SCHEME OF EXAMINATION AND SYLLABUS FOR

DUAL DEGREE COURSE IN MANAGEMENT- 2012 ONWARDS

1. Dual Degree Course in Management:

The course shall provide an undergraduate degree in 3 or 4 years, (BM / BAM) followed by a Master’s
degree in five years (MAM).
 award of a Bachelor’s degree (BM) at the end of three years, if one wishes to discontinue the
studies, or
 award of a Bachelor’s degree in Applied Management (BAM#) at the end of four years
And
 award of Master’s degree in Applied Management (MAM) at the end of five years
Note : (#BAM shall not be awarded to one who has acquired BM degree however, a certificate for credits
acquired at 4th year shall be given).

2. Duration of the course :

The course shall be for a total period of 5 years spread over ten semesters.

3. Entry qualifications / students eligibility:

For admission to this course, a student should have passed 12 th standard (or equivalent) examination and
obtained at least 45% (40% marks for reserved category students) and should have passed a Common
Admission Tests conducted for the purpose. However, the admissions for 2012-13 shall be effected on the
basis of separate merit lists of students passed in various streams at standard 12th as:

Science Stream Commerce Stream Arts Stream

20 seats 20 seats 20 seats

In case of non availability of students from one stream, remaining seats in that stream may be allotted to
students from other two streams on equal basis. In case of non availability of students from two streams,
remaining seats in that stream may be allotted to students from third stream.

Admission taken at the first year shall be admission to “5 year dual degree course” and he/she will not
be required to take re-admission at any stage of the course unless he/she discontinues the course after
3rd or 4th year.

The course framework provides additional entry points as,

 Student, who has discontinued his/her studies on obtaining BM degree, can join at later date for
the fourth and fifth year of the course to complete MAM. However, such student shall not be
awarded BAM degree at the end of fourth year even if he/she discontinues studies at fourth
year.
 Student, who has discontinued his/her studies on obtaining BAM degree, can join at later date
for the fifth year of the course to complete MAM.
However the time period of discontinuation which a student can take shall be decided by the competent
authority from time to time.

4. Subject Scheme and evaluation:

Focus of the curriculum shall be preparing students for the global market through intensive teaching /
training for the overall development of the student to meet the vibrant challenges of workplace
environment.

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Training Pedagogy shall comprise of presentations on Case studies, Group Discussions, Problem Solving
Techniques appraising the problems with analytical ability.

The course will follow semester pattern and will have 10 semesters of 16 weeks each. In addition to
core subjects and specialization electives, course shall have subjects,

 To develop soft skills, seminars and Industrial Project.

 To Study language and foreign Language
 To acquire communication skills
 To acquire soft skills
 To acquire Industry / Services Organization Training

And an industry based project in fifth year having inter-disciplinary approach in content and delivery.

Each subject shall consist of 3 lectures per week (3 credits) and 2 hour tutorial per week (1 credit) for
assignments, thus making it a 4 credit subject. Evaluation of performance shall be on the basis of both,
 Continuous assessment (20%) based on internal evaluation.
 End semester examination (80%)
 Internal evaluation shall be based minimum two class tests/semester, class assignments, group
discussions and semester attendance.
 The fifth year Industrial project shall be assigned as a group task and shall necessarily have
interdisciplinary nature.

5. The Examinations for Semesters I, II, III, IV, V, VI, VII, VIII, IX & X shall be held twice a year at such
places and on such dates as may be fixed by the University.

6. The fees for examination shall be as prescribed by the Competent Authority from time to time.

7. Applicant for the examination pursuing a regular course of study leading to the Bachelor Degree
(BM), BAM or MAM (Master degree in Management) shall not be permitted to join any other course
in this University or any other University simultaneously.

8. Credit System of evaluation:

The Dual degree in management program shall consist of undergraduate degree in 3 or 4 years (BM /
BAM) followed by a Master’s degree in five years (MAM):
a. The BM programme shall consist of Thirty Courses (Papers or Subjects in old terminology)
including a project in any of the specialization area opted by the student. The BM program shall be
of 120 credits wherein each semester is of 20 credits.
b. The BAM programme shall consist of ten more Courses including Seminars & Case study
application in addition to courses undertaken in BM programme. The total credits for BAM
programme shall be 160 credits wherein each semester is of 20 credits.
c. The MAM programme shall consists of nine more courses including a project in Semester X in
addition to the courses undertaken in BAM program. The total credits for MAM programme shall
be 200 credits wherein each semester is of 20 credits.

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 d. Courses offered, credits attached and allocation of marks shall be as follows:

Semester-I

Subject Code Marks

Assessment
End Exam.
Subject

Credits
Semester

Internal

Total
BM 1 English Language 80 20 100 4

BM 2 Effective Communication 80 20 100 4

Skills
BM 3 Business Mathematics 80 20 100 4
Indian & Global
BM 4 80 20 100 4
Economic Development
BM 5 Computer Applications 80 20 100 4
Total 400 100 500 20

Semester-II

Marks
Subject Code

Assessment
End Exam.
Subject

Credits
Semester

Internal

Total

BM 6 Business Communication 80 20 100 4

Family Business Management
BM 7 80 20 100 4
BM 8 Business Statistics 80 20 100 4
BM 9 Financial Accounting 80 20 100 4
BM 10 Environment Management 80 20 100 4

Total 400 100 500 20

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 Semester-III

Marks

Subject Code

Subject

Credits
Assessment
End Exam.
Semester

Internal

Total
BM 11 Managerial Economics 80 20 100 4
BM 12 Management Principles 80 20 100 4
BM 13 Business Environment 80 20 100 4

BM 14 Elements of direct & Indirect 80 20 100 4

taxes
BM 15 Public Relations Management 80 20 100 4
Total
400 100 500 20

Semester-IV

Marks
Subject Code

Assessment
End Exam.
Subject

Credits
Semester

Internal

Total

BM 16 Entrepreneurship 80 20 100 4
BM 17 Strategic Management 80 20 100 4

BM 18 80 20 100 4
Macro Economics
BM 19 Legal aspects of Business 80 20 100 4
BM 20 Human Resource management 80 20 100 4
Total
400 100 500 20

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 Semester V

Marks

Subject Code

Assessment
End Exam.

Credits
Subject

Semester

Internal

Total
BM 21 Organizational Behaviour 80 20 100 4
BM 22 Financial management 80 20 100 4
BM 23 Project Management 80 20 100 4

BM 24 Business Ethics 80 20 100 4

BM 25 Foreign Exchange Management 80 20 100 4

Total 400 100 500 20

Semester VI

Marks
Subject Code

Assessment
End Exam.

Credits
Subject

Semester

Internal

Total
BM 26 Marketing Management 80 20 100 4
BM 27 Creativity & Innovation 80 20 100 4

BM 28 Working Capital Management 80 20 100 4

BM 29 Information systems 80 20 100 4
BM 30 Project 80 20 100 4
Total
400 100 500 20

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 Semester VII

Marks

Subject Code

Assessment
End Exam.

Credits
Subject

Semester

Internal

Total
BAM 31 Quantitative Techniques 80 20 100 4
BAM32 Business Plan writing 80 20 100 4
BAM 33 Research Methodology 80 20 100 4
BAM 34 Case Study Application -- 100 100 4
BAM35 Seminar -- 100 100 4
Total 240 260 500 20

Semester VIII

Marks
Subject Code

Assessment
End Exam.

Credits
Subject

Semester

Internal

Total

BAM 36 International Business 80 20 100 4

BAM 37 Operations Management 80 20 100 4

BAM 38 Paper 1 of Specialisation I 80 20 100 4

BAM 39 Paper 1 of Specialisation II 80 20 100 4

BAM 40 Seminar 50 50 100 4

Total 370 130 500 20

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 Semester IX

Marks

Subject Code

Semester End

Assessment

Credits
Subject

Internal
Exam.

Total
MAM 41 Paper 2 of Specialization I 80 20 100 4

MAM 42 Paper 3 of Specialization I 80 20 100 4

MAM 43 Paper 2 of Specialization II 80 20 100 4

MAM 44 Paper 3 of Specialization II 80 20 100 4

MAM 45 Applied Operation Research 80 20 100 4

Total 400 100 500 20

Semester X

Marks
Subject Code

Assessment
End Exam.

Credits
Subject

Semester

Internal

Total

MAM 46 Case study application -- 100 100 4

MAM 47 Paper 4 of Specialization I 80 20 100 4

MAM 48 Paper 4 of Specialization II 80 20 100 4

MAM 49 Industrial Application Project 150 50 200 8

Total 310 190 500 20

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 Specialisation Courses:

Marketing Management Specialization-I/ Specialization-II

Group A Financial Management Specialization-I/ Specialization-II
Human Resource Management Specialization-I/ Specialization-II
Information Technology
Specialization-II
Management
HealthCare Management Specialization-II
International Business
Specialization-II
Management
Group B
Operations Management Specialization-II
Banking & Financial Services
Specialization-II
Mgmt.
Agri -Business Management Specialization-II
Power Management Specialization-II

 The student will have to choose at least one specialization from Group A. The other
specialization can be either opted from Group A or Group B. In no case a student can choose
both the specializations from Group B.

Summary of the Total Marks and Credits

Marks
Assessment
End Exam.

Credits
Sr. No.

Semester

Internal

Total

1 Semester - I 400 100 500 20

2 Semester – II 400 100 500 20
3 Semester – III 400 100 500 20
4 Semester - IV 400 100 500 20
5 Semester – V 400 100 500 20
6 Semester - VI 400 100 500 20
7 Semester - VII 240 260 500 20
8 Semester - VIII 370 130 500 20
9 Semester – IX 400 100 500 20
10 Semester - X 310 190 500 20
Total 3720 1280 5000 200

e. The Semester End written examination of all the courses shall be conducted by the University.

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 f. The performance of the learners will be evaluated in two Components, One component will be the
continuous assessment by the institute (Internal assessment) component carrying 20% marks and
the second component will be the Semester wise End Examination component carrying 80%
marks.
This criterion of evaluation however shall not be valid for Project Work, Seminars & Case Study
Application. The evaluation of performance of the student in these cases would be as per the
criteria of semester end examination & internal assessment as listed in the tables given in Point
8(d) of this scheme of examination.

The allocation of marks for the Internal Assessment and Semester End Examination will be as
shown below:

1a Two periodical class tests/ case study to be conducted in the given semester 10 marks
1b An assignment based on curriculum to be assessed by the teacher concerned 05 marks
1c Overall conduct as a responsible learner, mannerism and articulation and 05 marks
exhibition of leadership qualities in organizing related academic actives
1 Internal assessment Total marks 20
2 Semester wise End Examination marks 80
Total marks per course 100

 Marks for internal assessment awarded on the basis of tests, assignment etc as determined
by the teacher in the respective subject and moderated by the Director shall be notified on
the college notice board for information of the students and it shall be communicated to
the University 5 days before the commencement of the End Semester examinations.
 The college shall preserve the answer sheets and assignments submitted by the students
for at least one academic year, while the summery of the internal marks to be preserved as
a permanent record.
 An unsuccessful examinee at the any Internal shall be eligible for re-examination on
payment of a fresh Examination fee prescribed by the University.

g. Conversion of Marks to Grades and Calculations of GPA (Grade Point Average) and CGPA
(Cumulative Grade Point Average): In the Credit and Grade Point System, the assessment of
individual Courses in the concerned examinations will be on the basis of marks only, but the
marks shall later be converted into Grades by some mechanism wherein the overall performance
of the Learners can be reflected after considering the Credit Points for any given course. However,
the overall evaluation shall be designated in terms of Grade. There are some abbreviations used
here that need understanding of each and every parameter involved in grade computation and the
evaluation mechanism. The abbreviations and formulae used are as follows:-

Abbreviations and Formulae Used:

G: Grade
GP: Grade Points
C: Credits
CP: Credit Points
CG: Credits X Grades (Product of credits & Grades)
SGPA: Semester Grade Point Average shall be calculated for individual semesters. (It is also
designated as GPA)
SGPA = ΣCG: Sum of Product of Credits & Grades points / ΣC: Sum of Credits points

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 CGPA: Cumulative Grade Point Average shall be calculated for the entire Programme by
considering all the semesters taken together.

While calculating the CG the value of Grade Point 1 shall be consider Zero (0) in case of learners
who failed in the concerned course/s i.e. obtained the marks below 50.
The Grade Points should not be awarded in fraction of a number i.e. 4.75 or 1.25 etc Instead whole
numbers i.e. 5, 6, 7 etc., should be awarded. Fractions of 0.5 and above should be rounding off to
the next Grade Point and fractions below 0.5 should be rounded off to previous Grade Point.
For example: Grade Point 5.4 should be rounded off to 5 and Grade Point 5.5 should be rounded
off to 6.

After calculating the SGPA for an individual semester and the CGPA for entire programme, the
value can be matched with the grade in the Grade Point table as per the Seven (07) Points Grading
System and expressed as a single designated GRADE such as O, A, B, etc….

Marks Grade Grade Points

70 and Above O 7
65-69 A 6
60-64 B 5
55-59 C 4
50-54 D 3
45-49 E (Fail) 2
00-44 F (Fail) 1

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 The illustration for the conversion of marks into grades in a course and semester

Illustrations of Calculation: - Pass

Max. Marks Semester End Exam

Min. Marks Semester End Exam

Marks Obtained Semester End

Marks Obtained Internal

Credit of the Course (C)

Total Maximum Marks

Total Marks Obtained

Max. Marks Internal

Min. Marks Internal

(Credit)

Grade points (GP)

SGPA =∑CG/ ƩC
X

Grade (G)
(Grade
Courses

Exam
points)
(C X
GP)

BM 1 80 40 20 10 100 40 16 56 C 4 4 16
40
BM 2 80 20 10 100 35 16 51 D 3 4 12
80 40
BM 3 20 10 100 47 20 67 A 6 4 24 SGPA
80 40 =96/20
BM 4 20 10 100 63 15 78 O 7 4 28 =4.8
80 40 Grade B
BM 5 20 10 100 40 15 55 C 4 4 16
Grade
Total 400 200 100 50 500 225 82 307 points 20 96
Earned=24

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 Illustrations of Calculation: - Fail

(Credit)

Grade points (GP)

Marks Obtained

Marks Obtained
Total Maximum
Semester End

Semester End

Semester End
X

Credit of the
Total Marks
Max. Marks

Max. Marks
Min. Marks

Min. Marks

Course (C)
Grade (G)
Obtained
Courses

Internal

Internal

Internal
(Grade

Marks
Exam

Exam

Exam
points)

SGPA
=ƩCG
/ ƩC
(C X
GP)

SGPA
=40/20
BM 6 80 40 20 10 100 30 16 46 E 2 4 8 =2.0
BM 7 80 40 20 10 100 32 16 48 E 2 4 8 Grade E
BM 8 80 40 20 10 100 30 12 42 F 1 4 4 (Fail)
BM 9 80 40 20 10 100 30 10 40 F 1 4 4
BM 10 80 40 20 10 100 40 13 53 C 4 4 16
Grade points
Total 400 200 100 50 500 162 67 229 Earned=10 20 40

Note: -
o Consider 1 and 2 Grade Points equal to Zero for (C x G) calculations of failed Learner/s in the concerned course/s.
o The learner has to secure at least 50% of marks in Semester wise End Examination as well as in internal evaluation.
o An examinee who has failed at the internal examination only; shall be required to register himself/herself afresh for doing the internal
work again in the Department / College in the subject/subjects/project work in which he/she has failed on payment of fresh in ternal
examination fees as prescribed by the University from time to time. Such students shall complete their internal work in the next
semester. The Director shall on being satisfied about the completion of internal work of such a candidate send the fresh internal marks
to the university and these fresh internal marks shall be taken into consideration for computing his/her results at the examination.
o Total marks (Internal + Semester End Examination) obtained by the student shall be converted into Grades and Seven Point Grad e
points as above.

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 Illustration for calculating CGPA for MAM

Assessm Obtained at
Maximum
Internal

Internal
Obtained at Semester End Exam.

SGPA
Maximum Semester End Exam.

Total Credit Points

Obtained Total
Assessm

CGPA
SGPA
Total
ent

ent

X
Total Credit
Points
Semester -
1 400 225 100 82 500 307 4 20 80
I
Semester –
2 400 162 100 67 500 229 2 20 40
II
Semester –
3 400 260 100 67 500 327 5.8 20 116
III
Semester -
4 400 261 100 67 500 328 5.6 20 112
IV
Semester -
5 400 272 100 78 500 350 6.6 20 132
V
Semester - CGPA=1110/200=
6 400 300 100 79 500 379 7 20 140
VI 5.55
Semester - GRADE A
7 240 210 260 120 500 330 6 20 120
VII
Semester -
8 370 236 130 100 500 336 5.9 20 118
VIII
Semester -
9 320 210 180 120 500 330 6 20 120
IX
Semester -
10 390 280 110 70 500 350 6.6 20 132
X
Credits
Total 3720 2416 1280 850 5000 3266 earned 200 1110
=55.5

h. Provision of Direction No.44 of 2001 governing the award of grace marks for passing an
examination, securing higher Grades shall apply to the examination.

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7. Project examination will be compulsory for each student appearing at the semester- VI of B.M.
Examination & each student appearing at semester X of M.A.M. Examination.
(i) Project examination for BM course shall carry 4 credits (100 marks) as which shall be divided
as follows:

Marks
Project Report (External Examiner) 50
Viva-voce (External Examiner) 30
Viva-voce (Internal Examiner) 20
TOTAL 100

(ii) Project work for MAM course shall carry 8 credits (200 marks) which shall be divided as
follows:

Marks
Project Report (External Examiner) 100
Viva-voce (External Examiner) 50
Viva-voce (Internal Examiner) 50
TOTAL 200

(iii) The Institute shall assign Supervisors for Project work/Research to the students according to
their area of specialization.
(iv) A copy of Project work (Printed or Type Written) shall be submitted to college, at least One
Month prior to the date of commencement of Semester-VI Examination for BM course & One
Month prior to the date of commencement of Semester-X Examination for MAM course, which
will be retained by the college/Department for evaluation purpose. The Institute shall
communicate the list of name of the students along with their specialisation and supervisor to
the university at least one month prior to the commitment of the project examination.
(v) A Candidate shall submit with his/her project work, a certificate from the Supervisor to the
effect- That the candidate has satisfactorily completed the Project work for not less than one
session and That the Project work is the result of the candidates own work and is of sufficiently
high standard to warrant its presentation for examination.
(vi) Candidate shall submit his declaration that the Project is the result of his own research work and
the same has not been previously submitted to any examination of this University or any other
University. The Project shall be liable to be rejected and /or cancelled if found otherwise.
(vii) There will be external evaluation for the project work. The Project work shall be evaluated
through seminar and open defence and Viva-voce at the College/ Department by an external
examiner appointed by the University for the purpose & an internal examiner appointed by the
Director/Principal. The evaluation of the project work & viva voce for B.M. & M.A.M would
be as per the marking scheme as given above.
(viii) The examination of the project for BM course and MAM course will be conducted before the
University examinations.

8. The Seminar to be conducted in Semester VII will be conducted in the college & the evaluation
would be done by the internal examiner appointed by the Director/HOD of the Institute. The student
would present the research work to the examiner & make a presentation of the same to the appointed
examiner.

Whereas the evaluation of the Seminar for Semester VIII would be done by the external examiner
appointed by the University & the internal examiner appointed by the Director/HOD of the Institute.

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 The student would present the research work to the examiners & make a presentation of the same to
the appointed examiners.

Each student shall be required to present a seminar lasting approximately for half an hour. In the
Seventh (VII) Semester, the Student being fresh to the environment the topic of the Seminar shall be
on general subjects of their choice. In eighth (VIII) Semester the seminar shall be on the topics
related to Country report, Trade, Industry, Commerce, Corporate world and Corporate Affairs. The
marks shall be awarded as per the pre-determined criteria as given in Annexure 1.

9. The Institute shall allot four case studies in the Case study Application to the each student which may
be from any relevant subject of the syllabus, specialisation subject or may be inter disciplinary in
nature. The students are expected to solve all the case studies & the internal examiner appointed by
the Director/HOD of the Institute would ask the student to explain & present these cases solved by
the student.

10. The scope of the subject, percentage of passing in theory and project will be governed as per
following rules:
i) In order to pass at the Semester I, II, III , IV, V, VI,VII,VIII, IX &X examinations and examinee
shall obtain not less than 50% marks or D grade in each head of passing of every paper, that is to
say separately in the Semester wise End examination , internal evaluation and in three heads of
passing of project work.
ii) The results of successful candidates at the end of semester-VI for B.M shall be classified on the
basis of aggregate marks obtained in all the six semesters, end of Semester VIII for BAM & end of
semester X for MAM.
iii) The candidates who pass all the semester examinations in the first attempt are eligible for ranks
provided they secure 60% and above marks.
iv) Percentage of marks for declaring class:
Distinction 70% (Grade O) and above
First Class 60% (Grade B) and above but less than 70%
Second Class 50% (Grade D) and above but less than 60%
v) An unsuccessful examinee at the any semester wise end examination shall be eligible for re-
examination on payment of a fresh Examination fee prescribed by the University.

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 11. Promotion to Higher Semester (ATKT)

i. An unsuccessful examinee at the any semester examination of BM & MAM programme

shall be ALLOWED TO KEEP TERM in accordance to the following table:

Admission to Candidate should Candidate should have Candidate should have

Semester have passed in competed the term and passed at least 50% courses
following filled examination form of following examinations
examinations taken together.

I Semester H.S.S.C ------ ------

II Semester ------ Semester-I ------

III Semester ------ Semester-II Semester-I & II

IV Semester Semester- I Semester -III ------

V Semester Semester- II Semester -IV Semester-III & IV

VI Semester Semester- III Semester -V ------

* VII Semester Semester- IV Semester-VI Semester-V & VI

VIII Semester Semester- V Semester VII ------

# IX Semester Semester-VI Semester-VIII Semester-VII & VIII

@X Semester Semester- VII Semester- IX ------

* Those students who wish to discontinue the studies after Semester VI and intend to join Semester VII at
a later date for pursuing BAM program can do so only if the student has successfully completed the BM
program by clearing all the six semester examinations.
# Those students who wish to discontinue the studies after Semester VIII and intend to join Semester IX
at a later date for pursuing MAM program can do so only if the student has successfully completed the
BAM program by clearing all the eight semester examinations.
@A candidate can appear for IXth and Xth Semester examinations simultaneously. However the result of
Xth semester examination will be withheld unless the candidate clears IXth semester examination in all
respects.

ii. No person shall be admitted to this Programme, if he has already passed the same Programme or a
Programme of any other statutory University (which has been recognized as equivalent to this
programme.)
iii. A candidate who fails in any of the semester examinations may be permitted to take the
examinations again at a subsequent appearance as per the syllabus and scheme of examination in
vogue at the time the candidate took the examination for the first time.
iv. Examinee successful at the end of Three years BM Course and Five year MAM course shall, on
payment of the prescribed fee, receive a Degree in the prescribed form signed by the Vice-
Chancellor.

