Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
K. Judge
No organization in the world can survive if it is the same today as it was yesterday. Like
you, your competitors are trying to maintain a competitive edge and making many of the
same changes that you are. So if everyone is making the same changes, what
determines the winner? The answer is the organization that uses Change Management.
Incorporating a new methodology, new tools and new business models for condition
monitoring will impact many people within the dealership and at site. It is important to
recognize this impact and manage the changes that will occur so that impacts are
positive rather than negative.
The purpose of this Leading Change for Results Dealer Workbook is to guide you
through the components of Change Management and apply them to your
implementation of Cat Equipment Care Advisor. By understanding why you need to
change, your current and desired states, defining who your targets are and how to deal
with their resistance issues – you will have the knowledge and skills needed to develop a
thorough Change Plan that will navigate and manage change most effectively.
Leading Change for Results Dealer Workbook - Page 2 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Cat ECA is a game changer. The deployment and usage of this sophisticated application
will require a focused and dedicated team as well as an incredible amount of change
management for the dealership and identified customer sites. By completing and
implementing the steps identified in this Dealer Workbook, your dealership will have a
successful deployment of Cat ECA.
Materials contained in the Dealer Workbook are considered pre-work materials and
should be completed prior to the onsite Condition Monitoring (CM) Process Assessment.
The request is for your Dealership Change Champion to lead the effort in completing the
Project Charter, develop the team structure, define the Current and Desired States,
decide upon Target Audiences and develop Key Messages. With these documents
completed, the development of specific change management activities (communication,
learning and reinforcement) will be easier to include in your dealership’s overall gap
closure plan related to the CM Process Assessment.
Leading Change for Results Dealer Workbook - Page 3 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Leading Change for Results Dealer Workbook - Page 4 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL Step 1
CHANGE MANAGEMENT Leading Change for Results Develop your Project
Charter
DRAFT: Dealership Project Charter
Leading Change for Results Dealer Workbook - Page 5 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results Step 2
Build your Team
Structure
Team Structure
Who needs to be part of this project and included in the team? (Cat, Dealer, Customer/Site)
What leadership roles do you need to lead the change forward?
Who will lead the Change Management efforts for the project?
What Team Structure best fits your vision?
Please create your first cut Team Structure. As an example, feel free to use the “Team Structure”
page included in the Workbook Resource Guide located at the end of this document.
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Leading Change for Results Dealer Workbook - Page 6 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Step 2
Document Current &
Desired States
Structure Process
Organization, Technology, Tools, Geography The way work flows
• What is the organizational structure – both internal and • Which processes are working and need to stay the same?
external with your proposed customers? (Both internal and with your customer)
• What tools are used? • What is the support process?
• What is the Governance Plan? • What is the issue escalation process?
• In which areas do common procedures exist?
Culture People
Beliefs, Behaviors, Rules (written & unwritten) Competencies, experiences, skills, knowledge
• Who is committed to the change? • What skills are needed for the change?
• Do people know the business impact of the change?
• What was the state of past communications and learning?
• What are the incentives to change? • What competencies are needed?
• Has sponsorship traditionally been strong? • What is the learning plan for the change?
• Does everyone agree to the change and confident about the
change?
Metrics
How success will be measured
How do you currently measure success – for you and the customer?
Do you have goals in place within your department or goals with other
departments?
Are your metrics driving the right behaviors of your internal and customer
team?
Leading Change for Results Dealer Workbook - Page 7 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Current State
Use this worksheet to help you assess the current state and understand the reasons
for the change as well as the issues that make it difficult to leave the current state.
Answering these questions help you develop the “Burning Platform” of why the
change needs to take place and ultimately – along with the Desired State – will help
you determine your Key Messages later in this Workbook.
Targets need to know “how high the flames” are in the Current State and how urgent the need is
to leave the Current State. For example: The current state no longer offers us a competitive
advantage. Customers are requiring worksites that are connected to enable them to manage
their entire machine fleet.
What processes related to the five data elements will need to be changed based
upon the use of Cat ECA?
What is the risk or downside if the change is not successful? What’s the risk of
doing nothing?
How much work do I need to do with my site and customer to prepare them for
this change?
What is our current dealership strategy in this space? Does what we are wanting
to do align with this strategy? Does the organizational structure support this
change?
Leading Change for Results Dealer Workbook - Page 8 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Current State
Now take a few minutes to document your dealership’s Current State as it relates to providing CM
services. Examples of each area are provided to get you started.
