Pizza Hut (corporately known as Pizza Hut, Inc.

) is an American restaurant chain and

international franchise that offers different styles of pizza along with side dishes
including pasta, buffalo wings, breadsticks, and garlic bread.

Of The Study:- competition restaurants : Pizza Hut COFFEE DAY

Currently based in Addison, Texas[2] (a northern suburb of Dallas), Pizza Hut is
relocating its headquarters to Legacy Office Park in nearby Plano when the lease on its
current building, which it has occupied since 1995, expires on December 31, 2010.[3][4]

Contents
[hide]

• 1 Concept and format

• 2 History
• 3 Products
• 4 Advertising
o 4.1 Pasta Hut
 4.1.1 United Kingdom
 4.1.2 Costa Rica
 4.1.3 Southeast Asia
o 4.2 Sponsorship
o 4.3 Book It!
o 4.4 Nutrition
• 5 See also
• 6 References

• 7 External links

[edit] Concept and format

Pizza Hut store (with distinctive roof) in Athens, Ohio typical of U.S. Pizza Hut
restaurants
Pizza Hut is split into several different restaurant formats; the original family-style dine-
in locations; store front delivery and carry-out locations; and hybrid locations that offer
carry-out, delivery, and dine-in options. Many full-size Pizza Hut locations offer lunch
buffet, with "all-you-can-eat" pizza, salad, bread sticks, and a special pasta. Additionally,
Pizza Hut also has a number of other business concepts that are different from the store
type; Pizza Hut "Bistro" locations are "Red Roof"s which offer an expanded menu and
slightly more upscale options.

"Pizza Hut Express" and "The Hut" locations are fast food restaurants. They offer a
limited menu with many products not found at traditional Pizza Huts. These type of
stores are often paired in a colocated location with a sibling brand such as Wing Street,
KFC or Taco Bell, and are also found on college campuses, food courts, theme parks, and
in stores such as Target.

[edit] History

The plaque on the first Pizza Hut building which was sometimes seen on the box. It was
shown from 1970 to 1985.

Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of
Wichita, Kansas.[5] When a friend suggested opening a pizza parlor, they agreed that the
idea could prove successful, and they borrowed $600 from their mother to start a business
with partner John Bender.[citation needed] Renting a small building at 503 South Bluff in
downtown Wichita and purchasing secondhand equipment to make pizzas, the Carneys
and Bender opened the first "Pizza Hut" restaurant; on opening night, they gave pizza
away to encourage community interest. They chose the name "Pizza Hut" since the sign
they purchased only had enough space for nine characters and spaces.[6] Additional
restaurants were opened, with the first franchise unit opening in 1959 in Topeka, Kansas.
The original Pizza Hut building was later relocated to the Wichita State University
campus.[7]
Pizza Hut's prototype version of a restaurant (1950–1961) at Wichita State University.
This was only used at four prototype Pizza Hut locations. There are only a few menu
items on this version.

Dan and Frank Carney soon decided that they needed to have a good standard image. The
Carney brothers contacted Wichita architect Richard D. Burke, who designed the
distinctive mansard roof shape and standardized layout, hoping to counter competition
from Shakey's Pizza, a chain that was expanding on the west coast.[8] The franchise
network continued to grow through friends and business associates, and by 1964 a unique
standardized building appearance and layout was established for franchised and
company-owned stores, creating a universal look that customers easily recognized.

By 1972, with 314 stores nationwide, Pizza Hut went public on the New York Stock
Exchange under the stock ticker symbol NYSE: PIZ. In 1978, Pizza Hut was acquired by
Pepsico, who later also bought KFC and Taco Bell. In 1997, the three restaurant chains
were spun off into Tricon, and in 2001 joined with Long John Silver's and A&W
Restaurants to become Yum! Brands. The oldest continuously operating Pizza Hut in the
world is in Manhattan, Kansas, in a shopping and tavern district known as Aggieville
near Kansas State University.

[edit] Products
Pizza Hut sells "Stuffed Crust" pizza, with the outermost edge wrapped around a coil of
mozzarella cheese; "Hand-Tossed," more like traditional pizzeria crusts; "Thin 'N
Crispy", a thin, crispy dough which was Pizza Hut's original style; "Dippin' Strips pizza",
a pizza cut into small strips that can be dipped into a number of sauces; and "The Edge
pizza," where the toppings nearly reach to the edge of the pizza. There was also formerly
a crust that was not as thick as Pizza Hut's pan pizza, and not as thin as its thin crust. This
crust was used on the Full House XL pizza and discontinued in 2007.[9]

Pizza Hut experiments with new products frequently, with less successful ones being
discontinued. These include the initially popular two-foot by one-foot square cut pizza
Bigfoot, the 16" Big New Yorker, made with a sweet sauce, the Chicago Dish Pizza and
Sicilian pizza, the latter also offered in 2006 as Lasagna Pizza. Other products Pizza Hut
has offered are the "P'zone", Pizza Hut's version of the calzone; the Cheesy Bites pizza,
similar to the Stuffed Crust pizza except the crust has been divided into 28 bite-sized
pieces that can be pulled apart; and the Insider pizza, where a layer of cheese is in
between two layers of dough. Another limited time offer was a Double Deep pizza with
double the toppings and 50% more cheese, with the crust wrapped over the top to hold in
all the toppings. In 1985 Pizza Hut introduced the Priazzo,[10] a two-crusted Italian pie
that resembled a deep-dish pizza. Varieties included Priazzo Milano, a blend of Italian
sausage, pepperoni, beef, pork fillings, a hint of bacon, mozzarella and cheddar cheese;
Priazzo Florentine, a light blend of five cheeses with ham and a touch of spinach, and
Priazzo Roma, stuffed with pepperoni, mushrooms, Italian sausage, pork filling, onions,
mozzarella and cheddar cheese. The double-crusted pie was topped with a layer of tomato
sauce and melted cheese. The Priazzo was introduced by a $15 million advertising
campaign, but proved too labor-intensive and was removed from the menu several years
later.

Buffalo wings

Depending on the individual restaurant size, Pizza Huts also may offer pasta dinners such
as spaghetti and Cavatini – a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle
(wheels).