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 12. Pattern of Question Papers of BM program semester end Examination:

a. The question paper should be set in such a manner so as to cover the complete syllabus as
prescribed by the University.
b. The Semester wise End examination shall be held as per the schedule notified by the University.
c. The question paper shall be of 80 marks & the time duration of the Semester wise End
examination would be 3 hours.
d. The question paper shall have 12 questions with answers of One hundred fifty words
approximately corresponding to Six Units of each course. Each unit shall have two questions of
5 marks each with internal choice for each question. Hence the weightage of each unit shall be 10
marks. The students shall get due credit for precise answers as per Marking Scheme given by
the paper setters/ moderators.
e. Q 7: 20 questions of 1 mark each. There should be at least 3 questions of 1 mark each from all six
units, remaining two questions of 1 mark can be from any unit. The student is required to
attempt all the 20 questions.

Pattern of Question Papers of BAM & MAM program semester end Examination:

a. The question paper should be set in such a manner so as to cover the complete syllabus as
prescribed by the University.
b. The Semester wise End examination shall be held as per the schedule notified by the
University.
c. The question paper shall be of 80 marks & the time duration of the Semester wise End
examination would be 3 hours.
d. The question paper shall have 6 long answer (Four Hundred words approximately)
questions corresponding to Six Units of each course. Each long answer question shall carry
10 marks. There will be internal choice for each question for these long answer questions
which means that the student has to mandatorily attempt one question from each unit of the
syllabus. Hence there would be 12 questions in the question paper but the student has to
attempt 6 questions with an internal choice for each question from each unit of the syllabus.
The students shall get due credit for precise answers as per Marking Scheme given by the
paper setters/ moderators.
e. Q 7: Six short answer (Thirty sentences approximately) questions from each of the six units
carrying 5 marks each, out of these six questions the student is required to attempt any 4
questions.
f. The evaluation of Seminar in Semester VII & Case Study Application in Semester VII & X
should be conducted at Institute / Department by the respective subject teacher as per the
norms listed in this scheme of examination.
The result for these examinations should be declared within time limit as per University
norms and communicated to the University within stipulated time.
The record of conduct of such examination, evaluation and results should be maintained for
a period of at least One year by the respective Institute / Department for the verification by
the competent authority.

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Format of Question Paper for BM program:

Question from Units Internal Choice questions(A or B) Max.Marks

A or A 5 marks
Q1. From Unit I
B or B 5 marks
A or A 5 marks
Q2. From Unit II
B or B 5 marks
A or A 5 marks
Q3. From Unit III
B or B 5 marks
A or A 5 marks
Q4. From Unit IV
B or B 5 marks
A or A 5 marks
Q5. From Unit V
B or B 5 marks
A or A 5 marks
Q6. From Unit VI
B or B 5 marks
20 questions of 1 mark each. There
should be at least 3 questions of 1 mark 20 marks
Q7. Shall be each from all six units, remaining two ( 3 questions x 6 units x1 mark +
questions of 1 mark can be from any 2 questions x 1mark = 20 marks)
unit.

Total Marks 80 marks

Format of Question Paper for BAM & MAM program:

Question from Units Internal Choice questions(A or B) Max.Marks

Q1. From Unit I A or B 10 marks
Q2. From Unit II A or B 10 marks
Q3. From Unit III A or B 10 marks
Q4. From Unit IV A or B 10 marks
Q5. From Unit V A or B 10 marks
Q6. From Unit VI A or B 10 marks
Six short answer questions of 5 marks
each with one question from each unit. 20 marks
Q7. Shall be
The student has to attempt any 4 ( 4 questions x 5 marks )
questions from six questions.

Total Marks 80 marks

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 Annexure – I
Seminar Assessment Sheet

Name of the Student: Chair Person:

Topic of Seminar: Date of Seminar:

Parameter Maximum Marks Parameter Maximum Marks

marks Obtained marks Obtained

Text 05 Opening 05
Abstract Address

Text 05 Summarizing 05
Reference

Data Source 05 Command 05

(Credibility)

Data 05 Communication 05
Analysis
Quality of 05 Conclusion 05
Text

OHP/LCD 04 Handling
Presentation Queries
(Appearance)

Reading 05 Confidence 10
(Extempore)

Time 05 Adequacy 10
Management

Innovative 05 Tactics 05
Method

Slides 05
Explanation

Total marks – 100 Marks Obtained:

Signature of External Examiner Signature of Internal Examiner

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SEMESTER – I

Marks

Subject Code

Assessment
End Exam.
Semester

Internal
Subject

Credits
Total
BM 1 English Language 80 20 100 4

BM 2 Effective Communication 80 20 100 4

Skills
BM 3 Business Mathematics 80 20 100 4
Indian & Global
BM 4 80 20 100 4
Economic Development

BM 5 80 20 100 4
Computer Applications
Total 400 100 500 20

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 BM 1 –English Language

Unit-I: Basics of grammar and usage, how to improve command over spoken and written English with
stress on Noun, Verb Tense and Adjective. Sentence errors, Punctuation
Unit II: Grammar: Subject-verb agreement, Modals, Articles, Preposition, antonyms, synonyms, one
word substitutes
Unit III: Speaking Skills: Pronunciation (identification of sounds, vowels & consonants), Rhyming
words , Vocabulary building for effective communication , common errors in business writing.

Unit IV: Spoken Communication: Meeting People, Exchanging Greetings and Taking Leave, Introducing
Yourself Introducing People to Others, Answering the Telephone and Asking for Someone , Dealing with
a Wrong Number , Taking and Leaving Messages ,Making Inquiries on the Phone ,Calling for Help in an
Emergency

Unit V: Language Skills

• Business Idioms (Example list attached),

• Business Phrases (Example list attached),

Unit-VI: Text Men of Steel: India’s Business Leaders in Candid Conversation with Veer Sanghvi.
Author: Veer Sanghvi Pub: Roli books, 2007. Short Question-answers should be asked from the text.

Example List of Business Idioms

1. Across the board = including everyone or everything

2. Banker’s hours= short work hours

3. Big gun/cheese/wheel/wig= an important person, a leader

4. Calculated risk= an action that may fail but has a good chance to succeed

5. Company man= a person who always works hard and agrees with his employees

6. Cut corners= economize

7. Gain ground= go forward, make progress

8. Get a break= get an opportunity or good deal

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9. In short-supply= not enough, in less than the amount or number needed

10. In the black= successful or making money

11. In the red= losing money, unprofitable

12. Sell like hotcakes= sell very quickly

13. Take a nosedive= collapse, fail, decrease in value

14. Tight spot= a difficult situation

15. Bitter pill to swallow= bad news; something unpleasant to accept

16. On top of trends= modern; aware and responding to the latest tastes

17. (To) pass the buck= to shift the blame; to blame somebody else

18. Mix business with pleasure= to combine work and social activities.

19. Go about your business = to do what you usually do

20. (To) keep one's eye on the prize= to stay focused on the end result

21. (To) keep something under wraps= to keep something secret

22. To dot your i's and cross your t's= to be very careful; to pay attention to details

23. (to) drum up business= to create business; to find new customers

24. (to) compare apples to oranges= to compare two unlike things; to make an invalid comparison

25. throw money at something= try to solve a problem by spending money on it

Example List of Business Phrasal Verbs

1. bail out= help or rescue a person/company

2. break even= have expenses equal to profits
3. buy off= use a gift or money to divert someone from their duty or purpose
4. back out of = desert; fail to keep a promise
5. buy out= buy the ownership or a decisive share of something
6. close down= close permanently
7. cross out= eliminate

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 8. cut off = interrupt; sever; amputate
9. cut down = reduce in quantity
10. close out = sell the whole of something, sell all the goods
11. Call in= Ask to come to an official place for a special reason
12. Check into = Investigate
13. draw up =write; compose (a document)
14. figure out = find an answer by thinking about something
15. fall back on = use for emergency purpose
16. hold off = delay; restrain
17. kick back = money paid illegally for favourable treatment
18. run for = campaign for
19. spell out = enumerate; state in detail
20. take over= take control or possession of something, take charge or responsibility
21. work out = plan, develop
22. Write off = remove from a business record, cancel a debt
23. Shell out = To pay for something, usually something you would rather not have to pay for
24. Put aside = To save money for a specific purpose
25. Turn down = Decrease volume

Reference Books:

1. Essential Grammar in Use with Answers: A Self-Study Reference and Practice ... by Raymond Murphy,
Cambridge University Press, 3rd Edition
2. English Made Easy- By Mary Hosler, Mc Graw Hill , 5th Edition
3. English language Skills- By Aruna Knoneru, Mc Graw Hill
4. Build your Business Grammar-By Bowen, Cenage Learning India
5. Business Communication – by Asha Kaul

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 BM -2 Effective Communication Skills

Unit I: Introduction to Communication-Meaning and Definition - Process - Functions - Objectives -

Importance - Essentials of good communication - Communication barriers - Overcoming communication
barriers
Unit II: Types of Communication- Written - Oral - Face-to-face - Silence - Merits and limitations of each
type
Unit III: Oral Communication-Meaning, nature and scope - Principles of effective oral communication -
Techniques of effective speech - Media of oral communication (Face-to-face conversation -
Teleconferences – Press Conference – Demonstration - Radio Recording - Dictaphone – Meetings - Rumor
- Demonstration and Dramatisation - Public address system - Grapevine - Group Discussion – Oral report
- Closed circuit TV). The art of listening - Principles of good listening.
Unit IV: How to make a presentation, the various presentation tools, along with guidelines of effective
presentation, boredom factors in presentation and how to overcome them, interactive presentation &
presentation as part of a job interview, art of effective listening
Unit V: Letters-Need and functions of business letters - Planning & layout of business letter - Kinds of
business letters - Essentials of effective correspondence, Drafting of business letters- Enquiries and
replies - Placing and fulfilling orders - Complaints and follow-up - Sales letters -Circular letters -
Application for employment and resume - Report writing - Notices, Agenda and Minutes of the Meetings
- Memos
Unit VI: Application of Communication Skills -Group Decision-Making - Conflict and Negotiations -
Presentation and Interviews - Speeches - Customer Care/Customers Relations - Public Relations
(Concept, Principles, Do’s and Don’ts etc. to be studied for each type).

Reference Books:
1. Business Communication – By K. K. Sinha - Galgotia Publishing Company.
2. Media and Communication Management – By C. S. Rayudu - Himalaya Publishing House.
3. Essentials of Business Communication – By Rajendra Pal and J. S. Korlhalli - Sultan Chand& Son.
4. Effective Busines Communication –By Neera Jain & Shoma Mukherjee, Mc Graw Hill.
5. Business Communication –By Sona Prasad, Sai Jyoti Publication, 1st Edition

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 BM 3: Business Mathematics

Unit I. Ratio, Proportion and Percentage Ratio- Definition, Continued Ratio, Inverse Ratio, Proportion,
Continued Proportion, Direct Proportion, Inverse Proportion, Variation, Inverse Variation, Joint
Variation, Percentage- Meaning and Computations of Percentages.
Unit II. Profit And Loss Terms and Formulae, Trade discount, Cash discount, Problems involving cost
price, Selling Price, Trade discount and Cash Discount. Introduction to Commission and brokerage,
Problems on Commission and brokerage.
Unit III. Interest Simple Interest, Compound interest ( reducing balance & Flat Interest rate of interest),
Equated Monthly Instalments(EMI), Problems
Unit IV. Set Theory: Sets, Subsets, Equality of two sets, Null set, Universal set, Complement of a set,
Union and intersection of sets. Difference of two sets, Venn diagram, De Morgan’s laws, Cartesian
product of two sets, Laws of algebra of sets (with proof) , Applications of set theory.
Unit V. Matrices And Determinants (upto order 3 only) : Multivariable data, Definition of a Matrix,
Types of Matrices, Algebra of Matrices, Determinants, Adjoint of a Matrix, Inverse of a Matrix via adjoint
Matrix, Homogeneous System of Linear equations, Condition for Uniqueness for the homogeneous
system, Solution of Non-homogeneous System of Linear equations (not more than three
variables).Condition for existence and uniqueness of solution, Solution using inverse of the coefficient
matrix, Problems.
Unit VI. Permutations and Combinations: Permutations of ‘n’ dissimilar objects taken ‘r’ at a time (with
or without repetition). nPr = n! / (n-r)! (without proof). Combinations of ‘r’ objects taken from ‘n’ objects.
nCr = n! / r! (n-r)! (without proof) problems, Applications.

Reference Books:
1. Business Mathematics-By Dr. Amarnath Dikshit & Dr. Jinendra Kumar Jain.
2. Business Mathematics -By V. K. Kapoor - Sultan chand & sons, Delhi
3. Business Mathematics -By Bari , New Literature publishing company, Mumbai
4. Business Mathematics & Statistics- By NG Das & JK Das, Mc Graw Hill
5. Business Mathematics –II – By J. K. Singh , Deepti Rani. Himalaya Pubklishing House

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 BM 4- Indian and Global Economic Development

Unit I: Introduction: Basic characteristics of the Indian economy as an emerging economy. Comparison
of the Indian economy with developed economies with respect to -Population ,Per-Capita income,
Agriculture, Industry, Service sector.
Unit II: Agricultural Development in India since Independence: Place of Agriculture in the Indian
economy, Constraints in Agricultural Development. Rural Indebtedness – causes and measures.
Agricultural Marketing – Problems and measures.
Unit III: Economic Problems: Poverty, Inequality, Parallel Economy, Unemployment, Concentration of
Economic Power, Balanced Regional Development, Low Capital Formation and Industrial Sickness
Unit IV: Human Development: Role of Human Resources in Economic Development, Concept of
Human Development Index (HDI), And Concept of Human Poverty Index.
Unit V: Planning in India: Objectives and need of Economic Planning in India. Current Five year Plan –
Objectives and strategy, Evaluation of Economic Planning in India.
Unit VI: Global Economic Development: Meaning of Liberalization, Privatization and Globalization
(LPG). The privatization Debate – Arguments for and against. Challenges of Liberalization, Privatization
and Globalization.

Reference Books:
1. International Business Environment – By Black and Sundaram. Prentice Hall India.
2. Indian Economy – S. K. Misra and V. K. Puri, Himalaya Publishing House, Delhi.
3. International Business – Competing in the Global Marketplace – Charles Hill,
4. Indian Economy – Ruddar Datta and K.P.M. Sundaram. S. Chand &Co. N. Delhi.
5. Indian Economy – Problems of Development and Planning. A. N. Agarwal ,New Age International Publishers.

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 BM 5- Computer Applications

Unit I: Introduction: Definition, Purpose, Objectives and Role of MIS in Business Organization with
particular reference to Management Levels. MIS Growth and Development,
Unit II: Location of MIS in the Organization – concept and design. Transaction Processing System,
Decision Support System, Executive Information system, Expert System, and the recent developments in
the field of MIS.
Unit III: System Development: Concept of System, Types of Systems – Open, Closed, Deterministic,
Probabilistic, etc. Relevance of choice of System in MIS, Integration of Organization Systems and
Information Systems, System Development Life Cycle, System Analysis, Design and Implementation,
MIS Applications in Business.
Unit IV: Information Concepts: Data and Information – meaning and importance, Relevance of
Information in Decision Making, Sources and Types of Information, Cost Benefit Analysis – Quantitative
and Qualitative Aspects, Assessing Information needs of the Organization.
Unit V: Information Technology: Recent Developments in the Field of Information Technology:
Multimedia Approach to Information Processing. Decision of Appropriate Information Technology for
proper MIS.
Unit VI: Choice of appropriate IT Systems – Database, Data warehousing & Data mining Concepts,
Centralized and Distributed Processing.

Reference Books:
1. Management Information System -By Javadekar, W.S.;, Tata MacGraw Hill Publication, 2003.
2. Information Systems for Managers -ByArora,Ashok and Akshaya Bhatia,Excel Books,New Delhi.
3. System Analysis and design-By Basandra,Suresh K. Wheeler Publishing,New Delhi.
4. Management Information System- By CSV Murthy, Himalaya Publication.
5. Introduction to Information System –By Leon, Mc Graw Hill.

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SEMESTER – II

Subject Code Marks

Assessment
End Exam.
Subject

Credits
Semester

Internal

Total
BM 6 Business Communication 80 20 100 4
Family Business Management
BM 7 80 20 100 4
BM 8 Business Statistics 80 20 100 4
BM 9 Financial Accounting 80 20 100 4
BM 10 Environment Management 80 20 100 4

Total 400 100 500 20

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 BM 6- Business Communication

Unit I: Overview of communication in business -Communication and organizational effectiveness,

Perception and conception, Formal and informal communication systems, Communication networks and
communication technology
Unit II: Intercultural communication -Taken-for-granted assumptions, Cultural foundations (values,
religion, patterns for decision-making), Profiles of diverse cultures, Communicative implications for
managers
Unit III: Effective business writing-Style, word-usage, organization, mechanics, and form (including
electronic mail with attached documents) for specific objectives, Primary and secondary research for
business report-writing including electronic databases, Revising and proofreading, Writing for maximum
effect; using language checkers,
Unit IV: Employment-Process Communication - Cover letter, resumé, follow-up, On-line resumé
submittal forms, Interviewing skills (interviewer and interviewee), Listening skills
Unit V: Public presentation -Audience analysis, Research Organization of presentation Delivery of
presentation, Nonverbal communication (including business etiquette and protocol)
Unit VI: Legal and ethical considerations for business communicators, Equal employment opportunity,
Invasion of privacy, Misrepresentation and fraud, Ethical perspectives and their implications for
responsible communication

Reference Books:
1. Basic Business Communication – By Lesikar, R.V. and M.E. Flatley, New York. McGraw-Hill. 11th edition
2. Business Communication –By Nawal, Cenage India Learning.
3. Intercultural Communication for Business – By O’Rourke IV/ Tuleja, Cenage India Learning, 1st Edition
4. Resume Writing & Interviews –By Munish Bhargava, Mc Graw Hill
5. Journey Towards Success Group Discussion & Personal interview –B Dr. G F Surya, Sai Jyoti Publication

29 | P a g e
 BM 7- Family Business Management

Unit I: Defining the family business, Promoting trust among family members and among non-family
members, family culture, beliefs & values and their impact on business, rediscovering and re orientating
family business for new environment, change management for family businesses, leading the change,
understanding the role of role of non-family managers.
Unit II: Issues, Problems and Unique concerns of family business, involvement in management, family
management and control of business, interactions between the family and business systems, Long term
success of the family business, Promoting Professionalism in family business, Business ethics,
Governance and entrepreneurship, succession planning and effective conflict resolution.
Unit III: Venture Growth strategies: Venture growth strategic issues, entrepreneurial management,
innovation in family business, professional Management, Estate and ownership planning.
Unit IV: Family business start-up, licensing, buyout opportunities & franchising, Maintaining
competitiveness, Buying new business, expansion of business.
Unit V: Board meetings, communications, Separation of ownership in family business, strategic
implications & challenges in separation, Exit Strategies in family business, acting as a venture capitalist
for next generation,
Unit VI: Terms and conditions for effective control by the family, legal issues in family business, Tax
Planning and Owner Compensation, Provisions of law relating to termination, resignation, or death of
the principal family member, Legal documentation process. Planning and control, performance review,
job assignments, Social entrepreneurship in family Business.

Reference Books:
1. Exceptional Entrepreneurship (Real Life Lessons from Business Leaders) by LPP (2006)
2. Family business in India- Sudipt Dutta, Sage (1997)
3. Generation to Generation: Life Cycles of the Family Business Gersick , Davis , Hampton, Lansberg
4. Family managed Business –By Poza, Cenage India Learning
5. Business Enviornment –By F. Cherunilan, Hiamalaya Publication

30 | P a g e
 BM 8 - Business Statistics

Unit I: Introduction Meaning, functions, scope, distrust and limitations of statistics. – Statistical data
collection-primary and secondary data, methods of collecting data, classification, tabulation and
presentation of statistical data
Unit II: Measures of Central Tendency, Dispersion and Skewness
Unit III: Correlation Analysis: Simple Correlation, Two-way Frequency distribution and Rank
Correlation
Unit IV: Regression Analysis: Calculation of Regression Co-efficients and determination of Regression
equations covering Least Square method
Unit V: Elementary Probability Theory: Types of events, Multiplication and Addition Theorems
Unit VI: Data Condensation and graphical Methods : Raw data , attributes and variables , classification ,
frequency distribution , cumulative frequency distributions. Graphs - Histogram , Frequency polygon.
Diagrams - Multiple bar , Pie ,Subdivided bar.

Reference Books :
1. Statistical Methods – By S.P.Gupta – S.Chand & CO.
2. J.K. Sharma - Business Statistics - Pearson Publications
3. Statistics, Theory, Methods & Applications – Sancheti & Kapoor
4. Statistical Methods – Digambar patri
5. Business Mathematics & Statistics- By NG Das & JK Das, Mc Graw Hill

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 BM 9-Financial Accounting

Unit I: Introduction: Financial Accounting-definition and Scope, objectives, of Financial Accounting,

Accounting v/s Book Keeping Terms used in accounting, users of accounting information and limitations
of Financial Accounting.
Unit II: Conceptual Frame work: Accounting Concepts, Principles and Conventions, Accounting
Standards-concept, objectives, benefits, brief review of Accounting Standards in India, Accounting
Policies, Accounting as a measurement discipline, valuation Principles, accounting estimates
Unit III: Recording of transactions: Voucher system; Accounting Process, Journals, Subsidiary Books,
Ledger, Cash Book, Bank Reconciliation Statement, Trial Balance. Depreciation: Meaning, need &
importance of depreciation, methods of charging depreciation.(WDV & SLM)
Unit IV: Preparation of final accounts: Preparation of Trading and Profit & Loss Account and Balance
Sheet of sole proprietary business
Unit V: Introduction to Company Final Accounts: Important provisions of Companies Act, 1956 in
respect of preparation of Final Accounts. Understanding of final accounts of a Company.
Unit VI: Computerised Accounting: Computers and Financial application, Accounting Software
packages.