Process: The workflow in place that describes how the work is done. People: The skills of the
workers, their competencies, knowledge, training and experience. Culture: The organization’s
beliefs and the resulting behaviors and the rules that drive those beliefs and behaviors (both
written and unwritten rules). What Metrics are currently being measured?
Leading Change for Results Dealer Workbook - Page 9 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Structure Process
Organization, Technology, Tools, Geography The way work flows
• Who owns the final product or process? • What processes will stay the same and not change?
• What are the organizations needs to support the change? (Both internal and with your customer)
• What are the roles/responsibilities needed? • What new/updated processes will be needed?
• How will the work flow?
Culture People
Beliefs, Behaviors, Rules (written & unwritten) Competencies, experiences, skills, knowledge
• What will people believe is important? • What skills or competencies will be needed to be successful?
• What kind of rules will they follow? • Are there any core experiences that are required?
• Are there any experiences that need to be gained?
• What is needed to prepare the customer for this change?
Metrics
How success will be measured
How will you measure success going forward – for you and the customer?
Do you need to have new goals in place within your department or goals with
other departments?
Will your metrics drive the right behaviors of your internal and customer team?
Leading Change for Results Dealer Workbook - Page 10 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Desired State
Use this worksheet to define your Desired State as clearly as possible.
What is your Desired State? What needs to be changed to reach the Desired
State? What gaps need to be addressed?
How does the change fit into the overall dealership’s equipment management
strategy? From an organizational standpoint, what needs to change structurally?
What impact will this have on your customer in terms of People, Process, Culture
and Structure?
Leading Change for Results Dealer Workbook - Page 11 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Desired State
Now take a few minutes to document your dealership’s Desired State as it relates to providing
CM services. Examples of each area are provided to get you started.
Will the change result in a different Structure? Will reporting relationships be different? Will the
geographical structure and operations be different? Will different tools and technology be used?
Will the change result in a different Process flow for any of the operations? Will the change
result in a requirement for different competencies, education, and learning or experience levels of
the People? Will the change require new beliefs or behaviors (Culture) in the organization or
parts of the organization? The metrics should indicate when the Desired State is achieved.
Leading Change for Results Dealer Workbook - Page 12 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Step 3
Plan for the Delta State
Delta State
The Delta State is the time it takes to move from the Current State to the Desired State.
What can happen in this phase is the lack of production within the organization. Ensuring
you have a solid Change Plan in place can lessen the time you spend in this phase.
So in the Delta State, you must deal with the productivity dip. This dip is unavoidable
and an inevitable reality. If the dip is too severe and threatens the well-being of the
organization, it is possible that it will reach what is known as the “danger point”. This is
the place where trying to make the changes that improve the organization can damage
the organization. If the dip in the Delta becomes too great, you can do the following:
How do you define the Delta State? What does it look like so that you know you
are there? How will you minimize the time in this state?
Leading Change for Results Dealer Workbook - Page 13 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Steps 4-54-5
Steps
Identify Target
Identify Audiences
Target &
Audiences
their Resistance Issues
& Resistance
The list will provide the foundation for identifying any resistance
issues from the target’s perspective. As the list develops, consider
noting supporters, resisters, fence sitters, and their issues.
Leading Change for Results Dealer Workbook - Page 14 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Step 6
Develop Change Plan
Change Plan – Communications, Learning or Reinforcement
Key Messages or if
learning => Feedback
Desired
Resistance Issue Educational Loop
Target Group C-L- Action Target Result -
or Objectives Resources
or Individual R? Needed Date Success
Issue Number =>Desired
Metric
Behavioral Results
if Reinforcement
Leading Change for Results Dealer Workbook - Page 15 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
For example: Condition Monitoring provides one of the best means to demonstrate the
total value of the Cat dealer and Cat products. Using Cat Equipment Care Advisor, our
dealership can:
Identify potential problems or conditions early – before they lead to machine
shutdowns
Increase customers long term profitability
Provide a competitive advantage
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Leading Change for Results Dealer Workbook - Page 16 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Workbook Resources
Leading Change for Results Dealer Workbook - Page 17 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Project Charter Resource Template
Leading Change for Results Dealer Workbook - Page 18 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL Current State
CHANGE MANAGEMENT Leading Change for Results Exercise Aide
Current State Guiding Questions
Leading Change for Results Dealer Workbook - Page 19 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results Desired State
Exercise Aide
Desired State
Project, Program, Initiative:
Date:
Structure - Organization, Technology, Tools, Geography
Who owns the final product or process?
Describe how the organization needs to change to support the change:
Who should provide support?
What must our systems (technology) look like?
What are the requirements for our physical tools and resources?
