A STUDY ON CONSUMER PERCEPTION TOWARDS BISCUITS WITH SPECIAL

PREFERENCE TO PERRRY'S BISCUITS IN TRICHY LIMITED.

CHAPTER I
INTRODUCTION TO THE STUDY
Today organizations are confronting hardened rivalry. Just client focused organizations
are tending to assemble Customers instead of building Product. An excessive number of
organizations imagine that the Job of Marketing is to obtain clients. “Promoting is a Social and
Managerial Process by which individual and gathering get what they need and need through
Creating, Offering and Exchanging result of qualities with each other”

'Consumerism' is the part of our daily life. Every day, we buy and consume variety of
goods and services that vary with our tastes and preferences. Moreover, each consumes is
unique, and this uniqueness is reflected in their consumption behavior and pattern, and also
purchases decisions. Studying the consumer behavior is thus, helpful in understanding the
purchase decisions and performances of different consumers for a particular commodity or
service. Conceptually, consumer behavior is "the study of individuals, groups or organization
and the processes they use the dispose, for products, services, experiences or ideas to satisfy the
needs and impact that these processes have on consumer and society"

'Biscuits' are commonly consumed by our society. It is not an essential part of diet but its
use is continuously going on for small or little hunger or for taste or for status people use to eat
biscuits.

Previously when biscuit were not so popular for diet purpose, it was used as a diet for
patients for kids for energy and taste, respectively. it is a good alternate of oily snacks or for fast
food although it is not an substitute for daily meals. Now days, if we talk about our country,
biscuits are consumed by a large part of our population. We have a trend to serving biscuits to
our guest. It is only a status symbol but we can say that there is a trend of eating biscuits in our
country. This is a type of food easily available anywhere as well as in reasonable prices. Biscuits
are generally used for taste and small hunger but the people should consume biscuits in optimum
quality because its excessive use can harm body like any other sweet and it should use as a
snacks or a energy provide in case of sick persons.

CLASSIFICATION OF BISCUITS:
BISCUITS MAY BE CLASSIFIED BROADLY IN THE THREE CATEGORIES:-
1. Glucose
2. Cream
3. Cookies

Glucose: -
It is a kind of biscuit which contains high percentage of glucose instead of anything else.
As it contains glucose, it provides you instant energy and also gives you good taste. Generally it
is consumed by kids but may be choice of anybody.

Cream biscuits:-
It is also a kind of biscuits which has floor backed floor as a base and between two plane
biscuits there is a cream content of various flavors ex:- vanilla, strawberry etc. People use to eat
these kinds of biscuits for the sake of taste not for the sake of energy.

Cookies: -
It is a kind of sweet biscuit which comes in many tastes, it is backed biscuits it is not containing
creamy flavor, but it contains flavor like coconut chocolate etc in itself.

This study had to be performed in order -

 By keeping in view the importance of consumer behavior, the present study deal with
the factors influencing the consumers purchase decisions for biscuits in Perrry's Biscuits
In Trichy Limited
 To demarcate between the individual or group preference, e.g. family’s influence on
buying behavior.
 To find that the people know the effects of over eating of biscuits and other side effects.
  To find out why the person eat the biscuits for taste, hunger, pleasure, status, or for some
other reason.

FACTORS EFFECTING PURCHASING BEHAVIER OF CONSUMER'S TOWARDS

BISCUITS

There are many factors, which influence the liking of the Consumers. Some of the factors are:

 Cultural Factors: Culture is the most important determinants of the individual's needs,
wants and liking, hence it frame the set of values, perception, preferences in the
individuals which guides the consumer liking.
 Psychological factors: Different psychological factors may be:
 Motivation: An individual has many needs at a given time. The needs may be activated
due to physiological or psychological States. The biogenic needs such as hunger thirst
and discomfort arise due to physiological states. Recognition, esteem, belonging and self-
actualization needs arise due to psychological reasons.
 A need becomes a motive when it is aroused to a sufficient level of intensity. A motive is
a need that is sufficiently driving the person to satisfy that need by indulging in the
activities that reduces the tension
 Perception: A motivated person is ready to act, how actually he acts is influenced by his
perception of the situation. Perception is defined as the process by which an individual
selects, organizes and interprets information inputs to create upon physical stimuli and
also on stimuli's relation to surrounding.
 Learning: Learning describes the change in the liking of individuals as a result of
experience. Most human liking is learned. Person’s learning is produced through the
interplay of drives, stimuli, clues and reinforcement.
 Demographic factors: a buyer's decisions are influenced by these personal
characteristics.
  Age group: People buy different goods and services over their life time consumption is
also shaped by the stage of family life cycle.
 Occupation: A person's occupation also influences his/her consumption pattern. An
executive will buy the specialty/statue symbol products such as luxury suiting.
 Economic Condition: Products choice is greatly influenced by one's economic
conditions. People’s economic condition consists of spend able income, saving,
borrowing power, attitude towards spending vs. savings.
 Personality and self-concepts: Each person has a distinct personality that wills influence
his/her liking behavior. By personality we mean the person's distinguishing psychological
characteristic that lead to relatively consistent and enduring responses to his/her
environment.
 Social factors: Consumer liking is influenced by the social factors are as following:
 Reference Group: A person’s reference group consists of all those groups that have
direct or indirect influence on person's attitudes and liking. The consumer strives to
purchase those products that purchase by their reference group.
 Family: The family is the most important consuming unit, which influence the family
members liking. Marketers are interested in the roles and relative influence of the
children, wife and husband in the purchase of large variety of products and services.
 Roles and status: A person participates in the different groups thought life-family, clubs
and organization. The person's position in each group can be defined I terms of roles and
statues

STATEMENT OF THE PROBLEM:

Biscuits are small flat cake that is crisp and usually sweet. It is concerned with the taste
and habits of the people. Previously, it was used as a diet for patients and energy and taste for
kids. Nowadays, biscuits are considered as a good alternative for oily snacks and fast food. So
currently, among all biscuits available in the market, Perry’s has become one of the popular
biscuits among the people of all segments and ages.
 In business world, many brands of products are produced and marketed by a single
manufacture. The decision whether to buy or not depends only on the basis of consumer motives.
Modern market is consumer oriented and now the consumer is the decisive force.
Hence, it is inevitable to have a thorough study on customers‟ attitudes and preference
towards Perry’s products and also the research world reveals the result about satisfaction level
and consumer preference towards Perry’s products under study area

SCOPE OF THE STUDY

The scope is limited to the extent of the place, time, organization and their information
collected during the research. It is done as a part of academic study. The scope of the study
limited to information collected with the help of primary data given by the respondent during
survey. The information collected is limited to the academic knowledge gained during the study
of the course. The FMCG Sector is a growing sector in India at high pace. Biscuit manufacturing
industries has lot of scope in the Indian economy. Company manufactures according to the
consumer’s interest. There is a high competition in biscuit manufacturing industries such as
Parle-G, Perry’s, Priya gold, etc. consumer prefers to take that product which not only satisfy
him but also his colleagues, family, natives. This study helps in determining right choice for
them.

NATURE OF THE STUDY:

The consumption trends were also observed among the population surrounding us and online
portals. The cause for this affection towards biscuit was not known hence the study stresses on
the causes of why is this biscuit number one. The question designing was mostly kept closed
ended with question targeting at the performance, conformance, aesthetics and reliability of the
product. The product under consideration has no segment and is targeted at population in general
without differentiating its consumers
OBJECTIVE OF THE STUDY

PRIMARY OBJECTIVE

 To find out the competitive activity and merchandising through retailer of Perrry's
Biscuits In Trichy Limited

SECONDARY OBJECTIVE

 To find out the consumer perception according to retailer view.

