Love Systems Insider

Date: March 2010

When you get down to it, there are two fundamental ways to attract beautiful women.

Kind of shocking, isn’t it?

Sure, there are lots of details that you can (and should) learn. But, at the end of the day, they all
roll up to two categories.

I’ve been teaching dating, pick up, and seduction for years, been on Dr. Phil and Tyra Banks as
an expert, and have trained most of the world’s top pick up artists today – and even I was amazed
at my clients’ progress using this framework.

So... what are these two ways?

1. How you act toward HER. This includes all of the rapid-fire “flirting” stuff like
Teasing, Role Plays, Cold Reads, and so on. We’ll come back to those in a
moment.
2. What she sees about YOU. This includes things like your body language,
fashion and identity, and what you tell her about yourself. In a couple
paragraphs, we’re going to give you some tips you can use tonight.

(If you’re new, hold on for a second – I’m going to talk to the advanced guys for a moment. Just
skip a couple of paragraphs until the main article starts...

... Between these two techniques, you can show her enough of the 8 “attraction switches” from
the Magic Bullets Handbook to get past Attraction and into Qualification. Using the Love
Systems Triad, getting Attraction (on the Emotional model) allows for “Romantic Touch”
(Physical model) and getting alone with her (Logistical model).)

Ready? Let’s dive in to how to attract her through what she sees about you:
 Tell Stories to Get the Girl

- by Jeremy Soul, Love Systems Master Instructor

As discussed in Magic Bullets, a lot of Attraction is about helping a woman discover your good
qualities. Telling stories is one of the best ways to do this. (Storytelling is also great for building
Comfort a bit later, but we’ll stick to Attraction here.) Telling stories about yourself also
encourages her to do the same – a very good thing.

Storytelling is a big part of my “game.” It’s something my clients on Daytime Dating (aka “Day
Game”) bootcamps have consistently found really useful for their own game and for watching me
demonstrate with women we meet.

So, here’s how I do it:

1. A Hook Line
2. The Flow (main content of the story)
3. Embedded Information
4. Opportunities for Input
5. Open Threads
6. Conclusion

(Experienced guys will see how this is derived from Chapter 17: Storytelling of Magic Bullets,
but I think you’ll enjoy my “take” on the process.)

1) Hook Lines

A mistake I see guys make at the beginning of my “Daytime Dating” workshops is just launching
into a story right after meeting a woman without “hooking” her interest.

The best ways to get a woman’s interest are doing something unexpected or making her curious.
Or, do both at the same time. Either way, she will want to listen to what comes next.

There are some great, provocative “hook lines” that lead off into stories in both volumes of the
Love Systems Routines Manual – since those two books are, after all, what the best guys in the
world actually say (word-for-word) when attracting women – but here we’ll keep it simple:

“Have you ever been to Mexico?” works just fine as a hook line for a story about a vacation you
just had there.
It’s also a great way of testing the waters. If she says, “No, but I’ve always wanted to go,” you
have a story she’ll be interested in. If she says, “I’ve never been; I’m not really that interested in
that part of the world,” you might not have a winner. Or you might want to change the story
around a bit.

(Advanced note: If you know she’s going to be interested in a story from her reaction to your
hook line, see what happens if you DON’T tell it right away. She might start asking you to tell
her that story... now she’s the one chasing you!)

2) The Flow

Skip the “preamble.” Get straight to the action. If your story takes place on vacation in Mexico,
skip the bit about trying to decide whether to go, getting the time off work, the flight over there,
etc.

In particular, skip factual (as opposed to emotional) details. Women listen differently from men;
make your story one that is centered on emotions and feelings.

Keep it short – a good “attraction” story should be a minute or two at most. If she wants to know
more, she’ll ask.

(Advanced note: Experienced men often have several “versions” of the same story depending on
who they are talking to and the logistics. What you might tell to someone you just met at a
crowded mall will be shorter and punchier than what you tell to someone sitting next to you on a
4-hour train trip.)

3) Embedded Information

“Embedding” is a breakthrough concept from the book Magic Bullets and is the key to
Storytelling-for-Pickup. Basically, it’s when you tell a story that appears to be about one subject
in order to subtly tell her about something else.

The “something else” is usually a positive characteristic about yourself that you wouldn’t want to
just say directly because you don’t want to turn her off by bragging or trying too hard.

(As for what these “positive characteristics” are, it depends a bit on you, and what you know
about her. One thing I really found useful in Magic Bullets when I first got started was that it
explained 8 of these characteristics, called attraction switches that most beautiful women like. A
few of those were really surprising!)
For example, if you went to a prestigious college, you can embed that piece of information in a
story that takes place when you were in college. In the USA, for example, you can sometimes do
that by location – when you tell a story about something you did at college living in New Haven,
most women will know that means Yale.

