) Which has also taken over mills like Kohinoor.

COTTON TEXTILE INDUSTRY IN INDIA

The cotton textiles industry occupies an important place in the Indian economy as its
contribution to industrial production, employment generation and export earning are
significant. Currently the industry possess 26 million spindles 2 lakh looms in the mill sector
above one million power loom sector about 4 million looms in the handloom sector and a large
number of process houses with total capacity of dyeing, printing and finishing of 10 million
metres of per Annam. The industry place an important role in the Indian economy and as its
accounts for nearly 60% of industrial production and large scale employment. It is also a
foreign exchange earns as it contribute over 30% of the country’s total exports.

The first Indian cotton textile mills was established at Fort Glisters near
Calcutta as early as in 1838. The first cotton textile mill was in Bombay was the Bombay
spinning and weaving company started in the year 1851. The cotton textile industry is
admittedly the single largest organized industry in India and occupies second place
among the countries of the world in cotton textile mills are located in those status like
Maharashtra, Gujarat, Tamilnadu,West Bengal..

COTTON TEXTILE INDUSTRY IN TAMILNADU

The state has number of textile mills. Tamilnadu cotton textile mills generate direct and
indirect employment opportunities. There are more than 30 textile mills working in the
 state. The major raw materials used by the industry are cotton polyesters, synthetic fibres
etc…. These raw materials are not widely manufactured in tamilnadu. It is either obtained
from other states especially from maharashtra and tamilnadu or they are imported from
abroad. Since the climate conditions of tamilnadu frequently changes, suitable
arrangements should be made to maintain the desired conditions for the production of
yarn.
The present condition of textile industries of tamilnadu is not good. Most of the private
owned mills have closed down and as a result large number of workers lost their job.
Similarly some of the private operated mills are fairly the problem of taking over by the
government. Some of the mills are taken by the textile corporation of tamilnadu, national
textile corporation and tamilnadu government.

COMPANY PROFILE

DSM Textiles is located at Karur, Tamil Nadu in the Southern part of India.
Established in 2001, we are an Eminent Manufacturer, Exporter and Supplier of
the Cotton Home furnishing Textile Products that are a reflection of the dexterity
of the artisans of India. We incorporate the latest trends, Designs and Colors in Our
Home Furnishing Textile Products that caters to the diverse taste and preferences
of our discerning clients.

We are backed by a Talented Team of Master Craftsmen with Rich Experience in

infusing life into the Home Furnishing textiles through their dexterous hands. Our
dedicated Quality Control supervisors carefully monitor the entire production
process to ensure quality standards and client specifications are met.

Each of our creations speaks volume of the efforts and craftsmanship that goes into
making them. This is the reason our Home Furnishing Textile Products have found
immense appreciation and accolades in the international market.
DSM Textiles, the Name you can trust for Quality Textiles Products. Dsm fabrics
offer a wide range of Textiles Products, Created & Designed to Satisfy Our Buyers
Worldwide.Most of our products are manufactured as per our buyer's design under
their Orders and in their own labels, but We also create designs as per our clients
request with our own designers.
DSM Textiles is recognized for its Innovation, Constant Research, Development
and Upgrades to the trends prevailing around World. We constantly evaluate our
Clients needs and observe the evaluation of Consumer Habits. A Specialized
Product Development team and dedicated Sales force are contributing their level
best to satisfy our respected clients- V.K.Sabapathi, Founder.

Being, the family business as Weaving and came from a Weaving Family, DSM
Textiles has a very good knowledge about production, technical aspects and each &
every corners of manufacturing the quality textile products.Based in Karur, India,
We, DSM Textiles manufactures & supplies finest Textiles to Our Valuable
Customers across the World. It has been 14 years, since we are satisfying our
clients and building a strong relationship both in business and in personal.

From 2006, it's the turn of Mr. Vadivel Kanaga Sabapathi, the son of Mr.V.
Kanaga Sabapathi taken the position and continuing the service to their respected
clients .After completing his International Business studies in the United Kingdom,
he himself involves in this wonderful business with great interest & spirit and
always loves very much to serve his respected clients.

. VISION, MISSION AND VALUES

OUR VISION
To manufacture products comparable to international standards, to be customer-
focused and globally competitive through better quality, latest technology and
continuous innovation.

To transform the company into a modern and dynamic yarn, cloth and processed
cloth hand finished product manufacturing company with highly professionals and
fully equipped to play a meaningful role on sustain able basis in the economy of
Tamilnadu. To transform the company into a modern and dynamic power
generating company with highly professionals and fully equipped to play a
meaningful role on sustainable basis in the economy of Tamilnadu

OUR MISSION

 To manufacture world-class products of outstanding quality that give our

customers a competitive advantage through superior products and value, so
we can make every customer smile.
 To encourage people's ownership, empowerment and working under team
structure.
 To attain highest level of efficiency, integrity and honesty
 To provide quality products to customers and explore new markets to
promote/expand sales of the company through good governance and foster a
sound and dynamic team, so as to achieve optimum prices of products of the
company for sustainable and equitable growth and prosperity of the
company.

OUR VALUES

 Customer's satisfaction and delight.

  Superior quality of performance.
 Concern for the environment and the community.
 Passionate about excellence.
 Fair to all.
 To provide a safe workplace and promote healthy work habits

QUALITY OF INDUSTRY

Improving and maintaining quality of our products is of paramount importance. To

ensure consistent supply of good quality yarn, we follow a comprehensive quality
control management system.

We have well equipped laboratories for fibre & yarn testing and color matching &
testing.

1. Quality Management System - ISO 9002

2. Foreign Matter -Manual sorting
3. Contamination- Vision Shield in Blow Room Siro Cleaner in winding stage
4. Fibre Quality - HVI
AFIS
5. Yarn Quality Uster Tester 3
Uster Tensorapid 3
Classimat II
Twist Tester
Uster Autosorter III
6. Colour Matching - Data Colour
7. Winding - SSM precision winders
8. Environment Management System ISO 14001 (.)
OBJECTIVE OF THE INDUSTRY

The goal for the department is to become a world class academic department in
fashion and, textile education, research and knowledge transfer with the following
taken as the key objectives for ITC from 2009/10 and onwards:

 to provide professional education covering the whole spectrum of activities

in fashion and textiles, and develop “all-round” graduates with vision and a
global outlook, a sense of social responsibility, critical and creative thinking
ability
 to conduct research to create and disseminate knowledge to the academic
community, commerce, industry, society and the world at large
 to continue the review of academic programmes in fashion and textiles
 to further enhance learning and teaching in both teaching methodology and
practice, the implementation of outcome-based learning, maintain and
upgrade an environment that facilitates learning, with an aim to stimulate
students’ interest in learning
 to collaborate with partners on the development of preferred continuing
education in fashion and textiles
 to become an area of excellence in fashion and textile education and
research, regionally and internationally
 to lead and enhance the development of the fashion and textile industry

OBSERVATION

The current industry size comprises domestic market of US$ 68 billion and exports
of US$ 40 billion GLOBAL TRADE IN TEXTILE
The country's textile industry, is currently estimated at US$ 108 billion otal
global textiles exports was to the tune of US$ 772 billion in 2013, with India’s
textiles exports at US$ 40 billion (5.2% market share) & CLOTHING SECTOR

ORGANIZATIOANL STRUCTURE

Board of Directors

Chairman

Managing Director

General Manager

Accounts Production Purchase Marketing Personnel Store

Officer Manager Manager Manager Manager Keeper

Assistant. Head Time Staffs

Accounts Supervisors Supervisor
Marketing Keeper
Staffs Manager

Production Workers Clerk

Staff

Workers

CHAPTER II

GENERAL MANAGER
INDUSTRY PROFILE

INTRODUCTION
Textiles industry in India is the second largest employment generator after
agriculture. The modern textile industry in India has to origin in the 19th century. The
textile industry plays an important role in the Indian economy. And Indian is next only to
China among the world’s largest producers of textiles and garments. It holds significant
status in India as it provides one of the most fundamental necessities of the people.
Textile industry was one of the earliest industries to come into existence in India and it
accounts for more than 30% of the total exports. In fact Indian textile industry is the
second largest industry in the world.
The country is rich in natural resources such as cotton, just, and silk.
Textile industry is unique in the terms that it is an independent industry from the basic
requirement of raw materials on the final products, with huge value addition at every
stage of processing. Textile industry in India has vast potential for creation of
employment opportunities in the agricultural, industrial, organized and decentralized
sectors and rural and urban areas particularly for women.

Textile and garment manufacturers and exporters in India were expecting a

bright future in the days to come as more International buyers were turning their attention
to Indian markets following hike in prices of textile and garments in China, which had the
largest share in the export market. Buyers from various countries, including US and
European countries, were now started placing fresh orders with the textile garment
exporters here.

HISTORY OF THE INDUSTRY

The terms ‘TEXTILE’ is a Latin word originating from the ‘TEXERE’

which means ‘to weave’ Textiles refers to a flexible material comprising of a network of
artificial fibers, known as yarn.
 The development of the world textile industry was started in Britain as the
spinning and weaving machines were invested in that country. High production of wool,
cotton and silk over the world has boosted the next year. Through the industry was started
in UK, in 19th century the textile production passed to Europe and northern America after
mechanization process in those areas. From time to time Japan, China, and India took part
in industry their economic and concentrated more in that sector.

