BACKGROUND......................................................................................................................................

1. CURRENT SITUATION.................................................................................................................2
CURRENT SITUATION RESULTS AND ACHIEVEMENTS...........................................................................2
STRATEGIC POSTURE............................................................................................................................2
2. CORPORATE GOVERNANCE....................................................................................................2
BOARD OF DIRECTORS..........................................................................................................................2
SHAREHOLDERS STRUCTURE...............................................................................................................2
3. EXTERNAL ENVIRONMENT:OPPORTUNITIES & THREATS (SWOT)...........................2
A. SOCIETAL ENVIRONMENT.................................................................................................................2
B. TASK ENVIRONMENT (INDUSTRY)....................................................................................................2
4. INTERNAL ENVIRONMENT:STRENGTHS & WEAKNESSES (SWOT).............................2
A. CORPORATE STRUCTURE.................................................................................................................2
B. CORPORATE CULTURE.....................................................................................................................2
C. CORPORATE RESOURCES................................................................................................................2
1. Marketing....................................................................................................................................2
2. Finance........................................................................................................................................3
3. Research and development...................................................................................................3
4. Operations and logistics........................................................................................................3
5. Human Resource Management (HRM)...............................................................................3
6. Information Systems...............................................................................................................3
D. SUMMERY OF INTERNAL FACTORS (IFAS)......................................................................................3
5. ANALYSIS OF STRATEGIC FACTORS (SWOT)......................................................................3

6. STRATEGIC ALTERNATIVES & RECOMMENDED STRATEGY.......................................3

A. ALTERNATIVE STRATEGIES USING A TOWS MATRIX ........................................................................3
FINANCIAL OBJECTIVES.........................................................................................................................3
PROJECTED PROFIT AND LOSS STATEMENT........................................................................................3
B. RECOMMENDED STRATEGY..............................................................................................................3
MARKET STRATEGY...............................................................................................................................3
7. IMPLEMENTATION......................................................................................................................3

8. EVALUATION & CONTROL........................................................................................................3

9. ATTACHMENTS:...........................................................................................................................3
 EFAS.........................................................................................................................................4
 IFAS...........................................................................................................................................4
 SFAS.........................................................................................................................................4
 TOWS MATRIX..........................................................................................................................4
 FINANCIAL ANALYSIS.................................................................................................................4
Background

1. Current Situation

Current situation results and achievements

Strategic Posture

2. Corporate Governance

Board of Directors

Shareholders Structure

3. External Environment:Opportunities & Threats (SWOT)

A. Societal Environment

B. Task Environment (Industry)

4. Internal Environment:Strengths & Weaknesses (SWOT)

A. Corporate Structure

B. Corporate Culture

C. Corporate Resources

1. Marketing

Marketing Strategy

Promotional Mix

1) Corporate Identity

2) Advertising campaign

3) Relationship marketing

4) Internet Marketing

5) Sales Promotion
2. Finance

3. Research and development

4. Operations and logistics

5. Human Resource Management (HRM)

6. Information Systems

D. Summery of Internal Factors (IFAS)

As Attached

5. Analysis of Strategic Factors (SWOT)

As Attached

6. Strategic Alternatives & Recommended Strategy

a. Alternative Strategies Using a Tows Matrix

Financial Objectives

Projected Profit and Loss Statement

b. Recommended Strategy

Market Strategy

7. Implementation

8. Evaluation & Control

9. Attachments:
ㄱ EFAS
ㄴ IFAS
ㄷ SFAS
ㄹ TOWS Matrix
ㅁ Financial Ratio Analysis