Another way to do it would be by mentioning a story about the college sports team you root for.
That way the fact that you went to a top school naturally comes out in the conversation, and you
don’t have to force it.

(Advanced note: As you get good at this, experiment with how little information you need to
provide for her to understand the embedded information. The less, the better, as long as she’s
hearing what you want her to hear.)

4) Opportunities for Input

The best stories involve their audience in the journey. It makes the interaction more of a dialogue
than a monologue, and, if you’re new, prevents your stories from seeming “artificial.”

Just be careful that the input a woman gives doesn’t take you somewhere you don’t want the
conversation to go. The easiest way to get input is to ask a question. For example, if you’re
talking about scuba diving, you should ask the woman you’re talking to if she dives.

The Love Systems Routines Manual (both Volume 1 and Volume 2 – they are separate books)
does this very well. For most of the hundreds of stories in there it shows exactly where and how
you call for input in ways that can’t derail where you’re going.

5) Open Threads

A great story should be like a highway, with lots of on- and off-ramps, instead of inflexible train
tracks. While telling a story, you should plant other topics or conversation paths within the story
so that she can ask about these later.

For example, if you’re telling a story about something that happened earlier that day while you
were walking down the street, you might mention that you were on your way to a friend’s photo
shoot. She might ask about that later, and now you have the opportunity to tell her another story –
and the conversation gains momentum.

There are some great examples of this in Chapter 17: Storytelling of the Magic Bullets
Handbook, where it shows how to construct a story from the ground up.
(Advanced note: As you get good at leaving “bait” for women to pick up on during your stories,
you can even use open threads to advance the action in the direction you wanted to go anyway.
For example, if you mention something that happened in New York and she asks why you were
there, you can then tell her that you were at your five year reunion from Columbia journalism
school. You’re not bragging, because you’re just answering a factual question she asked.)

6) Conclusion

The ending of a good story doesn’t have to get everyone breaking out in laughter like the end of a
classic Seinfeld episode. What’s important is that you end the story on a high point in a way that
resolves what’s been going on.

However, if there is any humor in your story – and there should be humor in an Attraction story;
it’s valuable in Comfort stories too but not necessary – try to set it up as the conclusion or high
point.

(Advanced note: Humor is often not about WHAT you say but HOW you say it. That’s why the
“Humor, Improv, and Attraction” one-day seminar by Big Business – a professional comedian as
well as pick up artist – is so popular. You don’t need comedic talent or a crazy life to use humor
in pick up. If you haven’t been yet, check out upcoming dates on the Humor, Improv, Attraction
page:

>> http://www.lovesystems.com/training-programs/humor-improv-attraction

Bonus Love Systems Humor Tips

#1. Use vivid language: help your audience feel like they are there with you. Use sensory
language to spark the visual part of your audience’s mind. As Savoy says, you should be able to
see, smell, feel, hear, and taste everything that you were sensing at that moment.

#2. Tell stories you care about. How many of your stories are about things you really care about,
know about, etc.? If you tell too many stories about things that are peripheral to who you are,
then you are diluting your image. Even worse, no one will care about them!

#3. Loud, Slow, and Clear. Generally speaking, the best method of storytelling is speaking in a
slow, measured pace. This allows you to tell your story clearly and gives you ample opportunity
to emphasize different parts of the story where appropriate. Speeding up a little or speaking softly
at certain points can add to the story... just make sure you aren’t doing it so often that it becomes
more the rule than the exception. Also, changing your tone when quoting another person from
your story is often well received (especially when telling a funny story).
#4. No one cares about all the big/fancy words you know. One of the biggest mistakes people
make when talking is being too abstract. It’s hard for people to create a mental image of your
story if they don’t understand what you’re saying, and/or you use too many abstract words.

#5. Keep it focused. Try and stick to the rule of three (i.e. if you try to talk about more than three
things at once you will end up talking about nothing, or at least your audience won’t remember
any of it). If you’re all over the place with your story you’ll confuse your audience.

#6. Learn from the best examples. For storytelling, there’s nothing better than the Love Systems
Routines Manual (or Love Systems Routines Manual Volume 2) since these are actual transcripts
of stories and lines used by the world’s best pick up artists. Some other great resources to look at
include Made to Stick by Chip and Dan Heath. Also, if you want examples of great storytelling to
look at, I would encourage you to read any of Malcolm Gladwell’s books, or to check out his
New Yorker archive.

Best,

Jeremy Soul

Love Systems Master Instructor & Leader of “Daytime Dating”

Voted #1 Instructor Worldwide (2008) and #2 Instructor Worldwide (2009)