 To find out the satisfaction levels towards service provide by Perrry's Biscuits In Trichy
Limited
 To find out the major competitor of Perrry's Biscuits In Trichy Limited
 To know awareness about the Perrry's Biscuits In Trichy Limited among the public.
 To know the financial position about buying the biscuit
 To assess the association between demographic variables and factors of customer
satisfaction.
 To access the customer satisfaction towards quality, availability, price Perrry's Biscuits

PERRYS BISCUITS PRIVATE LIMITED

Deals in biscuits of different flavors like cooky rich, orange rich and choco rich.
FACTSHEET
Basic Information
Nature of Business Manufacturer
Additional Business Exporter
Supplier
Legal Status of Firm Private Limited Company

ABOUT US
To attain leadership in biscuits & food products through business excellence by maintaining the
highest standard of ethics and corporate social responsibility is our VISION Aspirations are
possibilities. To explore them and convert them into realities is our MISSION. For over four
generations, Perrys Biscuits has been shaping realities with hard work and commitment. Perrys
has been spreading smiles since it's inception in 1917. Perrys - a name to reckon with in the
biscuit industry,aims at achieving profitable growth by penetrating into the indian consumer
market to enhance it's market share by constantly innovating the product profile. Trade expertise,
advanced infrastructure and responsive management & marketing team are the prerequisites of a
successful business and Perrys has a fine blend of all. Perrys team comprises well trained
experts, food technologists and professionals.
Perrys Biscuits Private Limited is a Private incorporated on 01 April 2011. It is classified as
Non-govt company and is registered at Registrar of Companies, Chennai. Its authorized share
capital is Rs. 2,500,000 and its paid up capital is Rs. 2,500,000.It is inolved in Manufacture of
other food products

Perrys Biscuits Private Limited's Annual General Meeting (AGM) was last held on 30 September
2017 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last
filed on 31 March 2017.

Directors of Perrys Biscuits Private Limited are Pandian Balasubramanian, Pandian

Mahendravel, Mahendravel Thenmozhi and Balasubramanian Shobanaa.

Perrys Biscuits Private Limited's Corporate Identification Number is (CIN)

U15412TN2011PTC079978 and its registration number is 79978.Its Email address is
perrysbiscuits@gmail.com and its registered address is No.2/212, Dindigul NH Road Nagari
TRICHY TN 620001 IN , - , .

Current status of Perrys Biscuits Private Limited is - Active.

Company Details
Company Name PERRYS BISCUITS PRIVATE LIMITED

Corporate Identification Number (CIN) U15412TN2011PTC079978

Ownership Type private

Primary Business Type

Year of establishment 01/04/2011

Age of Company 6 Years 10 Months 6 Days

Category Company limited by shares

Sub Category Indian Non-Government Company

Primary Location TRICHY

Main Language ENGLISH

Registered Address No.2/212, Dindigul NH Road,TRICHY,Tamil

Nadu,62001

Date of Balance sheet 2015-03-31

Date of Last Annual General Meeting 2015-09-30

 CHAPTER II
REVIEW OF LITERATURE
REVIEW OF LITERATURE
 According to Mittal and Kamakura (2001) also address the link between satisfactions
and repurchase behavior. Their major findings indicate that despite identical rating on
Satisfaction, due to respondent characteristics such as age, education, marital status, sex
and area of residence, significant difference was observed in repurchase behavior. Over
the past Decade, retailers use manufacturer brands to generate consumer interest,
patronage and Loyalty in a store.
 Jegan, A. And Dr. Sudalaiyandi, S.( 2013) A study on consumer buying behavior
Towards various awareness about various brands, about the choice and their Frequency
of preference, satisfaction of Perry’s Biscuit. The result of the study shows that Perry’s
biscuits have a good market share in Trichy city.
 Dr. M. Arutselvi,( 2012), The consumer behavior varies from brand to Brand on the
basis of quality, quantity, price, taste, advertisement etc. It is concluded that the Market
study on biscuits at Trichy town as helped to know the status of biscuits. It has revealed
the requirements of the taste of the consumer of biscuits. Perry’s Biscuits are having a
good market share in Trichy Town.
 Brosekhan Abdul et. Al, the study explores that the importance of various factors
including lifestyle and its impact on the consumer buying behavior. It describes the
dominant, positivistic consumer perspectives. This discussion surrounds the issues of
fundamental assumptions and techniques of analysis of various alternative modes of
enquiry.
 Goldsmith (1996) states that, college students have unique self image as fashion
innovators and consider they more exciting, dominating and colorful than fashion
followers.
 Hogg Margret (1998), the study explores that young female consumers play an
important role in the market place as they exert enormous influence over the allocation of
spending power across growing number of product categories including clothing.
 Schiffman, L.G. and Kanuk, L -consumer behave in the form of acquiring, buying,
using, evaluating, or consuming product, service andidea to fulfill own need, and be the
 study of the decision making of consumer in spending resources,both money ,time and
power for consuming products and services that included
 Renuka Hirekenchanagoudar (2008) says that the present investigation made an
attempt to analyze the buying behavior of ready-to-eat food products by consumers of
Trichy. A total sample of 100 respondents was selected for the study. Television was the
major source for getting information about various brands in all the four productsThe
main factors influencing brand preference for biscuits, chips, fruit juice and ice creams
were quality, taste and reasonable price. Most of the respondents would go to other shops
if preferred brand in all the four products was not available. Thus, the study revealed that
the younger generation preferred more ready-to-eat food products than the other age
groups. The consumer behavior also varies from product to product.
 Yughasha Gupta (2010) says that after going thick on the things, now time is to make a
complete picture. While making a product a SKU (stock keeping unit) of the shop
retailers think about the GMROI (gross margin return on investment) and they promote
the brand which provides them highest. They expect return in the form of profit margin,
company schemes, window display and reference of the shop. Among these, company
schemes make the difference and are the highest sources of motivation after profit
margin. Retailing demands a constant push from the company. Marketer needs to use
advertising and brand building strategies to address the discerning buyers and retail push
to in different buyers. The manufacturer should understand consumer behavior because
retailers can’t help quality and price. It is only up to manufacturers to deliver what
consumer wants.
 Suresh Garg (2010) Detailed that Day by day the intensifying global competition is
throwing challenges in the form of uncertainty and fluctuation in demand, necessity to
provide wide variety to attract and hold the ever demanding customer. To survive and
succeed under such competitive environment, organizations are forced to find and adopt
efficient and effective ways for their operations. Organizations are seeking ways to
increase the value of their products and services by eliminating unnecessary processes
and practices from all systems. Lean manufacturing is a systematic team-based approach
for finding and eliminating waste. The implementation of Lean manufacturing system
helps organizations to reduce lead-time and inventory, improve quality, and achieve
 better on-time deliveries and utilization of resources leading towards increased sales and
profit through customer satisfaction. The Indian biscuit industry is the third largest
manufacturer of biscuit in the world producing around 60% of the total production in
organised sector and the balance 40% by the unorganised bakeries.
 F.MohamedSabura; Dr.T.Vijaya Kumar; Abdul Hameed (2012) explain that unlike
urban markets, rural markets are difficult to predict and possess special characteristics.
The featured population is predominantly illiterate, have low income, characterized by
irregular income, lack of monthly income and flow of income fluctuating with the
monsoon winds. The rural consumer expects value for money and owing to has unsteady
and meager status of weekly income; increasing the household income and improving
distribution are the viable strategies that have to be adapted to tap the immense potential
of the market. It is uneconomical to access a large number of small villages with a very
low population density spread over a large geographic area. Social norms, traditions,
castes, and social customs have greater influence on the consumer behavior in rural areas
than in urban areas. Factors such as limited physical access, low density of shops, limited
storage facilities, need for a large number of intermediaries in the distribution channel to
reach the end customers, and low capacity of intermediaries to invest in business make
the tasks of reaching rural consumers very complex.
 K. M. Mubarak Ali (1993) in his study endeavored “to find out the purchasing pattern
brand preference, brand loyalty and suggest and suitable measures to improve the brand
loyalty. The study was concluded that a carefully chosen promotion strategy is to be used
to increase the brand loyalty of the product. The purchases of consumer durables are
influenced by personal opinions. Well brand sales force may be used to persuade the
prospective customers
 Renuka and Hirekenchanagoudar (2008) in their on a “study on consumer buying
behaviour of ready-to-eat food products”. To determine the market penetration of Perry’s
Marie biscuits by retailers. The data were collected from 150 respondents. The tools used
in are simple percentage and correlation co efficient. It is concluded that the main factors
influencing brand preference for biscuits, chips, fruit juice and ice creams were quality,
taste and reasonable price. Thus, the study revealed that the younger generation preferred
 more ready-to-eat food products than the other age groups. The consumer behaviour also
varies from product to product
 F. Mohamed Sabura, and Dr. T. Vijayakumar (2009) made a ”study on retailer
attitude towards Perry’s biscuits with special reference to rural areas of TRICHY city”.
To analyse the customer satisfaction about Perry’s biscuits. the total sample respondents
was fixed at judgment randam basis. The data was collected from 250 respondents in
Coimbatore city. Different statistical tools are for used by analysis of the collected data,
such as tabulation, percentage analysis, bar diagram, ANOVA and Karl Pearson‟s co
efficient of correlation. The conclusion draw from the retailer‟s point and that, the
distribution system of Perry’s biscuits needs improvement through the direct selling
method to satisfy the customer
 Mr. S.D. Nidhyananth, and Mr. B. Vigneshwaran (2011) in made a “study on
customer satisfaction towards Perry’s biscuits in Coimbatore city”. To find out the factors
those influence the purchase of Perry’s biscuits. The data are collected directly from the
sample by interviewing or mailing questionnaires at particular period of time. In this
study the sample size was 100 respondents. Tools used in this study are percentage
analysis, chi square test. It is concluded that consumer’s satisfaction with preferable taste,
awareness about various brands, about choice and their frequency of preference
satisfaction of Perry’s biscuits
 Suresh Garg (2010) carried out a study entitled “A study on consumer preference
towards Perry’s Good day biscuit” Detailed that Day by day the intensifying global
competition is throwing challenges in the form of uncertainty and fluctuation in demand,
necessity to provide wide variety to attract and hold the ever demanding customer. To
survive and succeed under such competitive environment, organizations are forced to find
and adopt efficient and effective ways for their operations. Organizations are seeking
ways to increase the value of their products and services by eliminating unnecessary
processes and practices from all systems. Lean manufacturing is a systematic team-based
approach for finding and eliminating waste. The implementation of Lean manufacturing
system helps organisations to reduce lead-time and inventory, improve quality, and
achieve better on-time deliveries and utilisation of resources leading towards increased
sales and profit through customer satisfaction. The Indian biscuit industry is the third
 largest manufacturer of biscuit in the world producing around 60% of the total production
in organised sector and the balance 40% by the unorganized bakeries
 According to Moye & Kincade, Consumers express preference or lack of preference for
stores, brands, advertisements and other marketing stimuli by reflecting a favorable or
unfavorable attitude. In this sense, consumers with a favorable attitude towards a store
will most likely select the store and buy its products, but consumers with unfavorable
attitudes will not select the store and not purchase the product