Reference Books :
1. Financial Accounting Monga, J.R. and Girish Ahuja;, Eighteenth Edition, Mayoor Paper Backs, 2003.
2. Accounting for Manager Bhattacharya, S.K. and J. Dearden;– Text and Cases, Third Edition, Vikas Publishing
House, 2003.
3. Financial Accounting: Fundamental Gupta, R.L. and V.K. Gupta;, Sultan Chand Publishers, 2003
4. Cost Accounting by J. Made Goda – Himalaya Publishing House – 1st Edition
5. Cost Accounting by Jawahar Lal & Seema Srivastava – Tata McGraw HillPublication - 2008 Edition

32 | P a g e
 BM 10-Enviornment Management
Unit I: Introduction and public opinion: PIL, Role of NGOs and Environmental Activism.
Unit II: Ecosystems and how they work: Types of Eco-Systems, Geosphere – Biosphere and Hydrosphere
introduction. Major issues of Biodiversity, Biosphere reserves, National Parks and sanctuaries, Natural
Resources.
Unit III: Concept of sustainability and international efforts for environmental protection: Concept of
Sustainable Development, Emergence of Environmental Issues, Stockholm Conference on Environment,
1972 and Agenda 21.
Unit IV: Natural Disasters: Floods, earthquakes, cyclones, landslides, disaster management.
Unit V: Renewable and non-renewable resources: Defining resources, classification of resources, soil
and land degradation, economic development and resources use, natural resources accounting. Energy
needs, renewable and non-renewable energy resources, introduction to solar energy and its availability,
wind power and its potential, hydropower as a clean source of energy, coal, oil, natural gas etc.
introduction to bio fuel.
Unit VI: Forest / Dams: Forest degradation and management, hazard based environmental issues, Fast
depletion of forest resources and their regeneration, environmental issues related to Mega Hydroelectric
Projects / Dams, resettlement and rehabilitation of people; its problems and concerns.

Reference Books:
1. Gupta N.C. -By Social Auditing of Environmental Law in India, edited book, New Century Publications, Delhi-
2003.
2.. Environmental Law and Policy in India, Cases, materials and statutes,- By Divan, Shyam and RosenCeranz;
Armin second edition, Oxford University Press, 2001.
3. Environmental Management -By Uberoi, N.K.;, Excel Books, New Delhi,2000.
4. Environment management – By GN Pandey, Vikas Publishing House

33 | P a g e
SEMESTER – III

Marks
Subject Code

Credits
Subject

Assessment
End Exam.
Semester

Internal

Total
BM 11 80 20 100 4
Managerial Economics
BM 12 80 20 100 4
Management Principles

BM 13 80 20 100 4
Business Environment

BM 14 Elements of direct & Indirect 80 20 100 4

taxes

BM 15 80 20 100 4
Public Relations Management
Total
400 100 500 20

34 | P a g e
 BM 11- Managerial Economics

Unit I: Introduction: Meaning, Nature and Scope of Business Economics – Micro and Macro, Basic
Economic Problems, Market forces in solving economic problems Circular Flow of Income and
Expenditure
Unit II: Demand analysis: Concept of Demand, Elasticity of Demand and their types. Revenue Concepts
- Total Revenue, Marginal Revenue, Average Revenue and their relationship
Unit III: Production & Supply Analysis: Production and Cost Analysis - Law of returns to scale and
Economies of scale, Revenue curves of firms - Supply Analysis
Unit IV: Cost analysis: Accounting Costs and Economic Costs, Short Run Cost Analysis: Fixed, Variable
and Total Cost Curves, Average and Marginal Costs, Long Run Cost Analysis: Economies and
Diseconomies of Scale and Long Run Average and Marginal Cost Curves
Unit V: Pricing under various market conditions: Perfect Competition - Equilibrium of Firm and
Industry under Perfect Competition, Monopoly - Price Determination under Monopoly, Monopolistic
Competition - Price and Output Determination under Monopolistic Competition.
Unit VI: Distribution: Marginal Productivity Theory of Distribution, Rent : Modern Theory of Rent,
Wages : Wage Determination under Imperfect Competition - Role of Trade Union and Collective,
Bargaining in Wage Determination, Interest : Liquidity, Preference Theory of Interest, Profits : Dynamic,
Innovation, Risk - Bearing and uncertainty Bearing Theories of Profits

Reference Books:
1. Modern Microeconomic theory-K.K.Dewett, S.Chand & Co.
2. Managerial Economics-Analysis of Managerial Decision Making-Dr.H.L.Ahuja, S.Chand & Co.
3. Managerial Economics- Diwedi, D.N.; Vikas Publishers,
4. Managerial Economics -Mehta, P. L.;, Sultan Chand & Sons
5. Microeconomics: Theory and Applications, Dwivedi, D.N.; Pearson Education

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 BM 12- Management Principles

Unit I: Nature of Management: Meaning, Definition, it's nature purpose, importance & Functions,
Management as Art, Science & Profession- Management as social System Concepts of management-
Administration-Organization
Unit II: Evolution of Management Thought: Contribution of F.W.Taylor, Henri Fayol Elton Mayo ,
Chester Barhard & Peter Drucker to the management thought. Various approaches to management (i.e.
Schools of management thought) Indian Management Thought
Unit III: Planning: - Meaning - Need & Importance, types levels – advantages & limitations. Forecasting -
Need & Techniques
Unit IV: Organizing - Elements of organizing & processes: Types of organizations, Delegation of
authority - Need, difficulties in delegation, Decentralization
Unit V: Staffing - Meaning & Importance, Direction – Nature, Principles, Coordination-Need and
Importance
Unit VI: Recent Trends in Management: Social Responsibility of Management – environment friendly
management, Management of Change, Management of Crisis, Total Quality Management, Stress
Management, International Management

Reference Books:
1. Management Theory & Practice - J.N.Chandan
2. Essential of Business Administration - K.Aswathapa Himalaya Publishing House
3. Business Organization & Management - Dr. Y.K. Bhushan
4. Management: Concept and Strategies By J. S. Chandan, Vikas Publishing
5. Principles of Management, By Tripathi, Reddy Tata McGraw Hill

36 | P a g e
 BM 13 - Business Environment

Unit I: Introduction: Meaning and definition of Demography – need of demographic studies for
Business.
Unit II: Distribution of Population and Population Growth: Physical and cultural factors affecting the
distribution of population. Density of population – over, optimum and under populated regions –
Meaning and definition of population growth – Methods of calculating population Growth – Measures of
fertility and mortality and factors affecting fertility and mortality.
Unit III: Classification of Population: Population as Resource Literacy, sex ratio, Age & Sex Pyramid,
Occupational Composition – Classification of population as Urban and rural – below poverty line
population – working population – dependent Population.
Unit IV: Urbanisation –Meaning of urbanization – Urbanisation as Behavioural, structural, demographic,
concepts of Urbanisation – Problems of Urbanisation.
Unit V: Environment Meaning and definition of environment Types of Environment –Physics and
Cultural components of environment resources – need of environmental studies for Business
Management – Environment factors affecting Business – Physical factors – i.e. topography, climate,
minerals, water resources, cultural factors – infrastructure – technology tradition, political set up, social
setup, educational set – up.
Unit VI: Environmental issues related to Business: Global warming and Kyoto Protocol, Oil Crisis and
its impact on Business problems related to water resources Industries & pollution –Air, Water, Noise.

Reference Books:
1. Mishra, S. K. and V. K. Puri; Indian Economy, Himalaya Publishing House, 2003, 21st revised edition.
2. Dhingra, C.; The Indian Economy Environment and Policy, Sultan Chand and Sons, 17th Edition 2003.
3. Cherunilam, Francis; Business Environment - Text and Cases, Himalaya Publishing House, 2002 12th revised
edition.
4. Aswathappa, K.; Essentials of Business Environment, Himalaya Publishing House, 2000 7th edition.
5. Cherunilam, Francis; Business and Government, Himalaya Publishing House, 1998, 10th edition.

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 BM 14 - Elements of Direct & Indirect Taxes

Unit I: Basics of taxation and income from salary: Previous year, Assessment year, assesses, types of
assessee, person, income, Gross total income, Total taxable income, income exempted from tax u/s 10,
Computation of Income under the head salary.
Unit II: Income from Business & Profession & Capital gains: concept of business, profession and
vocation, computation of income from business and profession (including professionals) and concept of
Minimum Alternative Tax (MAT), Income from capital gains.
Unit III: Deductions and other provisions: Deductions under section 80C to 80U (Chapter VI). Set of &
Carry forward of losses, Tax deducted at source, Return of Income, Authorities and Assessment
Procedure
Unit IV: Central Excise laws: Basis of chargeability of duties of Central Excise, Goods, Excisable goods,
Manufacture and manufacturer, Classification, Valuation of excisable goods, registration and procedure
in central excise law. Basic procedures for Export, SSI, Job Work,
Unit V: Customs laws: Basic concepts of customs law; Types of custom duties., Anti-Dumping Duty,
Safeguard Duty; Valuation of custom duty; Customs Procedures, Baggage, Exemptions, Warehousing,
Demurrage, Duty Drawback., Special Economic Zones.
Unit VI: VAT Act and Service Tax:. VAT, Salient feature of State VAT Acts, Nature of Service Tax;
Service Provider and Service Receiver; Registration procedure; Records to be maintained; Classification of
taxable services; Valuation of taxable services. Exemptions and Abatements. Payment of service tax,
Return and Taxable Services.
NB: Numerical shall be based on Unit I Unit II, Unit III

Reference Books:
1. Ahuja, G. K. & Gupta, Ravi, Systematic Approach to Income Tax. Allahabad, Bharat Law House.
2. Datey V. S.: Indirect Taxes, Taxmann Publications, New Delhi
3. Bhagwati Prasad, Direct Taxes Law & Practice, Wishwa Prakashan.
4. N Hariharan, Income Tax – Law and Practices, Tata Mc Graw Hill, New Delhi
5. Singhania V. K., Singhania Kapil, Singhania Monica, Students Guide to Income Tax, Taxmann Publications, New
Delhi.

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 BM 15 – Public Relation Management

Unit I: Introduction – Evolution of Public Relations, Four basic elements of public relations, future of
public relations, Issue management, Types of public relations research, Organization of Public research.
Unit II: Customer and Educational Relations – Business-Education Relations, Aid to Education,
Consumerist Organizations, The Consumer public, Responsibility of Consumer Relations, Media of
Communication with Consumers.
Unit III: Business and Professional Associations – Public Relations Objectives, Conducting Association
Public Relations Programs, Media of communication in Association Public Relations, Association
Relations with Government.
Unit IV: International Public Relations – Public Relations around the world: Europe, Asia, Africa, Latin
America, and Canada. International Association of Business Communicators.
Unit V: Legal Considerations in Public Relations – Five major areas of concern, Influence of Public
Opinion, The Fairness Doctrine, Lobbying, Political Activities and Financial Reporting.
Unit VI: Public Relations and Social Responsibility – Corporate Giving, Corporate Contributions,
Contribution Research, Contribution Budget, Economic Education of Employees.

Reference Books:
1. Public Relations “Principles, Cases and Problems” by H. Frazier Moore & Frank B. Kalupa, Surjeet Publications.
2. Principles Of Public Relations- C. Rayendu & K.R. Balan, Himalaya Publication
3. Practical Public Relation- Sam Black- Universal Bookstall- Delhi
4. Handbook Of Public Relations In India - Mehta D. - Allied Pub. Delhi
5. Public Relations For Your Business- Jefiknis F. Excel-Delhi

39 | P a g e
SEMESTER – IV

Marks
Subject Code

Assessment
End Exam.

Credits
Subject

Semester

Internal

Total
BM 16 80 20 100 4
Entrepreneurship
BM 17 80 20 100 4
Strategic management
BM 18 80 20 100 4
Macro economics

BM 19 80 20 100 4
Legal aspects of Business
Human Resource
BM 20 80 20 100 4
management
Total
400 100 500 20

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 BM 16 - Entrepreneurship

Unit I: Entrepreneur – Evolution of the Concept of Entrepreneur, Characteristics of an Entrepreneur,

Distinction between an Entrepreneur and a Manager, Function of an Entrepreneur, Types of
Entrepreneur, Intrapreneur, Qualities of Entrepreneur.
Unit II: Entrepreneurship – Concept of Entrepreneurship, Growth of Entrepreneurship in India, Role of
Entrepreneurship in Economic Development, Theories of Entrepreneurship
Unit III: Factors Affecting Entrepreneurial Growth – Economic Factors, Non-Economic Factors,
Government Actions. Entrepreneurial Competencies – Meaning, Major Entrepreneurial Competencies,
Developing Competencies. Entrepreneurial mobility – Factors Affecting.
Unit IV: Entrepreneurship Development Programmes – Need, Objective, Course Contents and
Curriculum of EDPs, Phases of EDPs, Evaluation of EDPs
Unit V: Small Enterprises: An Introductory Framework – Definition, Characteristics, Relationship
between Small and Large Units, Rationale, Objective, Scope, Opportunities for Entrepreneurial Career,
Role of Small Enterprises in Economic Development, Problems of SSIs.
Unit VI: Institutional Supports to Entrepreneurs - Need for Institutional supports, Institutional supports
to small entrepreneurs – NSIC, SISI, DIC, SSICs, SSIB.

Reference books:

1. Entrepreneurial Development, S.S. Khanka, S.Chand & Co. Ltd.

2. Entrepreneurial Development - S. S. Khanna – S. Chand & Co. ).
3. Entrepreneurial Development, C.B. Gupta and N.P. Shrinivasan, Sultan Chand & Sons, New Delhi
4. Dynamics of Entrepreneurial Development and Management, Vasant Desai, Himalaya Publishing House, New
Delhi
5. Entrepreneurship Development and Project Management, Dr. Neeta Baporikar, Himalaya Publishing House, New
Delhi

41 | P a g e
 BM 17 - Strategic Management

Unit I: The business system - objectives of the business - setting up and balancing the objectives mission
- vision - goals strategic analysis of functional areas production - marketing - human resources - finance -
analyzing corporate capabilities - SWOT.
Unit II: Environmental analysis and Diagnosis: concept of environment and its components;
Environment scanning and appraisal, Organization appraisal, Strategic advantage analysis and diagnosis.
Unit III: Generic strategic alternatives - horizontal, vertical diversification - active and assive
alternatives.
Unit IV: External growth strategy - merger acquisition - amalgamation - joint venture - problems
organizational structure and corporate development - line and staff function - evaluation of organization
structure - management of change.
Unit V: Implementation of strategy - elements of strategy - leadership and organizational climate -
planning and control of implementation.
Unit VI: Strategic evaluation and control: Techniques of strategic evaluation and control. ERP - features
and applications.

Reference books:
1. Business planning and policy, Dr. C.B. Mamoria & Dr. Satish Mamoria (1987), Himalaya publishing house,
Mumbai.
2. Business policy & Strategic Management - Kazmi - Tata McGraw-Hill pub.
3. Ghosh, P. K.; Strategic Planning and Management, Sultan Chand & Sons, New Delhi, 8th ed.,2000..
4. S.C. Bhattacharya - Strategic Management Concepts & cases - S.Chand
5. Suri R.K.; Business Policy & Strategic Management, Brijwasi Publisher & Distributor, 2005

42 | P a g e
 BM 18- Macro Economics

Unit I: Concepts of Macro Economics Definitions importance, growth, limitations of macro-economics,

macro-economic variables. Circular flow of income in two, three, four sector economy, relation between
leak ages and injections in circular flow.
Unit II: National Income Determination Concepts, definition, method of measuring, National income in
India, problems in measurement of national income & precautions in estimation of national income.
Unit III: Money Market Functions and forms of money, demand for money-classical, Keynesian and
Friedman approach, measures of money supply, quantity theory of money, inflation and deflation.
Unit IV: Fiscal Policy: Nature of fiscal policy, fiscal deficits, fiscal policy in relation to growth and price
stability, basic issues in fiscal deficit management, nature and management of public debt; business taxes-
types, rationale and incidence
Unit V: Money supply measures; credit creation process and money multiplier, instruments of monetary
policy; promotional and regulatory role of central bank; monetary policy- types, causes, effects and
control measures.
Unit VI: Macro Economic Equilibrium: Aggregate demand, supply and macroeconomic equilibrium,
nature of a trade cycle, causes of booms and recessions

Reference books:
1. Gupta, G.S., Macroeconomics- Theory and Aplicatoins, Tata McGraw Hill, New Delhi.
2. Edward Shapiro, Macroeconomic Analysis, Galgotia, New Delhi.
3. Gupta S.B., Monetary Economics: Theory, Policy and Institutions,S. Chand, New Delhi.
4. Vaish, M.C., Maceconomic Theory, Vikas Publications, New Delhi.
5. D’souza, Errol, Macroeconomics, Pearson Education, New Delhi.

43 | P a g e
 BM 19 - Legal Aspects of Business

Unit I: Legal Framework for business entities- Introduction to laws governing various forms of business
organizations, Need and importance of Business Laws.
Unit II: Indian Contract Act, 1872 – Definition of Contract, Agreement, Offer and Acceptance, Essentials
of Valid Contract, Performance of Contract and Breach of Contract.
Unit III: Indian Joint Stock Companies Act, 1956- Definition of a Joint Stock Company, Kinds of
Companies, Formation of Company, Memorandum of Association, Articles of Association, Prospectus,
Company Meetings, Liquidation of a Company
Unit IV: Indian Partnership Act, 1932- Definition of Partnership, Kinds of Partners, Partnership Deed,
Registration of a Partnership Firm, Rights and Duties of Partners, Liabilities of Partners, Dissolution of a
Partnership Firm
Unit V:Indian Factories Act, 1948- Definition of Factory, provisions related to terms of employment viz.
working hours, leaves, welfare facilities, work conditions, etc.
Unit VI: Indian Income Tax Act, 1961- Definition of Person, Residential Status of an Assessee and Tax
Liabilities, Computation of Taxable Income from Business (Sole Trade and Partnership Firm),
Computation of Taxable Income from Salary. Rebate under section 88 and Deductions under section 80G,
80GG and 80L.

Reference books:
1. Direct Tax Law and Practice – Singhania
2. Income Tax – Mehrotra
3. Elements of Mercantile Law – Kapoor N.D.
4. A Manual of Mercantile Law – M.C.Shukla
5. Mercantile Law – R.C.Chawla

44 | P a g e
 BM 20 – Human Resource management

Unit I: Introduction: Concept, nature, scope, objectives and importance of HRM; Evolution of HRM;
Challenges of HRM; Personnel Management vs HRM.Strategies for the New Millennium: Role of HRM in
strategic management
Unit II: Recruitment – sources and process; selection process – tests and interviews; placement and
induction
Unit III: Job changes – transfers, promotions/demotions, separations.
Unit IV: Organisational Culture: Promoting an appropriate organization culture, making staff work
Unit IV: Performance appraisal – concept and objectives; traditional and modern methods, limitations of
performance appraisal methods
Unit V: Compensation: job evaluation – concept, process and significance; components of employee
remuneration – base and supplementary
Unit VI: Maintenance: overview of employee welfare, health and safety, social security.

Reference Books:
1. Flippo,Edwin B.,Personnel Management,Tata McGraw Hill.
2. Rao,V S P,Human Resource Management,Text and Cases,Excel Books,2004.
3. Aswathappa, K.; Human Resource and Personnel Management (Text and Cases), Tata McGraw Hill Publishing
Company, New Delhi, 2003
4. Dessler,Gary; Human Resource Management;Prentice Hall.
5. D’Cenzo,David A & Stephen P.Robbin, Personnel Human Resource Management , Prentice Hall of India.

45 | P a g e
SEMESTER – V

Marks

Subject Code

Assessment
End Exam.

Credits
Subject

Semester

Internal

Total
BM 21 80 20 100 4
Organizational Behaviour
BM 22 80 20 100 4
Financial management

BM 23 80 20 100 4
Project Management

BM 24 80 20 100 4
Business Ethics
Foreign Exchange
BM 25 Management 80 20 100 4

Total 400 100 500 20

46 | P a g e
 BM 21- Organizational Behaviour

Unit I: Introduction: Concept and nature of Organizational behaviour; Contributing disciplines to the
field of O.B.; Need to understand human behaviour; Challenges and Opportunities.
Unit II: Individual & Interpersonal Behaviour: Biographical Characteristics; Ability; Values;
Relationship between attitude and behaviour; Personality – determinants and traits; Emotions
Unit III: Learning-Theories and reinforcement schedules, Perception –Process and errors.
Unit IV: Interpersonal Behaviour: Johari Window; Personality-Meaning, Types of personality
Unit V: Organization Culture: Organizational Culture-Concept, Functions, Socialization; Creating and
sustaining culture; Managing Change; Managing across Cultures; Empowerment and Participation.
Unit VI: Motivation and Morale: Definition, Theories of Motivation-Maslow’s Need Hierarchy, Mc
Gregor’s Theory X & Y, Importance of Motivation.

Reference Books:
1. Prasad, L.M.; Organizational Behaviour, Sultan Chand & Sons, 2003.
2. Stephen P., Robbins; Organizational Behaviour; “Prentice Hall of India Pvt. Ltd.”, New Delhi, 2003.
3. Luthans, Fred; Organizational Behaviour, Tata McGraw Hill,New Delhi, 2003.
4. Chabbra,T.N. & Singh,B.P., Organization Behavior,Sultan Chand & Sons.
5. Khanka, S.S.; Organizational Behaviour, Sultan Chand and Sons, New Delhi.

47 | P a g e
 BM 22- Financial Management

Unit I: Finance - Definition - Nature and scope of finance function. Financial Management - Meaning -
Scope and Objectives Organisational framework of financial management- Relationship of finance
Department with other department- Role of finance manager
Unit II: Financial Planning Meaning - concept - objectives - types - steps - significance – basic
considerations - limitations.
Unit III: Capital Structure Meaning - criteria for determining capital structure. Factors influencing capital
structure, elements of capital structure.
Unit IV: External Sources of Finance Shares - meaning, types, advantages and limitations. Debentures -
meaning, types, advantages and limitations. Public Deposits - meaning, advantages and limitations.
Borrowing from banks - types of loans - advantages and limitations.
Unit V: Internal Sources of Finance Reserves and surplus - Bonus shares - Retained earnings - Dividend
policy -Role of depreciation.- Importance, advantages and limitations of these sources.
Unit VI: Capitalisation Meaning - narrower and broader interpretation. Over capitalisation - meaning,
causes, consequences, remedies. Under Capitalisation - meaning, causes - consequences, remedies.

