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ABSTRACT
Marketing Mix strategies and increased sales in the factory Bruning S.A.C.
technique used was survey. The type and design of the research was
Mix and increased sales in the candy factory fine Bruning S.A.C. Lambayeque -
strategies and increased sales in the candy factory fine Bruning S.A.C.
Lambayeque - 2016.
ABSTRACT
portfolio and thus integrate it into a productive and reliable chain; that may lead
variables under study: marketing and sales mix will not be manipulated, were
For the realization of this design first proposal was diagnosed marketing
strategies How from increasing the sales mix in the importing company Grotto
Cristal - Chiclayo? Chiclayo - the marketing mix strategies that allow in order to
achieve better sales in the importing Grotto Cristal is then developed The
questionnaire administered to customers of the store will be used. Thus you will
Microsoft Excel. The results show that 20.8% of customers require best care in
service and 38.5% thought it should be greater product variety, this means that
ABSTRACT
The present work is an investigation into the company Milling SAC Angie, for
this we use the search criteria inexorably, which serve as the basis for the
development and execution of our work. Being the marketing and sales very
essential for sustainable development of an organization, company Milling
Angie SAC factor, orient in a better way, using virtual tools and strategies on
websites and social networks for increased sales and thus increase profits, as
the company has a low brand recognition. In this paper we analyze in detail the
given product, market, success factors, therefore everything related to the
structure of the company since its vision, mission, product definition to analysis
of the current situation, so which the objective is to propose strategies virtual
marketing to increase sales of the mill, across the correct application will
increase the brand awareness of the product, besides that it become an
instrument, allowing guide actions in the different activities marketing and
promoting the proper use of Internet resources.
The research will be conducted to identify and describe the problem, the use of
tools, and how strategies virtual marketing will increase sales with the use of the
internet, as these are being widely used by the organization that are very
competitive.
LAMBAYEQUE - 2016
RESUMEN
REFERENCE BIBLIOGRAPHY
Coronel, A. (2016). Marketing Mix Strategies for Sales Increase in the "Bruning"
Fine Candy Factory S.A.C. Lambayeque 2016 (Undergraduate Thesis)
Universidad Señor de Sipán.