Organised by:

In association with:

1–3 November 2010 | ExCeL London

The global congress and exhibition for all those

at the forefront of sustainable crop production

Featuring:

n 2000 exhibition visitors from more than 70 countries

n 200 senior level conference attendees
n 4 tracks of streamed conference featuring more than 120 international speakers
n 1 international industry exhibition covering 3 days

An international line-up of speakers including:

Professor Sir John Beddington CMG FRS

Chief Scientific Adviser to HM Government, Government Office for Science

Katherine R. Smith
Administrator, United States Department of Agriculture, Economic Research Service

Ken Ash
Director, Trade and Agriculture, OECD

Dr. Mike Bushell

Principal Scientific Advisor, Syngenta

James Townshend
Chief Executive, Velcourt Group

www.crop-world.com
 CropWorld 2010 is a globally focused, three-day conference and exhibition providing unique
learning, knowledge sharing and networking opportunities for those involved with the increasingly
complex world of global food production.
This event builds on the foundations of the former British Crop Production Council Congress and is an
internationally recognised conference and exhibition encompassing every aspect of the crop production value
chain from soil preparation and seeds to shops and store shelves. It focuses on how business, trade, science and
technology can work together to meet the challenges facing the cropping sector as it endeavours to feed
a rapidly growing population in a responsible, sustainable and profitable way.

Exhibition
The CropWorld 2010 exhibition will provide the ultimate platform for stakeholders from across the crop production industry to
network, share knowledge, grow business and develop relationships.
In addition to the wide range of industry sectors exhibiting at the event, you will find focused zones covering the following areas:

n Science n Machinery n Skills and Careers n Innovations n Generics

Running alongside the exhibition is the conference which is packed full of key industry speakers. However, with so much demand for
speaking slots we are delighted to confirm that exhibitors and sponsors at the show can also take to the stage in their very own
Speakers Corner taking place on the show floor.

Sponsorship opportunities Exhibition Opportunities

With only 3 days to get your message across to more than
2000 visitors, you will need to ensure your message is clearly
visible before, during and after the event - with a wide range of
sponsorship opportunities available, you will find the perfect
way of making sure visitors remember you!
From headline sponsorship to simple logo placement you
can maximise your investment at CropWorld 2010.
Contact the sales team on +44 (0)20 7560 4135
or email nick.cabrera@ubm.com to discuss your requirements.
If your business is in the global crop production industry -
what better way of getting your message across than taking
one of the exhibition stands and hospitality suites at the
leading event in your industry?
85% of last years exhibitors have already reconfirmed their
support and booked for CropWorld 2010.
CropWorld offers a unique, targeted opportunity to present
your products and services to an international audience of
senior decision makers across the crop production spectrum.

Limited space left!

Call now for the latest floorplan and exhibitor list

Supported by: Sponsored by:

Contact the sales team on Tel +44 (0)20 7560 4135

 Conference
The CropWorld 2010 conference programme, developed in conjunction with an international advisory board, has been designed to provide
you with the opportunity to tailor your own agenda to suit your needs. The first day will include a series of plenary sessions led by key
stakeholder organisations in global crop production, including top government representatives, chief scientists, influential business leaders,
and many more. The second and third days will include 24 content-focused sessions spread over four themed streams:

Stream A: Science & Stream B: Applied Stream C: Business Stream D: Trade &
Technology Research & Farm Business Marketing
Management

Find out about the future direction
of R & D funding, how to overcome
water shortages and the imminent
scarcity of phosphorous, the
challenges and opportunities arising
from biotechnology and the latest
developments in seeds.
Learn about new active ingredients Examine global land use ratios, the Hear about the latest policy
and products, how to prevent challenges in agricultural finance, changes and regulations, the
invasive aliens, the latest IPM the latest sprayer technology, relationship between food
developments, challenges in soil management strategies, the retailers and producers, the
herbicide and insecticide resistance, journey of a soybean and the roles balance between protecting the
the strategies being used to of post-patent manufacturers in environment and feeding the world
increase global productivity and progressing global agrochemicals and the challenges facing organic
the latest training and and crop production. food and farming.
development schemes.

CropWorld has historically attracted a global audience from the following regions:

Countries represented by previous

delegates and speakers

Attendees will include senior decision makers from the following sectors:
n Seeds n Agrochemicals n Sprayers and spraying equipment n Fertilizer applicators and associated equipment
n Agricultural management solutions coupled with Global Positioning Systems n Plant nutrients and fertilizers
n Labelling and packaging n Water and irrigation n Precision technology n GM plant breeding and biotechnology
n Finance, banks and investment companies n Regulatory bodies n Lab/testing equipment n Research and development
n Soil management and testing equipment n Pesticide and fertilizer storage n Education and training
n Food buyers and retailers n Farmers and growers n Crop production and business advisors and consultants

Event partners:

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www.crop-world.com
 Programme published June 2010

Day 1 Programme Monday 1 November 2010

Day One includes a series of plenary sessions from leading figures from key stakeholder organisations in the global crop production industry,
including governments, banks, supply companies, associations, research institutes and training bodies.