Reference Books:
1. P.V. Kulkarni - Financial Management - Himalaya Publishing House,Mumbai.
2. S.C. Kucchal - Corporation Finance - Chaitanya Publishing House, Allahabad.
3. I.M. Pandey - Financial Management - Vikas Publishing House.
4. R.M. Shrivastava - Pragati Prakashan, Meerut.
5. M.Y. Khan and P.K. Jain - Financial Management - Tata - McGraw Hill Publishing co. Ltd., New Delhi.Prasanna
Chandra - Financial Management - Tata -

48 | P a g e
 BM 23- Project Management

Unit I: Introduction, Structures and Frameworks of Project Management - Introduction of the project,
Historical Perspective, Definition, Current Issues, Relationship between general Management and Project
Management, Project Management Knowledgement Base, Project Model, 4 phase of project management,
7-S of Project Management, The project environment, Complexities of project,
Unit II: Strategy, Project Management and Project Definition - Why Strategy, Organizational Strategy
and Projects, Project Management as a strategic capability, Resource Coordination, Project and
organizational goals, project performance measurement, Developing the concept, Scope Management,
Project Process, Work Breakdown Structure, Process Mapping, Establishing Check Points, Stakeholder
Management
Unit III: Time Planning and Critical Chain Project Management - The Process, Gantt Charts,
Estimating, Activity on Arrow and Critical Path Analysis, Activity on Node Diagrams, Activity on Arrow
vs Activity on Node, Scheduling, Computer Assisted Project Planning, Fast Track Projects
Unit IV: Cost and Quality Planning - Cost Planning, Cost Estimating, Cost Build up, Cost Budget,
Quality Planning Process, Quality Conformance and quality performance planning
Unit V: Plan Analysis and Risk Management - Analyzing Time Plan, Analyzing Cost Plan, Analyzing
Quality Plan, Risk Management, Risk Quantification Technique
Unit VI: Project Organization: Structure and Teams - Role of team, Pure Project Organization, Matrix
Management, Structure Selection, Team Work, Life Cycle of Team, Managing personalities in a team,
Effective Team Work

Reference Books:
1. Project Management, Maylor 3rd Edition,
2. Project Management: Achieving Competitive Advantage & MS Project, Pinto (Publisher)
3. Project Management, Meredith, Mantek, 7th Edition, Wiley India
4. Project Management and Control, Narendra Singh, Himalaya Publishing House
5. Project Management; Strategic Decision and Implementation,David Cleland,Mcgraw-Hill

49 | P a g e
 BM 24- Business Ethics
Unit I: Introduction: Role and importance of Business Ethics and Values in Business - Definition of
Business Ethics Impact on Business Policy and Business Strategy - Role of CEO - Impact on the Business
Culture.
Unit II: Management of Ethics: Management process and ethics, managerial performance, ethical issues,
ethos of Vedanta in management, Hierarchism as an organizational value.
Unit III: Types of Ethical issues - Bribes - Coercion - Deception - Theft - Unfair Discrimination.
Unit IV: Internal & External Ethics: Ethics internal - Hiring - Employees - Promotions - Discipline -
Wages - Job Description - Exploitation of employees - Ethics External - Consumers - Fair Prices - False
Claim Advertisements.
Unit V: Ethics External - Environment Protection - Natural - Physical - Society - Relationship of Values
and Ethics - Indian Ethos - Impact on the performance.
Unit VI: Corporate Social Responsibility & Consumer Protection: Corporate responsibility of business:
employees, consumers and community, Consumerism, unethical issues, in sales, marketing and
technology.

Reference Books:
1. Kaur, Tripat; Values & Ethics in Management, Galgotia Publishers.
2. Medha Dixit, Sona Prasad, Business Ethics, Sai Jyoti Publication.
3. Chakraborty, S.K.; Ethics in Management: A Vedantic Perspective, Oxford University Press.
4. Shekhar, RC, Ethical Choice, Response, New Delhi
5. Chakraborty, S.K.; Human values for Managers

50 | P a g e
 BM 25- Foreign Exchange Management

Unit I: Fundamentals of foreign exchange - need for foreign exchange - definitions - International trade
and foreign exchange - gains from international trade -International finance - gains from international
capital flow - globalization of markets.
Unit II: Systems of Exchange Rates: Fixed Rate of Exchange, Floating Rate of Exchange, Other Exchange
Rate Systems, Factors Influencing Exchange Rate.
Unit III: Types of Foreign Exchange Markets and Transactions, Quoting Foreign Exchange Rates,
Spread, Official and Free Market Rates, Cross Rates, Forward Rates, Quoting Forward Rates
Unit IV: Instruments and Institutions - Foreign Exchange Market in India – Evolution and Development
- Major Centres - Classification - Interbank and Customer Markets- Regulatory and Supervisory
Framework - Role of RBI and FEDAI
Unit V: Inward Remittance: NRI Accounts Types, EEFC Accounts, International Credit cards, Exchange
for foreign travel, FDI & FII, Nastro & Vastro Accounts.
Unit VI: Overview of FEMA – General Provisions Applicable For Export / Import Transactions

Reference Books:
1. Foreign Exchange – Jeevanandam C. Sultan Chand & Sons
2. International Financial Management – V.K. Bhalla, Anmol Publications
3. International Financial Management – A.K. Seth, Galgotia Publishing Company
4. Foreign Trade & Foreign Exchange – Chaudhari & Agrawal, Himalaya Publishing House
5. C. Jeevanandam – “Foreign Exchange and Risk Management”, Sultan Chand & Sons

51 | P a g e
SEMESTER – VI

Marks
Subject Code

Assessment
End Exam.

Credits
Subject

Semester

Internal

Total
BM 26 Marketing Management 80 20 100 4
BM 27 Creativity & Innovation 80 20 100 4
Working Capital
BM 28 80 20 100 4
Management
BM 29 Information systems 80 20 100 4

BM 30 Project 80 20 100 4
Total
400 100 500 20

52 | P a g e
 BM 26 - Marketing Management

Unit I: Introduction to Marketing: Definition, Concepts Significance & functions of Marketing,

Approaches to the study of Marketing, Relevance of Marketing in a developing economy. Role &
functions of Marketing Manager.
Unit II: Types of Marketing: Tele Marketing, E-Marketing-Service Marketing, Rural Marketing- feature
& importance suggestion for improvement of Rural Marketing
Unit III: Marketing Mix: Meaning – Scope, Utility – Product mix, Product concept, Product life Cycle –
Product Simplifications – Decertification Elements Price mix – factors, Methods, Importance.
Unit IV: Types of Channels: Factors influencing channels, Elements of Promotion Mix – Sales Promotion
System. Recent Trends in Sales Promotion. Advertising –Role of Advertising, Advertising Media.
Unit V: Market Segmentation: Meaning, Definition, Different ways to Segmentation, Essential of
effective Market Segmentation, Destination between differential Marketing & Concentrated Marketing.
Unit VI: Marketing Information System & Marketing Research: Concept & components of a Marketing
Information System , Marketing Research – Meaning & scope ,marketing research procedure ,types &
techniques of Marketing Research , Management use of Marketing Research.

Reference Books:
1. Marketing Management By Philip Kotlers
2. Marketing Management Cravens By Hills – Woodruff
3. Marketing – A Managerial Introduction By Gandhi
4. Marketing Information System By Davis – Olsan
5. Consumer Behavior By Schiffman – Kanuk

53 | P a g e
 BM 27 – Creativity & Innovation

Unit-I: Introduction: What is Creativity – Individual and Group Creativity – Convergent Thinking –
Divergent Thinking and Generation of Creative Ideas?
Unit-II: Creative Thinking: Thinking Hats Methods – Redefinition Techniques – Random Stimulus –
Generation of Creative Ideas in Groups – Brainstorming – Reverse Brainstorming – Synaptic –
Morphological Method.
Unit-III: Creativity Exercises – Mental Gym – The Way the Mind Works – Difference Between Lateral
and Vertical Thinking – Attitudes Towards Lateral Thinking – Basic Nature of Lateral Thinking –
Techniques – The Generation of Alternatives – Challenging Assumptions.
Unit-IV: Innovation – Suspended judgment – Analogies – Lateral Thinking – What is a Problem –
Defined Problems – Creative Problem Solving – Models of Techniques of Creative Problem Solving
Unit-V: Comparison of Creativity Techniques – Mental Gym Quiz – Blocks of Creativity – Fears and
Disabilities – Energy for your Creativity – Creative – Making Your Environment More Creative – The
Creative Life Quiz – Case Study
Unit VI: Blocking Creativity & innovation –Nine processes, Six ways to find innovation –“See with new
eyes”; case Study on Ipod Apple’s Best Innovation, Toyota’s Innovation factory

Reference Books:
1. Training Creative Thinking – Davis Gary and Scott New York Pub.
2. Lifelong Creativity – Pradip NCTE and Khandwalla Tata Mc Graw Hill.
3. Managing creativity for Corporate Excellence – NCTE Rastogi Mac Millan
4. Lateral Thinking – Edward de Bono Penguin Pub
5. Innovation and Entrepreneurship – Peter F.Drucker

54 | P a g e
 BM 28 - Working Capital Management

Unit I: Working Capital: Planning & Management – Introduction to working capital management,
Operating cycle, factors affecting working capital requirements, Importance of Optimum Working
Capital, Working Capital Policy & Management, types of working capital, working capital: Monitoring
and Control.
Unit II: Working Capital: Estimation & Financing of Working Capital - Estimation Procedure, Working
Capital as a percentage of Net Sales, Working Capital on cash cost basis, Working Capital based on
Operating Cycle, Trade Credit, Commercial Papers, Bank Credit, Other Short Term Financing.
Unit III: Management of Cash & Marketable Securities – The Background, Motives of Holding Cash,
Cash Planning, Cash Budget, Cash Management: Control Aspects, Management of Marketable Securities.
Unit IV: Receivable Management – Introduction, Cost and Benefits of Receivables, Credit Policy, Credit
Control, Credit Evaluation, Credit Analysis and decision, Credit Terms & collection policies.
Unit V: Inventory Management – Types of inventories, Inventory Management, Reasons & benefits of
Inventory, Cost of Maintaining Inventory, Techniques of Inventory Management, Just in Time Inventory
Unit VI: Management of International Working Capital – International Cash Management,
Diversification of cash across currencies, Accounts Receivable Management, Credit Extension and
currency of Denomination of Credit.

Reference Books:
1. Financial Management by Ravi Kishore, Taxmann’s.
2. Financial Management by Sharma & Gupta , Kalyani Publishers.
3. Financial Management by R.M. Srivastav, Kalyani Publishers.
4. Financial Management by Dr. R. P. Rustagi.
5. International Financial Management by A. K. Seth

55 | P a g e
 BM 29- Information System

Unit I: Introduction: Definition, Purpose, Objectives and Role of MIS in Business Organization with
particular reference to Management Levels. MIS Growth and Development
Unit II: Location of MIS in the Organization – concept and design. Transaction Processing System,
Decision Support System, Executive Information system, Expert System, and the recent developments in
the field of MIS.
Unit III: System Development: Concept of System, Types of Systems – Open, Closed, Deterministic,
Probabilistic, etc. Relevance of choice of System in MIS, Integration of Organization Systems and
Information Systems, System Development Life Cycle, System Analysis, Design and Implementation,
MIS Applications in Business.
Unit IV: Information Concepts: Data and Information – meaning and importance, Relevance of
Information in Decision Making, Sources and Types of Information, Cost Benefit Analysis – Quantitative
and Qualitative Aspects, Assessing Information needs of the Organization.
Unit V: Information Technology: Recent Developments in the Field of Information Technology:
Multimedia Approach to Information Processing. Decision of Appropriate Information Technology for
proper MIS.
Unit VI: Choice of appropriate IT Systems – Database, Data warehousing & Data mining Concepts,
Centralized and Distributed Processing.

Reference books:
1. Javadekar, W.S.; Management Information System, Tata MacGraw Hill Publication, 2003.
2. Information Systems for Managers Arora,Ashok and Akshaya Bhatia,Excel Books,New Delhi.
3. System Analysis and design Basandra,Suresh K. Wheeler Publishing,New Delhi.
4. Management Information System by CSV Murthy, Himalaya Publications.
5. Management Information System by Devis ,Mcgraw Hill.

56 | P a g e
 BM 30: Project Report and Viva Voce

During the sixth semester each student shall undertake a project to be pursued by him / her under the
supervision of an Internal Supervisor to be appointed by the Director / Principal. Both the subject and the
name of the Supervisor will be approved by the Director / Principal of the Institution. The students are
requested to follow the guidelines given below for the preparation of the project Report:

 A copy of Project Report along with one soft copy in a CD will be submitted at least four weeks
prior to the commencement of the End Term Examination of the Sixth Semester.

 Project Report shall carry 4 credits. These shall be evaluated by an External Examiner appointed
by the University and by an Internal Examiner to be appointed by the Director / Principal of the
Institution as per scheme of examination (point 7).

57 | P a g e
SEMESTER – VII

Marks
Subject Code

Assessment
End Exam.

Credits
Subject

Semester

Internal

Total
BAM 31 Quantitative Techniques 80 20 100 4
BAM32 Business Plan writing 80 20 100 4
BAM 33 Research Methodology 80 20 100 4
BAM 34 Case Study Application -- 100 100 4
BAM 35 Seminar -- 100 100 4
Total 240 260 500 20

58 | P a g e
 BAM 31 - Quantitative Techniques

Unit I: Measures of Central Tendency and Dispersion - Arithmetic Mean, Median, Mode, Comparison
of Mean, Median and Mode. Range, Quartile Deviation, Mean Deviation, Standard Deviation, Relative
Dispersion: Coefficient of Variance.
Unit II: Regression Analysis - Regression: Method of Least Squares, Regression Coefficient, Standard
Errors of Estimate.; Uses and properties of regression coefficient.
Unit III: Correlation Analysis – Karl Pearson’s method, Coefficient of Determination, Rank Correlation.
Uses & properties of correlation coefficient. Lag and lead in correlation, Correlation in grouped data;
Concept of Covariance, multiple and partial; correlation.
Unit IV: Time Series Analysis and Forecasting - Components of Time Series, Trend - Moving averages,
semi-averages and least-squares, seasonal variation, cyclic variation and irregular variation, Index
numbers, calculation of seasonal indices, Additive and multiplicative models, Forecasting, Non linear
trend – second degree parabolic trends
Unit V: Probability and Statistical Decision Theory: Key concepts-Experiment, events, definition,
subjective probability, set theory approach, Venn diagram, rule of addition, compound probability,
Bayes’s theorem, Bernoulli trials. Elements in decision making – acts, states of nature, decision making
under certainty and uncertainty. Decision Choice criteria – MAXIMIN, MAXIMAX, MINIMAX regret,
EMV and EOL
Unit VI: Linear Programming and Problem formulation: Meaning of LPP and optimization, constraints
and feasible region, Formulation of LPP for 2 and more variables, Determination of optimum solution by
graphical method only.

Reference Books:
1. Business Statistics, G. C. Beri (TMH)
2. Quantitative Techniques in Management, N. D. Vohra (TMH)
3. Quantitative Methods For Business, Anderson ( Thomson Learning Books)
4. Statistical methods, S.P. Gupta ( S Chand)
5. Levin Richard & Rubin David – Statistics for Management (Prentice Hall of India)

59 | P a g e
 BAM 32 - Business Plan Writing

Unit I : Opportunity / Competition Analysis: Analysis of the business opportunity, SWOT, Risk analysis,
the four Cs of credit: Character, Cash flow, Collateral and equity contribution. Description of Venture
Product(s), Service(s), Size of business, Background of entrepreneurs, Writing Vision / Mission
statements, Using information from sources like Trade associations, Government reports, Published
studies, Searching the Net for information, Information filtering
Unit II: Target Market: Industry Analysis , PESTEL, Future outlook and trends, Industry forecasts
,Analysis of competitors, Differentiation, Market Segmentation; Define the market - its total potential and
approximate size, Demographic information; Psychographic Information of Customers & Businesses.
Unit III: Marketing & Sales plan: Industry Trends, Product/Service, Target Market, Competitive
Analysis; Marketing Mix- Pricing, Distribution, Promotion, Product forecasts, Controls; Marketing
Budgets & Promotion mix.
Unit IV: Production / Operations Plan: Manufacturing process, Subcontracted work, Land & Building,
Physical plant, Machinery and equipment, raw materials suppliers and alternative suppliers, Suppliers
comparison chart, Regulatory & Tax environment - Central, State & Local; Organizational structure;
Human Resource - Analysis of availability , Compensation, Benefits, facilities etc.
Unit V: Development plans: Future growth and expansion plans, strategies for expansion, resource
requirements and source of generation of resources, assumptions made, Explanation of growth variables.
Unit VI :Financials & Backup Documents: Performa income statement, Cash flow projections, Performa
balance sheet, Break-even analysis, Sources and applications of funds, Detailed calculations of various
financial figures (Depreciation, Interest, Salaries & Wages, other Overheads); Backup material-letters,
Market data, Leases or contracts, Price lists from suppliers etc.

Reference Books:
1. The Definitive Business Plan: The Fast Track to Intelligent Business Planning for Exe
2. cutives and Entrepreneurs (Financial Times Series), Sir Richard Stutely
3. How to Write a Great Business Plan (Harvard Business Review Classics), William A Sahlman.
4. How to Write a Business Plan, Third Edition, Brian Finch, Replika Press Pvt. Ltd. India
5. How to Write a Best Business Plan S Saha, S Mukherji (Central).

60 | P a g e
 BAM 33 - Research Methodology

Unit I: Introduction - Meaning, Objectives and Types of research, Research Approach, Research Process,
Defining research problem, problem identification process, Formulation of research hypothesis.
Unit II: Research Design - Features of good Design, Types of Research Design – exploratory,
descriptive, experimental, Research design process, Classification of research designs – exploratory,
secondary source analysis, two-tiered and descriptive;
Unit III: Data Collection: All Primary and secondary data, Data collection methods – Features,
Advantages and Disadvantages
Unit IV: Scaling and Questionnaire design: Introduction, types of measurement scales, classification of
scales. Criteria for questionnaire design, types of questionnaire, design procedure, types of questions,
structure of questionnaire, physical characteristics, pilot testing, administering the questionnaire,
reliability and validity of questionnaire, E questionnaire – salient features.
Unit V: Data coding, editing and tabulation; statistical techniques of central tendency and dispersion.
Unit VI: Interpretation and Report Writing: Interpretation, types of research reports, guidelines for
writing a report, writing a report format, evaluation of research report.

Reference Books:
1. Zikmund : Business Research Methods, (Thomson Learning Books)
2. Marketing Research, G C Beri third edition (McGraw Hill)
3. Dwivedi – Research Methods in Behaviourial Science (Macmillan)
4. Bennet, Roger : Management Research, ILO, 1993
5. Research Methodology – C.R. Kothari

61 | P a g e
 BAM 34 - Case Study Application

The Institute shall allot four case studies in the Case study Application to the each student which
may be from any relevant subject of the syllabus, specialisation subject or may be inter
disciplinary in nature. The students are expected to solve all the case studies & the internal
examiner appointed by the Director/HOD of the Institute would ask the student to explain &
present these cases solved by the student.

Evaluation of the overall quality of each case study will be made on the following criteria:

Case Study Parts Criteria For Evaluation Maximum

Marks For
Each Case: 25
marks
Abstract  concise brief of the parts to the case 02
Summary paragraph introducing the study.
case building, hypothesis, highlights of
findings.

Introduction  selection of an interesting or 03

Description of case, background challenging case;
information, intent, observations, and  relevant issues
how the topic was decided.

Hypothesis / Inquiry Questions  suitability in scope and context to 05

A question converted to a statement
that can be tested, deals with one
relevant topic, and has only one clause.
the case study building;
 testable and well-framed statement
linking design intent to
performance topic.
 Significance in going beyond the
mundane.

Methods / Equipment  innovative utilization of field 05

Step-by-step procedure that explains methods which are well-matched
how, who, what, where and details of to the hypothes(es) and based
the collection of information. upon direct experience with the
selected building;
 appropriate approach and use of
equipment for this case study.

Data / Analysis  effective communication and 05

Collection of data and explanation and analysis of results in response to
interpretation of the results. the research questions; this may
include creative or unique ways of
representing data;

62 | P a g e
 Conclusions / Design Lessons
Learned
Concise statements of key findings and
what was learned.
 understanding of the complexities 05
and variables of the project.
 appropriateness of concluding
statements
 suggestions for studies to build
upon this case study.

63 | P a g e
 BAM 35 - Guidelines for Seminar conduction

Objective: The objective of Seminars is to help the students in developing their communication skills,
especially the presentation before the group. Each student is expected to present a seminar (as Elaborated
in the Ordinance) on a topic approved by the Teacher In- charge of the seminars. In this Semester the
student being new to the Environment, the topic of seminar will be on general topic of the choice of the
student. At least one seminar for each student is compulsory during the Semester.

Presentation of Seminar: Each student shall be required to present a seminar lasting approximately for
half an hour divided into 5 minutes for introduction, 10 minutes for presentation of the seminar by the
student concerned, 5 minutes for summing up. The marks shall be awarded by the Internal Expert
appointed by the Head of the Department/ Director of the Affiliated Institute for respective students, on
the basis of pre determined criteria illustrated at Annexure- II. In this Semester, the Student being fresh to
the environment and coming from different academic background, the topic of the Seminar shall be on
general subjects of their choice.

Seminar - 100 Marks

64 | P a g e
SEMESTER – VIII

Marks
Subject Code

Assessment
End Exam.
Semester

Internal
Subject

Credits
Total
BAM 36 International Business 80 20 100 4

BAM 37 Operations Management 80 20 100 4

BAM 38 Paper 1 of Specialisation I 80 20 100 4

BAM 39 Paper 1 of Specialisation II 80 20 100 4

BAM 40 Seminar 50 50 100 4

Total 370 130 500 20

65 | P a g e
 BAM 36 - International Business

Unit I: Introduction: Evolution of International Business, Drivers of Globalisation, Influences of

International Business, Goals and Advantages of International Business, Difference between Domestic
and International Business.
Unit II: Multinational Enterprises Meaning of International Corporations. Role and importance of Multi-
national corporations in international business, Factors that contributed to growth of MNC, Advantages
and Disadvantages
Unit III: International Business Environment: Introduction, Social and Cultural Environment,
Technological, Economic and Political Environment
Unit IV: Modes of Entering International Business: International Business Analysis, Modes of Entry,
Comparison of Different Modes of Entry, Functional Alliances, Country Evaluation and selection.
Unit V: Regional Economic Grouping Evolution, structure and functions of: North Atlantic Free Trade
Agreement (NAFTA) South Asian Association for Regional Cooperation, (SAARC) European Union
(E.U.) World Trade Organization (WTO)
Unit VI: India’s Foreign Trade Composition and direction of India’s Foreign Trade since 1991, Current
Foreign Trade Policy of India. Role of Special Economic Zones (SEZs) in International Business

Reference books:
1) International Business – P. Subba Rao, Himalaya Publishing House
2) International Business –Jhon D. Daniels & Lee H. Radebaugh, Pearson Education
3) Deresky International Management: Managing across Borders and Cultures, Pearson Education, 2003.
4) Thakur M., Burton & Gene, International Management. Tata McGraw Hill, 2002.
5) International Business – Competing in the Global Market Place – Charles Hill, Arun Kumar Jain, Tata
McGraw Hill, New Delhi.

