RETAIL – OPERATIONS

BHAVESH KHOMNE

(MMS -17-25)

MENTOR-

Prof. DEEPAK GANACHARI

I have been allocated BIG BAZAAR store which is located in Growels mall
(Kandivali east). Prior to that at the Zonal office located at Marol met Head of
operations for western zone (Mahesh).

He introduced us to Retail and Retail –Operations.

 What is Retail

o Trading (buying and selling) of Consumer Goods & Services.

o Retailers can also sell their Private Label branded products (usually made through
contract manufacturing on Retailer specifications).

RETAIL IN INDIA

ORGANISED
UNORGANISED
RETAIL

SPECIALITY CONVINIENCE LOCAL KIRANA

HYPERMARKET SUPERMARKET
RETAIL STORE STORES

EG:RELIANCE
EG: BIG BAZAAR, EG: CROMA,
EG:LIFESTYLE FRESH, KBFP,
STAR BAZAAR EZONE
APNA
  Retail Operations

o Ensuring product and services is readily available at affordable price to

the customers.
o Ensure the quality and standard is upto the mark.
o Strive hard to provide excellent customer satisfaction in the
most profitable manner.

Strength – middle age customers (30-45 years).

Area of improvement – How we can attract youth?

TIP - Always be OPTIMISTIC & try to learn positive things.

 ABOUT BIG BAZAAR

o Part of Future Retail Limited.

o Format: Hypermarket
o Product categories sold:
Electronics,
Home Appliances
Mobile Phones
Food and Groceries
Apparels,
Footwear, etc.

BIG BAZAAR
 Learnt about store basics.
o Grooming
o Cleanliness/Hygiene
o Uniform Policy
o Store Notice Board
o SM-DM Briefing
o Offer updation
o In-Store Training
o Trolley and Basket Management
o Customer Entry Measurement
o Space Selling
o Fun Zone
Store Notice Board

Our Stores are the final step in the retail chain. Timely and regular dissemination of
Information from Corporate Office to stores is critical to our success.

Objective
To communicate and reach out to all employees across the company – in an
Offline format - across geographies, formats and functions.

SM-DM Briefing

A well conducted briefing of the teams can be the most successful way to
Communicate ideas and thoughts across, and is a key driver for achieving common
Goals Morning briefings help to enhance efficiency, productivity and success of
Teams.

Offer Updation

The prime objective of every retail business is to provide customer satisfaction in the
most profitable manner. The cash till is one such touch point which leaves a final and
lasting impression in the minds of the customer.

It is necessary to have smooth operations

and fast functioning at cash till. To attain this-
1. All cashiers must be aware of the offers running in the store.
2. All schemes must be properly uploaded in the system.

Customer Entry Measurement

Customer Entry Measurement is accurately counting of the number of people who

entered our store during store trading hours. The crowd a store pulls in- also called
footfalls- at different times of the day is studied and analysed. Performance of operational
parameters can be judged by the conversion rate derived from footfalls.

Objective

Customer Entry Tracking is a measure of performance of the store operation and

marketing activities.

Space Selling
Media within the store can be sold as Space on Hire (SOH) to third party clients to
generate additional revenues.
After learning about the store basics, I was been allocated to handle store inventory under the
guidance of Inventory manager – Ajay Pal & Cataloguer – Manish Raut.

INVENTORY MANAGEMENT
o During inventory handling got a chance to learn about how the stock is stored in the
warehouse (food / non-food items).
o How the receiving process of stock is done
o Importance of avoiding stock damages
o Handling damaged and defective stock
o Vendor Scheduling
o Stock inwarding/outwarding process
o Stock Receiving process

Apart from the above learning process also got a chance to get hands-on the tool used for
processing the entire process (SAP3.0)

Using SAP created Inbound Registration Number (IRN), vehicle tracking, discrepancy and also
did the process of Barcode generation and printing.

RECEIVING OF STOCK PROCESS

o Purchase order (PO) generation through ARS.
o Generated PO goes to respective vendor and distribution centres (DC).
o Generate purchase order from vendor and DC.
o Stock.
o Generate vendor tracking (zvts).
o Generate inbound Registration Number (IRN).
o Physically count and tally products with invoice. (C.P, MRP, QUANTITY, EXPIRY).
o If any mismatch between PO and invoice than create discrepancy through system.
o Once everything is done collect the stock and store it in the warehouse according to
items category.

This is the learning from the training till now. Still specific Project is not been allocated but
looking forward to get 1 soon.