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Mobile User
Acquisition
Services Guide
Whether you’re seeking to acquire long-term users as
part of your omnichannel marketing, give a new product
a quick boost or simply test new user acquisition tactics,
everything you need to know is in our guide.
Mobile User Acquisition Services Guide
What makes a good mobile user acquisition strategy? It’s a complex topic and one that can
leave you scratching your head and wondering what really matters when it comes to the
latest app marketing trends.
You may be considering which ad networks to try, which app distribution platforms to use,
or even which analytics tools will give you the best audience and competitor insights; all
with the ultimate goal of getting better users for less money.
Yet, there are two things that remain consistent: the need to understand who you’re target-
ing and how to reach them. In the words of Fiksu, who abandoned their Cost Per Install (CPI)
Index this year, “measuring downloads can be easier and faster but the true metric to worry
about is engagement”. If there’s one takeaway from the yo-yoing cost of acquiring loyal users
versus high volumes of app installs, it’s that landing quality traffic is where the value lies.
Across all app marketing services, from strategy and
. distribution to app store optimization
and advertising, data and targeting capabilities are key when it comes to smart mobile user
acquisition. For example, many app store optimization platforms go beyond standard key-
word optimization by delving into marketplace and audience data. Meanwhile, app install
networks now use sophisticated targeting, real-time tracking and performance-based mod-
els to optimize your ad campaigns.
Here’s a list of the best user acquisition services and tools to help you reduce costs and get
better quality users; including the latest marketing automation platforms, ASO agencies,
advertising analytics tools and more. Or, you can browse for services and tools in our user
acquisition directory.
AppCodes – Offers a keyword prediction tool, competitor tracking, app store SEO and a tool
to track press mentions, for $14.95 per month. Currently iOS only.
MetricsCat – Provides market data and analytics based on user reviews. After the free 14-
day trial you have a choice of three packages to match the level of features you need.
PreApps – A pre-launch mobile app marketing and discovery platform offering ASO servic-
es. The team will optimize your app store assets and provide actionable insights in a report
within 7 days.
Sensor Tower – Trusted by the likes of Reddit, Adobe and Sega, Sensor Tower’s ASO tools
offer app performance monitoring, competition analysis and a keyword translation feature.
ASO Dragon – Advanced ASO tools include keyword, category and competition analysis.
After your free 14-day trial, packages start at $499 per month based on your needs.
Mopapp – Lets you track and analyse your app sales. Gathers data from all major app stores
so you can compare your app’s performance across stores and platforms. Pick from their
Developer or Enterprise packages.
CodeNgo – Supports multi-app store publishing and updates, automated language transla-
tions, and app review tracking. Their basic plan has a one-off set up fee, then it’s free.
SplitMetrics – Along with visitor analytics this platform’s stand out features include A/B
testing tools, to boost app page conversion, and the ability to personalize app pages for dif-
ferent demographics. Prices start at $249 per month.
AppData – Provides current and historic app traffic data so you can spot early trends and
new market opportunities. All core features are available from $595 per month or you can
upgrade to their Enterprise plan.
Google Universal App Campaigns – Designed to drive Android app installs. Uses your app’s
Play store page assets to generate your ads while the system matches them to the most rele-
vant inventory.
Facebook Ads – With its extensive user profile database, drawn from its billions of users,
Facebook is hard to beat. Laser sharp targeting capabilities mean you can serve ads to users
based on interests and online behaviour patterns.
UnityAds – Previously known as Amplifier, Unity Ads provides access to over 1 billion global
gamers. They focus on integrating rewarded video ads into publishers’ game play.
ChartBoost – One for mobile game developers. The mobile games-only ad platform includes
sophisticated targeting and install tracking features, and developers can buy installs directly
from other app owners via the Marketplace.
Yahoo Gemini – App install ads have the potential to reach millions of users across Yahoo’s
mobile sites and apps, as well as Tumblr. And, there’s the added benefit of its mobile analytics
tool Flurry.