66 | P a g e
 BAM 37 - Operations Management

Unit I: Introduction Meaning and Functions of Production Management, Role and Responsibility of
Production Function in Organization, Types of Production System- Continuous Intermittent, Job lots etc
Plant Layout- Objectives, Types, Materials Flow Pattern. Safety Considerations and Environmental
Aspects.
Unit II: Production Design Definition, Importance, Factors affecting product Design- Product Policy-
Standardization, Simplification. Production Development-Meaning, Importance, Factors Responsible for
Development, Techniques of Product Development.
Unit III: Production Planning and Control Meaning, Objectives, Scope, Importance & Procedure of
Production Planning, Routing scheduling Master Production Schedule, Production Schedule, Dispatch,
Follow up, Production Control-Meaning, objectives, Factors affecting Production Control.
Unit IV: Methods Study, Work Study and Time Study: Methods Study- Concept, Questioning
Techniques, Principles of Motion Economy, flow Process Chart, Multiple Activity Chart, SIMO Chart,
Travel Chart. Work Study- Concepts, Scope and Applications, Work Study and Production
Improvement. Time Study –Routing Concepts, Stopwatch Study, Allowance, PMTS Systems (Concepts
Only) Activity Sampling. Productivity Meaning, Importance, Measurement, Techniques, Factors affecting
Productivity, Measures to boost Productivity- ISO 9000 to ISO 2000, Quality Control, Quality Circles,
Effects of Globalization on Business.
Unit V: Inventory Management: ABC analysis and basic model of EOQ (carrying, ordering and shortage
costs). Supply Chain Management.
Unit VI: Latest Concepts: A brief introduction to JIT, computer aided manufacturing, TQM and ISO
quality systems.

Reference Books:
1. Paneerselvam - Production and Operations Management - Prentice - Hall of India
2. Nair : Operations Management, TMH
3. Adam & Ebert : Production and Operations Management, Prentice Hall India
4. Operations Management by Chary Mcgraw Publications, 4 th edition.
5. Warehouse Management and Inventory Control, JP Saxena, Vikas Publications

67 | P a g e
 BAM 38- Paper 1 of Specialisation I
Group A: Marketing Management
Paper 1: Retail & Services Marketing

Unit I: Retail marketing and retail management, strategic retail marketing, retail marketing mix, CRM
and retail marketing, CBB & retail marketing
Unit II: Retail location & related strategies, retail store operations, retail organizations & structure,
applications of IT in retail, retail distribution and SCM
Unit III: Retail pricing and promotional pricing, retail branding strategies, store & non-store brands,
merchandising and warehousing, global retailing, modern trade and new trends in retailing
Unit IV: Services, nature, characteristics, service product & pricing, service positioning, pricing services
Unit V: CRM and services, managing service quality, CBB and services marketing, service demand
management, promoting & services
Unit VI: MIS & research for services, demand analysis for services, managing service processes, service
distribution, employees (people) and services marketing

Reference Books:
1. Retail Marketing – by Dunne, Cengage Learning Publication.
2. Retail Marketing texts and cases by Pradhan Mcgraw Hill Publications
3. Services Marketing By Dr.S.Shajahan, Himalaya Publications.
4. 1. Service Marketing. The Indian experience- by Ravi Sankar, Manas Publicaitons, New Delhi.
5. 2. Delivering Quality Services - Zeithaml Parasuraman and Berry. The free press Macmillia.

68 | P a g e
 BAM 38- Paper 1 of Specialisation I
Group A: Financial Management
Paper 1: Advanced Financial Management

Unit I: Capital structure & Value of firm - Assumptions & definitions, NI approach, NOI approach,
Traditional Position, MM position, Taxation & capital structure, Trade off theory, Signaling theory. EBIT-
EPS Analysis.
Unit II: Cash & Receivables Management - Motives of holding cash, factors determining the cash
balance, Managing the cash flow, Options for investing surplus funds & strategies for managing surplus
funds, Cash Management Models- The Baumol model, The Beranek Model, The Miller-Orr Model.
Credit policies, Evaluating the debtors, Credit analysis & decision, Credit terms & collection policies,
Control of accounts receivables
Unit III: Leasing, Hire-purchase & Project Finance - Types of leases, rationale for leasing, Mechanics of
leasing, Operating lease, Leasing as financial decision, Lease Vs borrow & buy evaluation, Hire-purchase
arrangement, Choice between leasing & hire purchase, Project finance – Private Equity, Venture Capital.
Unit IV: Risk Analysis in Capital Budgeting - Sources & perspective of risk, Sensitivity analysis,
Scenario analysis, Breakeven analysis, Miller Model, Simulation analysis, Decision tree analysis,
Corporate risk analysis, Managing risk, Project selection under risk, Risk analysis in practice.
Unit V: Valuation of business and Mergers & Acquisitions - Valuation of business- Adjusted book
value method, value o\f shares and debt method, comparison method, DCF method. M&A – Exchange
ratio Financial evaluation of mergers, M&A as capital budgeting decision, Economic value added &
market value added Taxation aspects.
Unit VI: Contemporary issues in Financial Management –Public offerings - IPO, FPO, ASBA, book
building, Reverse book building, private placement, Green shoe option, Red Herring Prospectus. ESOP,
ESPP, Refinancing, Securitization, Private equity, venture Capital, Carbon Credit, Sarbanes ‘Oxley Act,
Balanced score card, Sub-prime crisis, P notes, GDR, ADR, ECB, Indian Depository Receipts, Hundi, Parta
system

NB: Numerical shall be based on Unit I, Unit II, Unit III, Unit IV, and Unit V only
Reference Books:
1. Financial Management- Ravi Kishore, Taxmann’s, New Delhi.
2. Financial Management: Problems and Solutions, Ravi Kishore, Taxmann, New Delhi
3. Financial Management – Theory & Practice by Prasanna Chandra, TMH Publishers 2004
4. Financial Management-I.M. Pandey, Vikas publishing house, New Delhi.
5. Financial Management & Policy – V. K. Bhalla – (Anmol Publication, New Delhi)

69 | P a g e
 BAM 38- Paper 1 of Specialisation I
Group A: Human Resource Management
Paper 1- Performance Management & Compensation

Unit I: Job Evaluation / Grade Structure - a. Purpose and Methods of Job Evaluation, Ranking Systems,
Job Classification / Grading method, Points System, Factor Comparison Method, Packaged Point Plans,
Implementation; b. Job Analysis; Nature/Use, Methods, Job Identification Summary, Relationships,
Responsibilities and Duties, Writing Job Specifications and Descriptions – Judgmental and Statistical
Methods.
Unit II: Compensation Planning - Concepts, Nature and objectives of Compensation, Wages, Wage
Fixation, Wage differentials, legal Status of Wages (basics), Wages – Variable Compensation and
Supplementary Compensation – Perks, Fringe Benefits, Pay for Performance – Incentives.
Unit III: Competency Mapping / Workflow Mapping - Concept, Practical Application, Implementation
HR Scorecard / Balanced Scorecard - Introduction, Concept, Structure, Practical Application
Unit IV: Performance Management System - Introduction, Objectives, Tools, Methods of PA, Graphic
Rating Scales, BARS, Alternation Ranking, Forced Distribution Method, Critical Incident Method, MBO,
Assessment Centers, Group Appraisal; 360 deg Feedback, Appraisal Interview;
Performance Planning and Potential Appraisal – Trait Based, Behavior Based and Result Based, Pitfalls.
Unit V: Career Management - Career Development Plan - Employee’s and Employer’s Role, Career
Anchors, Nature of Careers, Career Problems – Low ceiling Careers, Career Mapping, Career Counseling,
Succession Planning.
Unit VI: Ancillary Topics - Goal Setting, Promotions and Transfers; Separations- Retirement, VRS,
Deputation, Death, Retrenchment, Pink Slips.

Reference Books:
1. Human Resource Management, by Snell / Bohlander Publication – Thomson
2. Compensation by Milkovich & Neman, 8 th edition. Publication – McGraw –Hill
3. Human Resource Management, by Gary Dessler Publication – Thomson
4. Accounting Practices in HRM by M. Kolay- Himalaya Publication
5. Managing Human Resources by Monappa Publication – Macmillan

70 | P a g e
 BAM 39- Paper 1 of Specialisation 2
Group B: Information System Management
Paper -1: Database Management Systems

Unit I: Introduction to Database Management System - DBMS (Database Management System),

FMS(File Management System), FMS Versus DBMS, Over view of DBMS, DBMS Model, DBMS
Architecture. Design Consideration, Decomposition, Functional Dependency, Normalization, 1NF(First
Normal Form), 2NF(Second Normal Form),3NF(Third Normal Form),BCNF(Boyce-Codd Normal Form)
(First Normal Form),4NF(Fourth Normal Form),5NF(Fifth Normal Form), De-normalization.
Unit II: Entity / Relationship (ER) Modeling - Aspects of ER modeling, Types of Relationship,
PracticalApplications, Developing of ER Diagrams of various systems (e.g. Organizations, Educational
Institutions and any live entity examples). Relational Model - Relational Database Primer, Relational
Database Characteristics, Relational Algebra, Relational Calculus, Database Integrity, Keys, Entity &
Referential Integrity, Views, Joins.
Unit III: Brief Introduction to SQL - History & standardization of SQL, Benefits of SQL, Elements of SQL
languages, Database Objects, Reserve words, Variables, data types, DDL commands(CREATE, DROP,
MODIFY, ALTER), DML COMMANDS (INSERT, UPDATE,DELETE, SELECT), DCL commands,
Embedded SQL, Dynamic SQL.
Unit IV: Data Mining & Data Warehousing - Data Mining- Concept, Terminology, Functions,
Applications, Types (Text, Concept, Graph, Sequence, Tree), Techniques, Software. Data Warehousing -
Concept, History, Storage Methods, Success Parameters, Software Evaluation, Architecture, Developing
Strategy, Use in Strategic Decision Making, Maintenance Issues, Web Data Analysis.
Unit V: Object Technology - Introduction to Object Technology, Abstraction, Encapsulation, Inheritance,
Object Technology & RDBMS, Object Oriented Database Management System (OODBMS).
Unit VI: Advanced Topics in DBMS - Deductive Databases: features, Overview of Logic, knowledge
representation, Internet & DBMS, Multimedia Database, Digital Libraries and Mobile Databases.
Database Security - Threats & Risk, Cryptography, Digital Signature, Database Control, User & Database
Privileges.

Reference Books:
1. Database Processing; Fundamentals, Design, and Implementation: David Kroenke, McMillan
2. Database Management Systems, by Alexis Leon, Vikas Publications
3. Object Oriented Analysis: Peter Coad and Yourdon Edward, 2nd Ed, Eaglewood Cliff, New Jersey
Yourdon Press
4. Database Management: Fred McFadden and Jeffery Hoofer, 3rd Ed., Redwood City, Benjamin –
Cummins, 1991
5. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management by Michael J.
A. Berry

71 | P a g e
 BAM 39- Paper 1 of Specialisation II
Group B: Healthcare Management
Paper -1: Healthcare and Social Policy

Unit I: Introduction: Social Welfare, Social policy, Factors in Social Policy: Situational, Structural,
Ideological and Environmental, Health Policy formulation: Factors, Determinants and other sectoral
issues.
Unit II: Social Development: Health care and Social development.
Unit III: National health policy: Review of different committees. Health policy: Input, Output and
Performance; Role of Private and Voluntary groups; Role of national and International agencies. Health
and Social Policy: International Perspective; Health policy the Disadvantaged.
Unit IV: Concept of Health Care Planning, Health Expenditures, Hospitals as a Health Care Delivery
System. Management of Health Care Systems. Dimensions of Health Care Management.
Unit V: Concepts of Environmental Health Care; Microbiological considerations; Laundries, CSSD,
Insect, Rodent Control, Emergency and Disaster Planning; Safety Management; Patients and Personnel
Safety, Fire Safety, General Sanitation.
Unit VI: Hazardous Waste Management; Solid Waste Handling & Disposal; Liquid Waste Handling,
Collection & Disposal; Water Treatment and Distribution, Planning and Organising for Safety and Waste
management. Legal and Social Aspects of Waste Management; Trends and Practices.

Reference Books:
1. Preventive & Social Medicine- By K Park, Jain Book depot
2. Principles of Hospital administration & Planning- By BM Sakaharkar, Jaypee publication
3. Alderson, M."An Introduction to Epidemiology". 2nd,ed. 1983. MacMillan, London.
4. Jolly, K G. "Family Planning in India 1969-84: A District Level Study", 1986. Hindustan, Delhi.
5. Abelln, T Brzenskl, Z J and Carstalrs, V D. "Measurement in Health Promotion and Protection", 1987, WHO,
Copenhagen.

72 | P a g e
 BAM 39- Paper 1 of Specialisation II
Group B- International Business Management
Paper 1 - International Economics

Unit I: Introduction to International Economics – Coverage, Subject Matter, Scope and Nature of
International Economics, International Policy Coordination, The Balance of Payments, The International
Capital Market, India in International Economy.
Unit II: International Trade Theory – Study of International Trade, Difference between Internal &
International Trade, International Trade & Economic Development, Theories of International Trade
Classical & Modern Theories.
Unit III: International Trade Policy – The instruments of Trade Policy: Basic Tariff Analysis, Cost and
Benefits of Tariff, Export subsidies, Import Quotas, National Welfare Arguments against Free Trade,
International Trade Agreements: A brief History, Trade Liberalization, From the GATT to the WTO.
Unit IV: Trade Policy in Developing Countries – Import-Substituting Industrialization, Export Oriented
Industrialization, CFS, International Commodity Agreements, Limitations to the growth of International
Trade
Unit V: Optimum Currency Areas & Global Capital Markets – European Monetary System and
Offshore Currency Trading, Growth of Eurocurrency Trading, International Capital Markets and gains
from trade, Offshore Banking, International Banking and its regulations.
Unit VI: International Monetary System – IMF and International liquidity, International Bank for
Reconstruction and Development (IBRD), International Development Agency (IDA), World Trade
Organization (WTO), Multilateral Investment Guarantee Agency (MICA).

Reference Books:
1. International Economics by Paul R. Krugman & Maurice Obstfeld, Pearson Education.
2. International Economics by Dr. S.S.M. Desai & Dr. Nirmala Bhalerao, Himalaya Publishing House
3. International Economics by D.M. Mithani, Himalaya Publishing House
4. International Economics by Pugel, Mc Graw Hill
5. International Economics by H. L Bhatia, Vikas Publications

73 | P a g e
 BAM 39- Paper 1 of Specialisation II
Group B-Operation Management
Paper -1: Supply Chain Management

Unit I: Understanding the Supply Chain, Supply Chain Performance and Drivers What is Supply
Chain, Objectives of a Supply Chain, Importance of Supply Chain Decision, Decision Phases in a Supply
Chain, Competitive and Supply Chain Strategies, Achieving Strategic Fit, Drivers of Supply Chain
Performance, Framework for Structuring Drivers.
Unit II: Designing the Supply Chain Network Designing Distribution Networks and Applications to
e-Business: Role of distribution in a supply chain, Factors influencing distribution network design,
design options for a distribution network, e-Business and the distribution network, Network Design in
the Supply Chain: the role of network design in the supply chain, factors influencing network design
decisions, framework for network design decisions, models for facility location and capacity allocation,
Network Design in an Uncertain Environment: Impact of uncertainty on network design.
Unit III: Planning Demand and Supply in a Supply Chain Demand Forecasting in a Supply Chain:
The role of forecasting in a supply chain, Characteristics of forecast, Components of forecast and
forecasting methods, Basic approach to demand forecasting, managing, Predictable Variability:
Responding to predictable variability in a supply chain, Managing supply and demand, Managing
predictability and implementing solutions to predictable variability in practice.
Unit IV: Planning and Managing Inventories in a Supply Chain Managing Economies of Scale in a
Supply Chain: Role of Cycle Inventory, Economies of Scale to exploit fixed cost and quantity discount,
Short term discounting, Managing Multi-echelon Cycle Inventory, Managing Uncertainty in a Supply
Chain: Role of Safety Inventory in a supply chain, Determining Appropriate Level of Safety Inventory,
Managing Safety Inventory in a multi-echelon supply chain.
Unit V: Designing and Planning Transportation Networks Transportation in a Supply Chain: Role,
Modes of transportation, transportation Infrastructure, Design options for a transportation network,
trade-offs in transportation design, Risk management in transportation.
Unit VI: Managing Information Flow in Supply Chains The Role of IT in a Supply Chain, The Supply
Chain IT framework, Customer Relationship Management, Supplier Relationship Management, Internal
Supply Chain Management, Supply Chain Technologies: Bar Code, RFID, EDI, e-business suites etc.

Reference Books:
1. Supply Chain Management, Chopra, Meindl and Kalra, Pearson Education, 3rd edition and after
2. Designing and Managing the Supply Chain, David, Kaminsky, Edith, TMH Edition, 2 nd Edition and after
3. Supply Chain Management Text & Cases, Vinod V Sople, Pearson Education
4. Supply Chain Management,Janat Shah,Pearson Education
5. Operations and Supply Chain Management By Prof. S.K. Narang & Ms. Monisha Shekhar, Himalaya Publications.

74 | P a g e
 BAM 39- Paper 1 of Specialisation II
Group B: Banking & Financial Services Management
Paper -1: Banking Operations and Services

Unit I: Overview - Definition-utility of banks – banks and economic development -types of banks
with their individual functions –Role of RBI – Monetary management –business in the globalized era,
Rights of a banker, Clayton's case, Banker's Obligation to honour cheques, Secrecy of customers' accounts.
Customers' Accounts -.Introduction for opening new accounts, opening of savings, current and fixed
deposit accounts Minor's accounts, Club accounts, Partnership accounts, Joint stock company's account.
Attorney's account, Joint accounts, Insolvency of the customer
Unit II: Payment and Collection of Cheques - Form of Cheque, Date, Amount, Insufficiency of funds,
customer's signature, Countermanding payment of cheque, Crossing, Not Negotiable Crossing,
Endorsements and Effect of Material Alterations. Liability for conversion, Protection to the collecting Banker,
Duties of Collecting Banker.
Unit III: Bills of Exchange - Definition, Parties, Accommodation Bill, Calculation of Date of Maturity,
Dishonour of Bills, Noting and Protesting, Drawee in Case of Need. Bank Drafts - salient features
Unit IV: Advances - Advances against various securities, Life Policy, Fixed Deposit Receipt, Goods, Shares,
Advances against Guarantees, Advances to Small-scale industries, Registration of Charge under Companies
Act, 1956. Accounts Receivable financing Advances for priority sectors—Hypothecation, Documentation.
Unit V: Investment Banking services: Fee based and Fund based services: Credit Cards, Debit Cards, ,
Venture Capital, Factoring, Forfeiting and Bill Discounting. Leasing and Hire Purchase, Housing Finance,
Other investment banking a services including distribution of Insurance and Mutual fund products, PMS
– Process and monitoring.
Unit VI: Merchant Banking Services - Merchant Banking: An Introduction, Issue Management,
Corporate Restructuring and Mergers and Project Financing. Securitization. Credit Rating.

Reference Books:
1. Basics of Banking IIBF, Mumbai Taxmann Publications – paper I
2. Banking Law & Practices by H.C. Agarwal, Siwan Publications. –paper I
3. An introduction to documentary Credit – RupNarayan Bose, Macmilan India Ltd. New Delhi –paper I
4. Financial Institutions, Markets & money by David S. Kidwell & others, John Willy & Sons
5. Bank Management and Financial Services by Rose, Mcgraw Hill Publication.

75 | P a g e
 BAM 39- Paper 1 of Specialisation II
Group B: Agri-Business Management
Paper -1: Agro-Input Management

Unit I: Fertilizers: Introduction, Concept of Agricultural Inputs; Role of fertilizer in agri production, raw
materials needed for and principles of manufacture of nitrogen, phosphatic, and potassic fertilizers,
secondary nutrient sources and micronutrients formulation; infrastructures for marketing and
distribution of fertilizers; fertilizer quality control and pricing policy, constraints in fertilizer use and
emerging scenario of fertilizer use, scope of bio-fertilizers; environmental pollution due to fertilizers.
fertilizer sampling, quality evaluation, formulation of fertilizer mixture, and methods of fertilizer
recommendation for crops, study of fertilizer marketing systems.
Unit II: Agro-Input Management: Demand and supply scenario of major agro inputs seed, fertilizers,
agrochemical tractor and other farm machines, pricing agro inputs; information system for agro-input
marketing, Role of trade fairs like Agro Vision.
Unit III: Agro-Chemicals & Technology Management: Role, status and organisation of agro-chemical
industry in the Country; alternate of novel methods of pest control, integrated pest management; role of
biological controls as plant protection methods; methods of quality control qualitative and quantitative
agrochemicals and residue analysis; guidelines for the use of agrochemicals, environment; adulteration
and legal requirements.
Unit IV: Seed Production Technology: Importance of quality seeds in agriculture; principles and
methods of seed production of cereals, pulses, oilseeds and miscellaneous field crops; principles of seed
certification and certification agency, seed laws and seed law enforcement; seed processing drying,
cleaning, grading, treatment, weighing, bagging and handling of seeds;
Unit V: Seed Processing: Installation and management of seed processing plants- Seed storage; loss of
seed viability during storage; seed packaging storing breeder, foundation and certified seeds; Seed
industry in India-present status and future prospects;
Unit VI: managing seed industry: Role of public, private and cooperative sectors; national policy and
programmes seed demand and supply; forecasting seed demands; seed trade and export potential,
organization of seed industry in India; Human resource development in seed industry, managing seed
industry efficiently.