09:00 Registration and refreshments

10:00 Welcoming remarks from conference Chairman

10:10 Keynote addresses

11:00 Morning refreshments and exhibition visit

11:40 Outlook 2011: Exploring global harvest and economic forecasts

Katherine R. Smith, Administrator, United States Department of Agriculture, Economic Research Service
Mark S. Berrisford-Smith, Senior Economist, HSBC Bank
Kona Haque, Commodity Strategist, Macquarie Bank Limited

12:40 Lunch and exhibition visit

14:00 “My big idea – how we can feed the world”

Six speakers will be invited to take the stage. They will give 5 minute speeches which will summarize their position on
how they think we can feed the world over the next 50 years. After they have spoken there will be a debate and
discussion between the panellists, with Q&A from the audience.
Ken Ash, Director, Trade and Agriculture, OECD
Dr. Ajay Parida, Executive Director, M.S. Swami Nathan Research Foundation (MSSRF)
Dominic Dyer, Chief Executive, Crop Protection Association (CPA)
James Townshend MRAC, FRAgS, Chief Executive, Velcourt Group plc
Dr. Mike Bushell, Principal Scientific Advisor, Syngenta
Professor Douglas Kell, Chief Executive, Biotechnology and Biological Sciences Research Council (BBSRC)

15:10 Afternoon refreshments and exhibition visit

15:50 Promoting an enhanced global understanding of science and research

Professor Robert Watson, Chief Science Adviser, Department for Environment Food and Rural Affairs (Defra)
Professor Maurice Moloney, Director and Chief Executive, Rothamsted Research
Dr. Mahmoud Solh, Director General, International Center for Agricultural Research in the Dry Areas (ICARDA)

16:40 Chairman’s closing remarks and end of Day One

The agenda has been developed through an unprecedented, in-depth, qualitative research process, during which we asked the international crop production
community which crutial topics to address. This was further reinforced and supported by the CropWorld Advisory Panel, a group of 30 leading specialists from across
the crop production spectrum.
CropWorld 2010 Advisory Panel
AEA (Agricultural Engineers Association)
Agricultural Biotechnology Council
Agricultural Industries Confederation
Agriculture and Horticulture
Development Board
Agrocare
Association of Independent Crop
Consultants
BASF
Bayer CropScience
BCPC
Biotechnology and Biological Sciences
Research Council
British Society of Plant Breeders
Copa-Cogeca
Country Land & Business Association
Crop Protection Association, UK
About UBM & BCPC
CropLife International
The CropWorld 2010 Congress & Exhibition, (formerly known as
DuPont Crop Protection
the BCPC Congress), is organised by United Business Media (UBM)
ECPA
Environment Agency, UK
in association with British Crop Production Council (BCPC).
Farmers Guardian
Green Resources United Business Media Limited is a leading global business media
Makhteshim-Agan company which informs markets and brings the world’s buyers and
National Corn Growers Association sellers together at events, online, in print and provides them with the
NFU (National Farmers Union)
information they need to do business successfully.
PMFAI (Pesticides Manufacturers &
Formulators Association of India)
BCPC promotes the use of good science and technology in the
understanding and application of effective and sustainable crop
SCI (Bioresources Group)
production.
Syngenta
The Arable Group (TAG)
Velcourt
Warwick HRI

