MEDIA AND INFORMATION LITERACY

LESSON 1 Media Literacy

Communication  The ability to access, analyse,

evaluate and produce creates
 Act or process of using words, communication in a variety of
sounds, signs and behaviour. media forms.
TWO BASIC TYPES OF Information Literacy
COMMUNUCATION
 The ability to recognize when
1. Verbal
information is needed and to
 Oral locate, evaluate, effectively use
 Written and communicate information in
its various formats.
2. Non-Verbal Technology Literacy
 Signs
 Symbols  The ability to use digital
 Colors technology communication tools
 Gestures or networks to locate, evaluate,
 Body language use, create and information.
 Facial language
LESSON 2
RECEPTION MODEL
PREHISTORIC AGE
BERLO’S SMCR MODEL OF
 Prehistoric- time before the
COMMUNICATION (1960)
existence.
Source—Message—Channel—Receiver  Occurred some 4.5 million
years ago or approximately
10 LEVELS OF INTIMACY IN TODAY’S 30,000 years ago.
COMMUNICATION
TWO PERIODS OF PREHISTORIC AGE
 Twitter
 Facebook Status 1. Stone Age
2. Metal Age
 Facebook MSG
 Email TWO KINDS OF ROCK ART
 Text MSG
 IM 1. Petroglyphs
 Letter  Carvings or engravings in rocks.
 Phone 2. Pictographs
 Video Chat  Words or phrases through images or
symbols.
 Talking
Megalithic Art
Media
 Art involves the process of
 Communication tools/ different
arranging or stacking together the
means of communication.
stones or rocks artistically.
Information
INDUSTRIAL AGE
 Data, knowledge acquired for
 Industrial city- a place where
specific purpose.
several factories are located or built.
 Data- unprocessed information.
 Began in the 18th century in
Technology Great Britain
 Technology shifted from using
 Came from the Greek words hand tools to operating power-
“techne” w/c means art or skill and driven machines.
“tekhnologia” w/c means
systematic treatment.
  Telegraph- system used for granted copyright law to the
transmitting messages from a author of the creative work.
distance along a wire.
LESSON 4
 William Cooke & Charles
Wheatstone TYPES OF MEDIA
ELECTRONIC AGE  Print Media
 Electronic-associated with the  Paper publication and physically
things that work using electricity. printed on paper.
 More complex as they run on
electricity of fuel. 1. Book
 Marked the beginning of
modernization since electronic -can be either fictional or non- fictional.
equipment are more functional
and reliable. a. Almanac
b. Dictionary
INFORMATION AGE c. Thesaurus
d. Atlas
 Labelled as the Computer Age or
New Age because it gave birth to 2. Newspaper
new media and digital technology.
 We can easily gather information -Printed on a daily or weekly basis.
just about anywhere with the use of
TWO TYPES
technology. OF NEWSPAPER:
 Multifunctional capabilities.
a. Broadsheet
LESSON 3
b. Tabloid
ETHICAL USE OF INFROMATION
3. Magazine
1. Citation
-Contains articles on various topics
 Uses citations to inform the readers
depending on the subject or area the
that certain texts or ideas on his
magazine covers.
work came from the another source.
2. Plagiarism 4. Journal
 Used someone else’s work and
ideas, whether deliberately or not. -Contains informative articles and provides
3. Copyright accurate reports on a specific topic.
 Protects, who can either be the
5. Newsletter
author or the publisher, of his
exclusive rights for the use and -A bulletin where a company or an org. the
distribution of an original work. readers about the updates and
 Lifetime plus 50 years after his happenings.
death.
4. Intellectual property 6. Gazette
 Inventions, literary and artistic
-Official publication of the gov’t organization.
works, designs and symbols, and
name and images used in 7. Pamphlet
commerce by intellectual
property (IP). -Contains a detailed, yet easy to
 Rightful and original owner of his understand, text with images.
work.
8. Brochure
5. Public domain and fair use
 Once the duration of the -Small book or magazine that contains
copyright ceases, the work picture and information about the products
becomes available for public or services.
domain.
 Fair use- the limitation and
exception to the exclusive right
 9. Leaflet and flyer epics, mythologies and folk songs.