India has been well known for her textile goods since very ancient times.
The traditional textile industry of India was virtually decayed during the colonial regime.
However, the modern textile industry took birth in the early 19th century, when the first
textile mill in the country was established at foster glisters near Calcutta in 1818. The
cotton textile industry however made its real beginning in Bombay in 1850s. The First
cotton textile mill of Bombay was established in 1854 by a Parsi cotton merchant then
engaged in overseas and internal trade. Indeed the vast majority of the early mills were
the handy work of Paris merchants engaged in yarn and cloth trade at home and Chinese
and African markets. The first cotton mill in Ahmadabad, which was eventually to
emerge as a rival centre to Bombay, was established in 1861. The spread of the textile
industry to Ahmadabad was largely due to the Gujarati trading class.

The cotton textile industry made rapid progress in the second half of the
19th century and by the end of the century there were 178 cotton textiles mills; but during
the year 1900 the cotton textile industry was in bad state due to the great famine and a
number of mills of closed down for long periods.

PRESENT STATUS OF THE INDUSTRY

Modern textile industry in India has its origin in the 19th century. The
textile industry plays a pivotal role in the Indian economy. This industry is very
significant today because, this sector contributes substantially in providing employment
and earning foreign exchange.
 The Indian textile industry has a significant presents in the economy as
well as in the international textile economy. Its contribution to this Indian economy is
manifested in terms of its contribution to the industrial production, employment
generation and foreign exchange earnings. It contributes 20% of industrial production,
9% of excise collections, and 18% of employment in the industrial sector, nearly 20% to
the country’s total export earning and 4% of the GDP.

The country is in rich natural resources such as cotton, jute and silk. The
textile industry is the second largest employer after agriculture, with a total work force of
around 35 million. India is next only to China among the world world’s largest producers
of textiles and garments. The activities in textiles range of from the production of natural
raw material such as cotton, jute, silk and wool to the manufacture of quality products
such as cellulose fibre, synthesis filament and span yarn. But during the last four years
the industry has been suffering from a lot adverse factors. The major problem is
technology lag. Recently the union government has come out with ambitions, technology
up gradation fund of a possible magnitude of Rs.25,000 crores to help the industry catch
up with the trends in the global market.

HERE ARE A FEW IMPORTANT FACTS ABOUT INDIANS TEXTILE INDUSTRY.

5. There are approximately 1200 medium ti large scale textile mills in India. 12 % of
these mills are located in karur (Tamilnadu)
6. India has 34 million cotton textile spindles for manufacturing cotton yarn. Cotton
yarns account for 70% of India’s textiles exports. (China has 40 million cotton
spindles)
7. For the past tow years there has been a significant, mainly due to the increasing price
of cotton
8. Of the Indian textile yarn exports, almost 80% come from coarser yarns consequently,
there is a need to upgrade the technology.
 FUTURE SCOPE OF THE INDUSTRY

Garment manufacturing and exporters in India were expecting a bright future in the
days to come as more international buyers were turning their attention to Indian markets
following hike in price of textile and garments in China, which had the largest share in
the export market.
Buyers from various countries, including US and European countries, were
now started placing fresh orders with the textile garments exporters here. Erode textile
garment exporters association secretaryit was reported that production and export of
garments from China have started declining, due to various reasons including price hike
of raw materials and increase in production cost.

Considering the continual capital investments in the textile industry, the

government of India may extend the technology up gradation fund scheme (TUFS) by the
end of the 11’th five year plan (till 2011 -2012) in order to support the industry. The
Indian textile industry is massively investing to meet the targeted output of $85 billion by
the end of 2010, aiming export of $ 50 billion. There is substantial potential in Indian
export of technical textiles and home texts as most European company want to setup
facilities near by the emerging markets, such as India and China.
Union Ministry of Textiles certified Apparel Export Promotion Council (AEPC)
has taken the responsibility to motivate the foreign investors to invest in Indian Textile
Industry by exhibiting it massive unexplored domestic market. The objective is to trigger
the foreign investment towards instituting textile units in India by offering numerous
allowances to global investor like low priced work force and intellectual right
fortification.
The government India has also taken few initiatives to promote the textile
industry by permitting 100% Foreign Direct Investment (FDI) in the market. the Indian
Textile Industry symbolized a strong existence in the complete value chain from raw
commodities to finished products. The Synthetic and Rayon Textile Export Promotion
Council (SRTEPC) has taken all the required steps to meet the target of doubling the
synthetic textile export in India to US $ 6.2 billion by seizing 4% of market share by
financial year 2011 -2012.
 COTTON TEXTILE INDUSTRY

The cotton textile industry occupies a permanent place in the Indian

economy, contributing to about 23.5% of the country’s industrial production. The textile
sector is closely linked with agriculture, handlooms, power looms, garment
manufacturing and a number of industries and trade, thus touching everyday life of the
common man. Cotton textile industry is one of the oldest and largest industries in India
which has made rapid change in the economy. The country’s first textile mill “Express
mill” in Nagpur which was started by Tata was the first to down shutters. The premier
group has sold of its textiles mills another has been taken over by National Textile
Corporation (STC) Which has also taken over mills like Kohinoor.

COTTON TEXTILE INDUSTRY IN INDIA

The cotton textiles industry occupies an important place in the Indian economy as its
contribution to industrial production, employment generation and export earning are
significant. Currently the industry possess 26 million spindles 2 lakh looms in the mill sector
above one million power loom sector about 4 million looms in the handloom sector and a large
number of process houses with total capacity of dyeing, printing and finishing of 10 million
metres of per Annam. The industry place an important role in the Indian economy and as its
accounts for nearly 60% of industrial production and large scale employment. It is also a
foreign exchange earns as it contribute over 30% of the country’s total exports.

The first Indian cotton textile mills was established at Fort Glisters near
Calcutta as early as in 1838. The first cotton textile mill was in Bombay was the Bombay
spinning and weaving company started in the year 1851. The cotton textile industry is
admittedly the single largest organized industry in India and occupies second place
among the countries of the world in cotton textile mills are located in those status like
Maharashtra, Gujarat, Tamilnadu,West Bengal..
 COTTON TEXTILE INDUSTRY IN TAMILNADU

The state has number of textile mills. Tamilnadu cotton textile mills generate direct and
indirect employment opportunities. There are more than 30 textile mills working in the
state. The major raw materials used by the industry are cotton polyesters, synthetic fibres
etc…. These raw materials are not widely manufactured in tamilnadu. It is either obtained
from other states especially from maharashtra and tamilnadu or they are imported from
abroad. Since the climate conditions of tamilnadu frequently changes, suitable
arrangements should be made to maintain the desired conditions for the production of
yarn.
The present condition of textile industries of tamilnadu is not good. Most of the private
owned mills have closed down and as a result large number of workers lost their job.
Similarly some of the private operated mills are fairly the problem of taking over by the
government. Some of the mills are taken by the textile corporation of tamilnadu, national
textile corporation and tamilnadu government.

COMPANY PROFILE

DSM Textiles is located at Karur, Tamil Nadu in the Southern part of India.
Established in 2001, we are an Eminent Manufacturer, Exporter and Supplier of
the Cotton Home furnishing Textile Products that are a reflection of the dexterity
of the artisans of India. We incorporate the latest trends, Designs and Colors in Our
Home Furnishing Textile Products that caters to the diverse taste and preferences
of our discerning clients.

We are backed by a Talented Team of Master Craftsmen with Rich Experience in

infusing life into the Home Furnishing textiles through their dexterous hands. Our
dedicated Quality Control supervisors carefully monitor the entire production
process to ensure quality standards and client specifications are met.
Each of our creations speaks volume of the efforts and craftsmanship that goes into
making them. This is the reason our Home Furnishing Textile Products have found
immense appreciation and accolades in the international market.

DSM Textiles, the Name you can trust for Quality Textiles Products. Dsm fabrics
offer a wide range of Textiles Products, Created & Designed to Satisfy Our Buyers
Worldwide.Most of our products are manufactured as per our buyer's design under
their Orders and in their own labels, but We also create designs as per our clients
request with our own designers.
DSM Textiles is recognized for its Innovation, Constant Research, Development
and Upgrades to the trends prevailing around World. We constantly evaluate our
Clients needs and observe the evaluation of Consumer Habits. A Specialized
Product Development team and dedicated Sales force are contributing their level
best to satisfy our respected clients- V.K.Sabapathi, Founder.

Being, the family business as Weaving and came from a Weaving Family, DSM
Textiles has a very good knowledge about production, technical aspects and each &
every corners of manufacturing the quality textile products.Based in Karur, India,
We, DSM Textiles manufactures & supplies finest Textiles to Our Valuable
Customers across the World. It has been 14 years, since we are satisfying our
clients and building a strong relationship both in business and in personal.

From 2006, it's the turn of Mr. Vadivel Kanaga Sabapathi, the son of Mr.V.
Kanaga Sabapathi taken the position and continuing the service to their respected
clients .After completing his International Business studies in the United Kingdom,
he himself involves in this wonderful business with great interest & spirit and
always loves very much to serve his respected clients.
. VISION, MISSION AND VALUES

OUR VISION

To manufacture products comparable to international standards, to be customer-

focused and globally competitive through better quality, latest technology and
continuous innovation.

