ADAM J SCHMIDT

Pasadena, Maryland ▪ linkedin.com/in/adamjschmidt

adam.schmidt@rhsmith.umd.edu ▪ 410.897.7050 mobile
SUMMARY
MBA graduate with expertise in communications, public policy, and marketing analytics, as well as both process and project
management. Extensive client-facing experience in a variety of business environments. Active DoD Secret security clearance.

EDUCATION

Robert H. Smith School of Business, University of Maryland, College Park, MD Class of 2016
▪ Master of Business Administration, MBA.

National Defense University, Ft. McNair, Washington, DC 2005-2007

▪ Non-degree program of courses with Counter Terrorism Fellows from allied nations and executive branch employees.

The George Washington University, Washington, DC Class of 2004

▪ Bachelor of Arts, History. Minors, Political Science / International Affairs.

PROFESSIONAL EXPERIENCE

Maryland Automobile Insurance Fund (Maryland Auto), Baltimore, MD 2014-Present

Senior Marketing and Communications Analyst
▪ Developed organization's first lead distribution program, providing key insurance agents with web and phone leads using Salesforce:
▫ Managed RFP process, negotiating contract with Salesforce and third party integrator; designing technical requirements.
▫ Led implementation, managing both internal IT resources, and third party developers, to deploy and integrate Salesforce with
legacy Oracle databases using Informatica PowerCenter as our extraction, transformation and loading (ETL) tool.
▫ Optimized program resulting in 53.31% growth in second full year of operation with $6.3 million in written premium.
▪ Managed interdepartmental project teams utilizing State of Maryland mandated Agile SDLC Policy framework where appropriate:
▫ Developed comprehensive business analytics framework, being adopted companywide, using Microsoft Power BI for tracking
progress to goals and ROI from a variety of data sources including: legacy Oracle database (via SQL developer queries), Google
Analytics, Google AdWords, Formstack, MailChimp, and Salesforce.
▫ Analyzed impact of proposed commission and rate changes, providing several policy options for executive consideration.
▫ Led UAT/deployment of organization’s first customer facing online payment portal using the Authorize.Net Payment Gateway.
▪ Collaborated with agency of record to execute multichannel marketing campaigns aligned with strategic goals (e.g. wrote scripts for
original 30 week “Maryland Auto Minute” radio and television ads; developed Facebook contest promoting safe driving to teens)
▪ Formulated policy and operational responses to legislative mandates as Satellite Agency of the State of Maryland.

Maryland Army National Guard, Baltimore, MD 2011-2017

Health Care Specialist (Medic 68W)
▪ Led six soldiers as direct supervisor, providing first line leadership, and ensuring all tasks completed to standard.
▪ Supported Regional Health Command Europe on 2016 TDY mission; completing multiple taskers on short suspense.
▪ Established and operated medical aid station supporting Operation Baltimore Rally during April 2015 mobilization for civil unrest.
▪ Documented and publicized Guard sponsored unit events and activities as designated Unit Public Affairs Representative (UPAR).

Change Maryland, Annapolis, MD 2014

Communications Advisor
▪ Developed and executed earned media strategy to guide transition from non-profit advocacy organization to political campaign.
▪ Drafted and disseminated news releases; organized and promoted press conferences / media availabilities, while responding to
requests for information from the media, external audiences, and various special interest groups.

ACM Chesapeake, Easton, MD 2013

Advertising Executive
▪ Drove 138% increase in advertising revenue from annual Caroline County Summerfest guide publication.
▪ Developed and strengthened relationships with local businesses and non-profits while aggressively expanding advertising base.
▪ Conducted market research to determine regional targets for potential advertising partnerships in key counties.

Vocus, Beltsville, MD 2012-2013

Account Executive
▪ Retained and grew existing contract revenue; exceeded 100% of goal during first quarter in role providing SaaS marketing solutions.
▪ Provided strategic communications and marketing guidance to over 150 small business and non-profit clients; including advice on

Adam J Schmidt | page 1

 ADAM J SCHMIDT
Pasadena, Maryland ▪ linkedin.com/in/adamjschmidt
adam.schmidt@rhsmith.umd.edu ▪ 410.897.7050 mobile
best practices for drafting news releases, improving SEO, increasing social media engagement, and content marketing.

2 Hounds LLC, Stamford, CT 2009-2011

Communications Consultant (Sole Proprietor)
▪ Offered political communication consulting services, including developing and executing earned media strategies, for political
campaigns, non-profit issue advocacy organizations, and small businesses.
▪ Led website development and management, as well as planned integrated social media, email and online advertising campaigns.
▪ Researched and reviewed radio, television, and digital ads; drafted news releases, campaign emails, and feature articles.

Engage LLC, Washington, DC 2008-2009

Account Executive
▪ Managed client relationships and oversaw operations of startup digital public affairs agency providing communication solutions.
▪ Contributed to business development by drafting proposals and pitching prospective non-profit and political clients.
▪ Project manager of remote team of web developers and designers creating and launching client websites.
▪ Oversaw all aspects of in-house online fundraising system that processed over $6 million in credit card transactions.

American Chemical Society, Washington, DC 2007-2008

Legislative Associate
▪ Monitored legislation and agency rule making, and led advocacy efforts targeting Executive Branch agencies and Congress on behalf
of world’s largest scientific society, a membership based non-profit.
▪ Developed semi-technical written materials to educate policy maker on the nature and purpose of ACS proposed programs,
policies, and funding requests.
▪ Analyzed DoD, DHS, and NIST budget proposals for the ACS Board of Directors, and formulated official public response
targeting various external audiences and special interest groups.
▪ Developed positive working relationship with government officials, allies in the scientific community, defense industrial base,
research universities, and non-profit organizations desiring input on federal regulations, policies, and appropriations.

Congressman C.W. Bill Young, Washington, DC 2004-2007

Legislative Assistant
▪ Provided Defense Appropriations Subcommittee Chairman with analysis of, and suggestions for action on, various legislative issues.
▪ Represented the Congressman in meetings and official correspondence with constituents, executive branch officials, foreign embassy
staff, non-profit organizations, as well as representatives of various industries, corporations, and special interest groups.

ADDITIONAL EXPERIENCE

National Registry of Emergency Medical Technicians, NREMT-B 2012-Present

Knights of Columbus, 4th Degree Member 2008-Present
BBC News On-Air Contributor 2008
Eagle Scout, Troop #60, Southbury, CT 2000

Adam J Schmidt | page 2