www.crop-world.com
Programme published June 2010
Day 2 Programme
Days Two and Three will feature 4 tracks of streamed content, 24 targeted modules and more than 80 international speakers providing you with
the opportunity to tailor your agenda to suit your business needs and objectives.
Stream A: Science &
Technology
09:00 R&D Funding, Coordination &
Cooperation
Trends in agriculture R&D
funding - Prospects for meeting
global food needs
Dr. Jonathan Wadsworth
Senior Agricultural Research
Advisor, DFID
The status of agricultural
research in the UK and the
application of the research to
practice on the ground
Dr. Tina Barsby
CEO
NIAB
Determining how to produce
more and conserve more
Juan Ferreira
Vice President and General
Manager EMEA
Monsanto International
Professor Janet Allen
Director of Research
BBSRC
10:15
10:45 Water & Irrigation
An overview of the current
global demand and supply of
water and the impact on food
supplies around the world
Professor Dr. Chandra A.
Madramootoo Ph.D., Ing.
President
ICID
Use of Superabsorbers
Antoine Meyer
Head of New Business –
Crop Protection EMEA
BASF
www.crop-world.com
Stream B: Applied
Research
New Active Ingredients,
Products, Compounds &
Approaches
Micelle- and Liposome-clay
slow release formulations
of anionic and hydrophobic
herbicides
Professor Shlomo Nir
Department of Soil and Water
Sciences, Hebrew University
of Jerusalem, The Robert H.
Smith Faculty of Agriculture,
Food and Environment
Determining the significance
of SDHI fungicides
Dr. David Ellerton
Group Technical Director
ProCam
Sulfoxaflor - A new sulfoximine
insecticide for the control of sap
feeding insects
Chris Longhurst, Managing
Director, Dow AgroSciences
Xemium - The new fungicide
innovation from BASF
Dr. Martin Semar
Senior Technical Manager,
Fungicides Arable Crops
BASF
Morning refreshments and exhibition visit
Invasive Aliens
Examining policy development
in the non-native species area
and the progress that has been
made since 2000
Dr. Niall Moore
GB Non-Native Species
Secretariat (NNSS)
Global Invasive Species
Programme – A global response
to the growing threat of
invasive species
Dr. Sarah Simons
Executive Director
GISP
Tuesday 2 November 2010
Stream C: Business Stream D: Trade &
& Farm Business Marketing
Management
Land Use & Availability Issues Policy, Regulation &
Around the World Registration
Scrutinising current agricultural Examining the Environment
land use policy in Europe, and Protection Agency’s initiatives
emerging future trends on regulating pesticides
Simon Kay PhD. Honorable Steve Owens
Head of MARS Unit (Acting) Assistant Administrator
European Commission JRC United States Environmental
IPSC Protection Agency
Land use change and
greenhouse gas emissions:
The impact of changing crop
commodity demand and
crop yields
Dr. Robert Carlton
Director
Carlton Consultancy
UK Land Use Futures:
Realising Value
Professor Joe Morris
Head of Natural Resources
Management Centre
Cranfield University
Agricultural Financing Food Retailers & Producers
Strategic options for investing WWF & REWE coop Best Alliance
in agriculture in the semi-arid Dr. Jan Rether
rain fed areas: What can we Head Regional Techinal Crop
learn from India? Protection – South America
Dr. Simeon Ehui BASF
Manager for South Asia Agriculture
and Rural Development
World Bank
Evaluating the financial
challenges affecting agricultural
biotechnology
Dr. Roger E. Wyse
Managing Director – Malaysia, India
Burrill & Company
Programme published June 2010

Day 2 Programme Tuesday 2 November 2010

12:00 Lunch and exhibition visit

Stream A: Science & Stream B: Applied Stream C: Business Stream D: Trade &
Technology Research & Farm Business Marketing
Management

13:45 Fertilizers & Crop Nutrients
Identifying and examining
the current challenges and
opportunities faced by the
fertilizer industry
Dr. Luc M. Maene
Director General
International Fertilizer
Industry Association (IFA)
Peak phosphorous: Global
phosphorous scarcity and
sustainable pathways to future
food security
Dr. Dana Cordell
Research Principal
Institute for Sustainable
Futures, University of
Technology Sydney
Integrated Pest Management
Responding to the threat to
food security caused by crop
pests in the new millennium
Dr. Toby Bruce
Senior Research Scientist
Rothamsted Research
Information from the front
line: Building a surveillance
and predictive system for pest
management
Phil Abrahams
Market Development Director
CABI
Application & Formulation
Technology
Mapping weed patches in arable
fields for precision herbicide
application
Dr. Alistair Murdoch
Senior Research Fellow
Reading University
Department of Agriculture
Improving boom sprayer
performance
Professor Paul Miller
Silsoe Spray Applications Unit
The Arable Group (TAG)
Communication:
Communicating Industry
Values to a Broad Audience
Balancing environmental
security and feeding the world
Panellists will include:
Vitaliy Skotsyk
CEO
Landkom International
Phil Newton
Senior Manager Communications
ECPA

15:00 Afternoon refreshments and exhibition visit

15:30 Biotechnology & GM Resistance Soil Management Global Matters in Crop

The role of GM in future
approaches to food security
Professor Jim Dunwell
School of Biological Sciences
University of Reading
GMO Crops - 15 years
experience in Western Canada
Scott Day P.Ag.
Farmer and Agronomist
Septoria-triazole sensitivity
shifting
Dr. Gerd Stammler
Senior Scientist Fungicide
Resistance Research, BASF
Mechanisms and management
of insecticide resistance in
pollen beetles in winter
oilseed rape
Dr. Ralf Nauen
Research Fellow
Bayer CropScience
Production
n Assessing the benefits
of no-till farming Sustainable crop production
n Determining how to intensification and the global
optimise soil development of conservation
conservation agriculture - FAO’s views
n Manipulating soil Theodor Friedrich
microbes – the next Senior Officer (Crop Production
level Systems Intensification), Plant
Production and Protection Division
Simon Draper (AGP)
Independent Agronomist FAO

