IUBAT-International University of Business Agriculture and Technology

| Kamrul Hasan

PNS Media &

Outsourcing Business Development strategy of PNS Media &
Communicatio Communications Ltd.
ns Ltd.
 Proposal
On

Outsourcing Business Development strategy of PNS Media & Communications Ltd.

Prepared for

Tanvir H. De Wan
Course Coordinator
College of Business Administration (CBA)
IUBAT

Prepared by

Kamrul Hasan
ID # 07302009
Program: BBA
Semester: Fall 2010

IUBAT- International University of Business Agriculture and

Technology

Date of Submission:

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Request for Proposal

24 September, 2010
Tanvir H. De Wan
Course coordinator
College of Business Administration (CBA)
IUBAT- International University of Business Agriculture and Technology
4 Embankment Drive Road, Sector 10, Uttara Model Town
Dhaka-1230, Bangladesh.

Subject: Submission of Proposal.

Dear Sir

With due respect I state that I am a student of IUBAT in the department of BBA. It is a great
pleasure for me to have the opportunity to prepare a report on the topic of “Outsourcing
Business Development strategy of PNS Media & Communications Ltd.”. I will prepare this
report as an assignment and not for any other purpose. I employ my best effort to fulfill the
requirements to make this report. For your kind consideration I would like to mention that there
might be some mistakes due to limitation of my knowledge, wisdom and time constraint. I
expect that you will forgive me considering that I am still a learner and in the process of
learning.

I will be highly grateful to you if you please read and accept my project proposal. I hope that my
project work will be able to satisfy you and fulfill your expectations from my side.

Sincerely Yours

---------------------------

Kamrul Hasan

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Tanvir H De Wan

Course coordinator
College of Business Administration
IUBAT- International University of Business Agriculture and Technology
4, Embankment Drive Road, Sector 10, Uttara Model Town
Dhaka 1230, Bangladesh.

Letter of Transmittal

Dear Sir,

This is a great opportunity for me to submit this proposal on the topic of “Outsourcing Business
Development strategy of PNS Media & Communications Ltd.”. I have prepared this report as
partial fulfillment of the course BUS 490. I have tried my level best to prepare this report to the
required standard. It was certainly a great opportunity for me to work on this paper to actualize
my theoretical knowledge in the practical arena.

I express my heart full gratitude to you to go through this report and make your valuable
comments. It would be very kind of you, if you please evaluate my performance regarding this
proposal.

Thank you

Sincerely Yours,

---------------------------

Kamrul Hasan

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 Student Declaration

I am declaring that, this report on the topic of “Outsourcing Business

Development strategy of PNS Media & Communications Ltd.” has only been
prepared for the partial fulfillment of the course requirement BUS 490. It has not
been prepared for any other purposes, like reward or presentation.

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 Acknowledgements

At first I would like to express my gratefulness to the almighty Allah for being so kind to allow
me to work on this project successively.

Then, I would like to express my gratitude to IUBAT – International University of Business

Agriculture and technology where I have finished my required course curriculum to be eligible
to prepare a project paper. The education learnt from the teachers and the whole infrastructure of
my university, truly has amplified my level of competency and thoughts during my learning
period.

I would like to thank Mr. Tanvir H. De Wan, course coordinator of BBA at IUBAT for his
support and guideline which has enabled me to prepare such a report. I give special thanks to
Fuad Ahsan Chawdhury & Md. Mustafizur Rahman to give me guideline to accomplish this
report.

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 TABLE OF CONTENTS
Title Page No

I. Preparatory Part:

 Title Fly 1
 Title Page 2
 Request for proposal 3
 Letter of Transmittal 4
 Student Declaration 5
 Acknowledgements 6
 Table of Contents 7
 Executive Summary 8

II. Empirical Part of the Report

 Introduction 9
 Origin of the study 10
 Objective of the study 10
 Scope 11
 Methodology 11
 Limitation 12
 Conclusion 12

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 Executive Summary

Outsourcing, the buzzing word now-a-days; means subcontracting of works to a Hired third party
service provider. It’s becoming more & more popular day by day because it is offering less cost
& high quality service and many other operational, technological & financial benefits. And
Information Technology Outsourcing (ITO) is the most booming area of outsourcing which is
precisely three forth of the total outsourcing industry.
All the research organizations, specialists & futurists are sure about the fast forward move of the
Information Technology Outsourcing. Most of the fortune 1,000 companies are tending to go for
outsourcing. In developed world nearly half of all businesses use offshore providers, and two-
thirds plan to send work overseas in the near future. So, the future of this business is very bright.
By 2009 the size of global outsourcing market will be more than $US 400 billion (almost $US
430 billion). And market size of software development will be $US 120 billion. Bangladesh has
only 0.00003% share of global ITO market where our neighbor India is the largest service
provider. Being similar to India in many occasions, Bangladesh has the true potentiality here.
Clippingimages.com is a Bangladesh based graphic design outsource service provider,
established in June 2004. It’s operated by PNS Media & Communications Ltd. which is a sister
concern of PNS Group. Clippingimages.com attains World Class service in graphics production.
Our principal activity is Clipping Path, Image Masking, Image Retouching, Image Restoration,
Color Correction, Vector works, Logo Design, Web Design and other design services. This
company is one of the most successful companies in providing ITO services all over the world.
Within only few years of a successful business dealing history this company already attained its
position in top in Google page Rank. All these effort turned the dream in to reality by a few
energetic marketing people. Developments of this business growing so fast as the services are
getting better and better day by day.

