Shortlist (Creative eCommerce Lions)

Track Cat. No Entry Title Brand Product Entrant Company Entrant Country Idea Creation Production
No

A01 (Food & Drink)

Experience A01/004 00130 OREO MUSIC BOX MONDELEZ OREO VML Shanghai CHINA FCB SHANGHAI / VML VML Shanghai
INTERNATIONAL Shanghai
Experience A01/005 00184 EXTRÄA HD HÄAGEN DAZS ICE CREAM ON PROXIMITY Boulogne- FRANCE PROXIMITY Boulogne- PROXIMITY Boulogne-
DEMAND Billancourt Billancourt Billancourt
Experience A01/006 00201 BITECOINS ARCOS DORADOS BITECOINS McDONALD'S Sao Paolo BRAZIL DPZ&T São Paulo
COMÉRCIO DE

A04 (Consumer Durables)

Experience A04/002 00114 A/R JORDAN JORDAN BRAND NIKE AIR JORDAN III R/GA PORTLAND USA R/GA PORTLAND R/GA PORTLAND
TINKER SNEAKERS

A05 (Automotive)
Experience A05/005 00161 CARE BY VOLVO VOLVO CAR USA CARE BY VOLVO GREY NEW YORK USA GREY NEW YORK TOWNHOUSE New York
MOBILE APP SUBSCRIPTION

A06 (Retail)
Experience A06/011 00079 THE LUNCH GAP Fotawa Food Delivery Service GREY SPAIN Madrid SPAIN GREY SPAIN Madrid RSB MEDIA Barcelona
SEARCHER
Experience A06/014 00103 THE MOST YOOX YOOX STINK STUDIOS London UNITED KINGDOM GOOGLE Milan / STINK STINK STUDIOS London
EXCLUSIVE STUDIOS London

A07 (Travel)
Experience A07/005 00209 DESKTOP ESCAPE KAYAK KAYAK McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE
London / McCANN

A09 (Media / Entertainment)

Experience A09/001 00036 XBOX DESIGN LAB MICROSOFT XBOX DESIGN LAB McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE
ORIGINALS: THE London / FOREAL Trier /

A11 (Consumer Services)

Experience A11/001 00004 VERIZON - VERIZON HOLIDAY HINTLIST R/GA NEW YORK USA R/GA NEW YORK R/GA NEW YORK
HOLIDAY HINTLIST
Experience A11/002 00017 LOCAL SELECTS PAYPAL ONLINE PAYMENT CP+B Los Angeles USA CP+B Los Angeles BRICK CITY Miami /
SERVICE HAUS Los Angeles /
Experience A11/010 00272 SWEET CHANGE PAYTM E WALLET McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai McCANN INDIA Mumbai

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Shortlist (Creative eCommerce Lions)

A13 (Not-for-profit / Charity)

Experience A13/002 00025 THE HOMELESS SOLIDARITÉ GRANDS SOLIDARITÉ TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM TBWA\BELGIUM
WEBSHOP FROIDS GRANDS FROIDS Brussels Brussels

B01 (In-store Integration)

Experience B01/001 00096 MIGROS FEDERATION OF FOOD AND DRINK - WUNDERMAN Zurich SWITZERLAND ADVICO Y&R Zürich / WUNDERMAN Zurich
DISCOVER: ASK MIGROS MIGROS OWN FUTURECOM

B02 (Payment Solutions: Software & Apps)

Experience B02/005 00116 POPWALLET POPWALLET POPWALLET R/GA NEW YORK USA POPWALLET New York R/GA NEW YORK

Experience B02/010 00162 CARE BY VOLVO VOLVO CAR USA CARE BY VOLVO GREY NEW YORK USA GREY NEW YORK TOWNHOUSE New York
MOBILE APP SUBSCRIPTION

B03 (Payment Solutions: Devices & Technology)

Experience B03/003 00048 DIGISEQ DIGISEQ DIGISEQ R/GA LONDON UNITED KINGDOM DIGISEQ Ickenham / R/GA LONDON
R/GA LONDON

C01 (Personalised Campaigns)

Experience C01/002 00082 THE LUNCH GAP Fotawa Food Delivery Service GREY SPAIN Madrid SPAIN GREY SPAIN Madrid RSB MEDIA Barcelona
SEARCHER

C03 (Retail & Customer Promotions)