Reference Books:
1. Agri Business Management/Himanshu. Jaipur, Ritu
2. Encyclopaedia of Agricultural Marketing : Marketing of Farm Inputs Seed, Fertilizer and Irrigation, Vo.
IX/Jagdish Prasad
3. Advances in Seed Science and Technology, Vol. I : Recent Trends in Seed Technology and
Management/edited by K. Vanangamudi, N. Natarajan, K. Natarajan, A. Bharathi, R. Umarani and T.
Saravanan
4. Seed Technology/Dhirendra Khare and Mohan S. Bhale
5. Plant Compost-Manure and Agro-Chemicals Analysis : A Laboratory Manual/P.K. Behera

76 | P a g e
 BAM 39- Paper 1 of Specialisation II
Group B: Power Management
Paper-1: Conventional and Non-Conventional Renewable Energy Systems

Unit I: Steam power stations: - Site selection, Prime movers, Arrangement of plant and principle
auxiliaries, Operating costs.
Unit II: Hydro power stations: - Site selection, Prime movers, Arrangement of plant and principle
auxiliaries, Operating costs, Surge tank and penstock.
Unit III: Nuclear power stations: - Fission and fusion technology fundamentals, Layout and reactors,
Prospects and limitations.
Unit IV: Major non-conventional energy sources: - Solar energy, Wind Energy: - Principles, Scope and
Availability.
Unit V: Other non-conventional/Renewable energy sources: - Ocean thermal energy, Tidal and wave
energy, Geothermal energy, Principles, Scope and Availability.
Unit VI: Bio-energy: - Biomass and its uses, Classification of biomass as energy sources, Characteristics of
bio-mass and its conversion process.

Reference Books:
1. Generation of electrical energy by B.R. Gupta..
2. Elements of Power system design by M.V. Deshpande
3. Power Stations by Domkundwar
4. Renewable energy sources by Twidell and Weir, engineering language book society, London.
5. Energy Technology by S. Rao and Parulekar

77 | P a g e
 BAM-40 Guidelines for Seminar Conduction

Objective: The objective of Seminars is to help the students in developing their communication skills,
especially the presentation before the group. Each student is expected to present a seminar (as Elaborated
in the Ordinance) on a topic approved by the Teacher In- charge of the seminars. The seminar shall be on
the topics related to Trade, Industry, Commerce, Corporate world and Corporate Affairs.

Presentation of Seminar: Each student shall be required to present a seminar in eighth semester lasting
approximately for half an hour divided into 5 minutes for introduction of the topic , 10 minutes for
presentation of the seminar by the student concerned, 5 minutes for summing up. 10 minutes will be for
queries from the external examiner and the audience present. The marks shall be awarded by the External
Expert & Internal expert appointed by the University for respective students.
Viva voce The Viva – Voce shall be conducted jointly by the Internal Expert and the External Expert.
Since the Viva – voce is to be conducted by the External Expert the Feedback received from the Expert
and Suggestions should be used for enrichment of the student in subsequent Semester.

Seminar - 100 Marks

78 | P a g e
 SEMESTER – IX

Marks
Subject Code

Assessme
Semester

Internal
Subject

Exam.

Credits
Total
End

nt
MAM 41 Paper 2 of Specialization 1 80 20 100 4

MAM 42 Paper 3 of Specialization 1 80 20 100 4

MAM 43 Paper 2 of Specialization 2 80 20 100 4

MAM 44 Paper 3 of Specialization 2 80 20 100 4

Applied Operation
MAM 45 80 20 100 4
Research
Total 400 100 500 20

79 | P a g e
 MAM 41 - Paper 2 of Specialisation I
Group A: Marketing Management
Paper 2 : Product Management & Brand Management

Unit I: Product Life Cycle and its variants, levels of a product, product mix, product portfolio decisions,
BCG matrix and its applications.
Unit II: Product planning, new product development process, Innovation and Creativity, product
testing, product placement & commercialisation, conducting financial cost benefit analysis and its tools.
Unit III: Introduction to brands, branding and brand management, brand research and brand equity,
branding for different product categories, branding & differentiation, brand image, brand element and
brand association.
Unit IV: Brand equity measurement, competitive analysis, brand positioning, brand hierarchies and
brand portfolio analysis.
Unit V: CBBE (Customer based brand equity), Branding & IMC, branding and marketing mix, branding
and product mix, brand attributes, branding and segmentation.
Unit VI: Developing brand strategies, brand image and awareness, brand equity systems, brand value,
brand extensions, brand roadmap, sustaining and managing brand equity and global branding.

References Books:
1. Dholokia - Marketing Management Cases & concepts, MacMillan I Ltd
2. Product management-By Dr. K.S. Chandrasekar , Himalaya Publication
3. Product & Brand management –By Dr. K. Venugopal Reddy, Himalaya Publication
4. Brand management Text and Cases- By S L Gupta, Himalaya Publication
5. Product Management – By Anandan, Mc Graw Hill

80 | P a g e
 MAM 41 - Paper 2 of Specialisation I
Group A- Financial management
Paper - 2: Risk Management and Derivatives

Unit-I: Risk, Return and Market Indices- Types of Risk; Significance of Beta, Beta versus Standard
Deviation; Risk – Return Trade-Off, Understanding Interest rates, Understanding the Stock Index,
Economic Significance of Index Movements, Index Construction Issues,
Unit-II: Introduction to Derivatives Trading and Settlement-Types of Derivative Contracts, History of
Financial Derivatives Markets, Participants in a Derivative Market, Economic Function of The Derivative
Market; Trading of Derivatives Contracts Futures and Options Trading System, The Trader Workstation,
Futures and Options Market Instruments, Criteria for Stocks and Index Eligibility for Trading, Charges ;
Clearing and Settlement
Unit-III: Option Derivatives and Trading Strategies using options – Types of Options - Call Options,
Put Options; Option Pay-Offs; Terminologies used in the Options Market; Option Pricing – Binomial
Model and Black & Scholes Model.
Unit-IV: Futures Derivatives and Trading Strategies using futures – Types of Futures – On the basis of
Maturity, On the basis of the underlying asset; Margining in the Futures market; Terminologies used in
the Futures Market.
Unit-V: Foreign Exchange risk & Corporate Exposure Management – Types of Exposure – Transaction,
Economic and Translation; Foreign Exchange Risk – Types, Risk Management Techniques – External and
Internal.
Unit-VI: Swaps and Credit Derivatives – Concept and Characteristics; Types of Swaps – Interest Rate
Swaps and Currency Swaps; Structure of Interest Rate Swaps and Intermediated Interest Rate Swaps;
Relation between Interest Rate Swaps and Forward Rate Agreements; Calculations on Swaps.

NB: Numerical shall be based on Unit I, Unit III, Unit V and Unit VI only.

Reference Readings:
1. Strategic Financial Management –By Dr. J.B. Gupta – Taxmann’s, New Delhi
2. Financial Management – BY Rajiv Shrivastava , Anil Misra – Oxford Higher Education
3. Financial Management: Problems and Solutions- By Ravi Kishore, Taxmann, New Delhi
4. Financial Management – Theory & Practice- By Prasanna Chandra, TMH Publishers 2004
5. Derivates and Risk management- By Varma, Mc Graw Hill

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 MAM 41 - Paper 2 of Specialisation I
Group A: Human Resource management
Paper- 2: Training & Development Practices

Unit I: Training and Development - What is training? Nature of training, Significance of training,
Importance of training, Scope & Objectives of training, Benefits of training, Philosophy of training.
Unit II: Training Need Analysis and Design - Identification of training needs, Environment for training,
Areas of training, Responsibilities for providing training, Training Calendar, Facilities for training.
Training Design - Perspectives for Designing Training, Designing a training programme, Objectives,
components and methods of training designs, Training Process, Training of trainers (TOT).
Unit III: Training & Development Methods and Techniques - Approaches to Training, On the Job
Training & Off the Job Training, Training Methodology – Case Study, Management Games, Brain
Storming, Role Play, In- Basket exercises, Group Discussion; Teaching aids and techniques, Audio-visual
aids, Cross cultural training. Concept & Importance of MDP’s, Steps in MDP’s, Methods and Techniques
of MDP’s.
Unit IV- Evaluation of Training - Feedback from participants, Measurement of training effectiveness,
Types of evaluation techniques, Evaluation of trainers and facilities for training.
Unit V-Introduction to HRD - Field of HRD: A multi dimensional and new concept, Goals and
challenges, Objectives and determinants, Approaches to HRD. Issues in HRD - Strategy for HRD:
Diversify in work force, exit strategy, competitive advantage and relationship management; Human
Resource Planning for diversification, expansion, mergers, acquisitions and takeovers.
Unit VI- HRD In Different Sectors: - HRD Organizations, Government Agencies and their role in HRD,
Rural development through HRD, Emerging Sectors: I.T. and I.T.E.S.

Reference Books:
1. Effective Human Resource Training and Development Strategy – Dr. B. Rathan Reddy Publication –
Himalaya Publication House
2. Human Resource and Personnel Management – Text and cases, K. Aswathappa, Publication - McGraw- Hill
Publishing co. ltd
3. Human Resource Management , Tenth Edition, Gary Dessler, Publication- Pearson Education
4. Human Resource Management , Ninth Edition, R.Wayne Mondy, Robert M, Noe, Publication- Pearson
Education
5. Strategic Human Resource Management, by Tanuja Agrawal, Publisher: Oxford University Press.

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 MAM 42 - Paper 3 of Specialisation I
Group A: Marketing Management
Paper – 3: Consumer Buying Behaviour & Integrated Marketing Communications

Unit I: Concept of consumer personality & brand personality as related to STP, buying influences on
consumers and organizational buyers, consumer motivation, perception, learning & attitudes.
Unit II: Reference groups, buying process, factors influencing buying decisions, models of buying
behaviour, post purchase behaviour.
Unit III: Marketing research, methods of research and research process, data collection techniques,
sources of secondary data for marketing decisions, relevance of secondary data, marketing metrics.
Unit IV: IMC definition, scope, elements, role, etc., models of IMC, media and media planning, IMC
strategy and process, new media
Unit V: IMC and brand communication process, role of advertising in branding process BTL, OOH, etc.,
promotions in IMC – consumer, trade sales, co-branding, in-branding, etc.
Unit VI: Creativity and innovation in IMC, packaging and labelling in IMC, PR and ethics in PR,
corporate communications, International communications, cross cultural issues in IMC.

Reference Books:
1. Consumer Behaviour – Schiffman, Kanuk & Kumar
2. Consumer Behaviour & Branding – Kumar
3. Integrated Advertising, Promotion & Marketing Communications – Clow & Baack
4. Consumer Behaviour –BY Lindquist/ Sirgy, Cenage India Learning
5. Consumer Behaviour – BY Mukherjee, Cenage India Learning

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 MAM 42 - Paper 3 of Specialisation I
Group A: Financial Management
Paper-3: Financial Services Management

Unit-I: Financial System- Financial markets [Money, Debt and Equity Markets]- structure, regulatory
bodies- Role and functions–(RBI, IRDA, PFRDA and SEBI); Product features and uses (CP/CD, T bills,
REPO, reverse REPO, dated securities, rated securities, equity shares) and participants – Role and
functions (CCIL, FIMMDA, PDs, NSCCL, NSDL, CDSL. )
Unit-II: Banking Services and Operations -Definition of banks, Functions of Commercial Banks, Banking
Structure in India, Role of RBI vis-a-vis other commercial banks, Introduction to Bank Deposits, Types of
Deposit Accounts, Common guidelines of opening and operating accounts and KYC, Deposit Insurance,
Principles of Lending and Loan Policy, Basics of Loan Appraisal, Credit decision-making and Review,
Types of Advances- lien, pledge, hypothecation, mortgage, and charge, Management of Non Performing
Assets; Bank Investment Policy, Statutory Reserve Requirements, Non-SLR Requirements, Concept of
PLR, Base rate.
Unit-III: Insurance Services - Concept of insurance, principles of insurance, Traditional and Unit linked
policies, individual and group policies, with profit and without profit policies, Different type of
insurance products – whole life products, interest sensitive products, term assurance annuities,
endowment, assurance. Medi-Claim and health insurance products - Different types of products available
in the market, Salient features, Tax treatment General Insurance Products - Different types of products
available in the market, Salient features.
Unit IV: Underwriting, Premium, and Claims – Insurance underwriting, underwriters Vs. Actuaries,
factors to be considered in insurance underwriting, underwriting philosophy and guidelines, individual
and group underwriting; risk analysis and evaluation, Classification of risks, methods of acceptance of
risk, underwriting process, recent trends in underwriting; Claims – introduction, types, claim procedure –
maturity, death, Surrender and rider; Other precautions during settlement
Unit V: Credit Rating Services – Introduction, regulatory framework, SEBI Credit Rating Agencies
Regulation, Credit rating agencies in India, Credit rating process and methodology, CAMEL model,
Rating symbols and grades, Significance, advantages and Limitations of credit rating.
Unit VI: Mutual Funds – Organization Structure, Classification of Funds –Types of Funds – Equity Funds,
Debt Funds, Liquid Funds, Balanced Funds, Monthly Income Plans, ETFs, Commodity Funds, Fund of
Funds, Real-Estate Funds; Calculation of NAV; Systematic Investment Plans; Concept of Cost Averaging
and Value Averaging; AMFI; AGNI. Recent developments in the Mutual Fund industry.

NB: Numerical shall be based on Unit IV, and Unit VI only

Reference Books:
1. Strategic Financial Management – Dr. J.B. Gupta – Taxmann’s, New Delhi
2. Financial Management – Rajiv Shrivastava , Anil Misra – Oxford Higher Education
3. Financial Management: Problems and Solutions, Ravi Kishore, Taxmann, New Delhi
4. Financial Management – Theory & Practice by Prasanna Chandra, TMH Publishers 2004
5. Financial Management-I.M. Pandey, Vikas publishing house, New Delhi.

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 MAM 42 - Paper 3 of Specialisation I
Group A: Human Resource Management
Paper-3: Industrial Relations & Labour Regulations

Unit I: Industrial Relation& Democracy - Definition and concept of industrial relation, basic facts,
scope, aspects & ideologies of Industrial relations, Approaches to Industrial relations. (A) COLLECTIVE
BARGAINING, definition, importance, types ,prerequisites of effective collective Bargaining & Collective
Bargaining in India; (B) WORKERS PARTICIPATION: Concept & meaning, Aims & objective, Forms &
levels of participation, conditions essential of working of the scheme.
Unit II: Grievances & Disputes - Nature & causes, settlement machinery, social obligations, Industrial
Disputes, causes, remedial & prevention measures. Consequences of Industrial disputes on Industry &
Society, Significance of Peace & Harmony to Industrial Productivity & progress.
Unit III: Labour Welfare & Social Security Concept - Meaning & scope, Labour welfare & welfare officer
in Indian Industry, his role, perceptive, limitations, role perception and role performance, New challenges
& expectations, Training of welfare officers; Aims of social security measures, methods of providing
social security, benefits to workers-social assistance and social insurance, origin and growth of the idea of
social security.
Unit IV: Labour Legislations & ILO - Nature, Scope, character growth & development of labour
legislation In India, Legislation & the constitution of India; Constitution, working & impact of ILO on
Labour Legislations in India, ILO convention & recommendations
Unit V- Normative Labour Legislations - Factories Act, 1948, Bombay shop & Establishment Act 1948,
PULP Act 1971.Wage Legislation - Minimum wages Act, Payment Of wages Act 1936, Payment of Bonus
Act 1965.Industrial Relations Legislations - Trade Union Act 1926, Industrial Employment standing order
Act 1946, Bombay Industrial Relations Act, Industrial Dispute Act 1947.Social Security Legislations -
Workmen’s compensation Act, Employees state Insurance Act 1948, Provident Fund Act 1952 and
Payment of Gratuity Act 1972.
Unit VI: Functions & Working Of Offices Attached To Labour Ministry - Directorate –General of
Employment & Training; Labour Bureau; Welfare Commissioners; Various committee constitute by the
Government of India (Ministry Of Labour).

Reference Books:
1. Dynamics of Industrial Relations by Mamoria & Mamoria – Publisher: Himalaya Publishing House.
2. Industrial Jurisprudence & Labour Legislation by A.M. Sarma, 9 th revised edition – Publisher: Himalaya
Publishing House
3. Labour Laws --- Taxman’s
4. Essentials of Human Resource Management & Industrial Relations by P. Subbha Rao – Publisher: Himalaya
Publishing House.
5. Industrial Relations by C. S. Venkata Ratnam – Publisher: Oxford University Press.

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 MAM 43 - Paper 2 of Specialisation II
Group B: Information Technology Management
Paper -2: E-Business

Unit- I: Introduction-Definition of E-commerce, Unique Features of E-commerce Technology: Ubiquity,

Global Reach, Universal Standards, Richness, Interactivity, Information Density,
Personalization/Customization, Social Technology: User Content Generation and Social Networking,
Web 2.0, Play My version; Growth of the Internet and the Web, Origins and Growth of E-commerce,
Insight on Technology: Spider Webs, Bow Ties, Scale-Free Networks and Deep Web Technology and E-
commerce in Perspective
Unit II: E-Business Technologies-The Internet: Key Technology Concepts: Packet Switching,
Transmission Control Protocol/Internet Protocol (TCP/IP), IP Addresses, Domain Names, DNS, and
URLs, Client/Server Computing The Internet Today: The Internet Backbone, Internet Exchange Points,
Campus Area Networks (CANs), Internet Service Providers, Intranets and Extranets, Who Govern the
Internet? Building an E-commerce Website: Planning.
Unit III: E-Business Models- Eight Key Elements of a Business Model: Value Proposition, Revenue
Model, Market Opportunity, Competitive Environment, Competitive Advantage, Market Strategy, Major
Business to-Consumer (B2C) Business Models: Portal, E-tailer, Insight on Technology: Search, ads and
Apps: The future for Google, (and Microsoft), Content Provider, Transaction Broker, Market Creator,
Service Provider, Community Provider, Major Business-to-business (B2B) Business Model: E-distributor,
E-Procurement, Exchanges, Insight on Business
Unit IV: Back Office Automatics For E-Business - Basics of Enterprise Resource Planning, ERP Decision,
Enterprise Architecture Planning, ERP Implementation, ERP Architecture and Toolkit Evolution,
Implementation Supply Chain Management And E- Fulfilment: The Basics of Supply Chain Management,
Internet-Enabled SCM, E-Supply Chain Fusion, Management Issues in e-supply Chain Fusion,
Unit V: Moving To E-Business - Spotting E-Business Trends, Trends Driving E-Business, Customer-
Oriented Trends, E- Service Trends, Organizational Trends, Employee Megatrends, Enterprise
Technology, Trends, General Technology Trends, What These 20 Trends Have In Common, Digitizing
The Business: E-Business Patterns,
Unit – VI: Ethical, Social And Political Issues -Understanding Ethical, Social, and Political Issues in E-
commerce, A Model for organizing the issues, Basic Ethical Concepts: Responsibility, Accountability, and
Liability, Analyzing Ethical Dilemmas, Candidate Ethical Principles, Privacy and Information Rights,
Information Collected at Ecommerce Sites, Profiling and Behavioural Targeting.

Reference Books:
1. Michael Allen's E-Learning Library: Creating Successful E-Learning: A Rapid System For Getting It Right First
Time,Every Time (Michael Allen's E-Library) by Michael W. Allen
2. Harvard Business Review on Corporate Governance (Harvard Business Review Paperback Series) by Walter J.
Salmon,Jay William Lorsch, Gordon Donaldson, and John Pound
3. E-Commerce: Business, Technology, Society (3rd Edition) by Kenneth Laudon and Carol Traver
4. Electronic Commerce and Appilcations – BY Bhasker, Mc Graw Hill’
5. Ethics In Information Technology – By Reynolds, Cenage India learning

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 MAM 43 - Paper 2 of Specialisation II
Group B: Health Care Management
Paper -2: Community Health, Epidemiology & Population Management

Unit I: Meaning and scope of epidemiology.

Unit II: Health statistics and health indicator, Morbidity, Mortality. Data sources, collection, analysis and
uses, Health Information System, Use of Computers.
Unit III: Primary health care and community participation. Models and factors associated with health
and diseases.
Unit IV: Organizational aspects of community health. Clinical care.
Unit V: Physical aspects of community health, Psychological aspects of community health. Special
aspects of community health, Drugs, Alcoholism etc. Preventive and promotive health care.
Unit VI: Population policy, Planning and management.

Reference Books:
1. Preventive & Social Medicine- By K Park, Jain Book depot
2. Principles of Hospital administration & Planning- By BM Sakaharkar, Jaypee publication
3. Alderson, M."An Introduction to Epidemiology". 2nd,ed. 1983. MacMillan, London.
4. Jolly, K G. "Family Planning in India 1969-84: A District Level Study", 1986. Hindustan, Delhi.
5. Abelln, T Brzenskl, Z J and Carstalrs, V D. "Measurement in Health Promotion and Protection", 1987, WHO,
Copenhagen.

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 MAM 43 - Paper 2 of Specialisation II
Group B: International Business Management
Paper 2- Export-Import Procedures & Documentation

Unit I: Documentation Framework- Exim Documentation; Types, Formation, Elements, Legal

Dimension, Instruments, Dispute Settlement and methods of Financing Exports Including credit and
collections, Uniform custom and practices (UCP)
Unit II: Business Risk Coverage-Cargo, Credit and Foreign Exchange Risk Coverage, Cargo Insurance,
Foreign Exchange Regulations and Formalities; Quality Control and Pre-shipment; Inspection Concept
Scheme and Procedures
Unit III: Role of Clearing and Forward Agents; Excise clearance of cargo; Shipment of Export Cargo;
Custom Clearance of Export Cargo; Custom Clearance of Import Cargo.
Unit IV: Negotiations of Documents with Banks; Procedures and documentation for availing export
incentives- Duty draw backs, Import Licensing and other incentives; Processing of an Export Order
Unit V: World Shipping; Structure, Liners, and Tramps, Conference System; Freight and Structure.
Containerisation and other developments, International Agreements and Conferences on Sea Transport;
Indian Shipping; Trends, Structure,
Unit VI: Concepts of Dry Port, Containerisation, Machinery for Consultation; Air Transport;
International set-up, Freight rate structure.

Reference Books:
1. Export Import procedures & Documentation –By Jain Khushpat S. , Himalaya Publication
th
2. Bhalla, V.K. and S.Ramu International Business Environment and Management, 5 ed., Delhi, Anmol, 2001.
3. Deasai, H.B. Indian Shipping Perspectives., Delhi, Anupam Publications, 1988.
4. Government of India Handbook of Import-Export Procedures
5. Paras Ram Export: What, Where and How, Delhi, Anupam Publications, 1995.