Twitter Ads– Advanced targeting and re-targeting features help generate valuable installs.
It’s easy to set up an account, there’s no minimum spend and you can start and stop at any
time.
Heyzap – A premier mobile ad network. You can use the platform to automatically A/B test
creative and placement, as well as optimize campaigns using post-install data. Recently ac-
quired by RNTS Media, Heyzap will team up with Fyber.
Leadbolt – Ranked as one of the leading ad networks in the world. The company operates in
the US and Australia and has clients in over 165 countries. They offer a self-serve platform or
fully managed service.
Epom Market – Offers mobile-specific targeting and unique app tracking SDK for iOS and
Android platforms.
Cheetah Ad Platform – Cheetah Mobile is the second largest developer on Google Play
giving clout to their 2015 launched mobile ad platform. Combines top rated Cheetah mobile
apps with a network of over 1000 publishers, giving advertisers access to a global audience
of millions.
Glispa – Reaches a million mobile users around the world and delivers nine million app in-
stalls each month. Its optimization engine is based on post-install engagement data to ac-
quire high quality users.
AppLift – Made a big mark on the gaming industry thanks to partnerships with King and
Wooga. Has massive global reach, working with over 5000 media partners.
MobAir – Provides quality traffic through native ads and performance campaigns. Extensive
experience promoting e-commerce, utility, travel and gaming apps.
Mobusi – An international network of more than 20,000 publishing partners and 5,000 ad-
vertisers in Europe and South America.
Mobvista – Asia’s largest mobile advertising company acquired mobile user acquisition com-
pany NativeX in 2016. Mobvista has partnerships with top social media sites and reaches
users in over 240 countries and regions.
Liftoff – Their performance-based model means you can acquire users by targeting post
install actions rather than simple installs. Used by eHarmony and Zoosk among others.
Yeahmobi – Their ad network reaches audiences in over 200 countries and drives app in-
stalls on a CPI, CPA and CPM basis. You can also tap into audiences on Facebook and other
social networks with Yeahmobi Social and Search.
Clickky – One of the few advertising platforms to offer non-incentivized installs with CPE
campaigns. This means you only pay for the users who perform certain actions inside your
app.
Adcash – Self-serve advertising platform that gives you access to deep level targeting includ-
ing mobile device, operating system and location.
Taptica – Focuses on big data and state-of-the-art technology to target quality media. In-
cludes the analysis of in-app behaviour and audience segmentation from 1st party data.
Taptica is a Facebook Marketing Partner.
Motive – Gamer focussed ad network with an invite-only publisher base. It works on a CPA
and CPI basis and has partnered with EA and King, among other big names.
Avazu Mobile – Top targeting capabilities, real-time tracking and reporting are Avazu Mo-
bile’s best features. They’ve worked with big name clients including Orange and Vodafone.
Supersonic – Works with the world’s top developers and boasts high profile clients such as
EA, Hasbro and Disney. Highlights include advanced targeting and a variety of ad formats.
Propeller Ads – One of the largest ad networks in the industry connecting you to users in
over 195 countries. Has a flexible bidding model including CPA, CPI, CPL, and CPM cam-
paigns.
Mobobeat – A mobile performance platform for app developers and agencies. They deliver
CPI based campaigns with global scale.
Appsuch – Sells iOS app installs and Android app installs with ratings and reviews.
mobileCore – Launched by IronSource in 2012, mobileCore has been winning over app de-
velopers with its advanced targeting features and brand safe network of direct publishers.
Waypedia – Good for developers who want quickly increase volume the volume of down-
loads to boost app ranking. No SDK integration. Prices start at $0.10 per install.
Blackfox – Gives you access to high quality traffic with global reach. You can define your
targeting by state or device and Blackfox offers 24/7 support.
InMobi – A specialist in app promotion. Their Miip platform helps you promote your app
through discovery zones embedded across 40,000 apps. Ads are adjusted based on user
behaviour.