To transform the company into a modern and dynamic yarn, cloth and processed
cloth hand finished product manufacturing company with highly professionals and
fully equipped to play a meaningful role on sustain able basis in the economy of
Tamilnadu. To transform the company into a modern and dynamic power
generating company with highly professionals and fully equipped to play a
meaningful role on sustainable basis in the economy of Tamilnadu

OUR MISSION

 To manufacture world-class products of outstanding quality that give our

customers a competitive advantage through superior products and value, so
we can make every customer smile.
 To encourage people's ownership, empowerment and working under team
structure.
 To attain highest level of efficiency, integrity and honesty
 To provide quality products to customers and explore new markets to
promote/expand sales of the company through good governance and foster a
sound and dynamic team, so as to achieve optimum prices of products of the
company for sustainable and equitable growth and prosperity of the
company.
OUR VALUES

 Customer's satisfaction and delight.

 Superior quality of performance.
 Concern for the environment and the community.
 Passionate about excellence.
 Fair to all.
 To provide a safe workplace and promote healthy work habits

QUALITY OF INDUSTRY

Improving and maintaining quality of our products is of paramount importance. To

ensure consistent supply of good quality yarn, we follow a comprehensive quality
control management system.

We have well equipped laboratories for fibre & yarn testing and color matching &
testing.

9. Quality Management System - ISO 9002

10.Foreign Matter -Manual sorting
11.Contamination- Vision Shield in Blow Room Siro Cleaner in winding stage
12.Fibre Quality - HVI
AFIS
13.Yarn Quality Uster Tester 3
Uster Tensorapid 3
Classimat II
Twist Tester
Uster Autosorter III
 14.Colour Matching - Data Colour
15.Winding - SSM precision winders
16.Environment Management System ISO 14001 (.)

OBJECTIVE OF THE INDUSTRY

The goal for the department is to become a world class academic department in
fashion and, textile education, research and knowledge transfer with the following
taken as the key objectives for ITC from 2009/10 and onwards:

 to provide professional education covering the whole spectrum of activities

in fashion and textiles, and develop “all-round” graduates with vision and a
global outlook, a sense of social responsibility, critical and creative thinking
ability
 to conduct research to create and disseminate knowledge to the academic
community, commerce, industry, society and the world at large
 to continue the review of academic programmes in fashion and textiles
 to further enhance learning and teaching in both teaching methodology and
practice, the implementation of outcome-based learning, maintain and
upgrade an environment that facilitates learning, with an aim to stimulate
students’ interest in learning
 to collaborate with partners on the development of preferred continuing
education in fashion and textiles
 to become an area of excellence in fashion and textile education and
research, regionally and internationally
 to lead and enhance the development of the fashion and textile industry

OBSERVATION
The current industry size comprises domestic market of US$ 68 billion and exports
of US$ 40 billion GLOBAL TRADE IN TEXTILE

The country's textile industry, is currently estimated at US$ 108 billion otal
global textiles exports was to the tune of US$ 772 billion in 2013, with India’s
textiles exports at US$ 40 billion (5.2% market share) & CLOTHING SECTOR

ORGANIZATIOANL STRUCTURE

Board of Directors

Chairman

Managing Director

General Manager

Accounts Production Purchase Marketing Personnel Store

Officer Manager Manager Manager Manager Keeper

Assistant. Head Time Staffs

Accounts Supervisors Supervisor
Marketing Keeper
Staffs Manager

Production Workers Clerk

Staff

Workers
CHAPTER III
FUNCTIONAL DEPARTMENT

PRODUCTION DEPARTMENT

Production Manager

Supervisors

Production Staffs

Workers

DSM TEXTILES manufactures different count of yarns. In

order to have a clear understanding, the manufacturing process can be
sequenced as follows.
 The products of the company were cotton yarn and cotton
fabrics till 2000. Now the company produces only cotton yarn and
polyester yarn. For producing cotton yarn, the period of time is one week.
The total consumption per day is 2000kg.

Cotton yarn - 60 counts

Polyester yarn -70 counts

The term ‘count’ implies the qualities of yarn. Higher the

count higher the quality. At the time of production wastes are created. The
waste of cotton are categorized into three that is saleable waste, reusable
waste and invisible waste.

Reusable waste can be used for production of yarn. The

saleable wastes are gutter fly waste, lick ring fly cleaner, cowing ends,
comber no in opener, hard waste and sweeping waste flat strap waste.
Invisible waste cannot be count but it is estimated as 2% out of total input.

PRODUCTION CHART

MIXING BALE

BLOW
AUTO MIXER ROOM

SCUTCHER

CARDING

A. SILVER LAP
COMBER
B. RIBBON LAP
 DRAWING

SIMPLEX

RING FRAME (SPINNING)

CONE WINDING

PACKING

PRODUCTION PROCES

The raw material used in this conversion is cotton

and polyester. The different steps involved in this conversion are as
follows.

a. Mixing

There are mainly two type of mixing. That is

polyester mixing and cotton mixing. Mixing is done at both manually and
mechanically

b. Blow room

In this section, mainly opening and cleaning of bale

take place. Firstly the bale passes through the bale breaker for the opening
of the compressed bales. Secondly it passes through a machine called step
cleaner which is used for cleaning the bale by step by step process.
Thirdly, it passes through a machine called Hopper feeder, which is also
known as temporary storage area of raw materials. Lastly the raw material
passes through another machine and the lap from of raw material is
obtained with impurities removed to a certain extent

c. Carding

The lap form of raw materials are processed and

cleaned to remove all the impurities and they are converted to slivers.
These slivers are collected in drums. This is of non uniform thickness. The
machine used for carding is called card machine and product is known as
card sliver.

d. Drawing

Here, the card sliver is processed to get sliver of

uniform thickness. This process is done twice. So the thickness is reduced
and made uniform. The product obtained by it is drawing sliver.

e. Simplex

The thin uniform sliver is passed in to the spindle

machine for the purpose of raring it. A number of spindles are used for it.
The raw is further thinned and the sliver is converted in to actual yarn and
it is wound in the bobbins. If there is break in one spindle, the machine
automatically switched off. The bobbins can carry 2 kg of yarn. The
rowing bobbins are then passed to the next department known as spinning
department.

f. Spinning

The cop winding is started in this department. There

are number of machines used for it. Five machines are controlled by one
worker. In this section, works of workers are more. But it is not very risky
work.

g. Cone winding

The cop form of yarn is wound on the paper cone by

using power 100m. The cone can carry 1.25 kg of yarn. This is used for
selling distribution. In cone winding, yarn from a single cop is wound one
by one to make 1.25 kg of cone. Like cone winding there is also double
winding. In these type of winding instead of winding yarn from a single
cone at a time, two cops is wound at the same time, by this the yarn
become stronger.

h. Packing

The cone of 1.25 kg is packed first in plastic. So

that it does not get wet and damaged while in transit. The product is sold
in bulk quantities is a bag of 50 kg. 40 cones are packed together and slip
specifying the type of yarn is also kept with the pack.

STORES DEPARTMENT

Store Keeper

Staffs
 This department works under the store keeper. The
entire department needs certain items for the smooth working. These items
were always kept optimum in the store. The items will be issued by
producing a material issue voucher to the concerned departments.

There are two types of purchases. One is centralized

purchasing and the other is local purchases. The local purchases are made
for the stores purchases. Bill of material is received for the purchase. And
these are recorded in Inwards Receipt book. The inward receipts books
include the following details.

 Name of the supplier

 Time and date of purchase

 Quantity of material purchased

 Place

 Name of person who purchased

 Name and designation of person who received and inspected the material.

 Registered number of vehicle in which the goods had been brought in.

 Transportation cost

 Each item in the store has been given a unique code number and they
are stored according to the code number and according to the cost centres.
Bin card is used to recording the receipts and issues of various materials.
Proper and scientific way of analyzing is not maintained in the company.
 Even though the traditional technique, are being used
in stores management and the system is not suitable for the modern era of
industry, the personnel in stores manages to ensure each items in time
when it is needed.

Methods of valuation of inventories

1. Stores , spares and coals at average cost

2. Raw materials at moving weighted average cost or net realizable value
whichever is lower
3. Finished goods -packed yarn at cost or net realizable value whichever is
lower
4. Stock with retail shop at landed cost/ latest landed cost or realizable
value after making previous for obsolescence whichever is lower
5. Waste at realizable value
6. Material in processing. Spinning and weaving in progress. Loose yarn
at lower cost or net realizable value
7. The unfinished job conversion contracts for yarn are recognized as work
in progress valued at contracted price less expense still to be incurred for
making it ready for delivery.

Store department is responsible for storing the raw

materials, finished goods and spare parts required for the smooth
functioning of the organization. In this highly competitive companies
cannot survive without a well managed stores department. Inventories are
 the stock of the product. The store keeper in the DSM keeps an inventory
of finished product to be sold to customers whenever they demand.

Raw material inventory

These are materials inputs of production process. These

are used to manufacture the final products. DSM uses the raw materials
like cotton, polyester etc

Work in progress inventory

These are semi finished products. These are the

products that need more work before they become finished products.

Finished goods inventory

These are finished or final products which are ready for

sale. The finished product of DSM is yarn.

Sometimes the buyer selects the designs that he wants to get mass produced from
the fabric database of over 8000 design collection developed by the research and
Development department of DSM Textiles known as the DNTG department. The
specifications and procedures for such designs are already listed in the database
and now the work of the ppcis to efficiently carry out those procedures Other times
the customer sends samples and requires the mass production for it. In such cases,
the DNTG department develops the procedures involved for production of
that sample by reverse engineering.
.

Refer to DNTG department section of the document for more details. The PPC
department then allots the machinery and time required for fulfillment of each
procedure accordingly. The lead time is also decided by PPC on the base of order
size, machine availability, profits involved and the urgency as per the consumer.

