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LESSON PLAN English for Placement Purposes

Name of Teacher

: Faculty Name.

Subject Code / Subject

:U17ENP2501/ English for Placement Purposes

Course / Branch

: All B.E / B.Tech Courses

Topics

: Introduction to Corporate Culture

Duration

: 55 Minutes

I. Objective:

To define and explain the various elements of corporate culture

Participate in common corporate scenario

II.

Planned Content:

Prime Content/ Skill: Nuances of Corporate Culture

Materials: Videos, Photos and Prepared Text

(https://www.youtube.com/watch?v=sO2vNyBroco) – It’s all about Culture-What is Corporate Culture

III. Procedure:

A. Ice Breaker:

(Duration: 3 minutes)

The lesson begins by writing the term 'corporate' on the board and asking students to define it collaboratively. Students will likely pull from examples they have seen in their lives or in popular culture. All pertinent information is written on the board.

The Key Words would be

Corporate

Attitude

Handshake

Negotiation

Contract

Attire

Body language

Integrity

Team Spirit

Common values

Belief system

LESSON PLAN English for Placement Purposes

B. Acquisition:

(Duration 30 minutes)

I. Definition of Culture:

The sum of attitudes, customs, and beliefs that distinguishes one group of people from another Dictionary.com ORGANIZATIONAL Corporate Culture - What is it?

Culture is the collective beliefs, values, and actions organizational members use to pursue

a company’s mission.

Culture is the glue that holds everything else together.

Culture permeates every aspect of your organization.

 Culture permeates every aspect of your organization. Organizational Culture - Is it really that important?

Organizational Culture - Is it really that important?

Culture isn’t just part of the game - culture is the game!

Enduring companies have clear missions and clear values.

Without cultural alignment, your strategy is just a plan on a piece of paper.

Culture is the only competitive advantage your competition can’t easily copy.

Organizational Culture How is it cultivated?

YOU DON’T PULL IT OUT OF HAT

“Your beliefs become your thoughts. Your thoughts become your words. Your words become your actions. Your actions become your habits. Your habits become your values. Your values become your destiny.”

- Mahatma Gandhi

LESSON PLAN English for Placement Purposes

LESSON PLAN English for Placement Purposes  Every human organization creates a unique culture.  Culture

Every human organization creates a unique culture.

Culture is the collective wisdom that comes from lessons people learn when they adapt and survive over time.

Sources of Culture

Beliefs, values and assumptions of founders

Learning experience of group members

New beliefs brought in by new members/leaders

(The first one is by far the most important)

Based on the Ice-berg analogy, Explanation of what Corporate Culture means, in terms of

a) Norms & Behaviour

b) Values and Attitudes

c) Beliefs and Assumptions

of what Corporate Culture means, in terms of a) Norms & Behaviour b) Values and Attitudes

LESSON PLAN English for Placement Purposes

LESSON PLAN English for Placement Purposes Four Types of Corporate Culture: According to Robert E. Quinn
LESSON PLAN English for Placement Purposes Four Types of Corporate Culture: According to Robert E. Quinn

Four Types of Corporate Culture:

According to Robert E. Quinn and Kim S. Cameron, at the University of Michigan, there are four types of cultures:

Clan-oriented cultures are family-like, with a focus on mentoring, nurturing, and “doing things together.”

Adhocracy-oriented cultures are dynamic and entrepreneurial, with a focus on risk- taking, innovation, and “doing things first.”

LESSON PLAN English for Placement Purposes

Market-oriented cultures are results-oriented, with a focus on competition, achievement, and “getting the job done.”

Hierarchy-oriented cultures are structured and controlled, with a focus on efficiency, stability and “doing things right.”

“Building an appropriate organizational culture adds value to any organization,” said NCU professor, Steven Munkeby, PhD. “By defining the climate or culture, an organization’s leadership defines what is valuable to the organization.” There isn’t necessarily one culture that is better than another. Different personalities will thrive in different environments and different cultures will create certain business realities. For example, adhocracy leads to breakthrough change, while hierarchy leads to smaller, slower change.

“An organization’s leadership establishes the organization’s character, enforces policies, educates, rewards ethical conduct, and eliminates the ethical issues of a worker’s environment,” explained Munkeby. “Additionally, the organization’s selection of its cultural values is responsible for ensuring that worker behavior produces valuable services and products for society.”

Corporate culture starts with leadership and, according to Munkeby, the most demonstrable example of culture is one where the leader is true to his/her principles all the time, not just when it is convenient. The way the leadership acts and treats employees forms the backbone of culture and determines if employees buy into it.

Acknowledging that organizational culture is an important aspect for space planners, an overview of four organizational culture types is presented herewith:

Control (hierarchy),

Compete (market),

Collaborate (clan), and

Create (adhocracy).

“Collaborate (Clan)” Culture

“Create (Adhocracy)” Culture

An open and friendly place to work where people share a lot of themselves. It is like an extended family. Leaders are considered to be mentors or even parental figures. Group loyalty and sense of tradition are strong. There is an emphasis on the long-term benefits of human resources development and great importance is given to group cohesion. There is a strong concern for people. The organization places a premium on teamwork, participation, and consensus.

A dynamic, entrepreneurial, and creative place to work. Innovation and risk-taking are embraced by employees and leaders. A commitment to experimentation and thinking differently are what unify the organization. They strive to be on the leading edge. The long-term emphasis is on growth and acquiring new resources. Success means gaining unique and new products or services. Being an industry leader is important. Individual initiative and freedom are encouraged.

LESSON PLAN English for Placement Purposes

“Control (Hierarchy)” Culture

“Compete (Market)” Culture

A highly structured and formal place to work. Rules and procedures govern behavior. Leaders strive to be good coordinators and organizers who are efficiency-minded. Maintaining a smooth- running organization is most critical. Formal policies are what hold the group together. Stability, performance, and efficient operations are the long-term goals. Success means dependable delivery, smooth scheduling, and low cost. Management wants security and predictability.

A results-driven organization focused on job completion. People are competitive and goal-oriented. Leaders are demanding, hard- driving, and productive. The emphasis on winning unifies the organization. Reputation and success are common concerns. Long- term focus is on competitive action and achievement of measurable goals and targets. Success means market share and penetration. Competitive pricing and market leadership are important.

Video Played: (https://www.youtube.com/watch?v=sO2vNyBroco) – It’s all about Culture- What is Corporate Culture

(Duration: 7 minutes)

C. Practice / Testing:

(10 minutes)

Formulate Your Values Ask yourself and your peer group:

- What values are most important to you?

- What values do you need in order to realize your mission?

- What are the most important values for business success?

- What values will you look for in employees?

- What could never be tolerated?

Translate Your Values We live the value of collaboration by:

“Always putting the customer before the company, the company before the team, and the team before ourselves.” - Zappos “Always making each other look good!” – Pixar

D. De-briefing: (

Duration: 5 minutes)

ourselves.” - Zappos “Always making each other look good!” – Pixar D. De-briefing: ( Duration: 5

LESSON PLAN English for Placement Purposes

LESSON PLAN English for Placement Purposes E. Assignment: (Take Home) Based on the Ice-berg analogy, trace

E. Assignment:

(Take Home)

Based on the Ice-berg analogy, trace down the Corporate Culture of an MNC of your choice, in terms of

a) Norms & Behaviour

b) Values and Attitudes

c) Beliefs and Assumptions