Experience C03/002 00005 VERIZON - VERIZON HOLIDAY HINTLIST R/GA NEW YORK USA R/GA NEW YORK R/GA NEW YORK
HOLIDAY HINTLIST
Experience C03/006 00037 XBOX DESIGN LAB MICROSOFT XBOX DESIGN LAB McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE
ORIGINALS: THE London / FOREAL Trier /
Experience C03/015 00121 REACTIVE NIKE EPIC REACT AMPFY São Paulo BRAZIL AMPFY São Paulo AMPFY São Paulo /
POSTER BIZSYS Sao Paulo /
Experience C03/018 00131 OREO MUSIC BOX MONDELEZ OREO VML Shanghai CHINA FCB SHANGHAI / VML VML Shanghai
INTERNATIONAL Shanghai
Experience C03/025 00198 ALEXANDER ADIDAS ORIGINALS ADIDAS ORIGINALS JOHANNES LEONARDO New USA JOHANNES LEONARDO JOHANNES LEONARDO
WANG X ADIDAS York New York New York
Experience C03/026 00199 THE ALL-IN NEWSAN NOBLEX DAVID Buenos Aires ARGENTINA DAVID Buenos Aires
PROMO
Experience C03/028 00210 DESKTOP ESCAPE KAYAK KAYAK McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE
London / McCANN

C04 (Social Business & Commerce)

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Shortlist (Creative eCommerce Lions)
Experience C04/008 00118 A/R JORDAN JORDAN BRAND NIKE AIR JORDAN III R/GA PORTLAND USA R/GA PORTLAND R/GA PORTLAND
TINKER SNEAKERS

D01 (UX, UI & Journey Design)

Experience D01/008 00065 THE PROCTER & GAMBLE AMBI PUR PROCTER & GAMBLE HUNGARY SAATCHI & SAATCHI SAATCHI & SAATCHI
ACCESSIBILITY Budapest POLAND Warsaw POLAND Warsaw

D02 (Predictive Data Targeting)

Experience D02/005 00123 MAKING THE LIST LEGO AUSTRALIA LEGO CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY YELL DESIGN Fitzroy
Melbourne

E01 (Customer Acquisition)

Experience E01/001 00006 VERIZON - VERIZON HOLIDAY HINTLIST R/GA NEW YORK USA R/GA NEW YORK R/GA NEW YORK
HOLIDAY HINTLIST
Experience E01/005 00038 XBOX DESIGN LAB MICROSOFT XBOX DESIGN LAB McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE
ORIGINALS: THE London / FOREAL Trier /
Experience E01/015 00132 OREO MUSIC BOX MONDELEZ OREO VML Shanghai CHINA FCB SHANGHAI / VML VML Shanghai
INTERNATIONAL Shanghai
Experience E01/021 00200 THE ALL-IN NEWSAN NOBLEX DAVID Buenos Aires ARGENTINA DAVID Buenos Aires
PROMO
Experience E01/031 00163 CARE BY VOLVO VOLVO CAR USA CARE BY VOLVO GREY NEW YORK USA GREY NEW YORK TOWNHOUSE New York
MOBILE APP SUBSCRIPTION
Experience E01/038 00275 SWEET CHANGE PAYTM E WALLET McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai McCANN INDIA Mumbai

E02 (Customer Retention)

Experience E02/003 00070 THE ORIGINAL ADOBE ADOBE ABBY PRIEST Stockholm SWEDEN ABBY PRIEST Stockholm
BRUSHES OF PHOTOSHOP CC

E03 (360° Customer Journey)

Experience E03/001 00039 XBOX DESIGN LAB MICROSOFT XBOX DESIGN LAB McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE
ORIGINALS: THE London / FOREAL Trier /

Total Entries: 36

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Media PR Additional

ALIBABA GROUP HANGZHOU

Hangzhou KUNTING

R/GA PORTLAND / DARKSTORE San

SNAPCHAT LENSE Francisco /

GREY SPAIN
Madrid
GOOGLE Milan YOOX Milan

McCANN LONDON KAYAK London

McCANN LONDON AYZENBERG

Seattle /

VERIZON New York

NOBLE PEOPLE
New York
McCANN INDIA
Mumbai

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TBWA\BELGIUM TBWA\BELGIUM
Brussels Brussels

DIGISEQ
Ickenham / R/GA

GREY SPAIN
Madrid

VERIZON New York

McCANN LONDON AYZENBERG

Seattle /
AMPFY São Paulo AMPFY São Paulo

ALIBABA GROUP HANGZHOU

Hangzhou KUNTING

CLUSTER MUSIC
Buenos Aires
McCANN LONDON KAYAK London

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R/GA PORTLAND / DARKSTORE San
SNAPCHAT LENSE Francisco /

SAATCHI &
SAATCHI POLAND

VERIZON New York

McCANN LONDON AYZENBERG

Seattle /
ALIBABA GROUP HANGZHOU
Hangzhou KUNTING
CLUSTER MUSIC
Buenos Aires

McCANN INDIA
Mumbai

ABBY PRIEST
Stockholm

McCANN LONDON AYZENBERG

Seattle /

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