Meeting Minutes : EL-III MCP Client Supervisor Meeting

Date: 13th March, 2018

Time: 11:00 AM (PST)
Attendees:
 Umer Adnan (CEO, Cowlar Inc.)
 Dr. Syed Zahoor Hassan (Faculty Advisor, LUMS)
 Hassan Amir Khan (MBA, LUMS)
 Anns Ibrahim (MBA, LUMS)
 Arsalan Naseer (MBA, LUMS)
 Hamza Islam (MBA, LUMS)

Agenda Items

 Next Two Weeks Plan of MCP

 Discussion on change in scope of project
 Structure of final report and what is the requirement of the client

Action Plan


 Jo field mai yai cheez kar rahai hain un ka view lain on how heat cycle is a problem for
A.I
 Perceived Value of a lost heat cycle
 Cannot sell milk to all the vendors because of synchronization
 Umer looking for perceived value of heat cycle
 Genetic Issues, Feed Issues for animals here (Umer looking to launch low cost Cowlar
for detecting heat cycles)
 What are they looking for in feed? Currently it provides dry matter intake
 Can go for both cows and buffalos
 Umer to provide access to dashboard
 Need these people as your partners (technicians)
 Help Umer to segment consumers 50%-60%
 Need to have questions regarding what can improve conception rate of artificial
insemination and how can Cowlar play a role in it
 Detailed what is the nature of this issue and where technology can be used for advantage
 Cowlar can provide information on dry matter intake
 17 alerts to be shared by Umer
 Cowlar light to tell heat detection and dry matter intake
 Actual Cowlar price is $30 and want to sell it for $99
 Unless Cowlar can collaborate with these big dairies(Nestle) by seeing how can this
product solve their problems and to what extent are they willing to go for it
 Same utility of Cowlar for Buffalo and Cow
 Collect data on 10-20 further farms (top tier) Look at their internal capabilities of
technician, feeds, success rate of A.I, how many number of days from calving to milking
does it take for one animal. Cowlar aim for a cycle of 360 days. Go to 2-3 of these farms
 Document the 6 stages for the 5 devices in Taxila Divide the pilot study in 6 stages
where first stage is if the technology works, 2nd is if right data is captured and
people are able to use it, 3rd is if analysis of that data can be done, 4th is to see that
recommendations are what they were thought to be, 5th is that can the end user use
those recommendations, last is what is the end impact of these
recommendations(Pilot in Taxila)
 Role of A.I parties and what kind of collaboration are they looking for
 Role of A.I feed providers and what kind of collaboration are they looking for
 Document the value chain of the farm in Taxila
 Anns where technology can help the 15 farms and what will be the right way of solving
these problems
 Umer wants to see how dmi is of importance to farmers and feed providers
 Get a list of 17 features and ask the farms how important these are to them from all the
farms
 Ask about health and diseases of animals from all the farms ( Quantify how frequently
this occurs what will be the benefit of detecting these diseases early on
 Umer wants to the next 100 devices asap
  MBA group can create a pilot design for the next 100 devices, give information of prices,
quantification of benefits, total cost of ownership and what will you gain over the next 2-
3 years
 Analyze which segment to go for( Commercial to mid tier to low tier) and what would be
the best channel to go for each) (strategy development)
 1. Key Selling Points with the fit of technology with the current situation of the country is
(heat, feed and health)
 2. Design a pilot for the 4 farms and product price and positioning (preliminary)
 3. Competitive landscape
 4 Develop a value chain of all the key stakeholders and where technology will help any
of these and what problems will they solve
 Is this a market and if maybe what will sell here and how it will sell Cowlar light for $30
and it costs $15
 Meeting with Dr. Zahoor on Friday Pilot, Market. A.I, Feed
 Give Zahoor a plan of who we have met and who we are meeting
 Meet on Next Monday

Action Plan

 Cowlar team is expecting the availability of devices by Thursday 1st March 2018.
 Cowlar team and the MBA group have mutually decided to install 15 devices for 3
pilots in Lahore with 5 devices on one farm between week 6 and 7 of MCP project.
 Provide a summary sheet of 15 farms by 25th February 2018 highlighting key
characteristics which are of interest to Cowlar and provide an idea on where
Cowlar can add value to these farms
 Propose a partnership with Artificial Insemination service providers in Pakistan. Do
a research on this of who is providing such services in Pakistan both in public and
private sector
 Study the feed business in Pakistan which is of a primary concern for mid-size
farms and see where Cowlar can add value to it
 Remind Cowlar team for providing any existing SOP’s which they have formed
when installing pilots
  New devices will have a new way of heat detection which will be tested out in pilots
and can also result in a testing of a different technique
 MBA group is thinking about using different dimensions for each pilot such as feed
optimization, support of labor which will be decided in the coming week
 Umer Adnan and Cowlar team to provide us access to dashboard for pilot in Taxila
for the MBA group to study
 Next meeting to be held on Wednesday 28th February 2018

Action Items - Immediate Deliverables

Sr. Action Item Owner Deadline Status

No
1 Keep a check on delivery Umer Adnan, 1st March, 2018 Assigned
schedule of devices Cowlar
2 Analyze Dashboard of Pilot in MBA Group 28th February Assigned
Taxila 2018
3 Summary sheet of 15 farms in MBA Group 25th February Assigned
Lahore 2018
4 Research on Market Size of MBA Group 1st March 2018 Assigned
farms with 25+ animals in
Pakistan
5 Research on Artificial MBA Group 28th February Assigned
Insemination Mechanism 2018
6 Research on Artificial MBA Group 28th February Assigned
Insemination service providers 2018
in Pakistan
7 Research on feed business in MBA Group 28th February Assigned
Pakistan 2018