Business Intelligence

Value Proposition
 Why Business Intelligence Matters

“Gut Feel” Decisions

Base: 675 U.S. and European
business executives and managers
Source: BusinessWeek Research
Services
All of the time 3%

75% of the time 16%

50% of the time 42% “Gut feel” used by

>60% of people,
25% of the time 36%
>50% of the time
Never 3%

Information Available for

Important Business Decisions
Aware of bad
Always just the
decisions
Usually 22% right amount (rare)
managers have
too little 41% made due to
77%
38% insufficient
Usually too much information

© SAP 2007 / Page 2

The Power of Business Intelligence

Empowers organizations to better understand, analyze, and predict

what’s occurring in their company

Turns data into useful and meaningful information

Distributes information to those that need it, when they need

Allows organizations to combine data from a wide variety of sources for

an integrated, up-to-date, 360-degree view

Helps IT be more strategic

Enables business users to become more self-sufficient by providing

access to information
 BI is #1 on CIO’s agenda
IT can’t keep up

90% of IT spend on mundane tasks

 Integrating hodgepodge of tools
 Managing user requests
 “Re-inventing the wheel” for each business
 Overwhelmed with low value-add tasks (ex. tuning)

Situation is getting worse

 Data volumes growing at exponential rate

 Key information hidden within unstructured data
 Necessary data resides outside the four walls of the organization
 Dramatic increase in demand for BI

What is needed
 Release IT from mundane tasks
 Self-service information access for business users
 Focus on managing service level agreements with business…
 … so IT can drive more strategic uses of information

Source: Analyst and SAP research

© SAP 2008 / Page 4

 Past: information push by IT
IT responsible for Information delivery

 IT centric, static processes only

 Months to years to implement
 IT spend 90% on mundane tasks
Business Value

User
Involvement
Business
Standards

Shadow IT
Biz

Biz
Biz
BI
COE

IT IT IT

Time
System Department Enterprise
Focused Focused Focused

1990’s 2000’s

© SAP 2008 / Page 5

 Now: information pull by business
IT focus on managing services levels

 User centric, in context of processes Business

Standards
 Agility, faster time-to-value User
 Strategic IT, lower cost
Business Value

Involvement

“Process of Me”

Biz

Shadow IT
BPX
Biz Performance
Optimization Apps
Biz
Biz Access EIM
BI
COE
COE Processing

EIM Infrastructure IT
IT IT IT

System Department Enterprise Process- & User Focused

Focused Focused Focused (Intra- / Inter Enterprise)

1990’s 2000’s 2005+

© SAP 2008 / Page 6

Most Common BI Challenges We Hear

“We need an easier way for users to access information on their own”
 Users not getting the information they need, when they need it in the format they prefer.
 Result: IT the backlog for reporting; delayed decisions making for poor productivity

“We need to create reports and dashboards appropriate for management / executives”
 Not able to create reports or dashboards with a professional look and feel in the time demanded
 Result: Frustration with IT, Excel utilised on ad-hoc basis

“It is difficult to tie together data from multiple sources for a holistic view of the organization”
 Challenges in analyzing multi source data for a 360º view of the business
 Result: Companies rely on parallel data warehouse approach, multiple BI tools

“We are not sure the data in our reports is accurate”

 Data quality is a key issue leading to end user mistrust of reports and information
 Result: End user mistrust of reports often leads to poor user adoption of Business Intelligence
 Self-discovery
Easy access to all information

BusinessObjects Text Analysis

BusinessObjects Explorer

 Self-service
 Exploration
 Any information

SAP NetWeaver Enterprise Search

© SAP 2008 / Page 8

 Self-authoring
End-user report creation

BusinessObjects Web Intelligence

BusinessObjects Voyager

 User-empowered
 Business-relevant
 Reduced IT backlog

BusinessObjects Web Intelligence

© SAP 2008 / Page 9
 Best-in-class capabilities
Powerful, flexible designers

BusinessObjects Xcelsius Designer

Crystal Reports Designer

 Any data and format

 Easy-to-create
 Fast-to-deploy

Crystal Reports Designer

© SAP 2008 / Page 10
 Consumer web-like simplicity
No manuals required

BusinessObjects Xcelsius
BusinessObjects Mobile

 In-the-office
 On-the-go
 Anytime, anywhere BusinessObjects BI Desktop

© SAP 2008 / Page 11

 Where the user works
Seamless Microsoft integration

BusinessObjects Live Office (Microsoft PowerPoint)

Duet

 Easily embedded
 Secured data
 User-driven
BusinessObjects Live Office (Microsoft Word)

© SAP 2008 / Page 12

INFORMATION REALITY

Spreadsheets
Information explosion
 Multiple data sources
 Disparate Information silos

ERP

Marketing

Sales

Enterprise DW

Budgeting
Summary

Everyone in your organization needs access to

the right information, in the right format at
the right time

The business intelligence platform delivers

all information to all people on one platform

SAPBusiness Objects
offers a complete solution