- printed sheet of paper w/c contains

information about the product for
advertising.
 Broadcast Media
 Produced by television network
and radio stations.
1. Radio
st
-1 known radio is attributed to the Italian
inventor Gueglielmo Macroni.
a. AM/Amplitude Modulation
b. FM/Frequency Modulation
2. Television
-Equipped with an electronic system
capable of sending images and sounds by a
wire or through space.
3. Film
-Similar to a tv show as it offers a variety of
themes and genres.
-Also called as movies or motion pictures.
Movie and TV Ratings Classification
Board (MTRCB)
 Released a classification rating
for the information of parents.
Movie Classification Ratings
 G
 PG
 R-13
 R-16
 R-18
EXAMPLES OF ORAL TRADITION:
Legend
- A fiction which tells about the origin of
something.
Folktale
- A narration about the characteristics of
the time and place in which the story is told.
Epic
- tells a heroic adventure of main character
that sometimes possesses extraordinary
powers.
Mythology
- this is a story similar with legend and
folktale but it focuses more on creation.
Primary Sources
– Original materials such as artifacts
documents, recordings, and other
sources of information that were produced
during a particular period in the history.
- relics or artifacts such as poetry,
ornaments, accessories, and other
objects found on historical burial sites are
considered primary sources of information.
Secondary Sources
- secondary sources of information are
documents made after an event has taken
place.
- give second-hand accounts about a
particular event, person, or information.
- one of the best example is the library.
Blog

TV Classifications -Similar to an editorial column where the

editors expresses his opinion about certain
 G issue.
 PG
 SPG Blogger- own or maintains a blog.

LESSON 5 LESSON 6

Indigenous AUDIENCE

-it exists naturally in particular region or -Pertains to a group of spectators in public

environment. event.

-Someone belongs to an ethnic tribe who -Readers of print media, TV viewers,

has preserved and still practice the culture
& tradition of their ancestors.
Oral Tradition
- form of narration wherein the elders
recount their culture to their children and
grandchildren through legends, folktales,
moviegoers and internet users.
STAKEHOLDERS
- A group of people or organization that has
the same interest or concern with a
particular group.
PRODUCERS OF MEDIA readers, listeners, viewers, and each
- Authors, Journalists, Director, Performers, other.
Newscaster and etc.
- Broadcast media includes TV, radio, and GENRE
film. Directors create films, TV programs,
 comes from the French word
radio shows and work alongside talents or
meaning 'type' or 'class‘
performers.
 can be recognized by its common
GUIDELINES FOR MEDIA PRODUCERS set of distinguishing features (codes
and conventions)
1. As professionals, they have an
obligation to society to use their TYPES OF CODES
freedom of expression responsibly.
1. Technical Codes
They should not abuse this freedom,
- ways in which equipment is used to
or use this power for exploitation or
tell the story (camera techniques,
self-interest.
framing, depth of fields, lighting and
2. They should prioritize the welfare of
exposure, etc.
the society over their careers.
3. They should present news that is TECHNICAL CODES AND CAMERA
accurate, objective and meaningful. TECHNIQUES
4. They should express unbiased
points of view, comments, and BASIC CAMERA SHOTS
criticism.
 Extreme Wide Shot
5. They should represent marginalized
people like the minority groups.  Wide Shot
 Medium Shot
CODE OF ETHICS FOR MEDIA  Medium Close- up
PRODUCERS  Close- up
 Extreme Close- up
CODES
- Pertain to a set of standards, principles,
and policies that practitioners of a particular
sector should observe.
- Codes create a system wherein media
providers and producers offer platforms that
are sensible and meaningful.
ETHICS
- is a set of values observed by an individual
based on grounded principles.
SOCIETY OF PROFESSIONAL
JOURNALISTS ADVANCE CAMERA SHOTS
CODE OF ETHICS
 Two Shot
1. SEEK TRUTH AND REPORT IT.
 Cut Away
- Journalists should be honest, fair,
 Over the Shoulder
and courageous in gathering,
 Point of View
reporting, and interpreting
 Selective Focus
information.
 Arc Shot
2. MINIMIZE HARM
- Ethical journalists treat sources, CAMERA ANGLES
subjects, and colleagues as human
beings deserving of respect.  Eye-Level
 High Angle
3. ACT INDEPENDENTLY  Low Angle
- Journalists should be free of  Bird's Eye View
obligation to any interest other than  Worm’s Eye View
the public’s right to know.  Slanted (canted)
4. BE ACCOUNTABLE AND
TRANSPARENT
- Journalists are accountable to their
BASIC CAMERA MOVEMENTS

2. Symbolic Codes

-show what is beneath the surface of

what we see (objects, setting, body
language, clothing, color, etc. )

3. Written Codes
- use of language style and textual
layout (headlines, captions, speech
bubbles, language style, etc. )