What roles and responsibilities will be needed?
What strategy does this change support?
Who will be the process owner?
Leading Change for Results Dealer Workbook - Page 20 of 25 – Change Management for Cat ECA
Team Structure
C ATERPILLAR G LOBAL Exercise Aide
CHANGE MANAGEMENT Leading Change for Results
Team Structure
Who would you appoint to the project team?
(Product Support Example: Consider Dealer Principal, Vice President of Product Support, PS
Sales/Parts/Services Manager, Technical Services Manager, On-site Change Management Champion,
Dealer Deployment Project Manager, Condition Monitoring Analysts, IT Manager, Marketing and
Communications Manager, HR Manager, Training Manager, Industry Division Leads, Component Rebuild
Center personnel, Site Manager, Site Maintenance Supervisors, Site Inspectors, Site Planner/Scheduler,
Safety Managers, and other Project Team Members as well as roles & responsibilities, expertise, support,
and team dynamics)
Executive Sponsor
e t)
pl char Dealer Principal
xamorg
E n a
ot
(N Departmental Sponsor
COO/VP Product Support
Cat ECA Deploym
Coordinator
Caterpillar and Dealer Sponsor/Project Manager
Change Management Lead Dlr Deployment Manager Cat DSD/Cat Indu
Contact
1. How do they see the relationship or integration of the changes they are facing?
2. What is their level of understanding of the overall plan for the change(s)?
4. What is their level of confidence and trust in the change sponsor(s) for this
change?
5. How will they view the capability of the change sponsor(s) to effectively lead the
change?
6. How will they view the way the change sponsor(s) are held accountable for the
change?
7. What is their level of confidence and trust in the change agent(s) for this change?
8. How will they view the capability of the change agent(s) to effectively lead the
change?
9. How will they view the way change agent(s) are held accountable for the
change?
11. What has been their level of resistance to change in the past?
13. What are any core beliefs that may drive behaviors that conflict with those
required in the Desired State?
14. How rigid or stable has the existing culture been in the past few years?
16. What is their view of how the organization has handled change in the past?
18. What competing initiatives or other work responsibilities are impacting their ability
to change?
19. What training, skills or other knowledge do they need to change and how will
they get it?
Leading Change for Results Dealer Workbook - Page 22 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Leading Change for Results Dealer Workbook - Page 23 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Leading Change for Results Dealer Workbook - Page 24 of 25 – Change Management for Cat ECA
C ATERPILLAR G LOBAL
CHANGE MANAGEMENT Leading Change for Results
Sponsor Contract for the Successful Deployment of Cat Equipment Care Advisor
The management of [insert Dealership name], as Sponsors of the Deployment of Cat ECA, agree to the
following required behaviors, in order to ensure a successful deployment:
Change Process
As the Sponsor:
Conflicting or confusing goals among departments will be worked out and aligned.
Resource constraints will be accepted as a normal part of the change process and a plan
developed to eliminate constraints.
Decisions made regarding action steps will keep the two-fold goal of making major changes and
supporting the ongoing business as the framework.
Communications
As the Sponsor:
Make sure all Targets understand the changes needed by receiving the information they need.
Use every opportunity, formal and informal, to express support for the changes that will take place.
Express all concerns regarding the changes objectively, constructively, and in reference to the
project, not to individuals.
Ensure that communication about the change sent down throughout the organization is accurate
and consistent.
Actively solicit feedback on the issues and concerns of all identified Targets.
Never send messages that imply the reason we are changing is because past individuals or groups
were incorrect.
Learning
As the Sponsor:
Demand the skills, knowledge, and behaviors are in place to properly support the change
throughout the company.
Understand and accept the hit on short-term goals caused by the learning time and effort.
Commit to learning the information and skills required of everyone in the Desired State.
Demand that all learning and skill training be designed and carried out with the two-fold objective of
being as easy as possible and as safe as possible.
Support the training efforts by being at the beginning and/or end of every training session to tell
people why they are there and what is expected of them. Put the training into the framework of the
overall change.
Reinforcements
As the Sponsor:
Recognize and reinforce the smallest movement forward towards the goals of the changes.
Use performance objectives, both formal and informal, to reflect the Desired State results. Hold
direct reports accountable for the business as usual, as well as the change.
Everyone in the company is responsible not only for whether these changes are made, but also for
how well they are made.
We agree to and accept the management behavior guidelines as set forth in this document and agree to
have this as part of our performance appraisal process.
Leading Change for Results Dealer Workbook - Page 25 of 25 – Change Management for Cat ECA