LO: 4-Pitching a

Product to investor
(Amatuer)

BY MATTHEW PICKETT
Idea’s (Real Life Events/National Stories)
● MeToo Movement
● Depression/Mental Illness
● Personal Life
● Controversy
● Outspoken Opinions
● Drugs
● Actors Death
● Award Ceremony
● Amauteur Films
Research in existing similar products
(features that or both positive and negative)
In terms of similar products that already exist within in the mainstream media industry, an example would be (Entertainment Empire, Best Movie,Film), they cover films and similar
content as to what I intend to include within my magazine, their basis would focus around on predominant new trends within the film industry.

Entertainment Empire covers a variety of elements such as TV, FILM, Cast Interviews, other magazines follows a similar type of international format, they would probably use some
consumer research e.g (Primary and Secondary Research) to condense interest of the consumer also any streaming or high seen grossing Film/TV/Music Media would also be used
as a basis for content that other magazines would use to make a formatt that would influence the consumer to buy the magazine.

However, in contrast it’s primary focus will be on budget made films e.g amauter films/restricted budget films, the content will focus on types of media made by these creators, not
stand out directors, accredited actors who have been part of these types of media productions. So I feel personally magazine hasn’t been accredited to such a creation as these so I
hope my publication will be some sort of breakthrough magazine to create recognition for these film creators.

the way in which I intend to compete with major multi million pound rivals is through the distribution to my consumers, The target audience will still be at the standards of other
publications such as (Total Film, Empire Entertainment)

I will change have a format also a detailed interactive features available with e-magazine, that allows you to see the features of a also I would intend to include either a (Twitter,
Snapchat, Facebook, Instagram) this again would identify to the consumers I am trying to interest. By reaching out through media on a larger scale than some other amauter rival
proudcts this gets my publication out more vividly without using just one resource to get the product through to the consumers.

By adapting my publications to cross over to different media streams the allows for more distribution as well as a sharing scheme to become part which through allowing people to
read my publication and stream through different devices more people can interact with the product.
Outline of the Chosen Idea and Target
Readership
In terms of Target Audience, in relation of Demographics, it intends engage a broad range of different consumers from all races, genders, and ages,
through a variety of contents, genre, materials, and special editions.

My publication will have a distinctive mix of contents, that will differ completely from other and previous publications, who write or publish articles on
these features. The Primary Audience for the publication is between ages of 16-50+ years of age.

The content will then spread onto upcoming amauter films. Their production process, who other people could be influenced on beginn to create such
materials, also to reach out to my consumers, due to the content not really being a stand out against other publications such as (Empire Entertainment,
Total Film), it then about how I get the publication out to my consumer

I will obviously intend on creating a physical edition for people who either do not have access to any such media device, or have lower income revenue
to afford or subscribe a monthly or single edition for the target audience.

The target audience will still be at the standards of other publications such as (Total Film, Empire Entertainment) I will change have a format also a
detailed interactive features available with e-magazine, that allows you to see the features of a also I would intend to include either a (Twitter, Snapchat,
Facebook, Instagram) this again would identify to the consumers I am trying to interest.
 Pre Production Materials
(Draft-Sample Article Materials)
The Opening text gives
brief context as to what
the article is about
giving brief opening
through three to four
lines of text.
Inclusion of person
(writer) into article,
makes a stronger
relationship
between both the
editor and the
readers of the
article.
This segment gives a
setting of the article
giving a brief build of
the body language and
the representation of
the character I’m trying
to display in the article.
Standard and setting of
the typical outline of this
person, set out the sort
of place and locality of
the purpose of the
articles content I am
referring to.
Focus on frequent news
standard of typical
publication, relays
gossip and part of the
typical outline of
publications.
Sets a divisive
outline for the
interview could
display how the
context of the
article could layout
as being
extremely divisive.
.
 Pre Production Materials (Draft-Sample This segment
gives a setting of

Article Materials)
the article giving a
brief build of the
body language
and the
Description of
representation of
and outline
the character I’m
context, giving
trying to display in
and opening
the article.
and article
about the Tells the reader
actor. directly the
change of text
guides them
Outline about directly to how the
upcoming article is being
role, set out a formatt very much
synthetic a question and
scene answer outline.
suggests and
open
interview.
Production Schedule
Production Schedule
Production Schedule
Production Schedule
Production Schedule
 Launch Date: 20th June 2018

Budget
Legal Issues
● Despite only being a sample, your front cover seems to replicate that found on magazines such as Q and Empire meaning you
need to find creative and artistic ways of making your magazine more distinctive to your target audience. You also need to
ensure you avoid any legal or copyright issues regarding this and also explain how you will deal with any complaints or legal
action taken against your magazine.

● Your magazine will also need to seek permission to promote and advertise all content and movies therefore with some films
being made my amateur film makers this may prove difficult so you need to state how you intend to overcome this?