CHAPTER III
RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
Research in common parlance refers to a search for knowledge. One can also define
research as a scientific and systematic search for pertinent information on a specific topic. In
fact, research is an art of scientific investigation.
The main aim of research is to find out the truth which is hidden and which has not
been discovered as yet. For the purpose of the study it has adopted the following research
methodology:

RESEARCH DESIGN:
Research design is considered as a "blueprint" for research, dealing with at least four
problems: which questions to study, which data are relevant, what data to collect, and how to
analyze the results. The best design depends on the research question as well as the orientation of
the researcher. Descriptive Research has been adopted in this study.

DESCRIPTIVE RESEARCH DESIGN

Descriptive research has been followed in this study because the study aims at describing
the situation as it exists at present and also to determine accurate characteristics of a particular
object or a group. It is used to measure the behavior variables of people of subject who are under
the study

SOURCES OF DATA
To accomplish the objectives of the study, the researches have to depend on both primary
and secondary data.

PRIMARY DATA
Questionnaire is a main tool for collecting the primary data, Questionnaire designed. In a
systematic manners covering adequate and relevant questions which cover all the aspects of the
study.

SECONDARY DATA
The theoretical background of the present study was collected from various secondary
sources, which include magazines, journals and websites and other related research work on it.

SAMPLE TECHNIQUE
The research was carried out in Trichy district.
Convenient sampling method was used to select the sample.
SAMPLE DESIGN:
The sample to be chosen was people who have consumed BERRY biscuits and there was
no other criterion. The sampling technique used in this case was convenient sampling. The
chances of errors were less, for the data, due to commonality of the product and positive
response of each of the respondent. Also the data to be collected was of type which could be
answered by anyone who eats biscuit. The sample contained male and females both, across all
ages. There was no duplication of the sample as all the samples were from different areas which
were in the proximity of the interviewer.

The sample was up to date and the study was conducted recently and hence the data was relevant
for the current timing. The method of sampling was random and hence probabilistic. The sample
size also is not true representation of the population under consideration but an experimental
sample of population. The numbers of samples were minimum 30 due to limitation on time bases
and cost of research.

DATA ANALYTIC TECHNIQUES USED:

For the analysis of the replies the primary data was uploaded on the SPSS software and
then with the help of it graphs and plots were plotted for univariate, bivariate and tirvariate
analysis. The data collected was non-parametric in nature and involved no question which was of
the parametric form and hence mean could not be tested for the sample size.

SAMPLE SIZE
Sample size considered for his study was 200 respondents.
TOOLS USED FOR ANALYSIS
The following tools are used for the study,
 Percentage Analysis
 ANOVA(F-Test)
 T-Test

LIMITATIONS OF THE STUDY

 Every survey has some sort of limitations and this survey also has some limitations:
 People have not exact & appropriate knowledge on the recall of brands.
 There might be wrong information provided in the Questionnaire.
 The study is limited to Trichy city with 100 respondents.
 The respondents’ response may have bias, which may not give a true picture about the
chosen research topic.
 The sampling unit chosen is the respondent who is consuming Perry’s biscuits Trichy the
survey result may vary in other locations, based on their preference.

.
 CHAPTER IV
DATA ANALYSIS AND INTERPRETATION

TABLE 4.1
TABLE SHOWS THE AGE OF THE RESPONDENT

Frequency Percent Valid Cumulative

Percent Percent
Below 10 20 20.0 20.0 20.0
10-20 29 29.0 29.0 49.0
Valid 20-25 25 25.0 25.0 74.0
Above 25 26 26.0 26.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the age of the respondent are 20% of the
respondent are aged between the below 10 , 29% of the respondent are aged between the 10-20,
25% of the respondent are aged between the 20-25 and 26% of the respondent are aged between
the above 25.
CHART 4.1
CHART SHOWS THE AGE OF THE RESPONDENT
TABLE 4.2
TABLE SHOWS THE SEX OF THE RESPONDENT

Frequenc Percent Valid Cumulative

y Percent Percent
Male 51 51.0 51.0 51.0
Valid Female 49 49.0 49.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the Sex of the respondent are 51% of the
respondent are male and 49% of the respondent are female.
CHART 4.2
CHART SHOWS THE SEX OF THE RESPONDENT
TABLE 4.3
TABLE SHOWS THE EDUCATIONAL STATUS OF THE RESPONDENT

Frequency Percent Valid Cumulative

Percent Percent
SSLC 17 17.0 17.0 17.0
HSC 20 20.0 20.0 37.0
UG 18 18.0 18.0 55.0
Valid
PG 33 33.0 33.0 88.0
Post PG 12 12.0 12.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the Educational Status of the respondent are
17% of the respondent are qualified that the SSLC, 20% of the respondent are qualified that the
HSC, 18% of the respondent are qualified that the UG, 33% of the respondent are qualified that
the PG, 12% of the respondent are qualified that the POST PG.
CHART 4.3
CHART SHOWS THE EDUCATIONAL STATUS OF THE RESPONDENT
TABLE 4.4
TABLE SHOWS THE OCCUBATION OF THE RESPONDENT

Frequency Percent Valid Cumulative

Percent Percent
Service 11 11.0 11.0 11.0
Student 25 25.0 25.0 36.0
Business 25 25.0 25.0 61.0
Valid
House wife 25 25.0 25.0 86.0
Others 14 14.0 14.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the Occupation the respondent are 11% of the
respondent are service, 25% of the respondent are student , 25% of the respondent are business
man ,25 % of the respondent are housewife and 14% of the respondent are others.
CHART 4.4
CHART SHOWS THE OCCUBATION OF THE RESPONDENT
TABLE 4.5
TABLE SHOWS THE YOU CHOOSE THE BISCUITS ON THE BASIS

