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Instructions
Please read the following instructions carefully before attempting any of the
questions:
**WARNING: Please note that Virtual University takes serious note of unfair means.
Anyone found involved in cheating will get an `F` grade in this course. Every paper has
four subjective questions while 10 objective questions
A common practice among marketers is to identify and develop new markets for their existing
products. This practice is called _____.
1 Market development
2 Product development
3 Market penetration
4 Market skimming
1 Social classes
2 Purchase decisions
3 Perceptions
4 Attitudes
The five alternative concepts under which organizations conduct their marketing activities
include the production, _____, selling, marketing, and societal marketing concepts
1 Promotion
2 Pricing
3 Distribution
4 Product
Question No. 4 Marks : 1
1 Generation X
2 Baby boomers
3 Generation Y
4 Seniors
The twofold goal of marketing is to attract new customers by promising superior Value and to
_____.
List and explain the "core, actual, and augmented products" of the educational experience
that universities offer. How are these different, if at all, from the "product" offered by junior
colleges?
The objective of _____ research is to gather preliminary information that will help define the
problem and suggest hypothesis
1 Descriptive
2 Exploratory
3 Causal
4 Current
When your firm practices developing and maintaining a strategic fit between your
organization's goals and capabilities, it is forming
1 mission statement
2 values statement
3 strategic plan
4 operating plan
With respect to the product life cycle, the ______________ is a period of slow sales growth
as the product is introduced in the market
The _____ environment consists of factors that affect consumer purchasing power and
spending patterns
1 Social-cultural
2 Political-legal
3 Technological
4 Economic