CORPORATE

SOCIAL
RESPONSIBILIT
Y
 SATYAKI CHOWDHURY

TANMOY PYNE AVIK BANERJEE AMARTYA SINHA

PRESENTED BY :

RANIT SARKAR SANCHARINI BANERJEE

ARKAPRABHA BARAI

AATYAYIK MAPA DEBAPRIYA DAS RISHI

Objectives of the Session

 A definition for CSR

 Brief History & Types of CSR
 Myths Surrounding CSR
 Need & Demonstration of CSR
 Benefits of CSR
 Evolution of CSR In India
 Corporates, India & CSR
 What is Corporate Social Responsibility?
 A concept that encourages organizations to
consider the interests of society by taking
responsibility for the impact of their activities on
customers, employees, shareholders, communities
and the environment in all aspects of its
operations.
Goes beyond the statutory obligation to comply
with legislation
 Sees organizations voluntarily taking further
steps to improve the quality of life for:
 Employees and their families
 Local community
 Society at large
 Brief History & Types of CSR

• Based on the idea of `Social Responsibility (SR)’

before the
dominance of corporate businesses and organizations.
• The term "corporate social responsibility" came into
common use in the late 1960s and early 1970s.
• In the 1980s, business and social interest came closer and
firms
Generally became
2 types more
of CSR exist responsive
: to their stakeholders.

a. Corporations providing funding and resources for worthwhile

social causes.
b. Taking out a plan to produce products or provide services
that are in the best interests of society, in the means of
production and services.
 Myths Surrounding CSR

NOT FOR SMALL SEPERATE

BUSINESS INITIATIVE

COMPLICATED &
MARKET GIMMICK
TECHNICAL

CSR
Social Responsibility Strategies
 Carroll’s
Pyramid of
CSR
 Need For CSR

 Issues such as environmental damage, improper

treatment of workers, and faulty production leading to
customer inconvenience or danger are being
highlighted.
 Investors and investment fund managers have began
to take account of a firm’s CSR policy in making
investment decisions.
 Some consumers have become
increasingly sensitive to the CSR
program of the firms from which

they buy their goods and

services.
 Need Of CSR For Consumers & Society
Important for encouraging businesses
Consumer preference
Consumer opinions
Issues mainly emphasized on by
consumers:
Product quality
Money value
Technological advancements

• Leads to increase in the awareness of the society

• Helps in dealing with societal matters such as:
• Nutrition & health issues
• Human rights & gender
• Labor practices
• Involvement in community issues
Demonstration of CSR
Potential Business Benefits of
 TRIPLE BOTTOM LINE : People, Planet &
Profit. CSR
People - Relates to fair and beneficial business practices
Planet - Refers to sustainable environmental practices
Profit -   Is the economic value created by the
organization
after deducting the cost of all inputs
 HUMAN RESOURCES : A CSR
program can be an aid to recruitment and retention,
particularly within the competitive graduate student
market.

 RISK MANAGEMENT :
Building a genuine culture of 'doing
the right thing' within a corporation can
offset the risks.
 Potential Business Benefits of
CSR
 BRAND DIFFERENTIATION : In
crowded marketplaces, companies strive for
a unique selling proposition that can separate them
from the competition in the minds of consumers.

 LICENSE TO OPERATE : To avoid

interference in their business
through taxation or regulations.

 SUPPLIER RELATIONS :
Emphasize the importance of practicing
CSR to suppliers & researching on existing
supply chains.

08/02/15
 Benefits Of CSR
Winning new
businesses
Increase in Enhanced
Relationship with
customer retention
stakeholders

Saving money
on energy and Benefits Attracting,
Retaining and
Maintaining a happy
of CSR
operating cost
workforce

Differentiating
yourself from the
Media interest
competitor
and good
reputation
Enhancing your
influence in the industry Access to funding
opportunities
 Evolution Of CSR In India
Phase – 1 : In the pre Industrialization period, the main
drivers of Charity were 1) Charity
2) Philanthropy
The wealthy merchants shared their wealth by building
temples, providing food during famines, etc. But with
the arrival of colonial rule, the approach changed &
the industrial families became strongly inclined
towards economic & social considerations.

Phase – 2 : During the Independence period, Mahatma

Gandhi introduced the notion of trusteeship.

Under his influence businesses established trusts for

schools and colleges and also helped in setting up
training and scientific institutions. All these were in
line with Gandhi’s reforms to abolish untouchability,
women empowerment & rural development.
 Evolution Of CSR In India
Phase – 3 : CSR was influenced by the emergence of Public sector
undertakings to ensure proper distribution of wealth. The policy of
industrial licensing, high taxes and restrictions on the private
sector resulted in corporate malpractices. Therefore there was a
natural shift of expectation from the public to the private sector
and their active involvement in the socio-economic growth.

What started as CHARITY is now understood and accepted as

RESPONSIBILITY.

Phase – 4 :  Indian companies integrated CSR into a sustainable

business strategy. With  partial withdrawal of controls and
licensing systems there was a boom in the economic growth of the
country. This led to the increased momentum in industrial growth,
making it possible for the companies to contribute more
towards social responsibility
 General Values Statement

ENVIRONMENTAL FOCUS

“While we have always sought to be sensitive to the

environment, we must use our significant resources and
capabilities to provide active leadership on
environmental issues, particularly those relevant to our
business. We are committed to preserving our
environment , from the use of more than $2 billion a year
in recycled content & suppliers & beautification efforts.”
 General Values Statement

EMPLOYEE FOCUS

Johnson & Johnson’s Balancing Work & Family

program reflects our credo commitment to help
employees manage work and family life. This effort
offers advantages to employees and to the Company,
which is able to attract, recruit and retain the most
talented employees and offer them a host of benefits.
CORPORATES,
INDIA & CSR
1995- Tata Business Excellence Model -

Makes sustainable growth a priority

and has included this in its Key
Enterprises Process.
1999- Tata Code of Conduct - Mandates
good governance ethical behavior by
organizations as well as each
and every employee.
1995- Tata Council for Community Initiatives

Provides the superstructure for CSR

efforts across the Group.
2003- Tata Index for Sustainable
Development
A CSR measure adopted across the
Tata Group.
22
Areas of Impact

Environment
Stimulating Economic Growth
Sports and Adventure
Health for All
Education / Arts and Culture

23
SOCIAL PERFORMANCE

 Reliance Foundation School, Koparkhairane

is a K-12 English Medium school with a
mission to provide a learning experience that
makes every child a happy and a whole
person. 08/02/15
 Reliance
Foundation
partnered with
Quizzing
Arena, New
Delhi, to
conduct a
Mathematics
Quiz to
commemorate
the 125th Birth
Anniversary
Reliance Foundation
of Srinivasa
Primary careRamanujan,
clinic at
C. P. Tank an outstanding
Mumbai
mathematician
.
08/02/15
 Conclusions

A. Corporate had moved ahead to a really new level to

fulfill their Social Responsibility which not only helps
the society but also to these companies to make a
reputation in the society.
So, Companies not doing CSR will not survive.
B. The expectations
It’s only thefrom privateof
Question sector regarding CSR is
“WHEN”…….
very high.
C. Corporate companies should be encouraged and
motivated to contribute more.