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1. Introduction:
Outsourcing is contracting with outside consultants, software houses or service bureaus to
perform IT operations.
Offshoring can be defined as moving business processes to a lower cost location, usually
overseas. Offshoring can be seen in the context of either production offshoring or services
offshoring. China has emerged as the preferred destination for production offshoring while India
has emerged as the dominant player for services offshoring, particularly in the IT space. China,
however, is becoming the future leader of offshoring services expertise.In our report, offshoring
and outsourcing are all related to offshore outsourcing, which implies that a third-party service
provider takes over the business and IT process and runs them based on service-level agreements
in various countries. These two terms are used interchangeably in this report. Nearshoring is
defined as moving business processes to lower cost locations that are in close geographical
proximity (e.g. shifting U.S. or European Union bases business and IT processes to Canada or
Mexico) Inshoring, which means picking services within the U.S. or E.U.
Smartshoring means picking the “best shore” based on various criteria and dimensions
Business Process Outsourcing (BPO) refers to outsourcing arrangements when entire business
functions (such as IT, call centers, payroll, human resources and customer service) are
outsourced. The growth of services in offshore outsourcing is linked to availability of reliable
and affordable communication Infrastructure with available resources. With this paradigm, it was
possible to shift the actual delivery location of services to low-cost locations in a manner
theoretically transparent to end users. India benefited from the trend as it has a large pool of
English-speaking and technically qualified workers. India’s offshoring industry took root in IT
functions in the 1990s and has since moved to BPO. Other offshoring destinations that focus on
high-end outsourcing discussed in our report are Israel, Costa Rica,Chile, the Philippines,
Singapore, Ireland and Eastern European countries.
The European Union (EU) officially announced that Bangladesh is one of the best 20
outsourcing target countries. Further, Goldman Sachs & Co. positioned Bangladesh at one of
“Next Eleven,” which are potentially growing countries following Brazil, Russia, India, and
China (BRICs).Now a days, Bangladesh is Millions of Dollar from this outsourcing business and
Spreading Throughout the world so fast.

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For the development of a country, earning foreign currency is most important. Especially
countries like Bangladesh where unemployment is one of the major problems. Unemployment
rates in Bangladesh, estimated at 4.3 percent, are comparatively low due to pervasive under-
employment and the large number of people considered being out of the labor force.
Unemployment rates are high among the youth, especially among young men under the age of
30. The current population is estimated at around 140 million in Bangladesh. This is another big
deal for the Government of Bangladesh.

BPO (Business Process Outsourcing) can be a vital arsenal for fighting with this entire problem.
This will reduce the unemployment as well as will enable us to earn huge number of foreign
currency. Foreign currency plays a vital role in terms of economical growth of a country.

2. ORIGIN OF THE STUDY

This report is an impartial requirement for BUS 490: Practicum course, assigned by my course
instructor Mr. Tanvir H De Wan.

3. OBJECTIVE OF THE STUDY

Primary objectives:

 To fulfill the academic requirements of the BBA program.

 To provide my readers a clear view on how outsourcing works.

 To ensure the economical growth by earning foreign currency through BPO.

Secondary Objectives:

 To find out the feasibility of BPO in Bangladesh.

 To reduce Unemployment in Bangladesh through BPO.

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  To help the country’s economical growth by earning foreign currency.
 To identify one of the true potential businesses that can contribute to the SME sector in
the economy of Bangladesh to understand the managerial analysis properly.

 To provide necessary guideline for setting up the businesses to the upcoming

entrepreneurs.

4. SCOPE

Under the wide area of outsourcing this report is focusing only on the Information
Technology Outsourcing (ITO) that covers Graphics design, web development, software
development & testing, call center outsourcing, data processing, application maintenance,
search engine services, IT consulting services, E-commerce outsourcing, etc.

5. METHODOLOGY
As I am working for a BPO company I have done my whole process inside my company’s
territory. I made several interview with our MD (Managing Director), Chief of operations,
Director sales and marketing and few of my senior colleagues. I asked them several question
regarding their participation in terms of developing the business over the year. How they
developed their business to this huge success.
Collection Method:
a. Primary Data:
 Direct interview.
 Questionnaire survey.

b. Secondary Data:
 From Internet.
 From Journal.
 Dailies.

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6. LIMITATION

The numerical data for all sectors and all the recent years is not found. So, the trend and
Data up to year 2005 is used here. Information about the exact export volume from
Bangladesh was not available at Bangladesh Bureau of Statistics (BBS), Export
Promotion Bureau or elsewhere. Lack of information about BPO and my knowledge level
was also other barriers.

7. CONCLUSION

At the end I can say that, we still got the opportunity to eliminate this curse of the nation. It’s not
a big deal for fighting with the unemployment. A lot of under developed countries, and
Developing countries are now into BPO business. And these countries are doing dramatically
well. Economical condition of those countries, boosting up in a huge rate success.

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