Frequency Percent Valid Cumulative

Percent Percent
Advertisement 12 12.0 12.0 12.0
Suggested By The 32 32.0 32.0 44.0
Friends
Convinced By 23 23.0 23.0 67.0
Valid
Shopkeeper
Price Consideration 20 20.0 20.0 87.0
Taste 13 13.0 13.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 12% of the respondent are choose the
biscuits on the basis of Advertisement, 32% of the respondent are choose the biscuits on the
basis of Suggested By The Friends, 23% of the respondent are choose the biscuits on the basis of
Convinced By Shopkeeper , 20% of the respondent are choose the biscuits on the basis of Price
Consideration , 13% of the respondent are choose the biscuits on the basis of taste.
CHART 4.5
CHART SHOWS THE YOU CHOOSE THE BISCUITS ON THE BASIS
TABLE 4.6
TABLE SHOWS THE WHICH KIND OF BISCUITS DO YOU PREFER MORE

Frequency Percent Valid Cumulative

Percent Percent
Glucose 23 23.0 23.0 23.0
Creams 33 33.0 33.0 56.0
Valid Cookies 22 22.0 22.0 78.0
Others 22 22.0 22.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 23% of the respondent are Glucose biscuits
do you prefer more, 33% of the respondent are Creams biscuits do you prefer more, 22% of the
respondent are Cookies biscuits do you prefer more, 22% of the respondent are Others biscuits
do you prefer .
CHART 4.6
CHART SHOWS THE WHICH KIND OF BISCUITS DO YOU PREFER MORE
TABLE 4.7
TABLE SHOWS THE WHICH FLAVOR OF BISCUITS

Frequency Percent Valid Percent Cumulative

Percent
Chocolate 10 10.0 10.0 10.0
Vanilla 22 22.0 22.0 32.0
Orange 28 28.0 28.0 60.0
Valid
Glucose 27 27.0 27.0 87.0
Others 13 13.0 13.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 10% of the respondent are buying the
Chocolate flavor of biscuits, 22% of the respondent are buying the Vanilla flavor of biscuits,
28% of the respondent are buying the Orange flavor of biscuits, 27% of the respondent are
buying the Glucose flavor of biscuits, 13% of the respondent are buying the Others flavor of
biscuits.
CHART 4.7
CHART SHOWS THE WHICH FLAVOR OF BISCUITS
TABLE 4.8
TABLE SHOWS THE DO YOU WANT BISCUITS FOR THE SAKE OF

Frequency Percent Valid Cumulative

Percent Percent
Energy 15 15.0 15.0 15.0
Hungry 15 15.0 15.0 30.0
Pleasure 31 31.0 31.0 61.0
Valid
Status 16 16.0 16.0 77.0
Taste 23 23.0 23.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 15% of the respondent are says that biscuits
for the sake of Energy, 15% of the respondent are says that biscuits for the sake of Hungry, 31%
of the respondent are says that biscuits for the sake of Pleasure, 16% of the respondent are says
that biscuits for the sake of Status, 23% of the respondent are says that biscuits for the sake of
Taste.
CHART 4.8
CHART SHOWS THE DO YOU WANT BISCUITS FOR THE SAKE OF
TABLE 4.9
TABLE SHOWS THE PACKING OF THE BISCUITS INFLUENCE YOUR DECISION
TO BUY

Frequency Percent Valid Cumulative

Percent Percent
Highly 21 21.0 21.0 21.0
Moderately 47 47.0 47.0 68.0
Valid Indifferent 23 23.0 23.0 91.0
Not at all 9 9.0 9.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 21% of the respondent are says that highly
with packing of the biscuits influence your decision, 47% of the respondent are says that
Moderately with packing of the biscuits influence your decision, 23% of the respondent are says
that Indifferent with packing of the biscuits influence your decision, 09% of the respondent are
says that Not at all with packing of the biscuits influence your decision.
CHART 4.9
CHART SHOWS THE PACKING OF THE BISCUITS INFLUENCE YOUR DECISION
TO BUY
TABLE 4.10
TABLE SHOWS THE YOU EVER THINK OF AFTER EFFECTS OF EATING
BISCUITS SUCH

Frequency Percent Valid Cumulative

Percent Percent
Teeth decay 20 20.0 20.0 20.0
Diabetes 24 24.0 24.0 44.0
Valid Fat 30 30.0 30.0 74.0
Other Disease 26 26.0 26.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 20% of the respondent are says that think of
after effects of eating biscuits such as Teeth decay, 24% of the respondent are says that think of
after effects of eating biscuits such as Diabetes, 30% the respondent are says that think of after
effects of eating biscuits such as fats , 26% of the respondent are says that think of after effects
of eating biscuits such as other disease.
CHART 4.10
CHART SHOWS THE YOU EVER THINK OF AFTER EFFECTS OF EATING
BISCUITS SUCH
TABLE 4.11
TABLE SHOWS THE DOES PRICE OF THE BISCUITS AFFECT YOUR PURCHASE
DECISION

Frequency Percent Valid Cumulative

Percent Percent
Not at all 9 9.0 9.0 9.0
Insufficient 25 25.0 25.0 34.0
Important 31 31.0 31.0 65.0
Valid
Indifferent 22 22.0 22.0 87.0
Very Important 13 13.0 13.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 09% of the respondent are says that biscuits
affect your purchase decision is Not at all , 25% of the respondent are says that biscuits affect
your purchase decision is Insufficient , 31% of the respondent are says that biscuits affect your
purchase decision is Important, 22% of the respondent are says that biscuits affect your purchase
decision is Indifferent, 13% of the respondent are says that biscuits affect your purchase decision
is Very Important.
CHART 4.11
CHART SHOWS THE DOES PRICE OF THE BISCUITS AFFECT YOUR PURCHASE
DECISION
TABLE 4.12
TABLE SHOWS THE BUYS BISCUITS FOR YOU

Frequency Percent Valid Cumulative Percent

Percent
Always 13 13.0 13.0 13.0
Self 12 12.0 12.0 25.0
Children 30 30.0 30.0 55.0
Valid
Parents 27 27.0 27.0 82.0
Friends 18 18.0 18.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 13% of the respondent are says that buys
biscuits for your Always buying, 12% of the respondent are says that buys biscuits for your self’s
buying, 30% of the respondent are says that buys biscuits for your children buying, 27% of the
respondent are says that buys biscuits for your parents buying, 18% of the respondent are says
that buys biscuits for your friends buying.
CHART 4.12
CHART SHOWS THE BUYS BISCUITS FOR YOU
TABLE 4.13
TABLE SHOWS THE CONSUMERS’ OPINION REGARDING THE PERRY’S
BISCUITS

Frequency Percent Valid Cumulative

Percent Percent
Excellent 20 20.0 20.0 20.0
Good 27 27.0 27.0 47.0
Average 23 23.0 23.0 70.0
Valid
Poor 16 16.0 16.0 86.0
Very poor 14 14.0 14.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 20% of the respondent are says that excellent
with the Perry’s biscuits, 27% of the respondent are says that good with the Perry’s biscuits, 23%
of the respondent are says that average with the Perry’s biscuits, 16% of the respondent are says
that poor with the Perry’s biscuits, 14% of the respondent are says that very poor with the Perry’s
biscuits.
CHART 4.13
CHART SHOWS THE CONSUMERS’ OPINION REGARDING THE PERRY’S
BISCUITS
TABLE 4.14
TABLE SHOWS THE FREQUENCY OF PURCHASING OF PERRY’S BISCUITS

Frequency Percent Valid Cumulative

Percent Percent
Daily 12 12.0 12.0 12.0
Weekly 26 26.0 26.0 38.0
Monthly 26 26.0 26.0 64.0
Valid
Occasionally 24 24.0 24.0 88.0
Never 12 12.0 12.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 12% of the respondent are says that daily
purchasing of Perry’s biscuits, 26% of the respondent are says that weekly purchasing of Perry’s
biscuits, 26% of the respondent are says that monthly purchasing of Perry’s biscuits, 24% of the
respondent are says that Occasionally purchasing of Perry’s biscuits, 12% of the respondent are
says that never purchasing of Perry’s biscuits.
CHART 4.14
CHART SHOWS THE FREQUENCY OF PURCHASING OF PERRY’S BISCUITS
TABLE 4.15
TABLE SHOWS THE SEGMENT ATTRACTED BY PERRY’S BISCUITS

