Observations

• Rising healthcare costs are a major concern for the

average American citizen

• Premiums are set in stone ; they don’t adapt to the

insured’s lifestyle

• Employers and insurance companies both benefit

from a healthy population

• Self-insured people don’t have access to wellness

benefits
pitch

Lily is a web platform that tracks

employees’ fitness activity in order to
reduce companies’ healthcare costs
and help health insurance companies
optimize their offers.
HOW IT WORKS
Overall process

Insurer Savings

Data Analysis

Lily’s Cloud Metrics

Wearable API User Reward

User experience

Users sign up on Lily

using the codes their They choose which
insurer provided them fitness tracker they
want to connect with

Their preferred tracking

system sends us data
Their final score defines
on their physical activity
the reward they’ll get at
that is then converted
the end of the period
into points
Insurers’ benefits

BETTER RISK BETTER RESOURCE + PROFITS COMPETITIVE

HIGH ROI
EVALUATION MANAGEMENT - CLAIMS PAID ADVANTAGE

Constant feedback on More accurate ROI directly Healthy clients Going through Lily
users’ performances management of correlated to the means lower attracts new customers
for better risk loss and premium program users’ incurred losses and increases
evaluation reserves performances customer loyalty
MARKET
Significant figures – US market

$314 Average monthly premium paid for single coverage

for a 40 y/o – non smoker individual

$12,531 Average healthcare cost for an employer (78%)

and his employee (22%)

$1,429 Average savings per year for insurance companies on

an overweight person that adopts a healthy lifestyle

96% The proportion of fitness tracker users that would be

ready to exercise even more if they were rewarded

Sources: Harvard Business Review, United States Census Bureau, National Conference of State
Legislatures, Bryant University survey, Towers Watson 2014 Health Care Cost Survey
Significant figures – Wellness benefits

87,5 % Of health care claims costs are due to an

individual’s lifestyle

25 % Average reduction in health care costs for the

company

8% Increase in employee productivity and

reduction in employee absenteeism

Sources: Chapman Institute, Duke University Medical Center, National Business Group on Health report
Competition

REWARD POPULATION HEALTH

BASED APPS MANAGEMENT

DIGITAL TRACKER BASED

WELLNESS CORPORATE
PROGRAM WELLNESS

Pact
Proof of concept – appirio AND Oscar

Made a Deal Which 400 And Saved

With Offered to

A 1000 Employees Appirio’ Health Appirio’ 5% or $280K

Fitness Trackers
IT Consulting Insurance Employees on Premiums
Company

Made a Deal And Offered Who Had to To Earn

With Trackers to Achieve

A Health Insurance Fitness Wearable Oscar’ Clients Daily Step Goals Up to $30/Month
Company Company
 FINANCIALS AND
DEVELOPMENT STRATEGY
ROADMAP - Strategy
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8

Q1;Q2: Focused
on dealing with
companies only

Q3: Lily opens to

self insured
individuals

Q4: Ecosystem for

rewards starts
functioning

Q7: Lily starts using

the data it collects
to help doctors’
diagnostics
Business model

SUCCESS BASED APPROACH

Health
Grants up to 10%* Insurance Grants up to 10%*
Discount on Total Cie. Discount on Annual
Annual Cost to Premium to

Self
Employers Insured
On Which Lily Takes Adherents
a 5 - 15%
Commission

10%* = average predicted discount insurance companies will accept to give our
users ; would eqaul100% average goal completion.
SEED ROUND
12 months

RESOURCES TARGETED TRACTION

Insurance Partnerships:
Initial Investment:
3
$20k
Employer
Partnerships: Self Insured Users:
10,000
Seed Round:
120

$200K
Employees:
40,000
Team
Félix BUNGENER
COO
Successfully signed with 12
bars, twice the objective he
was fixed, in his two first
months working for a
French startup in the spirits
industry.
Pierre Vincent TAISNE Geoffrey DOYEN
CEO CTO
Managed to convince, at IT engineer and entrepreneur:
a very early stage, six Co-founder and CEO of
prominent advisors from Wineta, a « digital
all over the world to help sommelier » for retailers, and
guide our team. former early employee of
Fits.me, which raised 7,4
million in series A.