In case of orders of lower quantities, the PPC has to strategies the execution of the
order and plan whether or not to accept it, since dyeing machines of slashed and
rope dye have limitations as to the minimum amount of dyeing, for best results and
avoidance of wastage The PPC department also plans separately for orders of
export and domestic market as the demand vary from region to region. DSM also
has its own retail brands, like ruff and tuff jeans etc, but they are treated as buyers
and not subsidiaries. The bottle neck operation that determines the lead time for the
production is the weaving procedure. The loom capacity depends on the following
factors:
CONSTRUCTION OF FABRIC
 Loom Speed
 Efficiency
The production planning teams need to coherently work on deciding whether the
capacity of the plant is enough to fulfill the order in the given lead time.
Usually the lead time for any particular order is 50 to 55 days, including all quality
checks inspection etc.
The thumb rule for calculation of lead time:
Pre- spinning procedures: 3 days
Spinning: 15-20 days
Warping and dyeing- 3 days
For every weaving cycle- 3 to 4 days(weaving cycles depend on the order stand
above mentioned factors)
Usually for one order about 8 to 10 weaving cycles required
Finishing processes- 1 day for each process, if not covered in the integrated finish
processing machine
Inspection 2 to 3 days
Washing 2 to 3 days

DUTIES & RESPONSIBILITIES OF PRODUCTION OFFICER

 To collect the necessary information and instruction from the previous shift
for the smooth running of the section.
 To make the junior officer understand how to operate the whole production
process.
 To check the production sample with target design.
 To collect the production sample lot sample matching next production.
 To identify disputed fabrics and report to PM/GM for necessary action.
 To discuss with PM about overall production if necessary.
 To sign the store requisition and delivery challenge in the absence of PM
 To execute the overall floor work.
 To maintain loading/ unloading paper.
 Duties & Responsibilities of Senior Production Officer
 Overall supervision of weaving section.
 Write loading / unloading time from machine.
 Program making, sample checking.
 Control the supervisor, operator, asst. operator and helper of weaving
machine.
 Any other work as and when required.
RAW MATERIAL:
Cotton 100 kilo cotton = 88 kilo of yarn(for combed yarn) (75% yarn realisation)
Loss : 1 % sizing, 2.3 to 2.5 % weaving,1% warping (total 4 to 4.5%)
The production planning process for denims in DSM is done on excel. Though an
attempt was made previously to employ an ERP system, the project failed causing
major loss of capital because an ERP system does not work for such a huge
company with such diversification in the process.
Process control is not possible as each order has a different requirement and hence
different set of processes to be executed. Moreover, the lead time and cost
calculations, that are supposed to be taken care of by the ERP system, cannot take
into account of all the possible factors at a plant as huge as DSM denims
The ppc head, and team are the ones, to plan each and every step of the production
process, and it is their responsibility to deliver high quality products at the
promised time.

Sections for production:

 Administration department
 Merchandising Section
 Development Section (Laboratories)
 Commercial & Compliance Section
 Planning Section
 Sample Section
 Cutting, Sewing and Q.C Section
 Finishing section
 Mechanical & Electrical section
Dsm Textiles is a fully vertical unit from Yarn Spinning to Apparel Manufacturing,
Printing, Washing and Packaging and they have different sections for all of these.

Total Employee Summary: Dsm Textiles in total a huge part of organization with a
large number of employees. This is a combination of Blue collar and White collar
employees with different responsibilities. This total division contains several
sections like Design studio, Textile Head office, Lab units, Factories, Plants etc.
so, overall there is 750 employees for whole textile section where more than 1200
work as Management stuffs. Over the years, Dsm Textiles has developed in-house
design capabilities with teams based in Tamilnadu
TEXTILE MANUFACTURING PROCESS:
Textile manufacturing or production is a very complex process. The range of
textile manufacturing is so long. It starts from fibre to finished products.

PROCESS FLOW CHART OF TEXTILE MANUFACTURING

Spinning
↓
Weaving
↓
Dyeing +Printing+ Finishing
↓
Garments Manufacturing
FLOW CHART OF SPINNING

Blow room
↓
Carding
↓
Drawing
↓
Combing
↓
Drawing
↓
Roving Manufacturing
↓
Ring Spinning

FLOW CHART OF WEAVING

Yarn from spinning section

↓
Doubling and Twisting
↓
Winding
↓
Creeping
↓
Warping
↓
Sizing
↓
Winding on weavers beam
↓
Weaving

FLOW CHART OF DYEING

Inspection of grey cloth

↓
Stitching
↓
Cropping
↓
Brushing
↓
Singeing
↓
Desizing
↓
Scouring
↓
Bleaching
↓
Souring
↓
Washing
↓
Drying
↓
Mercerizing
↓
Dyeing
↓
After treatment
↓
Finishing
↓
Inspection
↓
Packing
↓
Baling

FLOW CHART OF PRINTING

Inspection of grey cloth
↓
Stitching
↓
Cropping
↓
Brushing
↓
Singeing
↓
Desizing
↓
Scouring
↓
Bleaching
↓
Souring
↓
Washing
↓
Drying
↓
Mercerizing
↓
Printing
↓
After treatment
↓
Finishing
↓
Inspection
↓
Packing
↓
Baling

FLOW CHART OF GARMENT MANUFACTURING

Design / Sketch
↓
Pattern Design
↓
Sample Making
↓
Production Pattern
↓
Grading
↓
Marker Making
↓
Spreading
↓
Cutting
↓
Sorting/Bundling
↓
Sewing/Assembling
↓
Inspection
↓
Pressing/ Finishing
↓
Final Inspection
↓
Packing
↓
Despatch

MANUFACTURING PROCESS
INSPECTION OF GREY FABRIC
The manufacturing of anything requires raw material DSM textile mill (Dying &
Printing of Fabric) uses the grey fabric as the raw material. This is usually
collected by the waving department or sometimes by the party. The first step of
manufacturing process is to inspect the raw material that is as per required? Grey
fabric is inspected as
1. Thread Counting i.e. (warp & weft) in the fabric manufacturing process thread
selection is important to get the proper dsm of fabric it counted by Pick glass.
2. Weight/sq. meter yarn
3. Yarn count In this process we take the 10 threads of warp and ten threads of
weft and then they are weighted separately. And then put in to this formula Yarn
count = number of threads*length of threads (cm)*0.0059/weight of threads in
(gm.) Here the inspection of the grey fabric is completed.

SINGEING & DESIZING

The process of singeing is carried out for the purpose of removing the loose hairy
fibres protruding from the surface of the cloth, thereby giving it a smooth, even
and clean looking face. Singeing is an essential process for the goods or textile
material which will be subjected to mercerizing, dyeing and printing to obtain best
results from these processes. The fabric passes over brushes to raise the fibres, and
then passes over a plate heated by gas flames. When done to fabrics containing
cotton, this results in increased wet ability, better dyeing characteristics, improved
reflection, no "frosty" appearance, a smoother surface, better clarity in printing,
improved visibility of the fabric structure, less pilling and decreased contamination
through removal of fluff and lint. Gas singeing is used in Dsm Textile industry. In
gas singeing, a flame comes into direct contact to the fabric and burn the
protruding fibre. Here, flame height and fabric speed is the main concern to
minimize the fabric damage. Singeing is a mechanical process by which hairy,
loose fibres are removed from the surface of the textile material either by heating
or burning to make the material smoother and lustrous. Desizing is the process of
removal of sizing material. Different types of sizing materials are being used in
industries. The sizing material is of no use after the yarn is being woven into
fabric. Desizing is the process of removing sizing materials from the fabric, which
is applied in order to increase the strength of the yarn which can withstand with the
friction of loom. Fabric which has not been desized is very stiff and causes
difficulty in its treatment with different solution in subsequent processes. After
singeing operation the sizing material is removed by making it water soluble and
washing it with warm water. Desizing is done by the oxidative method (chlorine,
chloride, bromite, hydrogen peroxide) It is generally assumed that it is necessary to
remove the sizing material to achieve the satisfactory levelness of bleaching,
dyeing & printing process. Improper desizing process may cause the faulty dyeing
of fabric like un-even dyeing and variation in shades and irregular printing. After
these steps, fabric is kept on rotation for 8 to 12 hours continuously. The degree of
proper desizing is determined by extremely sensitive iodine test and the degree of
sizing is called DSM.
BLEACHING

