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Maintenance
MODULE 7 Questions:
I) Momentum:
1. Identify 5 actions you can take to maintain your brand community over the long term.
Relinquish the compulsion to be “right” and embrace mistakes as part of social business
Launch a flexible and organic social media training program for employees
Refine and educate all employees in the corporate social media policy
Layer on social media monitoring and measurement tools to refine the sales funnel
Offer free downloadable content, clear calls-to-action, and drive audiences to targeted
landing pages
Regularly monitor how your engagement is performing on individual social media networks re
traffic/visits/leads
Identify which posts, content and media are generating the most traffic/visits/leads in each
social media network
2. Select 5 strategies to expand, cross-pollinate and amplify your customer community over the
long term.
Follow your audience as it migrates across devices, channels and new technologies.
Invest time in blogger outreach and authentically engage with their communities
Share credible, curated content specific to the evolving needs/wants of your community
Regularly remind all employees as to the purpose, mission and vision of the brand
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Identify new partners to supplement in-house social media management resources
Control the focus, tone and media mix of your branded content to better serve customer
needs/wants
Allocate your time better based on the effectiveness of lead generation on each social channel
Add special offers to content creation to convert customer engagement into profit
4. Identify 5 ways to scale the success of your brand’s social change/purpose-driven movement.
Amplify your message through deeper/more effective engagement across different social
media channels
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Identify and remove barriers to participation through messaging and mobile apps
1. Identify 5 trends within established social media channels that will shape your brand’s future.
Greater integration of social media with print and television (QR Codes/hashtags)
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Growth of brand integration into virtual worlds
2. Identify 5 trends within emerging social media that will shape your brand’s future.
3. Select 5 social technologies that enable your brand to offer its customers shared experiences.
Additional Notes:
MODULE 7