Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
com
Sign
In New
(Default.asp)
CONTACT
workshop@bdjobs.com (mailto:workshop@bdjobs.com)
Introduction
Everyone wants a piece of digital but no one really understands it.
Is there more to Digital Marketing besides badly managed Facebook page marketing?
The answer is a resounding “Yes”.
Yet in Dhaka somehow Digital Marketing is stuck in Facebook page management only.
This comprehensive 15 hour long conceptual and technical training aims to break that.
If you are looking for 1 good reason to enroll, here is 6.
Methodology
1.PowerpointPresentaion 2.Group Work 3.Group Presentation
Contents of Training:
1. Having a detailed and thorough understanding of what Digital Marketing is and clarify different myths and misconceptions about Digital
a. Why digital is becoming such a big disruptive force?
b. What is Digital Marketing?
c. Evolution of Digital Landscape over time:
i. Digital 1.0: Website, E-mails, Blogs, SMS
ii. Digital 2.0: Social Media, Mobile Marketing, Google Search
d. Understanding and detailed discussion on 3 Key Digital Platform: Social Media, Search Engine Optimization and Mobile Marketing
2. Learning a lot of global tools, techniques and concepts that will help marketers harness the full power of Digital
a. MVP/Minimum Viable Product
b. Marketing / Customer Persona
c. JTBD/Jobs To be Done
d. Big Data Analytics
e. Digital as a measuring tool
f. Agile Values
3. Learn what other things apart from “Facebook Marketing” that Digital can do
a. 3 Key Roles of Digital
i. Digital as a Business Model
1. New Business models
2. E-commerce Back to Top
3. Lean Analytics
4. The Long Tail
http://bdjobstraining.com/trainingdetails.asp?trainingid=91376&upcoming=0 1/8
3/28/2018 Advanced Digital Marketing || Bdjobstraining.com
5. Omnichannel
6. Online-Offline collaboration
7. E-commerce
8. B-2-B implication of Digital
4. Learn the different challenges that is stopping Digital Marketing to flourish in Bangladesh and how to overcome them
a. When Digital Fails:
i. Why so many apps fail
ii. Why Digital Marketing is synonymous to Facebook Marketing
iii. The trap of Facebook “likes”
5. How to combine digital marketing concepts with traditional marketing concepts to get the full integrated benefits
a. Difference between Traditional vs Digital Marketing
b. What brand marketing skills are still needed to be a successful digital marketer
Related Courses
H. M. Tarikul Kamrul
Back to Top
Saturday, March 31, 2018
http://bdjobstraining.com/trainingdetails.asp?trainingid=91376&upcoming=0 2/8
3/28/2018 Advanced Digital Marketing || Bdjobstraining.com
Getting people to buy something is hard. So many things can ...
G. Sumdany Don
Saturday, March 31, 2018
Driving Performance of
Sales People by using NLP
(... (trainingdetails.asp?
i i id 91884& i 0)
Price 2,900 Tk + VAT
Saturday, March 31, 2018
H. M. Tarikul Kamrul
4 Apr - 7 May 2018
Back to Top
his certi cate course helps to transform Sales Managers ...
http://bdjobstraining.com/trainingdetails.asp?trainingid=91376&upcoming=0 3/8
3/28/2018 Advanced Digital Marketing || Bdjobstraining.com
(workshoplist.asp?track=6)
View More
Boarding
Arrangement for Certi cate, lunch and two tea-break would be made by the Organizer during the workshop.
Resource Person
Shahriar Amin
Management Consultant
With more than 13 years strategic marketing experience, Shahriar Amin is currently working as Head of Marketing in the Bangladesh o ce of one of the largest Fortune
500 Consumer Goods companies in the world. He has worked internationally as a brand marketer for 3 years and also worked as Head of Brands in Grameenphone in the
past.
He has completed his Bachelors and Masters from Institute of Business Administration (IBA).
Over the last 10 years, he has conducted more than 400 hours of training on strategic marketing topics and also taught brand management in various private universities.
He is the creator of the rst brand marketing blog in Bangladesh through which he disseminates brand marketing knowledge.
