Brainstorming/Creative Brief Project Rubric:

Requirements for this Performance Exceeds Meets Near Below Zero

Requirements: Finished Creative Brief

● Detailed take on a client's response
● Example of specific details

Requirements: At least two Brainstorming Forms

● Use two modes of brainstorming
● Use of peer group help

National Visual Art Standards Exceeds Meets Near Below Zero

Creating: Generate & Conceptualize Artistic Ideas and Work

-VA:Cr1 - Investigate - Plan - Make
● Shows original thought and approach.
● Use multiple approaches
● Individually or collaboratively formulate new creative
problems
● Visualize and hypothesize while planning
● Materials and methods of creating are thoughtfully chosen
● Design is based on research

Connecting: Synthesize & relate knowledge & personal

experience to make art
-VA:Cr10 - Synthesize
● Document the entire process of idea development
● Utilize inquiry methods of observation, research &
experimentation to explore unfamiliar subjects through
artmaking
● Synthesize knowledge of social, cultural, historical, and
personal life with art-making approaches to create
meaningful works of art or design.

National Media Arts Standards Exceeds Meets Near Below Zero

Creating: Generate & Conceptualize Artistic Ideas and Work

-MA:Cr1 - Conceive
● Use identified generative methods to formulate multiple
ideas, develop artistic goals, and problem solve in media
arts creation processes.
● Strategically utilize generative methods to formulate
multiple ideas, refine artistic goals, and increase the
originality of approaches in media arts creation processes.
● Integrate aesthetic principles with a variety of generative
methods to fluently form original ideas, solutions, and
innovations in media arts creation processes.

Creating: Organize and Develop Artistic Ideas

-MA:Cr2 - Develop
● Apply aesthetic criteria in developing, proposing, and
refining artistic ideas, plans, prototypes, and production
processes for media arts productions, considering original
inspirations, goals, and presentation context.
● Apply a personal aesthetic in designing, testing, and
refining original artistic ideas, prototypes, and production
strategies for media arts productions, considering artistic
 intentions, constraints of resources, and presentation
context.
● Integrate a sophisticated personal aesthetic and
knowledge of systems processes in forming, testing, and
proposing original artistic ideas, prototypes, and production
frameworks, considering complex constraints of goals,
time, resources, and personal limitations.

Responding: Perceive and analyze artistic work

-MA:Cr7 - Perceive
● Analyze and synthesize the qualities and relationships of
the components and audience impact in a variety media
artworks.
● Analyze how a broad range of media artworks manage
audience experience, create intention and persuasion
through multimodal perception.

Connecting: Synthesize & relate knowledge & personal

experience to make art
-MA:Cr10 - Synthesize
● Synthesize internal and external resources to enhance the
creation of persuasive media artworks, such as cultural
connections, introspection, research, and exemplary
works.
● Explain and demonstrate the use of media artworks to
expand meaning and knowledge, and create cultural
experiences, such as learning and sharing through online
environments

Farmington Graduation Standards Exceeds Meets Near Below Zero

Problem Solving & Innovation: Students identify

problems, analyze data, ask questions, utilize a variety of resources,
think flexibly, make connections and seek practical, innovative and
entrepreneurial solutions to a variety of problems.

● Notice, examine and reframe problems

● Ask questions and brainstorm ideas
● Embrace contradictions and divergent ideas
● Relate the apparently unrelated
● Produce novel and creative solutions and products
● Take risks and go beyond conventional parameters
● Employ strategic processes to learn from success and
failure

Self Direction & Resourcefullness: Students explore

interests, take initiative, set goals, demonstrate persistent effort,
adapt to change with resiliency, and exhibit ethical leadership and
responsible citizenship.

● Act on curiosity and pursue interests

● Manage time and organize tasks