Tabatoo by Somoto – Finds your most valuable users with their Algo-Match technology.
Global reach.
Adperio – They look beyond the install by using ongoing optimization to align engagement
and scale for your maximum ROI.
Tapjoy – Offers several bidding models: Pay-Per-Install, Video-To-Install and Pay-Per-En-
gagement. Or re-engage your current users with Tapjoy Reconnect. Boasts 1 billion installs
so far.
Go2mobi – Built for data transparency, Go2mobi positions itself as a “Mobile Audience Tar-
geting Platform”. Offers precise audience targeting and campaign performance controls.
NetADge – A self-serve mobile DSP serving the French market and beyond. Integrates mo-
bile data from Adsquare for advanced audience targeting.
AdGoji – In-app ad space specialists. Its mobile DSP uses real-time bidding and you can opti-
mize campaigns for CTR, CPI, CPA or re-targeting.
The Mobile Majority – Claims to “process data five times faster than the average DSP”. Key
features include real-time analytics, in-depth reports and full integration with the company’s
other products.
Adelphic – Developed patented technology which assigns an “a-tag identifier” to consumers
behind devices for advanced audience targeting. Inventory metrics and user data are applied
in real-time to find the most valuable opportunities for clients.
Dynamo Partners – Consultants offering mobile app marketing services such as user acquisi-
tion, media planning and ASO. Clients include Lufthansa, Hailo, and T mobile.
Dot Com Infoway – Their app development and app marketing wing provides design, devel-
opment and app marketing services pre and post-launch.
Mobtimizers – They use analytics data to optimize app visibility, usability and downloads.
Has offices in Copenhagen and New York.
Somo – Racked up several industry awards including Most Innovative Agency in Mobile at
the Mobile Mafia Awards 2013. Their Apptimiser tool allows detailed tracking of individual
app campaigns across all mobile platforms.
ASO Agency – Dedicated to app store optimization, ASO Agency also offers live focus
groups so you can test your creative.
Redbox Mobile – App store optimization specialists. Boasts an impressive list of global cli-
ents including Universal, Virgin and Tesco.
App Marketing Agentur – A full-service app and mobile marketing agency that has complet-
ed over 750 successful campaigns. Counts the EU, UK, USA, Asia and Australia as their core
markets.
Yodel Mobile – Alongside mobile strategy and development, Yodel Mobile are experts in
managing, measuring and optimizing mobile ad campaigns.
Performance Revenues – Deliver performance-based marketing for mobile apps. Works
with brands in gaming, travel, utilities, lifestyle, casinos and more.
Appency – App experts. Combines social media marketing, media planning and buying, and
public relations to promote apps.
Appromoters – Offers three different packages for app marketing and promotion, to match
each stage of an app’s lifecycle.
Moburst – As well as ASO support, Moburst’s user acquisition service offers a selection of
hyper-targeted, burst, and brand engagement campaigns. Boasts over 200 clients.
Surikate – Mobile performance arm of Mozoo. Developers can get access to Surikate’s mo-
bile test panel of over 80,000 users. Big name clients include Red Bull, Adidas, Ikea and Dior.
Miratrix – London-based agency combining mobile app strategy, ASO, mobile display ads,
and inbound marketing. Register to use their free app store review mining tool.
yellowHEAD – Leading digital marketing agency. Claims to have achieved growth in organic
app installs of between 100% and 1,000% for its clients. Trusted by international brands such
as Tinder, Zynga and Playtika.
Growth Tower – Positioned as a user acquisition agency, Growth Tower provides ASO, app
marketing analysis, ad management and reporting for app developers.
PickASO – One of the first ASO agencies in Spain. Provides ASO strategy, user acquisition
and app content marketing services. Keep your eyes peeled for their performance-based
ASO tool, coming soon.
Fetch – Covers all areas of mobile marketing from strategy and creative to user acquisition
and programmatic buying.
AppFillip – Provides a full range of app marketing services from market research and ASO to
ad campaigns and social media marketing. Submit your app for a free analysis report.
