SWOT
Strenghts
Strong relationship among Countries by Sports campaigns
Good strategy by expanding Globally
Diversificated products
Lenovo's stablized brand in the market
Use of joint venture and acquisitions in order to reduce costs
Quality products and innovation
Top three of China's market
Opportunities
Fussion or asotiation between products
Market exploration close to Russia, etc (European)
Innovation in computers
Explore and increase computers sells
Weaknesses
High Prices for its products
High Costs providing products overseas
Competitors takin advantage of the market and developing n
Not enough marketing campaigns
Not a real innovated product compare to competitors
Lack of new products or ideas
Threats
Market development its expensive
Competiitors products are cheaper
Loyalty customer outside China its fighted
Competitors can gain China's market
esses

cts overseas
e of the market and developing new products

ct compare to competitors

ats

hina its fighted

 IFE MATRIX weight rating
STRENGHTS
Strong relationship among Countries by Sports campaigns 0.2 4
Good strategy by expanding Globally 0.1 4
Diversificated products 0.01 3
Lenovo's stablized brand in the market 0.05 4
Use of joint venture and acquisitions in order to reduce costs 0.05 4
Quality products and innovation 0.03 3
Top three of China's market 0.05 3

WEAKNESSES
High Prices for its products 0.1 2
High Costs providing products overseas 0.15 2
Competitors takin advantage of the market and developing new products 0.01 1
Not enough marketing campaigns 0.05 2
Not a real innovated product compare to competitors 0.1 1
Lack of new products or ideas 0.1 1
TOTAL 1
score

0.8
0.4
0.03
0.2
0.2
0.09
0.15

0.2
0.3
0.01
0.1
0.1
0.1
2.68
 EFE MATRIX weight rating score
OPPORTUNITIES
Fussion or asotiation between products 0.15 4 0.6
Market exploration close to Russia, etc (European) 0.15 3 0.45
Innovation in computers 0.1 3 0.3
Explore and increase computers sells 0.2 4 0.8

THREATS
Market development its expensive 0.15 2 0.3
Competiitors products are cheaper 0.1 2 0.2
Loyalty customer outside China its fighted 0.1 2 0.2
Competitors can gain China's market 0.05 1 0.05
TOTAL 1 2.9
 INTERNAL SCORE
EXTERNAL SCORE STRONG WEAK
3.0 T0 AVERAGE 2 1 TO
4.0 TO 2,99 1,99
HIGH 3 TO I II III
3,99 GROW AND BUILD
MED 2 TO IV V
2,99 HOLD AND VI MAINTAIN

LOW 1 TO VII HARVEST VIII IX DIVEST

1,99 OR

RECOMENDATIONS FOR V

HOLD AND MAINTAIN

MARKET PENETRATION
PRODUCT DEVELOPMENT
 SPACE MATRIX
INTERNAL STRATEGIC POSITION EXTERNAL STRATEGIC POSITION