DAY 6(07/05/2018)

May's Second week premonition might

have the added jubilation of Labors Month’s motility, which
could be as simple as to strive hard to grab the needy learnings
through priceless experiences. It’s not always easy to get to
grips with all the symbols that can be found on our
Refrigerator, Washing Machine & Air conditioners after
knowing its features and workings. So it is mandatory to have
a clear understanding about it. Some of them might include
o Turbo Chill
o Thickest Insulation
o Jumbo Vegetable Tray
o 2.25L Aqua Space
o Deep Bottom Chiller tray
o Honeycomb Crisper
o Compressor Warranty
o Frost Free Mode
o Aroma Lock
o Child Lock
o Fuzzy Logic
o I-sense technology for uniform cooling
o Air purification Filters
A deep understanding of all these is
mandatory for data
Collection since the unique product code have to be noted
for at least one of the godrej products present. By knowing
this we can easily identify the associated products and its
 functionality that has been delivered to the particular
geographic location.

Places of VASANTH & CO, JAI SRI

ELECTRONICS, SATHYA AGENCIES, VIVEKS PRIVATE
LIMITED, GV AUDIO VISIONN, LG BEST SHOP, THE
COLMBUTURE CERAMICS & BHARATH ELECTRONICS
have well been covered by travelling in bus onto Crosscut Road,
100Feet Road of Gandhipuram and Trichy Road,
Nanjundapuram Road of Ramanathapuram. The day was tireful
with herculean tasks added on while analyzing the display unit
information
However some shops like VIVEKS
PRIVATE LIMITED reprobated strongly to give in the
information or rather to view the display unit information. His
statement clearly indicates “We don’t have any Godrej Products.
We don’t want other brands display unit information to be
shared or revealed and you may leave.” But I needed the other
brands display unit information also for the research study to be
carried out which they refused to give since my main
motto/concept of “REAL” (Reach Equal to Ahead of LG) could
only be studied well if I could get the LG Brands information
and its comparison. Also shops like LG BEST SHOP doesn’t
involved any Godrej presence. However this is considered to be
as one of the main responsibility of checking for the counter
existence first and the godrej products presence on it.
DAY 7(08/05/2018)
The next day is followed by the visit to the
Oppanakara Street as it covers a legions of electronic shops
spread all over it. It is the busiest street in the Coimbatore and
the customers are flooded with all over the shops. It becomes
somewhat difficult to collect amidst of the busy business times.
Since the shopkeepers main deal is to attract the
consumers/customers with their attractive offers rather than to
provide us the data of display unit information. Some asked me
to leave the shop, some asked to turn up after one hour as they
were busy with the customers while some asked me to walk
inside and see and note the information. I have done the below
things on the sequence on visiting the shops

o Sensing the Situation

o Delineating the shopkeeper about the purpose of the visit
o Tried to seek the permission from the shopkeeper first
o Ask relevant questions
o Note down the data
o Ask for the location or their knowledge on the upcoming
shops regarding if they could sell white consumer goods
and so on.
 DAY 8(09/05/2018)
The next day started with covering the
rest of the Oppanakara street shops. The whole street is flooded
with full of sunshine, parents and school children’s crowd since
it was a summer holidays for them. Most importantly that street
covers the major textile shops like Sri Ganapathy Silks, The
Chennai Silks, The Pothys & Saravana Stores in addition to
many electronic shops situated there. Shops like Pushpa
Electronics, Ganesh Marketing, Sri Bhavani Electronics, Rasi
Electronics, R.K.Electronics and A.K.Electronics.
However some of the shops amongst these
contains only the electronic spare parts whereas the some were
only service centers. I personally faced collecting data more
difficult on this street than collecting at other places
comparatively as most of them (6 out of 10) were reluctant to
give me the information owing to their busy schedule and their
unwillingness to share their data. Data has been collected after
one hour for the shopkeepers who asked me to come after one
hour in order to beat their busy schedule.

DAY 9(10/05/2018)
Shops of RELIANCE DIGITAL XPRESS at
peelamedu near to the Hopes College have been
visited. I have been searching for long looking onto
RELIANCE DIGITAL XPRESS but later on enquiring
with the local people nearby it was known that the
shop name has been changed onto JIO Store and
they were keeping the displays of Mobiles and not
the white consumer goods of Refrigerator, Washing
Machine & Air Conditioner. However the
shopkeeper is interested on keeping the Godrej
products and on the moment of me saying that
“Ashwath from Godrej” he asked me about the
dummies which he is interested to invest on and
keep on his store on further extrapolation. Then on
enquiring with my branch manager Mr. Stalin David
it was revealed that he ought to get it through
corporate only. Later LASJMCO has been searched
keenly by walking out and enquiring on the nook
and corner of the streets. Later by calling the
associated number it was found out that the shop
was still not on its existence. Later on the rest of
areas at the Oppanakara street and some areas at the
N.H.Road were covered.

DAY 10(11/05/2018)
Shops in the N.H.Road comprising
of Srinivasa Furniture’s, Mamata Enterprises,
Ramdev home appliances, Sagar home appliances ,
Sathya Agencies and Mohankeda furniture’s have
well been covered as many of the shops were either
not in existence or rather the godrej’s presence on
those shops are missing. On discussing about the
possible reasons for this gap, it have been found out
that they would be getting the dealer ship of other
company’s products at ease and at affordable price
ranges and moreover the ease/convenience of doing
business is ease with them with the local influence
on its driver seat. After finishing this the next area to
be covered lies 66kms from the place of where I
have wandering all over from the morning. So after
post lunch I started travelling to Kottur via bus from
Oppanakara Street. It’s almost night on reaching
kottur as many a shops were closed and was decided
to close day at 9:00PM with the dinner and the stay
over there

DAY 11(12/05/2018)
Shops at the Kottur area were
covered well after enquiring the local people
about the places and with the help of goggle
maps. One major observation was that the shops
in village areas tends to be a monopoly so
acquiring them would cover the entire area.
Also some shopkeepers doubt what if letting
him could cause adverse impacts like if he could
take images and reveal it to competitors. Things
of that sort engrossed in. The area carried roads
with lots of ups and downs with electronic shops
culminated on two areas.
DAY 12(13/05/2018)

Sunday, being a holiday. An

analysis of next week plan has been carried out for
the next week which is to be updated on the
upcoming week report