Frequency Percent Valid Cumulative

Percent Percent
Children 14 14.0 14.0 14.0
Teenager 22 22.0 22.0 36.0
Adult 26 26.0 26.0 62.0
Valid
Old aged 23 23.0 23.0 85.0
Other 15 15.0 15.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 14% of the respondent are says that Perry’s
biscuits attracted by Children, 22% of the respondent are says that Perry’s biscuits attracted by
Teenager, 26% of the respondent are says that Perry’s biscuits attracted by Adult, 23% of the
respondent are says that Perry’s biscuits attracted by old aged, 15% of the respondent are says
that Perry’s biscuits attracted by others.
CHART 4.15
CHART SHOWS THE SEGMENT ATTRACTED BY PERRY’S BISCUITS
TABLE 4.16
TABLE SHOWS THE MAJOR COMPETITORS OF PERRY’S BISCUITS

Frequency Percent Valid Cumulative

Percent Percent
Perry’s 14 14.0 14.0 14.0
Sun feast 27 27.0 27.0 41.0
Duke 25 25.0 25.0 66.0
Valid
True 21 21.0 21.0 87.0
Parle-g 13 13.0 13.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 14% of the respondent are says that
competitors of Perry’s biscuits from Perry’s, 27% of the respondent are says that competitors of
Perry’s biscuits from sun feast , 25% of the respondent are says that competitors of Perry’s
biscuits from duke, 21% of the respondent are says that competitors of Perry’s biscuits from true
and 13% of the respondent are says that competitors of Perry’s biscuits from parle-g.
CHART 4.16
CHART SHOWS THE MAJOR COMPETITORS OF PERRY’S BISCUITS
TABLE 4.17
TABLE SHOWS THE CHANNELS TO KNOW ABOUT PERRY’S BISCUITS

Frequen Percent Valid Cumulative

cy Percent Percent
Advertisement 24 24.0 24.0 24.0
Personal selling 27 27.0 27.0 51.0
Shop keeper 19 19.0 19.0 70.0
Valid
Friends or Relative 17 17.0 17.0 87.0
Tv 13 13.0 13.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 24% of the respondent are says that
know about Perry’s biscuits from Advertisement, 27% of the respondent are says that know
about Perry’s biscuits from Personal selling, 19% of the respondent are says that know about
Perry’s biscuits from Shop keeper, 17% of the respondent are says that know about Perry’s
biscuits from Friends or Relative, 13% of the respondent are says that know about Perry’s
biscuits from Tv.
CHART 4.17
CHART SHOWS THE CHANNELS TO KNOW ABOUT PERRY’S BISCUITS
TABLE 4.18
TABLE SHOWS THE POINT OF PURCHASE

Frequency Percent Valid Cumulative

Percent Percent
Hoarding 15 15.0 15.0 15.0
Radio 22 22.0 22.0 37.0
Newspaper 25 25.0 25.0 62.0
Valid
TV 22 22.0 22.0 84.0
Others 16 16.0 16.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 15% of the respondent are says that
purchasing the biscuits from hoarding, 22% of the respondent are says that purchasing the
biscuits from radio , 25% of the respondent are says that purchasing the biscuits from
newspaper, 22% of the respondent are says that purchasing the biscuits from tv, 16% of the
respondent are says that purchasing the biscuits from others.
CHART 4.18
CHART SHOWS THE POINT OF PURCHASE
TABLE 4.19
TABLE SHOWS THE ECONOMICAL PACKAGE OF PERRY’S BISCUIT

Frequency Percent Valid Percent Cumulative

Percent
Strongly agree 12 12.0 12.0 12.0
Agree 28 28.0 28.0 40.0
Neutral 21 21.0 21.0 61.0
Valid
Disagree 25 25.0 25.0 86.0
Strongly disagree 14 14.0 14.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 12% of the respondent are says that
strongly agree with the package of Perry’s biscuit, 28% of the respondent are says that agree,
21% of the respondent are says that neutral with the package of Perry’s biscuit, 25% of the
respondent are says that disagree, 14% of the respondent are says that strongly disagree with the
package of Perry’s biscuit.
CHART 4.19
CHART SHOWS THE ECONOMICAL PACKAGE OF PERRY’S BISCUIT
TABLE 4.20
TABLE SHOWS THE CONFIDENCE OVER THE PRODUCT QUALITY OF PERRY’S
BISCUITS

Frequency Percent Valid Cumulative

Percent Percent
Strongly agree 20 20.0 20.0 20.0
Agree 24 24.0 24.0 44.0
Neutral 20 20.0 20.0 64.0
Valid
Disagree 21 21.0 21.0 85.0
Strongly Disagree 15 15.0 15.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 20% of the respondent are says that
strongly agree with the quality of Perry’s biscuits, 24% of the respondent are says that agree,
20% of the respondent are says that neutral with the quality of Perry’s biscuits, 21% of the
respondent are says that disagree, 15% of the respondent are says that strongly disagree with the
quality of Perry’s biscuits.
CHART 4.20
CHART SHOWS THE CONFIDENCE OVER THE PRODUCT QUALITY OF PERRY’S
BISCUITS

.
TABLE 4.21
TABLE SHOWS THE CONSUMERS’ SATISFACTION LEVEL OF PERRY’S
BISCUITS

Frequency Percent Valid Percent Cumulative

Percent
Price 7 7.0 7.0 7.0
Taste 26 26.0 26.0 33.0
Flavor 24 24.0 24.0 57.0
Valid
Variety 26 26.0 26.0 83.0
Quality 17 17.0 17.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 07% of the respondent are says that
customer satisfied that price of the product, 26% of the respondent are says that customer
satisfied that taste of the product, 24% of the respondent are says that customer satisfied that
flavor of the product, 26% of the respondent are says that customer satisfied that variety of the
product, 17% of the respondent are says that customer satisfied that quality of the product.
CHART 4.21
CHART SHOWS THE CONSUMERS’ SATISFACTION LEVEL OF PERRY’S
BISCUITS
TABLE 4.22
TABLE SHOWS THE FACTORS TO BE IMPROVED IN PERRY’S BISCUITS

Frequency Percent Valid Cumulative

Percent Percent
Price Feature 58 58.0 58.0 58.0
Package 17 17.0 17.0 75.0
Valid
Quality waste 25 25.0 25.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 58% of the respondent are says that
Price Feature to be improved in Perry’s biscuits, 17% of the respondent are says that Package to
be improved in Perry’s biscuits, 25% of the respondent are says that Quality waste to be
improved in Perry’s biscuits.
CHART 4.22
CHART SHOWS THE FACTORS TO BE IMPROVED IN PERRY’S BISCUITS
TABLE 4.23
TABLE SHOWS THE QUALITY OF PERRY’S BISCUITS

Frequency Percent Valid Cumulative

Percent Percent
Very good 10 10.0 10.0 10.0
Good 22 22.0 22.0 32.0
Average 26 26.0 26.0 58.0
Valid
Low 28 28.0 28.0 86.0
Very low 14 14.0 14.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 10% of the respondent are says that
very good with quality of the product, 22% of the respondent are says that good with quality of
the product, 26% of the respondent are says that average with quality of the product, 28% of the
respondent are says that low with quality of the product, 14% of the respondent are says that
very low with quality of the product.
CHART 4.23
CHART SHOWS THE QUALITY OF PERRY’S BISCUITS
TABLE 4.24
TABLE SHOWS THE PRICE OF PERRY’S BISCUITS

