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PAPER - XVIII : COMMUNICATION RESEARCH ATTACHMENT AND STUDY VISIT TO MEDIA CENTRES &
(Theory Exam 30 + Internal Assesment 20 marks through two written ATTENDENCE TO COURSE -100 marks
test & one seminar. Seminar compulsory Total - 50 Marks) Each sudent will have to undergo a four week or more attachment in any of
Definition - elements of research - scientific approach - and communication the media such as newspapers, magazines, radio, television, agencies of
theories - role - function - scope and importance of communiction research - advertising and public relations/ corporate communication or any other identified
basic and applied research. by the students and faculty jountly/ individually facilities for which are easily
available locally or regionally.
Researh desigh components - experimental, quasi - experimental, descriptive,
exploratory, bench mark, longitudional studies - simulation - panel studies - co- Every student has to participate in study/ field visit to media centres and he/
relational designs. she shall submit their reports based on observations. Thus, study visits are
compulsory to all students. Attachment carries 40 marks, study visit 40
Methods of communication research - census method, survey method,
marks & attendence 20 marks.
observation method- clinical studies- case studies- content analysis.
PRACTICALS 150 Marks
Tools of data collection : sources, media source book, questionnaire and
schedules, people's meter, diary method, filed studies, logistic groups, focus 1.a. Practical examination of searching & down loading information. 50
groups, telephone, surveys, online polls, Random sampling methods and b. Establishing E-mail address.
representativeness of the sample, sampling errors and distributions in the c. Accessing, receiving, sending and replying E-mail
findings.
d. Sending & forwarding E-mail to multiple recipents.
Media research - evaluation, feedback - feed forward- media habits- public
e. Internet chatting.
opinon surveys- pre-election studies and exit polls, market research in media
field. 1.f. Networking with special internet groups
Report writing - data analysis techniques - coding and tabulation- non- 2. a. Creating electronic newspaper practical examination. 50
statistical methods- descriptive historical - statistical analysis - parametric and 2. b. Creating internet advertisement
non- parametric - nui- variate - bi- variate- multi- variate-tests of significance 2. c. Podcasting & vodcasting or media website downloads
- level of measurement- central tendency- tests of reliability and validity - 3. Report on study of brand management or 25
SPSS and other statistical packages.
Public Relations of Government / Corporate house.
Media research as a tool of reporting. Readership and / audience surveys,
4. Submission of C. D. based on Video / radio medium 25
preparation of research reports / project reports/ dissertations / theses.
public service advertising messages of 30 seconds or 1 minute.
Ethical prespectives of mass media research.