Pitch for Two Selected

Ideas
Grimsby Grime FM
Overview
Broadcast in Grimsby area

Broadcast 6am - 12pm with breaks in between segments

Aimed at teenagers aged 14-21

Plays grime music and talks about local issues

5 Minute Segment
Called “Early Rise”

A spotlight of a rising star in the grime community, with their music starting the
segment and leading into an interview with the artist, and their views on events in
the local area.

Broadcast in the early morning, hence the name. Starts at 7:30am, ends at
8:00am

Broadcast every morning

Style and Content
Casual and Colloquial

Will feature vulgar language after 9pm watershed

The presenters will display a very “down to earth” attitude

Aims to make the local youth more concerned with improving their community

Broadcast both online and on FM radio

Audience
Teenagers aged 14 - 21

Groups C2DE

Strugglers and Reformers

The purpose of the station is to inspire strugglers to become more like reformers,
and have an active role in improving their community
Market Analysis
There is no competition in the local area (at least not legal)

There is a gap in the market for this sort of content

There are grime stations, just not in Grimsby

Flex FM (based in London)

Sample Running Order
Item Description Duration

Song The End of A Song (Fadeout) 15 Seconds

Ident A quick jingle simply stating the 10 Seconds

name of the segment

Introduction The presenter introducing the 1 minute

segment and the guest (short back
and forth)

First Question The presenter asks a simple 30 seconds

question about the guest

Second Question The presenter asks about a pressing 2 minutes

issue in the local community

Closing Statements The guest makes some final 1 minute

statements about the show (thank
you for having me etc.)

Outro A final ident showing the end of the 5 seconds

segment
Script
SAMPLE JINGLE / MUSIC
Sound Bed: Jingle:
Humber FM
Overview
Aimed at adults aged 25 - 40

Broadcast in Humberside

Broadcast 6:30am to 11pm

Plays nostalgic rock/pop from the 70’s 80’s and 90’s and talks about local news.
5 Minute Segment
Called “The Bottom Line”

An important local issue will be first introduced by a presenter, and then a vox pop
will be played, getting the opinion of the public on this issue

Called “The Bottom Line” because it will feature the most assertive opinions of the
public

Starts at 7:30am ends at 8:00am

Broadcast daily
Style and Content
News will always be presented in a serious and respectful manner

Talk content will be more relaxed

Will never feature any outright vulgar language

Will be broadcast on FM Radio and online

Audience
25-40 year olds

C1C2D socio economic groups

Mainstreamers and aspirers, as the station will have mainstream music of the past
playing between features. The 5 minute segment also heavily features popular
opinion.
Market Analysis
There are other local stations similar to this

Viking FM and Lincs FM

Potential merging with a mother station to get more exposure and funding

USP is playing older music

Running Order
Item Description Duration

Ident A jingle that indicates the 10 Seconds

beginning to the segment.

Introduction The presenter introduces the 1 minute

issue that will be discussed.

Transition A sound effect that transitions 3 seconds

the introduction with the vox
pop.

Vox Pop A series of rapid fire 2:30 minutes

interviews conducted with the
public about the issue
mentioned in the intro

Transition The same sound effect as 3 seconds

previously, used to transition
back to the presenter.

Outro The presenter makes closing ~1:30 minutes

remarks about the topic and
moves on to another one.
Script
Sample Material
Jingle: Transition: