Release Enablement

PARTICIPANT GUIDE Adobe Experience Manager

6.1: Overview Badge

Release Enablement – Participant Guide

© 2015 Adobe Systems Incorporated. All Rights Reserved.
 2

Table of Contents
Welcome.......................................................................................................................................................................................................................................................... 3
Course Objectives.............................................................................................................................................................................................................................................................................. 4
Support Resources ........................................................................................................................................................................................................................................................................... 4
Training Checklist .............................................................................................................................................................................................................................................................................. 4
See and Discover .................................................................................................................................................................................................................................... 6
Informational Videos ..................................................................................................................................................................................................................................................................... 6
Overview and Positioning .................................................................................................................................................................................................................................................... 6
Documents ............................................................................................................................................................................................................................................................................................. 12
Assessment ............................................................................................................................................................................................................................................................................................. 13
Wrap-up .......................................................................................................................................................................................................................................................... 13
Feedback Survey .............................................................................................................................................................................................................................................................................. 13

Release Enablement – Participant Guide

© 2015 Adobe Systems Incorporated. All Rights Reserved.
 3

Welcome
Release Enablement: Adobe Experience Manager 6.1
How to use this Participant Guide: This interactive workbook guides you through the release training and
provides you the opportunity to reinforce your understanding of each section. As you work through the training
use the provided areas to take notes and answer questions related to each section. Survey results from past
release enablement projects show that taking notes in this guide, while watching the videos, improves retention of
new concepts and information. You can use this guide digitally, as a fillable PDF, or print it and complete it
manually.

Training sections and flow:

Getting ready: To ensure you are ready for the release, attend the “What’s New eSeminar” or watch
its recording. This eSeminar takes place a few weeks prior to the release training and provides a
good overview of the release. It can be found on the Adobe Experience Manager 6.1 release page
on Digital University.

Informational videos: Next, you’ll watch a series of short informational videos on the new release.
As you watch these videos, take notes and answer the questions in this guide.

Documents: After viewing the videos, read the release documentation provided by the Business
Unit. This documentation may include items such as release notes, internal and external FAQs,
demo decks, pricing docs, and customer success stories

Assessment: The assessment is a post-course test based on the key objectives of the course. Once
you’ve completed the assessment with an 80% or higher score, you will be awarded the Adobe
Experience Manager 6.1 Release Enablement Overview Badge.

Wrap-up: Complete the feedback survey about this learning experience. It can be found on the
product page on Digital University.

Release Enablement – Participant Guide

© 2015 Adobe Systems Incorporated. All Rights Reserved.
 4

Course Objectives
As a result of this training, you should be able to:

• Describe the key changes to this release

• Describe any changes to the integration points as a result of this release
• Describe any third party technologies impacted as a result of this release
• Provide appropriate pricing and special offers
• Identify changes to target industries or stakeholders as a result of this release

Support Resources
For program support, reach out to your direct manager, or contact Christina Colangelo: Program Manager,
Release Enablement at ccolange@adobe.com.

Training Checklist
This checklist serves as your guide through the training. Check off each item as you complete it. Before taking
the assessment, make sure that you have completed each of the training sections and feel comfortable with all
of the material.

Getting Ready:
 Attend/Watch the “What’s New eSeminar”.

See and Discover:

 Watch the Overview and Positioning videos.
 Read the release documentation provided by the Business Unit.

Check Your Understanding:

 Take the assessment.
 Review any material with which you are not completely comfortable.

Wrap-up:
 Fill out the feedback survey that can be found on the product page on Digital University.

Release Enablement – Participant Guide

© 2015 Adobe Systems Incorporated. All Rights Reserved.
 5

Getting Ready
To start out with the essential background information and materials for this release training, you
need to attend the “What’s New eSeminar.” If you did not attend, you can find a link to the
eSeminar on the product release page on Digital University.

Use this space to take notes during the “What’s New eSeminar.”

Notes:

Release Enablement – Participant Guide

© 2015 Adobe Systems Incorporated. All Rights Reserved.
 6

See and Discover

Informational Videos
Your next step is to watch a series of short videos focused on the new release. Each video has
several questions associated with it. Having an in-depth understanding of these areas will help you
in your work with your customers. Think about these questions as you watch the videos, and
answer them in the spaces provided.

Overview and Positioning

1. What is the Adobe Experience Manager Sites’ value proposition? What are its benefits?

2. How does Adobe Experience Manager Sites meet the challenges of buyers? How do we differentiate
ourselves from our competitors? How is Sites positioned differently from other products?

Release Enablement – Participant Guide

© 2015 Adobe Systems Incorporated. All Rights Reserved.
 7
3. What is the Adobe Experience Manager Assets’ value proposition? What are the three key sales plays for 2015?

4. What are some target audiences for Assets? Can you articulate the positioning of Assets to those audiences?

5. What is Managed Services? What are some of its benefits?

Release Enablement – Participant Guide

© 2015 Adobe Systems Incorporated. All Rights Reserved.
 8
6. What are the core pillars on which to focus when positioning Managed Services?

7. What’s the target audience for Apps? What’s one of the best customer approaches related to Apps?

8. Can you articulate the Apps value proposition? Why is Adobe’s Apps offering unique?

Release Enablement – Participant Guide

© 2015 Adobe Systems Incorporated. All Rights Reserved.
 9
9. What types of customers might you target for Forms? What verticals might you target?

10. What is the Forms value proposition?

11. What are the different components of Communities?

Release Enablement – Participant Guide

© 2015 Adobe Systems Incorporated. All Rights Reserved.
 10
12 Identify types of buyers for Communities and some of the challenges they might face. How might we
differentiate ourselves from our competitors?

13 What are some of the current trends in Commerce?

14 What is Adobe’s Experience-Driven Commerce Strategy?

Release Enablement – Participant Guide

© 2015 Adobe Systems Incorporated. All Rights Reserved.
 11
15 List some of the new innovative features of Screens?

16 What are some market segments / buyers for Screens? How might you address their needs?

Release Enablement – Participant Guide

© 2015 Adobe Systems Incorporated. All Rights Reserved.
 12

Documents

After watching the videos, familiarize yourself with the sales tools provided by the Business Unit. This
documentation may include items such as release notes, internal and external FAQs, sales
presentations, and product guides.

1. What resources are available to you for the current release?

2. How might you use these resources with a current customer?

Release Enablement – Participant Guide

© 2015 Adobe Systems Incorporated. All Rights Reserved.
 13

Check Your Understanding

Assessment
The assessment is a post-course test based on the key objectives of the course. Once you’ve
completed the assessment with an 80% or higher score, you will be awarded the Adobe Experience
Manager 6.1 Release Enablement Overview Badge.

If you miss questions during the assessment, make note of them here. If you have to retake the
assessment, it would be a good idea to review these topic areas in the videos first.

Wrap-up
Feedback Survey

We sincerely hope this training has been beneficial to you. You will continue to have access to the
Digital University page, and will be able to return to and review the material at any time.

We are always looking for ways to improve this program. After completing this training, please take a few
minutes to fill out the short feedback survey on the Digital University page on the quality and accessibility of this
training.

Thank you for participating in the Release Enablement Training!

Release Enablement – Participant Guide

© 2015 Adobe Systems Incorporated. All Rights Reserved.