The way in which I intend to make sure I regulate within the parameters of publication regulations and those of the productions, I would
try to reach out to each amatuer production company that is linked with the person(s) that are relevant to the product I will be
discussing within my publication, as part of this, after I have finalized the product I will allow them as the (contents owners and topic) to
discuss any relevant issues with the editors but also gaining written content to publish the article I have written this would therefore be
documented as part of my publication portfolio.

I will try to look at others and moreover cross different publicational formats to form my own original layout, I totally concur that my
sample design does replicate the likes of Q Magazine, for which I could be legally prosecuted, so I will intend on developing the house
style (colours, layout,etc) as this would again replicate the ideal of being original.
Ethical and PPC (Press Complaints
Commission) Regulations.
In terms of PPC regulation I have to adhere are as follows, each underlined regulation is what I believe could be part of my final product.

● Accuracy
● Opportunity to Reply
● Privacy
● Harassment
● Intrusion into grief and shock
● Children
● Reporting Crime
● Victims of sex assault
● Discrimination
Accuracy
● The Press must take care not to publish inaccurate, misleading or distorted information, including pictures
● A significant inaccuracy, misleading statement or distortion once recognised must be corrected, promptly and with due
prominence, and – where appropriate – an apology published. In cases involving the Commission, prominence should be agreed
with the PCC in advance

In terms of my first regulation I have to make sure that as part of my article that it truly reflects a purposeful and reliable source being
point on point fact, not either misleading my audience in any way, breaking down and using facts reliable to the content this ensure a more
clear and purposeful publication.

To ensure my second bullet point is also adhered too, I will proofread all draft and final draft of all outlined article content in my
publication this way I can ensure that this is outlined to the context of the Press Complaints Commission if any is misleading an immediate
statement would be issue via all social media sites, direct email to the individual(s) and a re-draft and correction to the publication would
be made immediately.
Opportunity to Reply
● A fair opportunity for reply to inaccuracies must be given when reasonably called for.

In terms of my first regulation I have to make sure that a reasonable amount of time is given to each individual(s) are given a suitable and
sizeable amount of time to correspond to reply to the publication of an article about the individual(s) that could be shall be part of the
publication, to regulate within the parameters of the regulatory body, I would intend on giving each person that will be part of my articles a
13 week notice to the publication of their articles, all draft and final publication draft would be given two week before the deadline and a
two week response time would given with a deadline of response to alter or decline the publication of the given article.
Privacy
● Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital
communications.
● Editors will be expected to justify intrusions into any individual's private life without consent. Account will be taken of the
complainant's own public disclosures of information.

In terms of my first bullet point I have to make sure that privacy of each individual(s) is protected, no phone or technological equipment
would be allowed in the room without prior notice or consent of the given individual being interviewed, this would ensure reasonable
allowance between both publication and individual(s) also data protection, any notice would need to be written a signed by individuals,
these would be recorded as liaison between each parties ensuring Privacy of all involved in publication.

To ensure that my second bullet point is adhered again would ask that a file is made and signed by all individual(s) with notice of higher
position, all notice would be recorded and a file of all evidence would be sent to the individual(s) telling them of all correspondence, and
allowing time, a letter would need to be justified with all requirements, and an immediate notice would need to be displayed to regulatory
bodies.
Intrusion into Grief and Shock
● In cases involving personal grief or shock, enquiries and approaches must be made with sympathy and discretion and publication
handled sensitively. This should not restrict the right to report legal proceedings, such as inquests.

In terms of my first bullet point I have to make sure that any issue such as the grief and shock of the individuals I am referring to is handled
sensitively, all information shall be backed up with direct source as to ensure that no misleading information is placed within the article,
this then makes sure that no further distress is brought against the individual, any further approaches regarding this must still be made
with sensitivity, or made through external links (family, friends) but all notice must referred to the main source allowing them a correct
source and giving provided direction to the source.
Discrimination
● The press must avoid prejudicial or pejorative reference to an individual's race, colour, religion, gender, sexual orientation or to
any physical or mental illness or disability.
● Details of an individual's race, colour, religion, sexual orientation, physical or mental illness or disability must be avoided unless
genuinely relevant to the story.

In terms of my first bullet point I have to make sure that when referring to select people within my article that it does not come across
prejudicial, if in any terms of reference any reference to feature of the individual (race, colour, religion, sexual orientation, physical or
mental illness or disability) must not be of primary focus, unless referring as the main source of the article, this can be referred to as
evidence and explanation to the distribution and accuracy of the articles facts to the consumer by relaying through this method this
ensures that the publication is correct and accurate and is not discriminatory to any parties.
Formatt (Front Cover) B
A Here you can see two these are the
primary choice I have come down to be
used for my opening (Front cover).

In reference to Image (A), the gentle

smile connotes a welcoming and suttle
feel to the magazine the body positioning
does look tense and not very smart, and
the over exposure (lighting) is making it
hard see.

In reference to Image B, this is my

primary option as the body seems more
natural and relaxed with hair being more
scruffy but more contextually correct to
the article I would intend to write about.