Bleaching improves whiteness by removing natural coloration and remaining trace

impurities from the cotton; the degree of bleaching necessary is determined by the
required whiteness and absorbency. Cotton being a vegetable fibre will be
bleached using an oxidizing agent, such as dilute sodium hypochlorite or dilute
hydrogen peroxide or caustic soda. If the fabric is to be dyed a deep shade, then
lower levels of bleaching are acceptable. However, for white bed sheets and
medical applications, the highest levels of whiteness and absorbency are essential.
After scouring and bleaching, optical brightening agents (OBA) are applied to
make the textile material appear whiter. The bleaching process that is followed in
DSM textile is initially the desized fabric is washed/passed through the tanks of
bleaching agent whose recipe is (12gm/l caustic soda + 5gm/l weighting agent +
7gm/l stabilizer + 1gm/l sick ester) then this fabric is steam heated at about 95⁰C
for 30 to 40 mints then after fabric is passed through the water tanks and washed.
Thus the fabric is bleached
INSPECTION OF BLEACHED FABRIC
When the fabric is completely bleached its sample is than send to the printing &
dyeing lab where its inspection takes place. The following three tests are done on
the bleached fabric.
1. Absorbency
2. DSM
3. PH
Absorbency test is carried out after bleaching. A scale is stamped on the sample
and dropped in to the liquid for 1 mint the fabric absorbs the liquid. For the better
quality level the absorbency level must be higher or equal to 3. Since the hydrogen
per oxide is harm full to the human body it is therefore, necessary to test the DSM
according to the scale defined the less the number of DSM the better the quality it
gains. This test is done by dropping iodine liquid on the fabric, and then matches
the colour with pre-defined scale. For better quality level DSM must be less than 4.
PH test is necessary to control the PH of the dyeing bath because it affects the
exhaustion and fiction rate some dyeing process are carried out in the alkaline
medium and some are done in acidic medium. It depends on the dye characteristic
and what type of dyes is used for which fibre. In general the PH level must be
greater than 6.
MERCERIZING
Mercerization is a treatment for cotton fabric and thread that gives fabric or yarns a
lustrous appearance and strengthens them. The process is applied to cellulosic
materials like cotton or hemp. A further possibility is mercerizing during which the
fabric is treated with sodium hydroxide solution to cause swelling of the fibres.
This results in improved lustre, strength and dye affinity. Cotton is mercerized
under tension, and all alkali must be washed out before the tension is released or
shrinkage will take place. Mercerizing can take place directly on grey cloth, or
after bleaching. (This is an optional step, performed when party requires) Note:
During our whole internship mercerizing process was not performed. VI.
SETTING
3. The setting of fabric is done on the Stenter machine. Stenter is used for open
form fabric. After passing the open compactor fabric enters into the Stenter. Cotton
fabric shrinks width wise and weft distorted due to bleaching and dying process.
The main purpose of the fabric is to starch the fabric width wise and recover the
uniform width. The main purpose of setting is to set the width of the fabric so that
we are able to print or dye the fabric according to requirement. The function of
Stenter is 1. Width of fabric is controlled by the Stenter. 2. Finishing chemicals are
applied on fabric by Stenter. 3. Shrinkage property is controlled by the Stenter. 4.
Dsm of fabric is controlled by the Stenter. 5. Fabric is dried by the stentring
process.
DYEING & PRINTING
Dyeing is the process of adding colour to textile products like fibres, yarns, and
fabrics. Dyeing is normally done in a special solution containing dyes and
particular chemical material. After dyeing, dye molecules have uncut chemical
bond with fibre molecules. The temperature and time controlling are two key
factors in dyeing. Dyes are used for colouring the fabrics. Dyes are molecules
which absorb and reflect light at specific wavelengths to give human eyes the sense
of colour. There are two major types of dyes - natural and synthetic dyes. The
natural dyes are extracted from natural substances such as plants, animals, or
minerals. Synthetic dyes are made in a laboratory. Chemicals are synthesized for
making synthetic dyes. Some of the synthetic dyes contain metals too. Fabric
dyeing, also known as piece dyeing, is dyeing fabric after it has been constructed.
It is economical and the most common method of dyeing solid coloured fabrics.
The decision regarding colour can be made after the fabric has been manufactured.
Thus, it is suitable for quick response orders. Dye penetration may not be good in
thicker fabrics, so yarn dyeing is sometimes used to dye thick fabrics in solid
colours. Various types of dyeing machines are used for piece dyeing. The selection
of the equipment is based on factors such as dye and fabric characteristics, cost,
and the intended end use. In DSM textile industry the dyes are made or tested in
the lab and then passed for the manufacturing process and the machine used is
Thermo-sol dyeing machine. The process followed is continuous dyeing process in
piece dyeing, which is used primarily for fabrics that are to be a solid colour; a
continuous length of dry cloth is passed full- width through a trough of hot dye
solution. The cloth then goes between padded rollers that squeeze in the colour
evenly and removes the excess liquid. In one variation of this basic method, the
fabric, in a rope-like coil, is processed on a reel that passes in and out of a dye beck
or vat. Textile printing is referred as localized dyeing. It is the application of colour
in the form of a paste or ink to the surface of a fabric, in a predetermined pattern.
Printing designs onto already dyed fabric is also possible. In properly printed
fabrics the colour is bonded with the fibre, so as to resist washing and friction.
Textile printing is related to dyeing but, whereas in dyeing proper the whole fabric
is uniformly covered with one colour, in printing one or more colours are applied
to it in certain parts only, and in sharply defined patterns. In printing, wooden
blocks, stencils, engraved plates, rollers, or silkscreen’s can be used to place
colours on the fabric. Colorants used in printing contain dyes thickened to prevent
the colour from spreading by capillary attraction beyond the limits of the pattern or
design. Printing process used in DSM Textile industries uses the digital printing
mechanism. Digital textile printing is described as any ink jet based method of
printing colorants onto fabric. Most notably, digital textile printing is referred to
when identifying either printing smaller designs or printing larger designs onto
large format rolls of textile. In DSM Textile Industry Usually “Zimmer” machine
is used for printing of fabric which is based on jet ink technique. On the machine
equal to the equal to the number of colours used in the design engraved rollers are
placed on the machine so that all colours are printed separately on the fabric thus at
the end a single design as obtained
WASHING & CURING
Second step after dyeing is of drying of fabric which is done on “PAD Steam”
machine and then the fabrics goes to the chemical pad at the third step and finely
the dyestuff is fixed on the fabric. Washing of Dyed fabric is done on the PAD
Steam. This process is performed with sulphur dye. Fabric picks the chemical and
goes to the steamer for fixation. At the end the fabric goes through the washing
pads to remove the un-fixed dyestuff. If the fabric is printed so it is needed to be
cured. Curing is the process of hardening the colour on to the fabric so that it won’t
remove after washing. The temperature must get hot enough to firstly evaporate the
water based medium, then set the pigments - about 150°C [depending on the
material to be heat set], Hair driers & household tumble driers are not suitable as
they do not get hot enough to set the pigments.
INSPECTION OF PRINTED FABRIC
After the printing/dyeing and curing the fabric’s sample is send to the printing and
dyeing laboratory for pilling and staining i.e.(colour bleeding) tests are performed.
Pilling is a fabric surface characterized by little pills of entangled fiber clinging to
the cloth surface and giving the garment unsightly appearance. The pills are
formed during wear and washing by the entanglement of loose fibers which
protrude from the fabric surface. Under the influence of the rubbing action these
4. Loose fibers develop into small spherical bundles anchored to the fabric by a
few unbroken fibres. The samples are given a multi directional movement and
rubbed against a standard fabric. After certain number of rubs, the samples are
examined and the number of pills counted. This may be repeated say in stages of
500 cycles up to 3000 or 5000 and the rate of development of pills noted. Colour
bleeding test is performed on the dry and wet cotton called “Percale cotton”. A
piece of percale cotton is rubbed on the printed fabric normally for 10 cycles and
the degree of colour bleeding is counted against predefined scale. This number
must be less than
FINISHING
Textile finishing is the term used for a series of processes to which all bleached,
dyed, printed and certain grey fabrics are subjected before they put on the market.
The object of textile finishing is to render textile goods fit for their purpose or end-
use and/or improve serviceability of the fabric. Finishing on fabric is carried out
for both aesthetic and functional purposes to improve the quality and look of a
fabric. Fabric may receive considerable added value by applying one or more
finishing processes. The machines used for finishing process in DSM Textile
Industry are Stenter and calendar. The purpose of the Stenter machine is to
bringing the length and width to pre determine dimensions and also for heat setting
and it is used for applying finishing chemicals and also shade variation is adjusted.
The main function of the Stenter is to stretch the fabric width wise and to recover
the uniform width. The fabric is collected from the batcher to the scary and then it
is passed through the pads where the finishes are applied and sometimes shade
variation is corrected. The fabric is entered into the mahlo (weft straightened) the
function of the mahlo is to set the bow and also weave of the fabric is gripped by
the clips and pins are also provided but the pins has a disadvantage that they pins
make holes at the selvedge but the stretching of the pins are greater than the clips.
These clips and pins are joined to endless chain. There are 8 to 10 chambers
provided on the machine each chamber contains a burner and filters are provided to
separate dust from air. The circulating fans blow air from the base to the upper side
and exhaust fans sucks all the hot air within the chambers. Attraction rollers are
provided to stretch the warp yarn.
CALENDER
Calendering is an operation carried out on a fabric to improve its aesthetics. The
fabric passes through a series of calender rollers by wrapping; the face in contact
with a roller alternates from one roller to the next. An ordinary calender consists of
a series of hard and soft (resilient) bowls (rollers) placed in a definite order. The
soft roller may be compressed with either cotton or wool-paper, linen paper or flax
paper. The hard metal bowl is either of chilled iron or cast iron or steel. The
calender may consist of 3, 5, 6, 7 and 10 rollers. The sequence of the rollers is that
no two hard rollers are in contact with each other. Pressure may be applied by
compound levers and weights, or hydraulic pressure may be used as an alternative.
The pressure and heat applied in Calendering depend on the type of the finish
required. The purposes of Calendering are to upgrade the fabric hand and to impart
a smooth, silky touch to the fabric, to compress the fabric and reduce its thickness,
to improve the opacity of the fabric, to reduce the air permeability of the fabric by
changing its porosity, to impart different degree of lustier of the fabric, and to
reduce the yarn slippage.
SANFORISING “
Sanforising allows preventing the cotton from shrinking when washed. It is carried
out by compressing the cotton to reduce its shrinking capacity”. Sanforising is the
process of treatment used for cotton fabrics mainly. It is a method of stretching,
shrinking and fixing the woven cloth in both length and width before cutting and
producing, to reduce the shrinkage which would otherwise occur after washing.
The cloth is continually fed into the sanforising machine and therein moistened
with either water or steam. A rotating cylinder presses a rubber sleeve against
another, heated, rotating cylinder. Thereby the sleeve briefly gets compressed and
laterally expanded, afterwards relaxing to its normal thickness. The cloth to be
treated is transported between rubber sleeve and heated cylinder and is forced to
follow this brief compression and lateral expansion, and relaxation. It is thus
shrunk. The greater the pressure applied to the rubber sleeve, the less the shrinking
afterwards. The process may be repeated. The aim of the process is a cloth which
does not shrink significantly during clothes production by cutting, ironing, sewing
or, especially, by wearing and washing the finished clothes. Cloth and articles
made from it may be labelled to have a specific shrink-proof value. Note: During
our whole internship sanforising process was not performed. Then at the end this
finished fabric is sent to the market for seal.