Frequency Percent Valid Cumulative

Percent Percent
Very good 24 24.0 24.0 24.0
Good 25 25.0 25.0 49.0
Average 19 19.0 19.0 68.0
Valid
Low 20 20.0 20.0 88.0
Very low 12 12.0 12.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 24% of the respondent are says that
very good with price of the product, 25% of the respondent are says that good with price of the
product, 19% of the respondent are says that average with price of the product, 20% of the
respondent are says that low with price of the product, 12% of the respondent are says that very
low with price of the product.
CHART 4.24
CHART SHOWS THE PRICE OF PERRY’S BISCUITS
TABLE 4.25
TABLE SHOWS THE AVAILABILITY OF PERRY’S BISCUITS

Frequency Percent Valid Cumulative

Percent Percent
Very good 11 11.0 11.0 11.0
Good 25 25.0 25.0 36.0
Average 26 26.0 26.0 62.0
Valid
Low 25 25.0 25.0 87.0
Very low 13 13.0 13.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 11% of the respondent are says that
very good with Availability of the product, 25% of the respondent are says that good with
Availability of the product, 26% of the respondent are says that average with Availability of the
product, 25% of the respondent are says that low with Availability of the product, 13% of the
respondent are says that very low with Availability of the product.
CHART 4.25
CHART SHOWS THE AVAILABILITY OF PERRY’S BISCUITS
TABLE 4.26
TABLE SHOWS THE TASTE OF PERRY’S BISCUITS

Frequency Percent Valid Cumulative

Percent Percent
Very good 12 12.0 12.0 12.0
Good 25 25.0 25.0 37.0
Average 27 27.0 27.0 64.0
Valid
Low 23 23.0 23.0 87.0
Very low 13 13.0 13.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 11% of the respondent are says that
very good with taste of the product, 25% of the respondent are says that good with taste of the
product, 26% of the respondent are says that average with taste of the product, 25% of the
respondent are says that low with taste of the product, 13% of the respondent are says that very
low with taste of the product.
CHART 4.26
CHART SHOWS THE TASTE OF PERRY’S BISCUITS
TABLE 4.27
TABLE SHOWS THE FRESHNESS OF PERRY’S BISCUITS

Frequency Percent Valid Cumulative

Percent Percent
Very good 12 12.0 12.0 12.0
Good 27 27.0 27.0 39.0
Average 24 24.0 24.0 63.0
Valid
Low 25 25.0 25.0 88.0
Very low 12 12.0 12.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 12% of the respondent are says that
very good with freshness of the product, 27% of the respondent are says that good with freshness
of the product, 24% of the respondent are says that average with freshness of the product, 25% of
the respondent are says that low with freshness of the product, 12% of the respondent are says
that very low with freshness of the product.

CHART 4.27
CHART SHOWS THE FRESHNESS OF PERRY’S BISCUITS
TABLE 4.28
TABLE SHOWS THE COMPANY SHOULD CHANGE THE PACKAGING & COLOR
OF THE COVER
 Frequency Percent Valid Cumulative
Percent Percent
Yes 50 50.0 50.0 50.0
Valid No 50 50.0 50.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 50% of the respondent are says that
agree with the change the packaging & color of the cover, 50% of the respondent are says that
disagree with the change the packaging & color of the cover.

CHART 4.28
CHART SHOWS THE COMPANY SHOULD CHANGE THE PACKAGING & COLOR
OF THE COVER
TABLE 4.29
TABLE SHOWS THE NUTRITIOUS IS PERRY’S BISCUITS
 Frequency Percent Valid Cumulative
Percent Percent
Very high 10 10.0 10.0 10.0
High 22 22.0 22.0 32.0
Neutral 28 28.0 28.0 60.0
Valid
Low 27 27.0 27.0 87.0
Very low 13 13.0 13.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 10% of the respondent are says that
very high with Nutritious is Perry’s Biscuits , 22% of the respondent are says that high with
Nutritious is Perry’s Biscuits , 28% of the respondent are says that neutral with Nutritious is
Perry’s Biscuits , 27% of the respondent are says that low with Nutritious is Perry’s Biscuits
, 13% of the respondent are says that very low with Nutritious is Perry’s Biscuits.

CHART 4.29
CHART SHOWS THE NUTRITIOUS IS PERRY’S BISCUITS
TABLE 4.30
TABLE SHOWS THE IS YOUR PROSPECT OF BUYING PERRY’S BISCUITS IN
COMPARISON TO NEW BRANDS
 Frequency Percent Valid Cumulative
Percent Percent
Very High 15 15.0 15.0 15.0
High 15 15.0 15.0 30.0
Neutral 31 31.0 31.0 61.0
Valid
Low 16 16.0 16.0 77.0
Very low 23 23.0 23.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 15% of the respondent are says that
very high with buying Perry’s biscuits in comparison to new brands, 15% of the respondent are
says that high, 31% of the respondent are says that neutral with buying Perry’s biscuits in
comparison to new brands , 16% of the respondent are says that low , 23% of the respondent are
says that very low with buying Perry’s biscuits in comparison to new brands.

CHART 4.30
CHART SHOWS THE IS YOUR PROSPECT OF BUYING PERRY’S BISCUITS IN
COMPARISON TO NEW BRANDS

TABLE 4.31
TABLE SHOWS THE PACKAGING OF PERRY’S BISCUITS ATTRACTIVE
 Frequency Percent Valid Cumulative
Percent Percent
Strongly agree 11 11.0 11.0 11.0
Agree 25 25.0 25.0 36.0
Neutral 25 25.0 25.0 61.0
Valid
Disagree 25 25.0 25.0 86.0
Strongly disagree 14 14.0 14.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 11% of the respondent are says that
strongly agree with the packaging of Perry’s Biscuits attractive , 25% of the respondent are says
that agree, 25% of the respondent are says that neutral with the packaging of Perry’s
Biscuits attractive , 25% of the respondent are says that disagree, 14% of the respondent are says
that strongly disagree with the packaging of Perry’s Biscuits attractive.

CHART 4.31
CHART SHOWS THE PACKAGING OF PERRY’S BISCUITS ATTRACTIVE
TABLE 4.32
TABLE SHOWS THE YOUR OPINION ABOUT PERRY’S BISCUITS
 Frequency Percent Valid Cumulative
Percent Percent
Very poor 12 12.0 12.0 12.0
Poor 32 32.0 32.0 44.0
Average 23 23.0 23.0 67.0
Valid
Good 20 20.0 20.0 87.0
Excellent 13 13.0 13.0 100.0
Total 100 100.0 100.0

INTERPRETATION
The above table it can be interpreted that the 13% of the respondent are says that
excellent with Perry’s Biscuits, 20% of the respondent are says that good with Perry’s Biscuits,
23% of the respondent are says that average with Perry’s Biscuits, 32% of the respondent are
says that poor with Perry’s Biscuits, 12% of the respondent are says that very poor with Perry’s
Biscuits.
CHART 4.32
CHART SHOWS THE YOUR OPINION ABOUT PERRY’S BISCUITS
CHI SQUARE TEST

Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
Age Group * 100 100.0% 0 0.0% 100 100.0%
Consumers opinion
regarding the Perry
biscuits

Age Group * Consumers opinion Regarding the Perrys biscuits Cross tabulation
Count
Consumers opinion regarding the Perrys biscuits Total
Excellent Good Average Poor Very poor
Below 10 4 4 6 4 2 20
Age 10-20 3 10 7 4 5 29
Group 20-25 4 6 5 6 4 25
Above 25 9 7 5 2 3 26
Total 20 27 23 16 14 100

Chi-Square Tests
Value df Asymp. Sig.
(2-sided)
Pearson Chi-Square 9.117a 12 .693
Likelihood Ratio 9.027 12 .701
Linear-by-Linear 1.395 1 .237
Association
N of Valid Cases 100
a. 10 cells (50.0%) have expected count less than 5. The
minimum expected count is 2.80.