Overall both Images both convey a

seemingly presentable and smart
overview of the industry page, but my
open option being (B) has or seems more
appropriate due to the context and
presentation I plan to build around this
Image
 Prominent Quote,
Logo, identifies the product to the attracts the reader
audience/Consumer, the colours could using little language
connote the mood of the interviewee. and immediately
intrigues the audience
through very little info
Subheading: Direct the and text
audience to the information in
short snappy sentences instead
of of crammed information
Date shows a professionalism to
the product as well as displaying
Simple/Bold Font,
the usual format of a mainstream
this stands out to the
media based print product
audience. Also the
caps lock text makes
it stand-out as it’s
enlarged against
small text and is The magazine has a big and Bold
easily visible against Graphicology, which attracts the
a clear background consumer and simple the content,
instead of using lots of text and phrases.
Flick on the end of fonts show and
connote and direct the pinpoint
information displayed within the The colours Black & White connote,
publication peace, calm and intriguing,
whereas Black connotes Secrecy,
Simple/Bold Font, this stands out to the simple, straight to the point.
audience. Also the caps lock text makes it
stand-out as it’s enlarged against small text and
is easily visible against a clear background
Explanation
In terms of my front cover for my magazine, I am going to cross different styles of the Q Magazine, for my finale product the graphic listed
is a draft of sort of kind of cover I am aiming at creating it context of types of font, I am going to use Minion Pro as this is clear and
professional text that can be clear view but also stands out as context for the cover, In further terms I am going use blocks to break down
specific elements that will be included within my piece so using rectangle, with the colour scheme of Red and whites, these colours both
contrast with each other, as listed I am also going to have my main image enlarged a serious focal as it identifies to the audience what the
article is about and the direction of the product.
Font(Example
Text StylesMaterial)
Designed by Robert Slimbach, it is inspired by late
Renaissance-era type and intended for body text
and extended reading, this is my main body text

FF Kievit has an open and very clear appearance.

Moreover, the slightly oblique line ends, the clear traces of
the humanist fonts in the design language, and a careful
contrast in weight make for a friendly and lively character.
This would be more based for a digital publication more
displayed on Amazon Kindle Reads.

In terms of the Felbridge Text I would intend for this to be used

in for my heading due to it clear bold text style, reads more
clearly and is simple and directional for the display of
information.

Calibri features subtly rounded stems and corners that are

visible at larger sizes, Its sloped form is a true italic with
handwriting influences, which are common in modern
sans-serif. This would be used for the main body
House Style (Layout/Double Page Spread)
A B C D E F

In terms of double page spread these are the images I intend to use as a scroll spread so I diagonal
spread of Images: F: In this image I have
B: In this Image I have D: In this Image I have tried E: In this image I have used both trends and body
A: In this image I have C: In this image I have
tried to present less to show an exclusive and tried to elaborate on the too impose two
tried to convey the tried to represent simplicity
direct, directed only one kind of magazine casual and relaxed style conventions, A: by using
feeling of secrecy the and direct with the eye line
toreaders or people being the deeper meaning with my client hand being the trend of the “DAB” this
unknown between the being more direct to the
who like skim reading the finger being held up limp this could suggest a attracts or could attract my
audience an the reader instead of being off
so this being the could also connote the hint as to the context of secondary audience
character the direct line of the fourth
connotation of this addictiveness of my product. what my article may (Teen/Minors),B by using
wall.
image. included. the direction of the hands
this is going forward
suggesting the consumer
could look for more info
self efficiently.
ALL CAPS, draws the reader's attention
directly towards this information, as block, Prominent Quote, attracts the reader using little language and Simple/Bold Font,
lettering and is different to other elements immediately intrigues the audience through very little info and text this stands out to the
audience. Also the
caps lock text makes
it stand-out as it’s
enlarged against
small text and is
easily visible against
Prominent Image, a clear background
direct the reader
instanously grabbing Heading is clear and
their attention while bold identify to the
also conveying the audience who this
display of the article. article is about, color
could make this stand
Page sizing, every out more prominently.
element is
displayed within a
format of an A4
Page, with an
equal spread and
distribution of Page Numbering
information (Text) & Date shows a
to Graphic (Image) professionalism to
the product as
Logo, identifies well as displaying
the product to the the usual format of
audience/Consum a mainstream
er, the colours media based print
could connote the Equal spread of information to text and graphics, this keeps both product
mood of the primary and secondary audience members engaged as secondary
interviewee. audience will be able to enjoy graphic and brief information file.
Explanation
In terms of my first layout (Double Page Spread) I going to have a scrolling image that goes across the both pages, by using this as my
prominent image it attracts an audience but also splits a 50/50 between the setting of a graphic and, the type of text I am intending on
using is the Warnock Pro Text is clear and is easily presentable, it more sharp ended letter makes/connotes pin point accuracy, and looks
to be a more suitable font to a higher socio-economic groups this would be my primary choice of text, the type of colour I have used or
intend to use is a mix of Red:White:Black, in contrast I have now decide to have a scrolling image instead of a single page image it stands
out more prominently, than if I were to fill the whole page with text so my magazine if very much a split of text/graphic.