HR DEPARTMENT
HR Department in DSM is involved in different types of human resource related
activities. Here are the activities of HR development in DSM as follows:
 Recruitment
 Training and Development
 Compensation
 Performance Appraisals
 Employee Welfare
 Rewards and Punishments
 Retirement and Termination Benefits

Employees are important to any organization in fact there are employees which
give a certain image to an organization so the role of HR becomes all the more
important. The functions performed by this department at DSM Textiles discussed
below.
HIRING, ORIENTATION, TRAINING AND SEPARATION OF
PERSONNEL
An important function of the department is to hire new workers and employees as
and when needed. It has set criteria for required skills for different jobs. After
hiring people, it briefs them about the organization its policies. Codes of conduct
their responsibilities and facilities. It also arranges for the proper training of
newcomers so that they are able to perform effectively and efficiently as soon as
possible. Another important function of the HR department is to allocate work
force for different departments and shops according to the need, for the smooth
running a company requires right people on hand at the right time and in the right
place.
MAINTENANCE OF ALL RECORDS OF PERSONNEL
It maintains all the records and personal profiles of the people coming in, working
and going out. Such records help the management in finding out the right person
for a job. If a person has left the organization it can always call him back and
negotiate for the key job and work.
ATTENDANCE, TIME KEEPING, LEAVE RECORD AND RECORD OF
SOCIAL SECURITY
The HR department is also responsible for maintenance of records of employee’s
attendance. It is important because sufficient number of workers is on daily
wages. So if an employee is absent his pay is accordingly deducted. The
department also has leave record of the permanent employees. If they take benefit
of the allowed leaves per month, their pay is not deducted, however afterwards
they are penalized by deduction of pay.
Another important function of the department the basic purpose of social security
is to provide a minimum level of income for retires their survivors, and their
dependents, as well as for the permanently disabled. The program also provides
hospital and medical payments. However social security benefits vary depending
upon how long a worker has contributed to the organization. To maintain all the
relevant record and decide accordingly the extent of benefit to be allowed to a
worker is the responsibility of personnel department.

HANDLING OF ALL MATTERS RELATING TO PERSONNEL

HR department also deals with the complaints of the employees arising from the
working conditions or from the decision made by the lower level managers and
supervisors. Typically grievances arise when a worker feels that he has been
passed over for promotion, is not getting a fair share of overtime or is being asked
to work too much overtime.
Such problems are first of presented to immediate supervisor of the employee, if he
is unable to resolve, then the problem goes to manager and if even then the issue is
not settled, then it is presented to human resource manager, who with discuss the
problem with director and tries to reach to solution.
PERSONNEL COUNSELLING
Employees are human beings and they need to be treated accordingly. When an
employee is in trouble at work or at home, he appreciates the helpful attitude of
coworkers and organization itself. One he is out of trouble, he is more committed
to work and the organization. Therefore personnel department also takes care of
employees personal problems, so that they could work to their full potential.
DECISION MAKING
The decision making system is important for an organization, if it is to
succeed. Customarily there are two extremes:
I. Centralized decision making
II. Decentralized decision making
At Dsm Textiles it was strongly felt that the organization follows the
centralized system. Chairman and Directors are all in all in the organization. Even
routine and daily affairs are to be approved from the Directors. Managers have
little power to make decisions.
On the positive this system gives effectiveness and the top management
knows everything going on. He has utmost control over the functions, he is
responsible for.
But on the opposite the argument is that no one person can oversee and control all
the work, particularly when organization is very large. In such care, he should
assign some of its authority and resistibility to the managers and other
employees. Also in case of decentralized system of decision making, the managers
can be held responsible for the work done by people directly under his supervision.
RECRUITMENT

Textile industries promote the work of fashion designing, product pattern and
styles, so your human resources strategy should focus on recruiting suitable skilled
manpower for the production function as well as sales and marketing departments.
Personnel in these areas are crucial to the productivity, performance and bottom
line of your company. If you operate globally, recruit talented local candidates
whose overall compensation will likely be several times lower than deployed
personnel with similar skill levels from the home office.
TRAINING
Human resources personnel have to develop programs to train employees to adapt
to new technology that improves production operations in a changing garment
market. Typically, such training courses help employees enhance their career
growth and update new products for competitiveness. You also will need soft skills
training courses on sales and marketing as a strategic management endeavor for
increased sales volumes. Human resources should have a qualification system for
existing and new employees to determine their respective training needs. For best
results, align the training programs in home and overseas subsidiaries with your
firm’s strategic goals and objectives.
COMPENSATION POLICY

Your human resources strategy should establish a salary and compensation policy
to encourage your existing workforce to stay and attract qualified candidates to
your firm. Perform periodic reviews of salary levels to ensure workers are
remunerated competitively. Incorporate an incentive system based on employees’
performance, such as instant bonuses for the sales team once they get contracts or
year-end bonuses for reaching performance targets. Determine compensation for
overseas subsidiaries based on company regulations and the dynamics in the labor
market.
WORK ENVIRONMENT
Human resources should ensure a favourable working environment. Implement
safety and security measures, such as having fire alarms, first aid and monitoring
systems in place. Establish a professional working environment. Spell out job
descriptions to avoid confusion. An open door policy can improve communication
and productivity when implemented correctly. Integrate diversity by
accommodating cultural values such as religious holidays or prayer times,
especially for overseas branches. Hold regular team-building events to connect
workers across departments and management, as well as reduce working stress.
EMPLOYEE AND LABOR RELATIONS
The employee relations function includes activities such as planning employee
recognition and reward events, identifying workplace issues, investigating
employee complaints, ensuring HR compliance with employment laws and
regulations and administering employee opinion surveys. The unique feature about
employee relations is that it generally involves all the HR disciplines —
recruitment, safety, training, compensation and benefits — because employee
concerns may focus on any of those areas. Employee relations functions can also
include policy development and performance management, including providing
guidance to supervisors on how to conduct employee job performance appraisals.
In some organizations, labor relations is a separate function that negotiates union
contracts or collective bargaining agreements, handles employee grievances and
assists the company's legal counsel with arbitration.
SAFETY AND RISK MANAGEMENT
Many organizations have an obligation to compile company information related to
safety, workplace injuries and fatalities, hazardous materials and complex
machinery. This information is then provided to the U.S. Occupational Safety and
Health Administration for reporting purposes to ensure the organization is in
compliance with federal regulations concerning safe working conditions. In
addition to compliance activities, HR functions include mitigating risk through
developing programs that improve safety for employees and customers.
MARKETING DEPARTMENT

MARKETING DEPARTMENT

Marketing manager

Ass. Marketing Manager

Marketing is one of the most important operative functions of

management. It is the process by which goods produced are made available to the
consumers. Thus goods produced are to be stored and transferred from the place of
production to the place consumption thereby creating time and place utilities.

The products of Sitaram Textiles are cotton yarn and polyester yarn.
Certain present of the waste of products can also be sold. The products of the company
are highly qualified. So the demand of the product is high. The company follows direct
distribution channel (zero level marketing).

Direct marketing

Direct marketing becomes common in this world. The company do not create dealer
network. The products are directly marketed to the depots in Maharashtra. Direct
marketing is very beneficial for customers as well as seller and producers. It eliminates
the gap between producer and consumer. The products can be effectively displayed
and demonstrated right in front of the customers. These goods and services are
available at fair price.
 The company did not give importance to promotional activities because
the company has high demand in its products. They produce finished goods after
receiving orders. The price of the product is fixed by the government of Kerala.

Management and workers have a strong confidence to success in the

market. If the government of Kerala provides the working capital (at least 2 crores) but
the company has to deliver the goods in time with consistency in quality. Therefore the
company can able to increase the order. So that the company can definitely capture the
entire market.

Now the company is facing cut throught competition from the firms
which carries same business operations. Severe price competition from the
unorganized power loom sector has restricted its operation to producing yarn.
They have two marketing departments
1. Local marketing department
2. Export marketing department
Export categories
European Market
Australia
Far East
Middle east
Europe
North America
South America
Africa
Australia
COMPANY MARKETING MIX
By marketing mix of an organization we mean, what company offers to the
customer i.e. company's products, what price it charges for the product. How the
product reaches to customer and how company promotes the image of the product.
One can easily understand that all this depends upon the product, company is
offering and nature of the organization itself.
DSM Textiles is an organization which is in the business of cloth for quite long
time now. It has started printing of grey cloth in 1967. For this purpose it has
established a printing unit. Here we discuss about printing of grey cloth.
Dsm Textiles Marketing / Sales Procedures
PRODUCT MIX
By product mix we mean what products are being offered by the company. Dsm
Textiles prints all types of designs for various needs of the customers. It also
produces customized products. All colors are used commonly.
As far as Dsm Textiles is concerned, at present all types of textile products. 30
percent material of the textile products is purchased from local vendors and rest of
70 percent is imported largely. The Products carries beautiful designs.
A more prominent, courageous and competitive step taken by the management is to
offer products in 12 different colors. This has given an edge to Dsm Textiles over
competitors.
Currently Dsm Textiles is also working on an extra ordinary design.