Symmetric Measures
Value Approx.
Sig.
Nominal by Contingency .289 .693
Nominal Coefficient
N of Valid Cases 100

CORRELATION METHOD

Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
Who buys biscuits for 100 100.0% 0 0.0% 100 100.0%
you * Frequency of
purchasing of Perry
biscuit

Who buys biscuits for you * Frequency of purchasing of Perry biscuit Cross tabulation
Count
Frequency of purchasing of Perry biscuit Total
 Daily Weekly Monthly Occasionall Never
y
Always 1 3 3 4 2 13
Self 2 1 6 2 1 12
Who buys biscuits
Children 3 11 7 6 3 30
for you
Parents 1 10 3 8 5 27
Friends 5 1 7 4 1 18
Total 12 26 26 24 12 100

Symmetric Measures
Value Asymp. Std. Approx. Approx.
Errora Tb Sig.
Nominal by Contingency .425 .142
Nominal Coefficient
Interval by -.056 .100 -.557 .579c
Pearson's R
Interval
Spearman -.038 .100 -.377 .707c
Ordinal by Ordinal
Correlation
N of Valid Cases 100
a. Not assuming the null hypothesis.
b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.

ONE WAY ANOVA TEST

 ANOVA
EducationalStatus
Sum of df Mean F Sig.
Squares Square
Between 3.598 4 .899 .517 .723
Groups
Within Groups 165.312 95 1.740
Total 168.910 99

Multiple Comparisons
Dependent Variable: Educational Status
Tukey HSD
(I) (J) Mean Std. Sig. 95% Confidence Interval
Quality Quality Difference Error Lower Upper
(I-J) Bound Bound
Good -.46364 .50310 .888 -1.8627 .9354
Very Average -.10000 .49086 1.000 -1.4650 1.2650
good Low -.06429 .48596 1.000 -1.4157 1.2871
Very low .11429 .54618 1.000 -1.4046 1.6331
Very .46364 .50310 .888 -.9354 1.8627
good
Good Average .36364 .38213 .876 -.6990 1.4263
Low .39935 .37582 .825 -.6458 1.4445
Very low .57792 .45099 .703 -.6762 1.8321
Very .10000 .49086 1.000 -1.2650 1.4650
good
Average Good -.36364 .38213 .876 -1.4263 .6990
Low .03571 .35927 1.000 -.9634 1.0348
Very low .21429 .43729 .988 -1.0018 1.4303
 Very .06429 .48596 1.000 -1.2871 1.4157
good
Low Good -.39935 .37582 .825 -1.4445 .6458
Average -.03571 .35927 1.000 -1.0348 .9634
Very low .17857 .43179 .994 -1.0222 1.3793
Very -.11429 .54618 1.000 -1.6331 1.4046
good
Very low Good -.57792 .45099 .703 -1.8321 .6762
Average -.21429 .43729 .988 -1.4303 1.0018
Low -.17857 .43179 .994 -1.3793 1.0222

Educational Status
Tukey HSDa,b
Quality N Subset for alpha = 0.05
1
Very low 14 2.7857
Very good 10 2.9000
Low 28 2.9643
Average 26 3.0000
Good 22 3.3636
Sig. .702
Means for groups in homogeneous subsets are
displayed.
a. Uses Harmonic Mean Sample Size = 17.179.
b. The group sizes are unequal. The harmonic mean of
the group sizes is used. Type I error levels are not
guaranteed.
 CHAPTER IV
FINDING, SUGESSTION AND CONCLUSION
FINDING:
 Majority of 25% of the respondent are aged between the 20-25 and 26% of the
respondent are aged between the above 25
 Majority of Sex of the respondent are 51% of the respondent are male
 Majority of Educational Status of the respondent are 33% of the respondent are qualified
that the PG, 12% of the respondent are qualified that the POST PG
 Majority of 25% of the respondent are student , 25% of the respondent are business man
,25 % of the respondent are housewife and 14% of the respondent are others.
 Majority of12% of the respondent are choose the biscuits on the basis of Advertisement,
32% of the respondent are choose the biscuits on the basis of Suggested By The Friends,
23% of the respondent are choose the biscuits on the basis of Convinced By Shopkeeper
 Majority of 23% of the respondent are Glucose biscuits do you prefer more, 33% of the
respondent are Creams biscuits do you prefer more
 Majority of 28% of the respondent are buying the Orange flavor of biscuits, 27% of the
respondent are buying the Glucose flavor of biscuits
 Majority of 31% of the respondent are says that biscuits for the sake of Pleasure, 16% of
the respondent are says that biscuits for the sake of Status, 23% of the respondent are
says that biscuits for the sake of Taste.
 Majority of 21% of the respondent are says that highly with packing of the biscuits
influence your decision, 47% of the respondent are says that Moderately with packing of
the biscuits influence your decision
 Majority of 30% the respondent are says that think of after effects of eating biscuits such
as fats , 26% of the respondent are says that think of after effects of eating biscuits such
as other disease
 Majority of 25% of the respondent are says that biscuits affect your purchase decision is
Insufficient , 31% of the respondent are says that biscuits affect your purchase decision is
Important, 22% of the respondent are says that biscuits affect your purchase decision is
Indifferent
 Majority of 30% of the respondent are says that buys biscuits for your children buying,
27% of the respondent are says that buys biscuits for your parents buying
 Majority of 20% of the respondent are says that excellent with the Perry’s biscuits, 27%
of the respondent are says that good with the Perry’s biscuits, 23% of the respondent are
says that average with the Perry’s biscuits
 Majority of 12% of the respondent are says that daily purchasing of Perry’s biscuits, 26%
of the respondent are says that weekly purchasing of Perry’s biscuits, 26% of the
respondent are says that monthly purchasing of Perry’s biscuits
 Majority of, 26% of the respondent are says that Perry’s biscuits attracted by Adult, 23%
of the respondent are says that Perry’s biscuits attracted by old aged
 Majority of 14% of the respondent are says that competitors of Perry’s biscuits from
Perry’s, 27% of the respondent are says that competitors of Perry’s biscuits from sun
feast , 25% of the respondent are says that competitors of Perry’s biscuits from duke
 Majority of 24% of the respondent are says that know about Perry’s biscuits from
Advertisement, 27% of the respondent are says that know about Perry’s biscuits from
Personal selling
 Majority of 15% of the respondent are says that purchasing the biscuits from hoarding,
22% of the respondent are says that purchasing the biscuits from radio , 25% of the
respondent are says that purchasing the biscuits from newspaper
 Majority of 28% of the respondent are says that agree, 21% of the respondent are says
that neutral with the package of Perry’s biscuit, 25% of the respondent are says that
disagree
 Majority of 20% of the respondent are says that strongly agree with the quality of Perry’s
biscuits, 24% of the respondent are says that agree, 20% of the respondent are says that
neutral with the quality of Perry’s biscuits
 Majority of 07% of the respondent are says that customer satisfied that price of the
product, 26% of the respondent are says that customer satisfied that taste of the product,
24% of the respondent are says that customer satisfied that flavor of the product
 Majority of58% of the respondent are says that Price Feature to be improved in Perry’s
biscuits, Majority of 26% of the respondent are says that average with quality of the
product, 28% of the respondent are says that low with quality of the product
 Majority of24% of the respondent are says that very good with price of the product, 25%
of the respondent are says that good with price of the product, 19% of the respondent are
says that average with price of the product
 Majority of 25% of the respondent are says that good with Availability of the product,
26% of the respondent are says that average with Availability of the product, 25% of the
respondent are says that low with Availability of the product
 Majority 26% of the respondent are says that average with taste of the product, 25% of
the respondent are says that low with taste of the product
 Majority of 27% of the respondent are says that good with freshness of the product, 24%
of the respondent are says that average with freshness of the product, 25% of the
respondent are says that low with freshness of the product
 Majority of50% of the respondent are says that agree with the change the packaging &
color of the cover
 Majority of 22% of the respondent are says that high with Nutritious is Perry’s Biscuits ,
28% of the respondent are says that neutral with Nutritious is Perry’s Biscuits , 27% of
the respondent are says that low with Nutritious is Perry’s Biscuits
 Majority of 31% of the respondent are says that neutral with buying Perry’s biscuits in
comparison to new brands , 16% of the respondent are says that low , 23% of the
respondent are says that very low with buying Perry’s biscuits in comparison to new
brands.
 Majority of 25% of the respondent are says that agree, 25% of the respondent are says
that neutral with the packaging of Perry’s Biscuits attractive , 25% of the respondent are
says that disagree
  Majority of 20% of the respondent are says that good with Perry’s Biscuits, 23% of the
respondent are says that average with Perry’s Biscuits, 32% of the respondent are says
that poor with Perry’s Biscuits

RECOMMENDATIONS

 Perform a detail demand survey at regular interval to know about the unique needs and
requirements of the customer.
 The company should make hindrance free arrangement for its customers/retailers to make
any feedback or suggestions as and when they feel.
 The company should focus to bring some more flavors and variety of schemes rather then
bring second and repeat same old one. It is always better to be first than being better.
 The company must be aware of and keep at least the latest knowledge of its primary
competitors in market and try to make a perfect anticipated efforts to meet the same
 The company should also use time to time some more and new attractive system of word
of mouth advertisement to keep alive the general awareness in the whole market as a
whole.
 The company should be always in a position to receive continuous feedback and
suggestions from its customers/ consumers.
 The company should undertake promotional activities to increase awareness and brand
preference and also to gain market share.

