• Pyramid of CSR

• Types of Stakeholders

• Characteristics of CSR

• PRINCIPLES OF CSR

• Benefits of CSR

• United Nations Global Compact 1999

 Economical
Responsibility Legal Responsibility

• 2010 Net Sale- $45,764 • Canon Global Code of

million Conduct

• Global network of more • GRI Sustainability

than 200 countries • G3 Sustainability

• Most number of patents Reporting Guidelines

• Health Japan 21

• Health Promotion Law

 Philanthropic
Ethical Responsibility Responsibility
• Reduce stress policy • Reduced Co2 emission
• Not allowing employees to • Recycling
sit • Fund raising/ Relief
• Work-life balance policy activities
• No-overtime day • Environmental-friendly
• Re-employing retired manufacturing
employees
• Kyosei philosophy
(living and working
together for the common
good)
A stakeholder is a person, group or organization that has interest
or concern in an organization.
 Stakeholders can be affected or affect the organization in actions,
objectives and practices.

 Not all stakeholders are equal. A company’s customers are entitled to

fair practices but they are not entitled to the same consideration as
the company’s employees.

For example, this is evident in Canon’s case in Denmark when

they managed the stress for their employees in Denmark.

 INTERNAL AND EXTERNAL
STAKEHOLDERS
Internal stakeholders
 Shareholders and investor: Group of people who owned cannon and made decisions.

 Employees: They work to reach the objectives of the organization.

External stakeholder
 Suppliers: To provide raw materials or components needed to produce products.

 Customer: Willing to buy quality products in exchange of money

 Government: To set the rules, regulations and restrictions, e.g. the case of Japan.
Laws such health Japan 21 this made cannon Japan to set numerical targets with
the aim of preventing lifestyle related diseases.

 Competitors: To motivate the company more in action. Eg. Nikon

1. Reduction of Co2 emissions – By setting up a
consultation process and eco friendly
manufacturing

(Voluntary approach)

Internalizing or Managing Externalities

2. Relief activities and fund raising campaigns and
Recycling

Philanthropy

3. Policy to reduce work stress (Health first guiding

principle)

Voluntary

4. Transparency principle - Canon’s Sustainability

Sustainability: The key areas are;

Business:
• operating fairly in all their markets, pursuing economic growth while

respecting applicable laws and regulations.

Environment:
• From design and production, through to customer use and material recycling

and re-use, minimizing waste by recycling and re-using resources and

materials, to help counter the threats of climate change.

Society:
• Meeting Social and ethical responsibilities Involves focusing on reducing
environmental impact; engaging with communities; and supporting wider
economic growth. Alongside this, they anticipate and comply with regulations
and standards and even look to exceed them where possible.

Accountability:
• They recognized that their actions affect the external environment and
assume Responsibility for the effects of their actions.
• Eg: If any issue arises, they take responsibility for the issue.

Transparency:
• Heavy emphasis on CSR reports
• Detailed information on their website.
• However, some information such as, stress related illness were not mentioned
in the report.
1. Better mental health - Reduced stress due to work
life balance

2. Increased productivity – higher employee motivation,

reduction in absenteeism

3. Improved physiological health - drop in smoking rates,

cholesterol levels
1. Environmental benefits (recycling, reduction of carbon
emission)

2. Job creation – opportunity for continuous employment

of the ageing population

3. Community engagement – contributing to the socio-

economic development of local communities, disaster
relief
1. Better image – seen as an organization which is
sensitive to the needs of its employees and the
community in which it operates

2. Increased productivity - Better employee

performance as a result of training and better
leadership skills

3. More proactive approach as opposed to reactive for

CSR implementation
• to encourage businesses worldwide to adopt sustainable and socially
responsible policies.
• ten principles in the areas of human rights, labour, the environment and anti-
corruption.
• Human Rights
Businesses should support and respect the protection of internationally
proclaimed human rights; and
make sure that they are not complicit in human rights abuses.
• Labour
Businesses should uphold the freedom of association and the effective
recognition of the right to collective bargaining;
the elimination of all forms of forced and compulsory labour;
the effective abolition of child labour; and
the elimination of discrimination in respect of employment and
occupation.
• Environment
Businesses should support a precautionary approach to environmental
challenges;
undertake initiatives to promote greater environmental responsibility; and
encourage the development and diffusion of environmentally friendly
technologies.
• Anti-Corruption
Businesses should work against corruption in all its forms, including
extortion and bribery.
Human rights
• Work life balance
• Health and safety
• Stress management
• Action based policies
• Eliminating Child Labor and Forced Labor
Labour
• No overtime day
• Re-employing retired employee until the age 65
Environment
• Reduce CO2 emission
• Remanufacturing, Recycling of Used Products
• Environmental-friendly manufacturing
• Fund raising or relief activities