PRICING POLICIES
The management of Dsm Textiles is well aware of the fact that, the most of the
population of Pakistan could earn only enough to make both ends meet. Moreover
the textile products it makes are mostly used by lower middle class and lower class
in terms of income.
Taking these facts into consideration, management prices its products such that,
they are easily affordable for the customers. As for as per meter price is concerned;
it is purely on market and profit basis. Lastly, cost has been accumulated and
addition of desired profit sets the price. The prices of all textile products are in
range from Rs.20 to Rs.200 per meter.While exclusive products are available at
different prices.
It is a known fact that in 1993 there has been steep increase in prices, and for many
people it had become unaffordable to buy products despite immense need. There
has been monopoly of the some competitors and they charged prices of their own
choice.
In Such circumstances, the management of Dsm Textiles saw an opportunity to full
fill the demand of the exploited people it launched its products in 1995 with a price
difference of 30%, as compared with the competitors. At present there is healthy
difference prevailing as for as price is concerned.
As stated earlier the management wants to makes its products affordable to more
and more people. The basic intention behind this objective is to capture as large a
market share as possible. Which will give economies of scale, and this ensures its
ever increasing profits.
The management also makes it binding on its local sale shop that it sells products
to customers at announced prices. So that each customer is treated equally and
showed satisfied. This adds to good image and good will of Dsm Textiles.
From time to time the sales officers prepare lists of its products and that of
competitors. Then price changes are considered if necessary.

Functions of Marketing Department in Fashion and Textile Industry

DISTRIBUTION POLICIES
 For local Sale
 Manufacturer
 Wholesalers
 Retailer
 Customer
 For Local Sale but by using the Own Shop Facility
 Manufacturer
 Own Shop
 Wholesalers
 Retailer
 Customer
 For Export
 Manufacturer
 Commission Agent (Home)
  Commission Agent (Host)
Importer
It means the connections between manufacturer and customers are wholesalers,
retailers, commission agents and middlemen. Therefore company takes great care
in selecting the connected parties. All matters regarding connected parties are
settled through the Sales and Marketing Departments. Dsm Textiles has many
permanent customers in Tamilnadu. Some exclusive items are directly sold to
permanent importers on order. These items are of extremely high quality.

SELECTION POLICIES FOR MIDDLEMEN

As stated earlier, middlemen are the link between manufacturer and the
wholesalers; as far as Dsm Textiles is concerned, it has evolved criteria for
selection of middlemen. So marketing department considers following aspects.
Sales potential of the area
Number of existing middlemen in that area
Financial position of the applicant
Past experience
Storage capacity
Location of the out let
Reputation of the applicant in the area
The performance of existing middlemen in the area
Normally, a basic requirement is, the area must have population round about
30,000 with high purchasing power. Area sales office visits the prospective areas
to inspect the location and other facilities. The assistant Marketing manager
verifies the applicant's general position from different sources including bankers.
Then he makes remarks on the application and he sends to the marketing manager.
If he approves the application, then the middleman is selected.
FINANCE DEPARTMENT
The finance department is the most authorized and vital department of the
organization. The main functions of the finance department are;
E. Anticipation of needed funds
F. Acquisition of funds
G. Allocation of funds
H. Inventory control
A. ANTICIPATION OF NEEDED FUNDS.
The process of anticipation of required funds can be divided into following two
categories.
1. Salaries
2. Purchases
1. SALARIES
Important functions of salary section are:
 To prepare monthly payroll for officers and employees.
 To prepare payroll sheets for the employees or workers and maintain a
record of the supporting vouchers received from administration department.
 To prepare the month-end trial balance of advance ledger and reconcile it
with the control ledger.
2. PURCHASES
All types of materials, equipments machinery, stationery, parts and etc. are
purchased on credit basis. At the end of each month total amount to be paid for all
credit purchases are calculated and then payments are made in next month in
general. A subsidiary section of the purchase section is of import section. DSM
Textiles imports raw materials, spare parts of machinery or machinery or plant. All
these imports are in compliance with the import policy of Government of Pakistan.
B. ACQUISITION OF FUNDS.
Main source of funds at Dsm Textiles and functions of finance department are:
4. Sales of products
5. Banks
6. Share capital
1. SALES OF PRODUCTS
The funds obtained through sales of products are recycled into business after
deduction of profits.

2. Banks
DSM Textiles has developed a thinking of use of internal funds instead of external
funds. However, sometimes it does finance its projects through bank loans. DSM
Textiles gets two types of loans; Long term loans are borrowed by pledging fixed
assets such as building and heavy machinery, short term loans are obtained by
pledging raw materials and finished goods.
3. SHARE CAPITAL
DSM Textiles has a CEO and three directors; each director has purchased at least
6000 shares each of Rs. 100. It contains the share capital of Rs- 2,927,400/-.
C. ALLOCATION OF FUNDS
Finance department also formally allocates funds to different departments in
accordance with the annual planning and priorities of the Directors. However it is
not necessary and binding upon the department.
INVENTORY CONTROL
Finance department also controls inventories of different departments
indirectly. And also maintain all the record about it.
SALES DEPARTMENT
BOOKING
At DSM Textiles has both booking System i.e. payment is required before delivery
or after delivery. Booking is made on credit basis or current basis.
DELIVERY
Delivery is on FOB basis which is freight on board. It is on CKD condition means
complete knock out condition to reduce freight charges and to prevent from
damage. There are two types of supplies. Export items have delivered by using the
containers like 40 cubic feet etc. Local items have delivered by using the local
carriers.
PROMOTION
In modern age just to have good product does not guarantee, that it would sell.
Rather there is so much competition in markets that you have to make fierce
attempts to introduce your product. In this regard you have different tools
available. The choice of the tools makes your promotional mix. The purpose of
your tools is to make product known and acceptable to target customers. DSM
Textiles has also adopted a set of promotional tools for promotion of products.
They are discussed as follows.
 Advertising
 Publicity

PURCHASE DEPARTMENT

Purchase Manager

Supervisor
 Workers

Purchasing is the procuring of goods as per the needs – either for further
sale, use or storage- against payment of an optimum price.

The main item produced in the mill at present is yarn. The cotton yarn
and polyester yarn is manufactured by the company. The main raw material of the
product is raw cotton. The raw material in the mill is compressed from cotton bales
which weight 185 kg. Different varieties of cotton purchased from outside state that is
mainly from Tamilnadu, Andra Pradesh, Karnataka and Maharashtra.

OBJECTIVES OF PURCHASE FUNCTION

The main objectives of purchase management are to ensure availability

of required goods of services, as and when they are needed by the organization. This is
to maintain a proper flow of supplies of goods as per the specifications and on a cost
effective basis.

 The purchase should be done when the stores are required.

 Purchase are always made on the principle of optimum price and cost effectiveness.
 The acquiring of goods as per defined specifications.

PURCHASE ORDER
 FROM TO

RELATED STORE PURCHASE

DEPARTMENT KEEPER DEPARTMENT
MATERIAL MANAGEMENT AT A GLANCE

The main raw material is raw cotton.

REORDER POINT - 52 Days

MINIMUM QUANTITY LEVEL - 90000kg

RAW COTTON

Credit availability - 60 Days

Consumption per day - 2000kg.

OUT PUT - 100%

Saleable output - 70%

Saleable waste - 13%

Reusable waste - 15%

Invisible waste - 2%

Total 100%

REORDER OUTPUT - 30 days

Total cost of consumption - 2.5 lak

QUALITY CONTROL DEPARTMENT

The main product of the company is cotton yarn and polyester yarn.
The yarn quality is termed as ‘count’. Higher the count higher the quality. The count is
calculated by using this formula:-

Count = length in hanks / weight of pounds.

1 hank = 840 yarn length

1 khandi = 355kg.