(trainingdetails.asp?TrainingId=63&upcoming=1)
From Facebook to Viral Marketing: How to use New Media for your Brands 1 Time
(trainingdetails.asp?TrainingId=198&upcoming=1)
(trainingdetails.asp?TrainingId=275&upcoming=1)
Back to Top
http://bdjobstraining.com/trainingdetails.asp?trainingid=91376&upcoming=0 4/8
3/28/2018 Advanced Digital Marketing || Bdjobstraining.com
Effective Print Advertising: 13 Tips to Create Powerful Advertising 1 Time
(trainingdetails.asp?TrainingId=328&upcoming=1)
Brand You: How to Use World Class Branding Skills to Position Yourself As A Brand 1 Time
(trainingdetails.asp?TrainingId=643&upcoming=1)
Back to Top
http://bdjobstraining.com/trainingdetails.asp?trainingid=91376&upcoming=0 5/8
3/28/2018 Advanced Digital Marketing || Bdjobstraining.com
More Jobs
Methodology
Advertising in
Bangladesh
Online Advertising in
Bangladesh
(//www.bdjobs.com)
Recent Jobs
STANDARD GROUP
Fire Safety Officer
(//jobs.bdjobs.com/jobdetails.asp?id=759006)
ASA
Group Compliance Manager
(//jobs.bdjobs.com/jobdetails.asp?id=759751)
(//mybdjobs.bdjobs.com/bn/mybdjobs/assessment/smnt_certification_helpbn.asp)
Back to Top
http://bdjobstraining.com/trainingdetails.asp?trainingid=91376&upcoming=0 6/8
3/28/2018 Advanced Digital Marketing || Bdjobstraining.com
Bdjobs Training, a division of Bdjobs.com Limited, started its operation in 2005. Currently it is the largest professional training house in the country that runs
training ........ more (https://bdjobstraining.com/aboutTraining.asp)
Contact Us (contactus.asp)
Find Us on Map
(https://www.google.com/maps/place/Bdjobs+Training/@23.7511536,90.3926814,18z/data=!4m5!3m4!1s0x3755b8bd54bb5e39:0xcdd3442b44a1584e!8m2!3d23.750816!4d90
Courses by Industry
(workshoplist.asp?industry=)
Education (workshoplist.asp?industry=19)
Accounts (workshoplist.asp?track=3)
Administration (workshoplist.asp?track=15)
Banking (workshoplist.asp?track=8)
Business (workshoplist.asp?track=14)
Commercial (workshoplist.asp?track=12)
Back to Top
Development/ NGO (workshoplist.asp?track=9)
Freelancing (workshoplist.asp?track=16)
http://bdjobstraining.com/trainingdetails.asp?trainingid=91376&upcoming=0 7/8
3/28/2018 Advanced Digital Marketing || Bdjobstraining.com
IT (workshoplist.asp?track=5)
Law (workshoplist.asp?track=13)
Courses by Type
About Us
About Bdjobs.com (http://www.bdjobs.com/about.asp)
Terms & Conditions (http://www.bdjobs.com/tos.asp)
International Partners
Other Partners
Feedback (http://joblist.bdjobs.com/feedback.asp)
Contact Us (http://www.bdjobs.com/contact.asp)
Job Seekers
Create Account (http://mybdjobs.bdjobs.com/createaccount.asp)
Career Counseling (http://www.bdjobs.com/career/counsel.asp)
My Bdjobs (http://mybdjobs.bdjobs.com/mybdjobs/)
FAQ (http://mybdjobs.bdjobs.com/mybdjobs/faq.asp#1)
Video Guides (http://mybdjobs.bdjobs.com/mybdjobs/videoHelp.asp)
Employers
Create Account (http://corporate3.bdjobs.com/Corporate_NewAccount.asp)
Products/Service (http://corporate3.bdjobs.com/services.asp)
Post a Job (http://corporate3.bdjobs.com/)
FAQ (http://corporate3.bdjobs.com/help/help.asp)
Tools & Social Media
Mobile App (http://www.bdjobs.com/apps/)
Bdjobs Forum (http://forum.bdjobs.com/)
Facebook (https://www.facebook.com/mybdjobs)
Google+ (https://plus.google.com/+BdjobscomLtdDhaka)
Youtube (https://www.youtube.com/mybdjobs)
Back to Top
http://bdjobstraining.com/trainingdetails.asp?trainingid=91376&upcoming=0 8/8