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 MAM 43 - Paper 2 of Specialisation II
Group B: Operations Management
Paper 2: Total Quality Management

Unit I: Understanding Quality and Quality Philosophies - Definition of Quality, Dimensions of Quality,
Quality Planning, Quality costs, Quality Philosophy of Deming, Joseph Juran, Philip Crosby, Genich
Taguchi.
Unit II: TQM Principles - What is TQM?, What Does TQM Cover?, Guiding Principles of TQM,
Managerial Perspective to TQM
Unit III: Statistical Process Control (SPC) and Other Quality Improvement Techniques – Process
Control Charts, Control Charts for variables and attributes, Pareto Diagrams, Scatter Diagrams, Run
Charts, Cause and Effect Diagrams, Concept of six sigma.
Unit IV: TQM Tools - Benchmarking – Reasons to Benchmark, Benchmarking Process, Quality Function
Deployment (QFD), QFD Process, Benefits, Taguchi’s Quality Loss Function, Total Productive
Maintenance (TPM) – Concept, Improvement Needs, FMEA – Stages of FMEA.
Unit V: Quality Improvement Systems - Kaizen, Lean, Poka-Yoke, 5S, 3M, Quality Circles, Value
Analysis and Value Engineering.
Unit VI: Business Process Reengineering - What is BPR?, Need for BPR, BPR in USA, Europe, India.

Reference Books:

1. Total Quality Management, Dale H. Besterfiled, et al., Pearson Education Asia, 1999. (Indian reprint 2002)
2. The Management and Control of Quality, James R.Evans & William M.Lidsay, (5 th Edition), South-Western
(Thomson Learning), 2002 (ISBN 0-324-06680-5).
3. Total Quality Management, Feigenbaum, McGraw-Hill, 1991
4. Total Quality Management, Poornima M. Charantimath, 2nd Edition, Pearson Education
5. TQM an Integrated Approach, Shailendra Nigam, Excel Books

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 MAM 43 - Paper 2 of Specialisation II
Group B: Banking and Financial Services Management
Paper 2: Bank Financial Management

Unit I: Objectives of bank management - Raising financial resources of different types at most
competitive rates; deployment of funds profitably in various avenues such as loans, securities, project
finance, etc.; management of various risks accompanying these functions; compliance with various
regulations; keeping expenses under control and optimizing the value to the shareholders.
Unit II: Bank Profitability and Productivity-Analysis of Bank profits - computation of profit -various
components of casts and yields and their parameters - indicators of return to shareholders. Need for
growth – inter-dependability of growth in profits and in assets - growth of profits through improvement
in efficiency (operating profitability and asset utilization) and through growth in assets (equity
multiplier) - limitations on growth (regulation - risk management - technology and other costs - economic
cycles)
Unit III: Bank capital and Treasury Management - Need for Bank Capital, Ideal Characteristics of Bank
Capital, Common Stock, Financial Flexibility, Capital Adequacy. Treasury Management - Concept and
Practice .Role of Treasury and ALCO in asset-liability management Risk Management - Credit Risk
Definition, Credit Risk and its underlying risks -Default risk, Exposure risk, Recovery risk, Collateral risk,
Third party guarantee risk
Unit IV: Liquidity Issues - Structuring of timing of cash flows - inflow / outflow. Identification of
availability of liquidity sources to match specific liquidity needs over the time horizon of short,
intermediate and long-term needs, Sourcing liquidity from the money market and dependence on
Liquidity Adjustment Facility of the Central Bank. Tying up back stop facilities / line of credit for
contingent needs; Use of other on-balance sheet and off-balance sheet instruments for liquidity;
Developing suitable investment management strategies to synchronize with liquidity needs
Unit V: Liquidity Management - Objective of Liquidity Management - i) Liquidity management policies
and plans, ii) Recognizing distinct liquidity needs - short, intermediate and long, iii) Recognizing distinct
group of liquidity sources: liquidity through fresh borrowings, liquidity through repayments from
borrowers, liquidity through statutory reserves. Determination of optimal level of liquidity in terms of
CRR and SLR.
Unit VI: Interest rate management -Fundamental factors affecting interest rates - Concept of interest,
time, liquidity preferences, role of expectation in the interest rate formation, nominal and real interest
rates, interest rate theories, role of the central bank in liquidity management, Role of Money Market and
sources of liquidity in the Indian money market, RBI's policy and impact of Liquidity Adjustment Facility
(LAF)

Reference Books:
1. Financial Management- Theory and Practice, 6th Ed., - Prasanna Chandra
2. Financial Management- Theory and Practice, Khan & Jain
3. Finance for Managers - Harvard Business Essentials
4. BUSINESS MASTERMINDS: WARREN BUFFETT by heller robert
5. Financial Management- I M Pandey, Vikas Publication

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 MAM 43 - Paper 2 of Specialisation II
Group B: Agri Business Management
Paper 2: Livestock Management

Unit I: Livestock Industry: Present status of livestock products industry in India-dairy, meat, poultry,
skin, hides,- wool; selection of livestock type, production and processing units; processing industry in
India; alternate production and processing technology; demand scenario for livestock products in
domestic and global markets; improvement in products through disease control;
Unit II :Feed Business Management: Role of management in feed manufacturing industry, organizing
and planning feed manufacturing unit with special emphasis on design of manufacturing processes,
equipment, material handling and physical facilities, control procedures in feed manufacturing units with
emphasis on inventory management, developing and evaluation of purchasing organisations system,
planning and production of good quality feeds, quality control of raw material and finished products,
regulations relating to the manufacture and sale of feed stuff
Unit III: Storage and transport: Veterinary advisory services, extension activities, quality control system;
packaging, preservation and storage systems for livestock products; transport means for domestic and
global markets; quality control during storage & transit; extent of losses during storage and transport and
ways to minimize the same; slaughtering and processing-plant design and operations; treatment of by-
products; marketing and distribution of animal products existing and desired; quality standards for
various products, and environmental and legal issues.
Unit IV: Poultry and Hatchery Management: Poultry and hatchery industry, role of management in
poultry industry establishing a poultry and hatchery unit -location, size and construction, equipment and
physical facilities, organizing and managing poultry. Incubation and hatching, production of quality
chicks and eggs, factors affecting hatchability, bio security and hatchery sanitation, handling of hatching
eggs,
Unit V: maintaining chick quality: -chick grading, sexing, packing, dispatch, transportation and chick
delivery, franchise hatcheries, custom hatching, brooding, growing and laying management, crises
management, industrial feeding, housing and disease management, waste management, record
management accounting and budgetary control, risks and insurance, personnel management including
wages and salaries, job evaluation and employee appraisal,
Unit VI: Marketing of Livestock : Direct sale and sale through franchisees/ agents, advertisement, sale
and after sale services, other innovative sales strategies. Management- direct sale and sale through
franchisees/agents, advertisement, sale services, other innovative sales . recent trends

Reference Books:
1. Livestock Feeding Strategies for Dry Regions/edited by P.S. Pathak and S.S. Kundu
2. Trends in Livestock Research/S.K. Kaushish
3. Livestock Economy of India/P.C. Bansil and S.P. Malhotra
4. Sustainable Agriculture: Status and Prospects/P.N. Kalla, Anita Singh, S.S. Pareek, Shanti K. Sharma and
Hanuman Ram
5. Hand Book of Poultry Farming and Feed Formulations

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 MAM 43: Paper 2 of Specialisation II
Group J: Power Management
Paper 2: Energy Audit and Management

Unit I: General energy problem, energy use pattern of various types of consumers, scope for energy
conservation.
Unit II: Energy Audit, Energy monitoring, energy accounting and analysis.
Unit III: Auditing and targeting of electrical energy, electrical energy conservation in building and
industries.
Unit IV: Load curve analysis and load management, energy efficient drives, Tariffs and power factor
improvement.
Unit V: Economic operation of power plant operation, Economic scheduling of power stations.
Unit VI: Economic operation of power system, Demand side management: - Concepts, planning and
implementation methods.

Reference Books:

1. Generation of electrical energy by B.R. Gupta..

2. Energy and energy resource management by Mahajan, Agnihotri, Atparia. Deep and Deep publication
P.Ltd.
3. Power Stations by Domkundwar
4. Energy Management by Paul W. and O’Callagnan, McGraw Hill, N.D.
5. Handbook of Energy Audit by Albert Thumann, Willian J Younger, Fairmont Press

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 MAM 44: Paper 3 of Specialization II
Group A: Information Technology Management
Paper 3: Software Engineering & Management

Unit – I: Introduction: The Software Engineering Discipline – Evolution And Impact; Programs Vs.
Software Products; Why Should Software Engineering; Emergence Of Software Engineering: Early
Computer Programming, High-level Language Programming, Control Flow-based Design, Data
Structure-oriented Design, Data Flow-oriented Design, Object-oriented Design; Software Life Cycle
Models; Classical Wateerfall Model; Iterative Watermall Model
Unit – II: Software Project Management; Responsibilities Of A Software Project Manager; Project
Planning; Materials For Project Size Estimation: Lines Of Code (LOC), Function Point Metric; Project
Estimation Techniques: Empirical Estimation Techniques, Heuristic Techniques, Analytical Estimation
Techniques.
Unit – III: Classical Analysis And Design Of Software Requirements Gathering And Analysis; Software
Requirements Specification (SRS): Contents Of The Srs Document, Functional Requirements, Traceability
, Characteristics Of A Good Srs Document; Software Design; Cohesion And Coupling, Classification Of
Cohesiveness, Classification Of Coupling; Software Design Approaches: Function-oriented Design,
Object-oriented Design.
Unit – IV: Object Oriented Software Analysis And Design - Object Modelling Using UML; Unified
Modelling Language (UML): UML Diagrams Use Case Model: Representation Of Use Cases, Use Case
Packaging; Class Diagrams; Interaction Diagrams; Activity Diagrams; State Chart Diagram Object-
oriented Software Development; Design Patterns
Unit – V: Software Quality - Software Reliability And Quality Management: Software Reliability:
Reliability Metrics, Statistical Testing; Software Quality; Software Quality Management System:
Evolution Of Quality System
Unit – VI: Software Testing - Coding: Coding Standards And Guidelines; Code Review: Code Walk-
throughs, Code Inspection; Testing: Verification Vs. Validation, Design Of Test Cases; Unit Testing;
Blackbox Testing; White-box Testing; Debugging; Integration Testing.

Reference Books: Reference

1. Software Engineering - A Practitioner’s Approach by Roget Pressman
2. System engineering – By Kaseem, cenage India Learning
3. Software Engineering (7th Edition) (International Computer Science Series) by Ian Sommerville
4. The Engineering of Software: A Technical Guide for the Individual by Dick Hamlet and Joe Maybee
5. Schaum's Outline of Software Engineering by David Gustafson

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 MAM 44: Paper 3 of Specialization II
Group B: Health Care Management
Paper -3: Health Systems Management

Unit I: Systems analysis and systems dynamics in health care. Health systems: Characteristics, Planning
methodologies, Goals and functions.
Unit II: Quantitative foundations of health services management.
Unit III: Health Systems research: Uses and applications; Evaluation methodologies for monitoring the
performance and needs in health services, Operational planning and management Issues in health care.
Health care decision making for mega problems: Approaches.
Unit IV: Contemporary trends in health care; Health Manpower policy.
Unit V: Planning and management. Management of Costs; Health care Budgeting; Cost Containment.
Unit VI: Project Management in Health care.

Reference Books:
1. Hospital Management –By SM Jha, Himalaya Publication
2. Hospital Administration & Planning- BY BM Sakaharkar, Jaypee Publication
3. Hornby, P. etc. "Guidelines for Health Manpower Planning", 1981. WHO, Geneva
4. "National Conference on Evaluation of Primary Health Care Programmes”, '1980. ICMR, New Deihl.
5. Wortman P M. ad "Methods for Evaluating Health Services". 1981. Sage, London.

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 MAM 44: Paper 3 of Specialization II
Group B: International Business Management
Paper 3: International Marketing

Unit I: Globalization And International Business – Concepts And Features Of Globalization And
International Business, Transformation Of International Business Due To Globalization
Unit II: International Marketing – Basic Concepts, Difference Between International Trade And
International Marketing, Relevance Of Marketing Mix (7p’s) In International Marketing
Unit III: International Marketing Environment –Study Of Environmental Factors, Analysis And
Identification Of Target Markets.
Unit IV: Product Design And Development For Global Markets, Adaptation And Product Positioning,
Technology Issues, Competitiveness Of Products
Unit V: Marketing Strategies Of Multinational Corporations , Global Outlook, Local Orientation,
Promotional And Pricing Strategies, For International Markets.
Unit VI: Entry And Operating Decision In International Markets, Agency Arrangements, International
Distribution, Setting Marketing Setup Abroad, Collaborations, Joint Ventures, Mergers, Acquisitions For
Global Expansion, Home & Host Country Approach,

Reference Books:
1. International Marketing –By Rathor & Jani, Himalaya Publishing
2. International Marketing – By Rajagopal, Vikas Publishing House
3. International Marketing – By Varshney & Bhattacharya, Sultan Chand & Sons
4. International Marketing- By Czinkota, Cenage India learning
5. International Marketing- By Gillispe, Cenage India learning

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 MAM 44: Paper 3 of Specialization II
Group B: Operations Management
Paper 3: Production and Materials Management

Unit I: Introduction to Materials Management - Operating environment, Supply chain concept, What is
material management?, Supply chain metrics
Unit II: Production Planning System and Master Scheduling – Manufacturing Planning and Control
System, Sales and Operations Planning, MRP, ERP, Making the Production Plan, Developing a MPS,
Production Planning, Master Scheduling and Sales
Unit III: Capacity Management and Production Activity Control - Definition, Capacity Planning,
Capacity Requirements Planning, Capacity Available, Capacity Required, Scheduling Orders, Making the
plan, Load Leveling, Scheduling Bottlenecks, Theory of constraints
Unit IV: Order Quantity and Independent demand Ordering System – EOQ and its variations, Quantity
Discount, Fixed Period and Fixed Quantity Ordering Systems, Order Point System, Safety Stocks,
Determination of Service Levels, Periodic Review System, Dependent Demand Ordering System, Kanban
system.
Unit V: Purchasing - Introduction, Establishing Specifications and Functional Specification Description,
Selecting Suppliers, Price Determination, Impact of Material Requirement planning on purchasing,
Expansion of purchasing into supply chain management and its organizational implications
Unit VI: JIT Manufacturing and Lean Production - JIT Philosophy, JIT Environment, Manufacturing
Planning and control in JIT Environment, Lean Production, Difference between Kanban, JIT and Lean?

Reference Books: Ref

1.Introduction to Materials Management-J.R. Tony Arnold, Stephen Chapman, Pearson Education 6 th Education
2.Procurement-Principles and Management, Baily, 10th Edition, Pearson
3. Purchasing and Materials Management, Gopalakrishnan, McGraw-Hill
4. Purchasing and Materials Management,Anand Kumar Mishra,D K Publishers and Distributers
5. Purchasing and Materials Management,K.C. Jain,S. Chand

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 MAM 44: Paper 3 of Specialization II
Group B: Banking & Financial Services Management
Paper 3: Laws and Regulations to Banking

Unit I: RBI Act, BR Act, NI Act, FERA, FEMA, Laws relating to NRI Accounts.
Unit II: Clearing House for settlement between banks; Transfer of funds between different places
including places in foreign countries.
Unit III: Laws relating to gross real Time Settlement System. Universal Banking, Core Banking Services,
International Standard Practices for Bankers
Unit IV: Foreign Bills, Export Finance, Laws pertaining to settlement of Export Bills. Laws relating to
shipment, letter of credit and Operation of UCPDC 500.
Unit V: NASTRO and VASTRO accounts, SWIFT, CHIPS, CHAPS, FEDWIRE.
Unit VI: Cyber Laws as applicable to Banks; Various other laws relating to Banking transactions and
procedures. Know Your Customer; Bankers relation with customers; Need for better services; Consumer
Protection Act 1986 as applicable to banking transactions.

Reference Books:
1. Law & Practice Relating to Author: M.R. Umarji, Securitisation of Fimamcail Assets & Publishers: Taxmann
Allied Services, Enforcement of Security Interest. New Delhi
2. Practical Approach to Securitisation and Reconstruction of Financial and Enforcement of Security
Management in Banks/FIs by B.C. Kohli, Taxmann Allied Services, Delhi.
3. S.K. Krishnamurthi Aiyar’s law relating to Negotiable Instruments Act, by S.K. Savaria, Universal Law
Publishing Co.
4. User’s Manual on foreign exchange Management Act, 1999 by R.R. Beedu, Snowwhite.
5. Banking Regulation Act 1949

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 MAM 44: Paper 3 of Specialization II
Group B: Agri Business Management
Paper 3: Floriculture, Biotech and Food processing Units

Unit I: Management of Floriculture and Landscaping: Recent advances in floriculture industry;

evolution of new cultivators and production technology of ornamental plants; commercial cultivation of
flower crops: rose, gladiolus, tuberose, marigold, aster, carnation, cilium chrysanthemum special
techniques for forcing of dehydration of flowers; response of flowers to environmental conditions;
landscape gardening; style of gardening,
Unit II: Flower Management: An aesthetic and Socio- aesthetic newly developed towns and cities;, use of
plant sircquluors flower production, extraction, purification and storage of essential oils and perfumes;
post harvest changes in cut flowers, storage and packing of cut flowers determining optimum time
harvesting of flowers for export and home use.
Unit III: Management of Biotech Industries: Agricultural needs & application of biotechnology for
agricultural uses and benefits; tissue culture, disease surveillance and diagnostics industries bioprocess
engineering and quality products and productivity based industries, their structure, quality parameters,
marketing, Intellectual Property Rights bio-diversity concepts and social and legal implications.
Unit IV: Food Technology : Present status of food industry in India; organisational structure of agro
industry; major dimensions of agro based industries; risk management; unit operations of food industry;
deteriorative factors and their control; laws and regulation related to food industry; quality management
in food industry-quality standards and ISO:
Unit V: Processing Management: Principles of food preservation and' processing; preservation through
temperature reduction, water removal, radiation, heat processing, fermentation and use of preservatives,
technology of extrusion, solvent extraction, refining and hydrogenation; processing of dairy products;
cereals milling; pulse milling; oil seeds crushing; processing of fruits and vegetable; confectionery
Unit VI: Fruit Production & Post-Harvest Management: Present status of fruit industry in India and
emerging scenario; major fruit growing zones, management of fruit production technology for domestic
and global market; post harvest handling technology harvesting, pre-cooling, grading, packing, storage
and transportation for cooling, grading.

Reference Books:
1. Food Processing and Preservation/Neelam Khetarpaul
2. Modern Technology of Food Processing and Agro Based Industries
3. Fruit Production : Problems and Solutions/R.R. Sharma
4. Post-Harvest Management of Horticultural Crops/edited by M.A. Mir, G.M. Beigh, Hafiza Ahsan, Qazi
Nissar Ahmad, H.R. Naik and Abdul Hamid Rather
5. Emerging Trends in Post Harvest Processing and Utilization of Plant Foods/Neelam Khetarpaul, R.B.
Grewal, Sudesh Jood and Umaid Singh

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 MAM 44: Paper 3 of Specialization II
Group B: Power Management
Paper 3: Energy Systems Planning

Unit I: Energy, economy and environment interaction, environmental repercussions and the economic
structure, Criteria for economic growth.
Unit II: Energy Models: - Econometric models, Techno-economic models. Energy analysis using input-
output models
Unit III: Models for energy policy: - Introduction, Systems perspective on energy.
Unit IV: Data base requirements and survey of energy requirements at National, Regional and
Settlement level.
Unit V: Energy planning process at National, Regional and Settlement level.
Unit VI: Energy planning for Industries and Agriculture.

Reference Books: R
1. Renewable energy by A.K.N. Reddy and Johanson, Earth Scan Publication
2. Tata Energy Research Institute Journals
3. Energy and Economic development: What Next : Jyoti Parikh
4. Energy and energy resource management by Mahajan, Agnihotri, Atparia. Deep and Deep publication
P.Ltd.
5. Energy Conservation Guidebook, by Stephen W. Fardo, Fairmount Press

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 MAM- 45 Applied Operations Research

Unit I: LPP - Resource Allocation: Introduction to Linear Programming Problems, Graphical Method -
Assumptions, Formulation and Solution by Graphical Method: Feasibility Region, Unboundedness,
Infeasibility, Multiple Optimum Solutions. Simplex method of solution.
Unit II: LPP – Transportation & Assignment – Transportation: Formulation and Solution by North West
Corner Rule (NWC), Least Cost Method (LCM) and Vogel’s Approximation Method (VAM);
Optimization by Modified Distribution Method (MODI). Assignment: Formulation and Solution.
Unit III: Queuing Theory - Queuing model, Static and Dynamic Arrivals, Single Server and Multiple
Server Queues. Transition-rate diagrams. Role of the exponential distribution in queuing models,
Introduction to Simulation Process, Monte Carlo Simulation, Generation of Random Numbers, Queuing
Model [M/M/1: (/FCFS)], Simulation of Queuing System.
Unit IV: Replacement & Inventory models - Replacement Policies: Equipment Deteriorate Gradually,
Time Value of Money Considered. Equipment Fail Suddenly (Group Replacement), Staff Replacement.
Inventory Models with Probabilistic & Deterministic Demand.
Unit V: PERT/CPM - Rules of Network Construction, Network Analysis (Forward Pass, Backward Pass,
Critical Paths and Floats). Resource Analysis and Allocation (Crashing), Probability in PERT, PERT vs.
CPM.
Unit VI: Game Theory - Terminology, Game Models, Two Person Zero Sum Games and their Solutions,
Graphical Method, Algebraic Method, Arithmetic Methods, Methods of Matrices. Sequencing -
Introduction, Terminology & Assumptions, Processing ‘n’ jobs through 2, 3 and ‘m’ machines. Idle time
minimization through sequencing models.

Reference Books:
1. Introduction to Operations Research- Hillier & Liberman – McGraw Hill
2. Quantitative Techniques in Management by N. D. Vohra – Tata McGraw Hill
3. Operations Research - Paneersevam – Prentice Hall of India
4. Operations Research – J. K. Sharma - McMillan
5. Operations Research – V.K. Kapoor – Sultan Chand &. Sons, New Delhi.

