1. What is your gender?

o Male
o Female
o Prefer Not to Say
2. What is your age?
o 10-18
o 19-28
o 29-38
o 39-49
o 50 +
3. How often do you buy newspapers?
o Daily
o Weekly
o Monthly
o I read them when they’re around
o Never
4. What kind of newspapers do you prefer?
o Tabloid
o Broadsheet
o Sport
o None
5. What kind of content do you like to see in newspapers?
o Comedy
o Celebrity and Gossip
o Politics and Economy
o World Events
o Other
6. How much of a newspaper do you read?
o An article or two
o The whole thing
o The sport section
o I look at posted ads for sales and jobs
o None
7. Has a newspaper ever offended you?
o Yes
o No
8. If you answered yes to (7), why did this offend you?
o Misrepresentation of a group
o Unethical methods used to gather material
o Inaccurate or misleading articles
o Obscene content or language
9. What is the perfect price for a newspaper you would purchase weekly? (Taking into account
quality and value)
o 10p-50p
o 50p-75p
o 75p-£1
o £1-£1.50
o £1.50-£3.00
o More than £3.00