University of Central Punjab

Strategic Management Assignment

Presented to:

Prof. Kamran Ashraf

Group Members:

Anas Zaeem Khawaja L1S06BBAM0077

Shaz Rafique Baig L1F06BBAM0050

Saif-ur-Rehman L1F06BBAM0133

Abdul Rehman L1F06BBAM2144

IFE Matrix for Mr. Cod:

Key External Factors Weigh Rating Weighte
t d Score

Strengths

1. First mover in the line of fish and chips 0.07 2 0.14

2. Possession of advanced production and 0.03 4 0.12

processing machinery.

3. Strong brand name in UK. 0.01 3 0.03

4. Experience and expertise of 30 years in 0.08 4 0.32

fish catering.

5. Imported core raw materials (cod fish) 0.03 2 0.06

6. Superior storage facilities. 0.04 2 0.08

7. Strong financial resources. 0.08 3 0.24

8. Attractive rates of franchising. 0.03 3 0.09

9. Variety of chicken products as an added 0.03 2 0.06

value.

10. Effective quality management. 0.10 2 0.20

Weaknesses

11. Absence of qualified local labor. 0.03 3 0.09

12. Inability to cope with internal conflicts. 0.10 2 0.02

13. Lack of communication among the 0.04 2 0.08

employer and employees.

14. Lack of adaptability to external 0.09 3 0.27

environment

15. Ineffective conveying of corporate goals 0.06 3 0.18

to all levels of employees.

16. Efficiency shortage in operations. 0.04 2 0.08

17. High prices. 0.03 2 0.06

18. Misconceiving the customer needs. 0.03 3 0.09

 19. Over confidence in company 0.07 2 0.14
success.

20. Absence of effective promotion and 0.04 2 0.08

awareness.

Total 1.0 2.43

Conclusion:

From the IFE matrix we can see that Mr. Cod is not showing good progress in
maximizing use of internal strengths available to it and effectively
minimizing the effects of the weaknesses prevailing. Consequently we can
say that the company definitely has the potential to use its strengths and
capabilities to avail opportunities available to the company and if combined
with a successful strategy selection it can benefit from its strengths greatly
and diminish its problems in an efficient manner.