Runway – An app marketing agency founded by Steve P. Young, the brains behind App Mas-
ters. Good for startups and indie app developers. Packages start at $2,000.
Ola Mobile – Specialists in user acquisition with a focus on Cost-Per-Install mobile cam-
paigns. Integration with mobile tracking partners makes it easy to analyse in-app behaviour
and demographics.
AppPromo – App promotion agency providing strategy, marketing and monetisation servic-
es. They offer a launch ASO package for new apps and a live ASO package for existing apps.
AppN2O – Focus areas include marketing strategy, ASO and SEO, media buying, and buzz
marketing. Trusted by Google, Unilever, and American Express to name but a few.
M&C Saatchi Mobile – App store optimization, mobile acquisition, media planning and buy-
ing, and mobile strategy are just a few of the services offered. Named Mobile Agency of the
Year award at The Drum Awards 2015.
competitors and even track press mentions. From $14.95 per month.
AppRankCorner – A free ASO tool to keep track of your app’s rankings, keywords, and reviews.
Appfigures – Tracks everything from app sales and downloads to reviews and revenue. Con-
nects to all major app stores. Free 14-day trial and a choice of two pricing plans.
Advertising Analytics
You can use advertising analytics to get more insight into the performance of your ad cam-
paigns and the users who are clicking on your ads. These tools shine a light on discovery,
retention, and user engagement.
Tune – Brings attribution analytics, app store analytics and in-app marketing into one tidy
package. Used by Ebay, Uber, and Sony. Free demo available.
Upsight – Comprehensive app analytics platform that also lets developers track user be-
haviour and improve engagement. Recently acquired Fuse Powered, a mobile monetization
platform.
App Annie – Deserves a mention in this list too. App Annie’s advertising analytics tool auto-
matically collects data from all major ad platforms. Free, easy set up.
Kochava – Provides real-time attribution and analytics data. Features over 2,000 integrated
networks and publishers. Clients include Microsoft, Pepsi and Pandora.
Apsalar – Offers a comprehensive mobile app attribution platform as well as remarketing
and CRM platforms. Partnered with more than 600 ad networks worldwide.
Appsflyer – A leader in mobile advertising analytics. Appsflyer also offer smart deep linking
technology and are official Facebook and Twitter mobile measurement partners.
Marketing Automation
An efficient way to drive more engagement from your ad campaigns is with marketing auto-
mation. These platforms will automate many of your marketing processes such as customer
segmentation and campaign management for a better return on your investment.
Appboy – Enables advanced audience segmentation and multi-channel messaging for highly
personalised marketing campaigns. They help brands such as Etsy, Dominos and Soundcloud.
Swrve – Offer targeted and tested in-app messages, A/B testing, push campaigns, and user
behaviour segmentation. Experience in the games, finance, retail, publishing and lifestyle
sectors.
Urban Airship – Experts in mobile engagement. Offer audience and user insight tools and
automated push notifications and in-app messaging. Starter packages are free and you can
upgrade to a paid plan to access more features.
Upsight – User segmentation, messaging and optimization (including A/B testing) are their
key products. They offer custom packages to suit your needs.
Wandoujia – China’s leading alternative app store. Developers sign up for an account and,
once approved, you can submit your app to the store for review. Boasts over 500 million
users.
Mobile9 – An app store and social discovery platform for apps, games, wallpapers, ringtones,
music, books and comics.
Anzhi – A strong community of app users is at the heart of this platform. This Android app
store, for the Chinese market, allows users to comment on and recommend apps.
Tencent App Gem – If you can speak Chinese you’ll be able to submit to this huge app store
with over 80 million daily users.
Final thoughts
Whether you’re seeking to acquire long-term users as part of your omnichannel marketing,
give a new product a quick boost in users, or just want to test out some new user acquisition
tactics, we hope this list has inspired you. Looking for more options? Check out our full direc-
tory of user acquisition services.