The quality control department works under production manager. Actually there are two sides for
the production process. One is production and the other is the quality control. The quality is
checked from each stage of production and from raw material to finished goods.
STORE DEPARTMENT
In DSM TEXTILES there is Store department is one which store all the materials,
equipments and spare parts etc. Which is need in the signalization for its smooth
running? The main function of the department is to provide the needs of the
organization i.e machines spares parts, packaging materials, tools, oils etc. To run
business continua sally these departments plays very important rolein the
organization. In this department they provide materials according to order made by
the different departments in the organization. The order ship must be sign by the
Managing Director department head.
Objectives of the Store Department
 Concentrating towards smooth running of the production process
 Facilitating all required equipments on time
 Reduction of Inventory equipments on time
SALES DEPERTMENT
Quality Management at Dsm Textiles is very particular about improvement and
maintenance of quality. For this purpose, they have established a well-equipped
department heaving quality control laboratory, for which separate staff and experts
have been hired.
Quality Control Process
Their process of quality control starts from the suppliers and ends at customer. As
Dsm Textiles does not have their own weaving unit, they have to purchase material
(yarn) from the open market. They start quality control right from the purchase of
yarn, chemicals, dyes and other materials. For this purpose, inspection is made to
see whether the purchased material is up to required quality standard or not. If not,
it is rejected. If accepted, it is then given to weavers who weave the cloth only for
Dsm Textiles Here also weaving process is continuously examined to have woven
cloth of required quality standard.
Inspection is also made at the arrival of woven cloth to the Dsm Textiles, i.e.,
whether the cloth is woven with required specifications or not.
Dyes and chemicals are also examined for their brands, proper combinations,
quality, colors and other characteristics.
Inspection for quality standards is made throughout the step by step manufacturing
process, especially during grey inspection for weight, width and blend ratio.
During Kier Scouring and Rope Bleaching, checking is made for whiteness and
PH. During mercerizing, absorbency is checked.
Sampling
DSM Textiles uses sample of products to check the quality and the product to be
produced in bulk.
Quality Standards
DSM Textiles is following different quality standards for domestic and export
products.
Domestic Products
DSM Textiles has its own quality standards for its domestic products. They
continuously try to maintain and improve these standards.
Export Products
For export products, they have to follow the quality standards as specified by the
customer. If they are exporting to Japan, then they have to meet their requirements
and if they are exporting to Europe, then they have to follow European standards.
They can make minor adjustments in quality as required by the customers.
Statistical Quality Control
DSM Textiles is using charts (mostly bar charts) for the purpose of statistical
quality control to whether there is improvement needed and where it is needed.
ISO 9000 Certification
The management, management represents and management coordinators are
working very hard to achieve standards. They have also worked for the
certification of the ISO 9001 certificate.
Quality Policy
“QUALITY IS OUR FUTURE”
DSM Textiles is a unique versatile organization and is dedicated to the continuous
improvement in producing different types of processed fabrics by providing
excellent services through motivated employees who are dynamic team of people
we ensure that the products are produced according to the customer requirement
and expectation. DSM Textiles is renowned in the local and international market
for its excellent services, timely delivery of quality finished products to their
valued customers. DSM Textiles philosophy of continuous improvement relies on
intensive training programs, regular meeting discussions, which emphasize the
employees’ direct involvement our aim is to respond the customer’s ever changing
needs in the most efficient way.
LEARNING EXPERIENCE
We visit to DSM textiles Park to help the students closely understand and
experience the technical knowhow of textile weaving, loom functioning, quality of
yarn and fabric inspection. More than 45 students visited the apparel park which
was about 45 km from Trichy. Students from Apparel Manufacturing Technology
(AMT) and Fashion Design Technology (FDT) programme visited the Textile &
Apparel Industries present in the SEZ. As Textile Science is an important part of
ATDC’s course curricula students learnt weaving techniques by working with the
loom technicians and gained first hand practical knowledge through this visit. The
students were also happy to revise their knowledge of fabrics, fabric quality, fabric
packages, calculation of fabric defect percentage etc. as a part of this visit. Ms.
Shraddha Bhargava, Ms. Ritu Sharma and Ms. Rubina Khan, Faculty members for
textile science accompanied the students on this visit to better explain the key
aspects of the textile mill.

The Industrial visit was surely a fruitful experience for both students & faculty
members and the students look forward to more such platforms of practical
learning. DSM Textiles recently organized classes on personal development and
life skills as it forms an integral part of the ATDC SMART programmers
curricula. The Classes focused on educating the women candidates seeking
training under the SMART Sewing Machine Operate or program me. The main
topics covered under this module included the Importance of cleanliness and
upkeep at work place as well as at home, how to take care of health & hygiene,
seasonal diseases and precautions, interacting with seniors at work and different
schemes for the welfare of employees by the central / state government. The
workshop was conducted by Dr. Vandana Bhatnagar, Programme Director,
American Foundation and the training was well received by more than 50 SMART
candidates at DSM Textiles.

CHAPTER IV

SWOT ANALYSIS

Swot analysis is under taken to understand the firm’s external and internal environments. A
conscious identification of the relevant environment enables an organization to focus its
attention on these factors which are intimately related to its mission, objectives and strategies.

STRENGTH

 The company has a well defined internal control system.

 The company provides high quality products.
 The company is blessed with highly qualified and skilled personnel.
  The company has cordial relationship with employees .The employees are more co-
operative.
 The company ensure workers participation in management for improvement.
 The company is situated in10 acres of land. So expansion is possible.
 The company has taken various steps to improve productivity.
 Industrial relations are maintained harmonious.
 The company has productive work force.

WEAKNESSES.

 The trade union of the company are powerful.

 The company has not repaid interest towards principal amount of loan.
 High transportation cost offset the profits of the company.
 Technological obsolesce is the major problem, now the company is used 30 year old
machinery.
 Shortage of capital prevents the company’s effective performance.
 High labour turnover of employees. Employee’s turnover is mainly because of
retirement.
 The loss of control is an important weakness of the company.
 The company follows direct marketing so the company can’t capture the whole market.
 The company has not followed any promotional activities so the company cannot
attract the customers.
 Frequent change of BOD adversely affects the performance of management. The BOD
is selected by government of Kerala.
 No facility for research and development.

OPPORTUNITY

 The company need to focus on product development.

 Proper up gradation of the technology helps the company to make quality good with
minimum cost of production.
 The company can capture the foreign markets.
 Proper recruitments and selection of personnel for vacant posts
 Control of the department functions will helps the company for improvement.
  By changing the distribution channel the company can widen the market opportunity.
 A research and development wing helps the company to improve the products quality
and also helps to invent new products to the customers.
 By introducing new production plants the company can improve their capacity.

THREATS

 The cut throat competition from the similar field.

 Frequent changes in political policies and system are a threat of the company.
 Increasing trend in the price of raw material.
 The pollution created by the invisible waste of the cotton may cause health problems.
 Frequent changes in government policies obstruct the effective performance of the
company.

The Swot analysis give the clear picture about the organization both in terms of internal
and external environment. The organization have high quality strength and opportunity to
minimises weaknesses and threats. And the strength can be use to utilises the maximum
opportunity and the maximum utilisation of the creative and productive opportunity that
helps to avoid the weaknesses and minimises the threats and producing quality product
with new technology. The good relation with the employees that helps to increase the
production and minimises the chance of making problems of the trade unions in the
organization. And these better strategies are formulated that can helps to increase the
market share of the organization.

CHAPTER V

FINDINGS
 The company has diversified products in the market.
 Dsm textile products have a great demand in the local market.
 Majority of the dealers complain about the products because of its high price and lack of good

selection.
  There is no trade union existing in the organization because of the good relationship between the

employees and management.

 Majority of the employees are women workers which provide self empowerment to them.
 Brand image and quality are the factors which contribute to the popularity of Dsm textile

product

 Dsm is having a fair complaint redressal system.

 The employees have enough respect towards their subordinates.
 The company has good export potential.

SUGESSTION

The following are the major observations made from the organizational study.
 The company has a strong management team which greatly influences the improved
performance of the organization over the years.
 The organization mainly suffers a drastic dropped down of its production activity on two
aspects,
o Scarcity of labor availability.
o Fluctuation in power supply.

 The major problem is the labor availability which has gone down drastically over the past
5 years which is due to the Governments scheme on 100days working which has drawn
majority of the labor population which in turn reduced the work force availability for the
production process.
 The second most problem faced by the organization is the unstable and fluctuating power
supply in that region. Power acts as the main source of a production process. The
fluctuating power supply has decreased the production capacity of organization which
makes it unsuitable to fulfill the companies per day production requirement.
 These problems have caused the company to reduce its work shifts from 3 shift per day to
2 shift per day.
CONCLUSION

The research entitled “An Organizational Study of DSM TEXTILES” Was under taken with a
view to study, understand, and learn, analyses about the operation of the organization. It also
helps the researcher to gain more knowledge and to get practical experience about the functions
of each department. In this era, companies should ensure that they offer job satisfaction and labor
remuneration to the perspective knowledge in the organization. There is a greater co-operation
between and the management and employees. The firm must also communicate regarding their
product and services.

LEARNING EXPERIENCE

 Have had a great learning experience from this organization study and based on my
understanding, I have some. Listed below are the same.
 The old-age conventional marketing practices have to be replaced by modern methods, so
as to create a good opinion for coir products in large markets..
 India is the major supplier of high quality coir and coir products, trade fairs and
exhibitions must be conducted for effectively projecting the image in international
market. Hence such events should be organized abroad and within the company
with great importance
 The industry must invest in market research projects and explore new and overseas
market.
 Technology must be upgraded with international standards.
 The coir producing and exporting countries must effectively organize and develop new
strategies to overcome the competition from synthetic substitutes.
 As the price of coconut is declining nowadays; efforts must be taken to promote this
industry in our country.
 The coir board must take effective measures to promote the export of coir and coir
products.

BIBLIOGRAPHY
REFERRED BOOKS
 Arun Kumar and Meenakshi, (2006), - “Marketing Management”, second edition, Vikas
publishing house Pvt Ltd NewDelhi.
 Kothari.C.R- Research Methodology methods & techniques
New age international publishers, 2004.
 Aswathappa K- Human Resource & Personnel Management
Tata McGraw – Hill publishing co. ltd., 1999.
REPORTS
 Various reports dsm in its departments
WEB SITES
 www.annaaluminium.com
 www.textileindustry.com
 www.wikipedia.org
 www.ask.com
 www.lestyle@vsnl.net
 www.amazon.com