SUGGESTIONS:
 Based on the findings of the study, the researcher would like to give following
suggestions to strengthen business and consumer satisfaction level.
 The company to retain its market leadership should concentrate in sales promotion
activities, which would enhance the sales of Perry’s products.
 Special programs me can be organized to motivate the dealers and retailer to gain
awareness about various schemes and also to push the sales.
 Point of purchases display for Perry’s should be increased.
  Perry’s is found to be preferred by majority of the customers.
 Some of the respondents informed that the Perry’s Company demands more deposits
from the dealer, Hence the company should try to reduce the deposits amount from the
dealers that will help the company to retain the existing dealers.
 A few respondents informed that the Perry’s Company does not give more advertisement
compared to other companies.
 Hence the company may concentrate on advertisement to attract major customers.
 Mostly respondents suggested in reduction of price.
 They may also use innovative packing methods for covering the biscuits packs. Perry’s
industries may bring a variety of new tastes in biscuits.

CONCLUSION:
The modern marketing and business are fully consumer and customer oriented. These
ideas should be kept in mind with all the manufacturers. Otherwise, they have to lose the existing
customers. All the companies should try to satisfy the desires and needs of the customers in all
possible ways. As there are heavy competitions in the confectionary items, the Perry’s industry
should be very careful with regard to customer satisfaction.
The Company new products contribute considerable market share in the total market.
Perry’s products are most popular among its users mainly because of its taste and preferences,
low price and much more availability. Customers ask for specific biscuits of Perry’s in retail
shop because of their advertisement. If the particular brand is not available they would not
recommend any other brand. That Perry’s Biscuits has gained acceptance by the customer and
has huge potential to expand its market share and become leaders in few of its biscuits category
Perry’s is most popular amongst its users mainly because of its taste, brand name and
innovativeness. Mostly consumers remember the advertisement because of the frequency of add
and brand ambassadors. Thus it should focus on good taste so that it can capture the major part
of the market. But most of the consumers prefer Perry’s as their first preference, than Perry’s. I
come to the conclusion that visibility affects the sales of Biscuits in a very special way. And in
terms of biscuits variety Sun feast is lacking behind the range of biscuits for health conscious
consumers. In today’s scenario, customer is the king because he has got various choices around
him. If the company is not capable of providing consumers the desired result then the consumer
will definitely switch over to the competitor. Therefore to survive in this cut throat competition,
the company needs to be the best.

REFERENCES
JOURNALS
 Bloemer, J.M.M and Kasper,H.D.P. “The complex relationship between customer
satisfaction and brand loyalty”, Journal of Economic Psychology, Vol 16, 1995, 311-329.
 Mittal V. And Kamakura, W.A. “Satisfaction, repurchase intent, and repurchase
behavior: Investingating the moderating effect of customer characteristics”, Journal of
Marketing Research, 38 (1),2001, 131-142
 . 3. Sirdeshmukh. D, Singh .J, and Sabol. B, “Consumer Trust, Value, and Loyalty in
Relational Exchange”. Journal of Marketing, Vol.66,2002,15-37.
 Bitner, M.J. “Building Service Relationship: It's all about Promises”, Journal of Academy
of Marketing Science, 23 (4), 1995, 246-51.
BOOKS
 ”Philip kotler” Marketing management.
 Consumer Behavior by Leon G Schiffman , Leslie Lazar Kanuk
 Consumer Behaviour : Text and Cases 1st Edition (Paperback) by Ramneek Kapoor,
Nnamdi Madichie Publisher: Tata-Mcgraw Hill Publisher Edition: 2012.
 Consumer Behaviour Building Marketing Strategy Publication Year : 2011

WEBSITES:
 http://www.itcportal.com
 http://www.nowsell.com/marketing-guide/evolution-of-marketing.html
 http://www.google.com/images
 http://www.scribd.com
 ANNEXURE
A STUDY ON CONSUMER PERCEPTION TOWARDS BISCUITS WITH SPECIAL
PREFERENCE TO PERRRY'S BISCUITS IN TRICHY LIMITED.
QUESTIONNAIRES
1) Name: -
2) Age Group:-
a) Below-10
b) 10-20
c) 20-25
d) Above 25
3) Sex: -
a) Male
b) Female
4. Educational Status
a) SSLC
b) HSC
c) UG
d) PG
e) POST PG
5. Occupation: -
a) Service
b) Student
c) Business
d) House Wife
e) Other
6. You choose the biscuits on the basis of
a) Advertisement
b) Suggested By The Friends
 c) Convinced By Shopkeeper
d) Price Consideration
e) Taste

7. Which Kind Of Biscuits Do You Prefer More:-

a) Glucose
b) Cream
c) Cookies
d) Others

8. Which Flavor of Biscuits:-

a) Chocolate
b) Vanilla
c) Orange
d) Glucose
e) Other

9. Do you want biscuits for the sake of:-

a) Energy
b) Hungry
c) Pleasure
d) Status
e) Taste
10. Does the packing of the biscuits influence your decision to buy:-
a) Highly
b) Moderately
c) Indifferent
d) Not At All
11. Do you ever think of after effects of eating biscuits such as :-
a) Teeth Decays
b) Diabetes
c) Fat
d) Other Disease

12. Does price of the biscuits affect your purchase decision:-

a) Not At All
b) Insignificant
c) Important
d) Indifferent
e) Very Important

13. Who buys biscuits for you:-

a) Always
b) Self
c) Children
d) Parents
e) Friends

14. Consumers’ opinion regarding the Perry’s biscuits

a) Excellent
b) Good
c) Average
d) Poor
e) Very poor

15. Frequency of purchasing of Perry’s biscuits

 a) Daily
b) Weekly
c) Monthly
d) Occasionally
e) Never
16. Segment attracted by Perry’s biscuits
a) Children
b) Teenagers
c) Adult
d) Old aged
e) Others
17. Major competitors of Perry’s biscuits
a) Britannia
b) Sun feast
c) Dukes
d) True
e) Parle-g
18. Channels to know about Perry’s biscuits
a) Advertisement
b) Personal selling
c) Shop keeper
d) Friends & relatives
e) TV
19. Point of purchase
a) Hoarding
b) Radio
c) News paper
d) Tv
e) Others
20. Economical package of Perry’s biscuit
a) Strongly agree
 b) Agree
c) Neutral
d) Disagree
e) Strongly disagree

21. Confidence over the product quality of Perry’s biscuits

a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
22.Consumers’ satisfaction level of Perry’s biscuits
a) Price
b) Taste
c) Flavor
d) Variety
e) Quality

23. Factors to be improved in Perry’s biscuits

a) Price features
b) Package
c) Quality taste

24. What further improvement do you want what further improvement do you want?
Particular Very good Good Average Lower Very lower
Quality
Price
Availability
Taste
Freshness
25. Do you think company should change the packaging & color of the cover?
a) Yes
b) No

26. How nutritious is Perry’s Biscuits? Rate accordingly.

a) Very High
b) High
c) Neutral
d) Low
e) Very Low
27. What is your prospect of buying Perry’s Biscuits in comparison to new brands?
a) Very High
b) High
c) Neutral
d) Low
e) Very Low

28. Is the packaging of Perry’s Biscuits attractive?

a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
29. What is your opinion about Perry’s Biscuits?
a) Very poor
b) Poor
c) Average
d) Good
e) Excellent