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 SEMESTER – X

Marks
Subject Code

Assessment
End Exam.
Semester

Internal
Subject

Credits
Total
MAM 46 Case study application -- 100 100 4

Paper 4 of Specialization
MAM 47 80 20 100 4
based on elective 1
Paper 4 of Specialization
MAM 48 80 20 100 4
based on elective 2
Industrial Application
MAM 49 150 50 200 8
Project
Total 310 190 500 20

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 MAM 46: Case Study Evaluation Protocol and Procedures

The Institute shall allot four case studies in the Case study Application to the each student which may be
from any relevant subject of the syllabus, specialisation subject or may be inter disciplinary in nature. The
students are expected to solve all the case studies & the internal examiner appointed by the
Director/HOD of the Institute would ask the student to explain & present these cases solved by the
student.
Case Study Parts Criteria For Evaluation Maximum
Marks For
Each Case: 25
marks
Abstract  concise brief of the parts to the case 02
Summary paragraph introducing the study.
case building, hypothesis, highlights of
findings.

Introduction  selection of an interesting or 03

Description of case, background challenging case;
information, intent, observations, and  relevant issues
how the topic was decided .

Hypothesis / Inquiry Questions  suitability in scope and context to 05

A question converted to a statement the case study building;
that can be tested, deals with one  testable and well-framed statement
relevant topic, and has only one clause. linking design intent to
performance topic.
 Significance in going beyond the
mundane.

Methods / Equipment  innovative utilization of field 05

Step-by-step procedure that explains methods which are well-matched
how, who, what, where and details of to the hypothes(es) and based
the collection of information. upon direct experience with the
selected building;
 appropriate approach and use of
equipment for this case study.

Data / Analysis  effective communication and 05

Collection of data and explanation and analysis of results in response to
interpretation of the results. the research questions; this may
include creative or unique ways of
representing data;

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Conclusions / Design Lessons  understanding of the complexities 05
Learned and variables of the project.
Concise statements of key findings and  appropriateness of concluding
what was learned. statements
 suggestions for studies to build
upon this case study.

Evaluation of the overall quality of each case study will be made on the following criteria:

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 MAM 47: Paper 4 of Specialization I
Group A: Marketing Management
Paper 4: Advanced Marketing Techniques

Unit I: Global marketing, country analysis & study of global /emerging markets, market entry and
global sourcing strategies, global marketing using internet.
Unit II: Strategic Marketing Process, types of strategies like follower, leader, etc., value chain analysis
and value creation strategies, growth strategies.
Unit III: Nature & scope of rural markets, characteristics of rural customers and buyer profile, marketing
to cooperatives, channels of distribution in rural India.
Unit IV: Marketing Engineering: Customer value assessment and valuing customers, marketing
response models.
Unit V: Inbound marketing, qualification of opportunities, reverse marketing, up-selling, down-selling
and cross selling techniques.
Unit VI: Business marketing, characteristics of business markets, organizational buying behaviour,
pricing and negotiations, B2B channel management, IMC for B2B marketing

Reference Books:
1. Marketing Management – By Ramaswamy and Namakumari 3/e Revised MacMillan I Ltd
2. Philip Kotler – By Marketing Management - Prentice - Hall of India
3. Marketing Management – By Saxena - Tata McGraw Hill Pub
4. Marketing management –By Evans, Cenage Learning India
5. Business Marketing management –By Hutt, Cenage Learning India

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 MAM 47: Paper 4 of Specialization I
Group A: Financial management
Paper 4: Security Analysis & Portfolio Management

Unit I: Shares and their valuation – Features of equity, Methods of valuation, Valuation of goodwill,
valuation of shares- asset backing method, EPS method, Market value, Yield based methods, Fair value of
shares, Dividend discount models- with constant dividend, with constant growth, multistage growth
models. P/E based valuation.
Unit II: Bond Valuation and Management – Types Of Bonds - Dated Securities And Zero Coupon Bonds;
Strips, Bond Risks – Systematic And Unsystematic; Yield, Current Yield, YTM, Yield To Call, Term
Structure Of Interest Rates, Theories Of Term Structure - Yield Curve, Sensitivity Of Bond Prices,
Convexity Tenure, Term To Maturity, Duration And Modified Duration, Bond Management Strategies.
Unit III: Portfolio Theory - Risk and return for one security, two security and portfolio. Efficient frontier,
Investor utility, Capital Market theory - Background, risk free asset, the market portfolio; capital asset
pricing Model, systematic and unsystematic risk, CML, SML; Arbitrage pricing
Unit IV: Equity Portfolio Management - Passive v/s. Active, Value v/s. Growth, Fundamental analysis -
Concept, process, Economy analysis, sector analysis, company analysis; Tools and techniques of
fundamental analysis, business cycle and industry analysis. Preparation of equity research report.
Unit V: EMH and Technical Analysis - Need, EMH – forms, tests and results, Implications of efficient
capital markets; Dow Theory, Random walk Hypothesis, Indian Markets and Efficiency. Technical
Analysis – Fundamental Principles; Charts – Line Charts, Bar Charts, Japanese Candlestick Chart; Trends
– Reversal of Trend, Flat Trends, Chart Patterns/Price Patterns .
Unit VI: Wealth Management - Investor life cycle and investment goals, Investment options available
and their comparison, Portfolio management process.Rule of 72, Rule of 69, Asset Allocation Strategies –
Integrated, Strategic, Tactical, Insured; Selecting appropriate allocation, Benjamin Graham’s and Bogle’s
Strategic Asset Allocation Model, Jacob’s 4 Step Program to developing a Model Portfolio.

NB: Numerical shall be based on Unit I, Unit II, Unit III, Unit V and Unit VI only.

Reference Books:
1. Investment Analysis and Portfolio Management by Prasanna Chandra, Tata McGraw Hill Publishers 1/E,
2002
2. Security Analysis and Portfolio Management, V.A.Avadhani,2007, Himalaya Publishing House
3. Investment Science, David G.Luenberger, Oxford Univeristy Press.
4. Financial Management, R.P.Rustagi, Galgotia Publication House.
5. Financial Management by S. M. Inamdar, Everest Publishing house, 12 th Edition 2004.

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 MAM 47: Paper 4 of Specialization I
Group A: Human Resource Management
Paper 4: Global HRM Scenario & Practices

Unit I: Introduction - Business Management of Global Companies - Characteristics of global

companies, Difference between domestic and global companies, H.R. strategy planning for global
organizations, HRM approaches in global companies objectives an scope of international HRM, cultural
and reality shock.
Unit II: Comparative Employment Policy - Concept, significance, convergence theory, Marxist theory,
the cultural approach power Distance (PDI), Uncertainty avoidance (UAI), Individuality (INV),
Masculinity (MASC).
Unit III: Social Environment ,Staffing and Compensation - Concept, Social environment and HR
practices, Staffing: International recruitment, selection, training and hiring policies, Staff retaining and
motivating techniques, International Compensation - Principles of International Compensation, Methods
and practices of International Compensation, International Compensation and employee satisfaction, case
study.
Unit IV: Cultural Literacy and HR Information System in Global Business - Cultural awareness:
essentials, advantages, cultural skills for co-operative advantages, HR information system: Concept,
limitations and Uses, Designing of HRIS, Computerized skill inventories.
Unit V: Developing Global Managers - Global literate leader: concept, essential qualities,
communication and interpersonal Relations, Training, Career development, succession planning,
managerial stimulation’s; case study.
Unit VI: HRM in Europe Japan And America - Background of Europe, the institutions of the European
Community (E.C.): the council of ministers, the commission, the court of justice, the parliament, the social
charter, E.C. legislation procedure, case study; Japans Employee management: Introduction, lifetime
employment, characteristics, importance, limitations, the seniority wage system, relevance of Japanese
Management in Indian Context, case study.

Reference Books:
1. Strategic Human Resource Management by RANDALL S. SCHULER and SUSAN E JACKSON
Publisher:Blackwell Publishing,
2. Human Resource Champions by Dave Ulrich, Publisher: Harvard Business School Press.
3. International Human Resource Management by Randall Schuler & Dennis Briscoe, (Routledge Global
Human Resource Management Series
4. International Human Resource Management by Monir Tayeb, Publisher: Oxford University Press.
5. Corporate HRD by Biswajeet Pattanayak, Publisher: Excel Books

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 MAM 48: Paper 4 of Specialization II
Group B: Information Technology Management
Paper 4: Enterprise Resource Planning

Unit I: Introduction to ERP - Concepts: Enterprise System, Resource Planning, Enterprise Potential, Total
Enterprise Solution, ERP-II. History & Evolution of ERP, Benefits of ERP, Critical Success Factors for ERP.
Estimation Procedures - System Evaluation, RFI, FRS, RFP, Evaluation Components, Build / Buy
Decisions.
Unit II: ERP Life Cycle - ERP Project, Stages of Project Life Cycle, System Requirements for ERP
Implementation, Pre-Implementation, Implementation And Post-Implementation, ERP Product Life
Cycle, Risks in ERP / SAP Implementation. ERP Architecture - Client Server, Distributed, Web Enabled.
Unit III: Product Selection - ERP Market, Market share of various Companies: Oracle E-Business Suite,
SAP R/3, PeopleSoft, BaaN, JD Edwards One World and IFS, Vendor Comparison, Market Analysis, ERP
Packages for SME. Project Management - Scope, Skill-sets, Teams, Leaders, Consultants, Vendors etc,
Change Management in ERP, Need / Value / Strategy / Layers / Standards of System Integration.
Unit IV: ERP Modules I - Finance (FICO), Sales and Distribution (S&D)-Features, Benefits and Overall
Functionality
Unit V: ERP Modules II - HRM, CRM and ABAP- Features, Benefits and Overall Functionality
Unit VI: ERP Market - Reasons for high demand of ERP, Emerging Standards, Managing Change in ERP;
Role of ERP in Industries like: Automotive, Process, Capital Goods, Project Engineering and
Pharmaceuticals, Best Business Practices. ERP Cases - TISCO, Mahindra & Mahindra, HLL, L & T,
Escorts, Electrolux, BPCL.

Reference Books:
1. Textbook of Enterprise Resource Planning: Jaiswal / Vanapalli, McMillan
2. Concepts in Enterprise Resource Planning - by Joseph Brady, Ellen Monk, and Bret Wagner
3. Enterprise Resource Planning – By Ray Mc Graw Hill
4. Countdown 2000, Leon Alexix, TATA McGraw Hill
5. Enterprise Resource Planning- By D P Goyal, Mc Graw Hill

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 MAM 48: Paper 4 of Specialization II
Group B: Health Care Management
Paper 4: Health and Hospital Information Systems

Unit I: Concept of Health; Health Care and Hospitals, Indian Health Care System.
Unit II: Government- Health Care Interface; Hospital as a Subsystem of Health Care System. Hospital
Functions; Hospital Organization, Classification of Hospitals; Components of a Hospital System;
Changing Role of Hospital Administration; Need for Managerial Functional Specialists.
Unit III: Decision making in Hospitals, Understanding Decision making Process; Drawbacks of
Hospital Communication System; Need for Systems approach to Hospital; Concepts of Computers and
Communication Technology. Database Concepts, Networks and Communication; Types of Networks,
Network Topologies, Information Technology in Hospitals; Information System Concepts, Types of
Information Systems. Hospital Information System; Systems Analysis and Design of Hospital
Information Systems; Design Considerations; Development Approaches.
Unit IV: Issues and Challenges of Hospital Management. Implementation Strategies; Functionality of
Computerized Hospital Information Systems.
Unit V: Merits and Demerits of CHIS, Trends in HIS.
Unit VI: HIS as a Control System; Resource Utilization & Control in Hospitals.

Reference Books:
1. Hospital Management –SM Jha, Himalaya Publication
2. Hospital Administaration- BM Sakaharkar
3. Lele, R D Computers in Medicine, Tata McGraw Hill Publishing Co. Ltd, New Delhi. 1988.
4. Hospital Information Systems - The Next Generation, Velde, Rudi Van de Springer Verlag, 1992
5. Awad, Elias M..Systems Analysis & Design, Prentice Hall of India, New Delhi. 1990

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 MAM 48: Paper 4 of Specialization II
Group B: International Business Management
Paper 4: International Finance & Human Resource Management

Unit I: International Financial Markets, And Instruments - Indian Legal System Governing The
International Financial Markets & Supporting The International Trade, Special Reference Eu, Origin And
Development Of Euro Currency Markets, Importance And Features Of Euro Markets , Equity And Debt
Instruments In Euro Markets
Unit II: Long Term And Short Term Fund Sources In International Financial Markets - Features Of
Euro Bonds, Syndicated Credit, Equity,, Euro Notes, Euro Commercial Paper.,
Unit III: International Finance - Contemporary Issues And Challenges Currency Risks, Currency
Fluctuations, Domestic Interest Rates Affecting International Trade Libor/Mibor. Transfer Pricing,
Derivatives, International Accounting And Taxation, Transfer Pricing, Tax Treaties, Oecd.
Unit IV: International Human Resource Management, Concept, Need And Importance In Global
Operations.
Unit V: International Human Resource Management – Strategy And Practices - Organisational
Structure Decision, Orientation Of Policies And Procedures, Cross Cultural Issues .
Unit VI: International Human Resource Management Functions - Recruitment, Selection, Training
,Placement And Compensation Of Expatriates And Local Staff Of Foreign Branches.

Reference Books:
1. International Business – Subba Rao, Himalaya Publications
2. International Business – R.M. Joshi, Oxford University Press
3. International Financial Management – V. Sharan Prentice Hall India
4. Textbook Of International HRM – S.C. Gupta , Macmillan Publishers India
5. International Financial management – By Prakash Apte, Mc Graw Hill.

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 MAM 48: Paper 4 of Specialization II
Group B: Operations Management
Paper 4: Project Management

Unit I: Introduction, Structures and Frameworks of Project Management - Introduction of the project,
Historical Perspective, Definition, Current Issues, Relationship between general Management and Project
Management, Project Management Knowledgement Base, Project Model, 4 phase of project management,
7-S of Project Management, The project environment, Complexities of project, Unit II: Strategy, Project
Unit II: Management and Project Definition - Why Strategy, Organizational Strategy and Projects,
Project Management as a strategic capability, Resource Coordination, Project and organizational goals,
project performance measurement, Developing the concept, Scope Management, Project Process, Work
Breakdown Structure, Process Mapping, Establishing Check Points, Stakeholder Management
Unit III: Time Planning and Critical Chain Project Management - The Process, Gantt Charts,
Estimating, Activity on Arrow and Critical Path Analysis, Activity on Node Diagrams, Activity on Arrow
vs Activity on Node, Scheduling, Computer Assisted Project Planning, Fast Track Projects
Unit IV: Cost and Quality Planning - Cost Planning, Cost Estimating, Cost Build up, Cost Budget,
Quality Planning Process, Quality Conformance and quality performance planning
Unit V: Plan Analysis and Risk Management - Analyzing Time Plan, Analyzing Cost Plan, Analyzing
Quality Plan, Risk Management, Risk Quantification Technique
Unit VI: Project Organization: Structure and Teams - Role of team, Pure Project Organization, Matrix
Management, Structure Selection, Team Work, Life Cycle of Team, Managing personalities in a team,
Effective Team Work

Reference Books:
1. Project Management, Maylor 3rd Edition,
2. Project Management: Achieving Competitive Advantage & MS Project, Pinto (Publisher)
3. Project Management, Meredith, Mantek, 7th Edition, Wiley India
4. Project Management and Control, Narendra Singh, Himalaya Publishing House
5. Project Management: The Managerial Process (SIE), Gray, Mc Graw Hill

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 MAM 48: Paper 4 of Specialization II
Group B: Banking and Financial Services Management
Paper 4: Basics of Financial Accounting for Bankers

Unit I: Basics of Business Accounts- Calculation of Simple Interest, Bank Discount, Compound Interest,
Ordinary Annuities, Other Annuities, Amortization and Sinking Funds; Bonds, Calculation of YTM, Duration, Bond
Pricing, Premium and Discount.
Unit II:. Subsidiary Books- Maintenance of Cash/Subsidiary Books and Ledger Record Keeping Basics, Account
Categories, Debit and Credit Concepts, Account and Columnar Accounting Mechanics, Journalizing - Writing Cash
Books, etc.
Unit III: Reconciliation of Statements- Bank Reconciliation Statement, Trial Balance, Adjusting and Closing
Entries; Capital & Revenue Expenditure/Depreciation/Inventory Valuation/Bills of
exchange/Consignment/Joint Venture.
Unit IV: Special Accounts – Leasing and Hire Purchase Company Accounts, Accounts of Non-Trading Concerns –
Receipts and Payments.
Unit V: Final Accounts- Balance Sheet Structure, Accounts, Categories, Assets, Liabilities and Net Worth
Components/Partnership Accounts, Partner’s Fixed Capital Accounts, Current Accounts, Loan Accounts,
Treatment of Intangible like Goodwill etc. Final Accounts of Banking Companies, Accounting in a
computerized environment, Methods, Procedures.
Unit VI: Norms of Corporate Governance in Banking - Preparation of statement of accounts as per the
revised norms in the globalized context, Submission of Returns to RBI and Government Authorities as
per the Legal Provision of various Acts. CG reporting Study of recent annual reports of public and
private sector banks

Reference Books:
1. Taxmann’s risk based internal audit in banks by D.P. Gupta & R.k. Gupta, Taxmann.
2. Options, Futures and Other Derivatives,John C. HullPrenticce-Hall of India,2006.(With CD)
3. Management Accounting & Financial Management by Shri K. Ganesan et al, IIBF, Mumbai.
4. Inflation Accounting in a Developing Economy: A Study of India by L. S. Porwal and N. Mishra
5. Financial Accounting for Bankers (Edge Development Group Credit Skills)

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 MAM 48: Paper 4 of Specialization II
Group B: Agri Business Management
Paper 4: Rural Marketing

Unit I: Introduction to Rural Marketing - Meaning, Scope, definition & importance, Rural versus urban
mindsets, Growth of rural markets, Basic differences between rural, semi urban and urban markets. Rural
Market Research & Profile of Rural Consumer - Research, Location for Conducting Research,
Classification of Rural Consumer based on economic Status, Profile of Rural Consumer, Rural Consumer
Behavior.
Unit II: Rural Market Segmentation - Basis of Market Segmentation, Multi-Attribute Segmentation
Classification of Markets - Regulated Market, Defects/Problems of Regulated Market, Role of Regulated
Markets on Marketing of Agricultural Produce, Significance of Regulated Markets to Agriculturists
Prevalence of Beoparis and Arahatias (Rural Mandi’s, APMC’s, etc.).
Unit III: Rural Communications - Rural Communication, Role of Media in Rural Markets, Conventional
Media, the Main Problems in Rural Communication Rural Marketing Strategies - Product Strategies,
Pricing Strategies, Distribution Strategies, Production Strategies, Methods of Sale, Hatha System, Private
Negotiations, Quotations on Samples, Dara and Moghum Sale Methods, Open Auction Method. Modern
techniques for rural distribution. Case Study of ITC’s “e-choupal” Initiative
Unit IV:. Role of Government in the Development of Agricultural Marketing - Government
Intervention in Marketing System, Role of agencies like, Council of State Agricultural Marketing Boards,
(COSAMB), State Trading, Cooperative Marketing, Types of Cooperative Marketing Societies,
Cooperative Processing, National Agricultural Co-operative Marketing Federation (NAFED), National
Co-operative Development Corporation (NCDC), Public Distribution system (PDS), Food corporation of
India, Directorate of Marketing and Inspection (DMI), National Institute of Agricultural Marketing
(NIAM), Self help Groups (SHG’s).
Unit V:. Agricultural Credit, Crop Insurance and Commodity Markets - Agricultural Credit Policy,
Institutional Agreements for Agricultural Credit, Crop Insurance, Agricultural Insurance. commodity
derivatives evolution of commodity exchanges Commodity Exchange Role of Commodity Exchanges ,
Commodity Derivative Markets in India, Indian Commodity Exchanges.
Unit VI: Agricultural commodities on Commodities markets: Difference between commodity and
financial derivatives physical settlement, warehousing, and quality of underlying, Commodity
derivatives – evolution of exchange, role, Indian commodity exchanges, NCDEX platform- structure,
Commodities traded and Instruments available for trading, Using commodity futures, trading and
settlement process.

Reference Books:
1. Rural marketing – Rajagopal
2. New perspectives on rural marketing – Ramkishen Y
3. Rural Marketing in India – K S Habeeb Rahman (Himalaya Publishing)
4. Rural Marketing in India by R. V. Bedi, (Himalaya Publishing)
5. Integrated Rural Development – R. C. Arora (S. Chand & Co.)
6. NCFM Commodity module Study Material.

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 MAM 48: Paper 4 of Specialization II
Group B: Power Management
Paper 4: Power Pricing & Power Purchase Agreements

Unit I: Present energy pricing scenario in India and world, Coal Pricing, Gas pricing, Oil pricing, history
of energy pricing mechanism- Indian and world.
Unit II: Basic theory of energy pricing models, pricing under various environments, cost and supply
analysis, price and output determination.
Unit III: Types of electricity, Tariff structure- fixed tariff, availability based tariff, time of the day tariff,
long term tariff, etc., Regulatory frame work and aspects of tariff setting.
Unit IV: Requirements of PPA, Risk and responsibilities in a power purchase agreement, Desirable
principles of power purchase agreements.
Unit V: Assessment of Tariff levels Scope of the PPA, Articles and schedules of a model PPA Definition
and interpretation of terms of a model PPA.
Unit VI: Negotiating Power purchase agreements PPA- Financial and legal issues, Drafting of a model
PPA.

Reference Books:

1. Document of CERC-2000 CERC Publisher.

2. Managerial economics by GS Gupta, Tata McGraw Hill publishing Co. Ltd.
3. Energy pricing in India by Herry sarkar and Gopal K. Kadekoli-publisher- United National Development
Program & Economic commission for Pacific and Asia.
4. Know your Power, A citizens primer on electricity sector, Prayas Energy Group, Pune
5. Making Competition Work in Electricity, Sally Hunt, John Wiley Inc. 2002

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 MAM- 49 Industrial Application Project

During the Tenth Semester a group of students not exceeding 5 students will be assigned a Project in the
beginning of the final year under the supervision of an Internal Supervisor to be appointed by the
Director / Principal. Both the subject and the name of the Supervisor will be approved by the Director /
Principal of the Institution. The students are requested to follow the guidelines given below for the
preparation of the project Report:

 The Project Work shall be submitted to the College 20 days before the end of the final year and
the College has to certify the same and submit to the University 30 days prior to the
commencement Viva Voce & External examination.
 The Project shall be evaluated externally. The External Examiner shall be from the Panel of
Examiners suggested by the Board of Studies from time to time. Project report shall carry 20
credits.
 Those who fail in the Project Work will have to re-do the Project Work and submit to the college
for External Examination by the University.

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