“ ”
16:45 End of Day Two

“It has been one of the most important annual “Simply a great networking opportunity to meet
events for the company in terms of sales in the the key decision makers in the crop protection
European market.” arena for the exchange of ideas globally.”
Alvaro Vargas, President Director, BIOAGRI Labs Nicola Mitchell, Managing Director, Life Scientific

www.crop-world.com

Programme published June 2010

Day 3 Programme Wednesday 3 November 2010

Stream A: Science & Stream B: Applied Stream C: Business Stream D: Trade &
Technology Research & Farm Business Marketing
Management

09:00 Bees & Pollinators Developing World Farmers: From Seed to Store: The Journey Human Trends: The Role
Unlocking the Potential to of the Soybean of Science and Conscience in
n Understanding the Supply Global Food Markets Tackling Food Scarcity
issues This session will bring together
n Establishing how to Virtual trade in land and a group of speakers who will n Determining whether
prevent the decline water: The opportunities and give a series of presentations diet trends are
of bees challenges of using excess land following the life of the soybean. exacerbating food
n Identifying the best and water in Sub-Saharan Africa They will cover all areas of the scarcity
treatment for controlling for development while feeding lifecycle of the crop, including n Assessing the benefits
the pests and parasites the worlds seed development, GM of modifying agricultural
that affect bee colonies Professor Nuhu Hatibu potential, planting, fertilizers, policies and subsidies
n Assessing the strategies Chief Executive pesticides, harvesting, n Establishing what food
that can help prevent Kilimo Trust, Uganda processing and the final manufacturers could
their decline consumer. Using the soybean and are doing to help
as a case study, the speakers n Examining the role
will bring together all elements of governments in
and identify common themes tying in or manipulating
facing crop production. agriculture and
Senior Representative consumer policies
American Soybean to benefit people,
Association (ASA) the environment and
(Awaiting final confirmation) agriculture

10:15 Morning refreshments and exhibition visit

10:45 Seeds Training, Skills & Attracting Exploring the Roles of Post Organics
Talent Patent Manufacturers
Examining the latest Serenade - Smart Protection
developments in seed Developing future agricultural n Understanding how Antoine Meyer
treatments talents post-patent Head of New Business –
Dr. Franz Brandl Dr. David Llewellyn manufacturers Crop Protection, EMEA
Head Global Seed Care Institute Principal can progress global BASF
Syngenta Harper Adams University agrochemicals and
improve crop Eustace Kiarii
production CEO
n Determining how KOAN (Kenya Organic
to develop sustainable Agriculture Network)
relationships
n Examining anti-
counterfeiting measures
around the world

12:00 Closing keynote addresses in main conference room

Professor Sir John Beddington CMG FRS
Chief Scientific Adviser to HM Government, Government Office for Science
Note: this session is open to all conference delegates, exhibition visitors and exhibitors.

12:40 Chairman’s closing remarks

© UBM Conferences 2010. This programme may change due to unforeseen circumstances.
UBM Conferences reserves the right to alter the venue and/or speakers.

www.crop-world.com
CropWorld 2010 1–3 November 2010 | ExCeL London
Exhibition visitors can register at www.crop-world.com/register Customer code: WEB

DelEgate Early bird rate Standard rate

Ways to register
Available when you book on or Available after 6 August 2010
rates before 6 August 2010
Online: www.crop-world.com
FULL 3 DAY Please register n delegates at the Please register n delegates at the
CONFERENCE PASS: rate of: £449 + VAT @ 17.5% = £527.58 rate of: £499 + VAT @ 17.5% = £586.33 Fax: +44 (0) 1462 892 904
1-3 November 2010
Email: cropworld@taylorbennett.co.uk
One Day Please register n delegates at the Please register n delegates at the
Conference Pass: rate of: £299 + VAT @ 17.5% = £351.33 rate of: £349 + VAT @ 17.5% = £410.08 Post: CropWorld, Englefield
1 November 2010 15 Ashwell Road, Bygrave
Baldock, Hertfordshire, SG7 5DT
GROUP BOOKING DISCOUNTS AVAILABLE
United Kingdom
n 2 or more delegates = 10% off 2nd delegate at time of registration
n 3 or more delegates = 20% off 3rd delegate at time of registration
n 4 or more delegates = 25% off 4th delegate at time of registration
Telephone enquiries: +44 (0) 1462 490 609

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