ARIELLE SARGENT
1619 Highlandon Court, State College, Pa.,16801 | ans26@psu.edu | 814.321.8286 | @arielle_sargent
CAREER HIGHLIGHTS
PENN STATE
• Traveled to the 2016 Big Ten Championship as well
as back-to-back Penn State football postseason
bowl events, including the Rose Bowl and Fiesta
Bowl to write and produce content. Collaborated
and developed a digital content plan for the Fiesta
Bowl.
• Wrote and produced two features that garnered
recognition in the national CoSIDA Fred Stabley Sr.
Writing Contest, including first place in the District 2
story with video category.
• Planned and executed an extensive content
campaign for Penn State's six student-athlete
dancers participating in THON 2018, a 46-hour
dance marathon to benefit childhood cancer.
• Hosted a one-hour media day show, streamed
live on the Penn State football Facebook account.
Planned and interviewed head coach James
Franklin, three coordinators and more than
five student-athletes, including consensus All-
American running back Saquon Barkley.
SYRACUSE
• Traveled with men’s basketball for all rounds of confer-
ence and NCAA Tournament postseason play, includ-
ing the 2013 Final Four, planning and executing a social
strategy.
EDUCATION
SYRACUSE UNIVERSITY - SYRACUSE, N.Y.
S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS
Major: Public Relations Minor: Religion
Bachelor’s of Science, May 2012
SKILLS
SOCIAL PLATFORMS
• Facebook, Twitter, Instagram, Snapchat,
Pinterest, TweetDeck, Hootsuite, YouTube,
Google+
MICROSOFT OFFICE
• Word, Excel, PowerPoint, Publisher
BLOG AND WEBSITE PLATFORMS
• WordPress, MovableType, Netitor,
SIDEARM Sports
ANALYTICS AND DATABASE PROGRAMS
• Adobe Omniture Analytics, Google Analytics,
CrowdTangle, Cision, Facebook Insights,
Google AdWords
PROFESSIONAL EXPERIENCE
PENN STATE UNIVERSITY CREATIVE SERVICES, ASSISTANT DIRECTOR
University Park, Pa. - July 2016 to Present
• Responsible for production, strategy and coordination of timely, engaging digital content and
storytelling assets for GoPSUsports.com and its various digital platforms for all 31 sports
• Collaborating with video production, communications and marketing staffs to create strategic
content plans for select major events including a variety of postseason opportunities
• Lead content producer and editor for the Penn State Athletics Blog
• Managing all phases of the Penn State Athletics Blog student internship program, hiring and
developing students as well as overseeing assignments.
• Solely responsible for writing and producing feature content for Penn State football, covering all
events on and off the field, in or out of season, including all road and postseason events
• Administrator on all social platforms, contributing to football Twitter account at all road games
• Conduct weekly on-camera pregame interviews with head coach James Franklin and selected
student-athletes in addition to shooting, editing and conducting exclusive postgame video interviews
• Contributing writer for ROAR Magazine, Penn State’s print publication for its highest level donors
PENN STATE UNIVERSITY STRATEGIC COMMUNICATIONS, ASSISTANT DIRECTOR
University Park, Pa. - July 2013 to July 2016
• Public relations contact for seven-time NCAA national champion women’s volleyball and men’s
lacrosse teams as well as secondary contact for men’s basketball
• Redesigned and supervised Penn State Strategic Communications student assistant program
• Traveled full time with women’s volleyball, managing social media accounts and interview requests
• Developed relationships with national and local media, as well as TV production staff, pitching
relevant feature and story ideas
• Administrator on all primary and secondary sport assigned social media accounts including women’s
volleyball Facebook (111,000), Twitter (28,430) and Instagram (18,500) platforms
• Created and executed social strategies for nationally ranked women’s volleyball accounts
• Wrote and designed all content including notes, previews, recaps, videos and programs
• Designed and edited a yearly printed women’s volleyball media guide
SYRACUSE UNIVERSITY ATHLETIC COMMUNICATION, COMMUNICATIONS ASSISTANT
Syracuse, N.Y. - May 2012 to June 2013
• Primary public relations contact for women’s volleyball, softball, women’s tennis and secondary con-
tact for men’s basketball
• Wrote and designed all sport-related content for the website
• Created and executed social strategies, as well as at the 2013 NCAA men’s basketball tournament
• Created covers for men’s basketball postseason guides
• Supervised students at home basketball games, providing tasks during office hours
• Designed inside covers of men’s lacrosse and men’s basketball media guides
• Contributed to weekly football and men’s basketball game notes and media guides
• Pitched key storylines to members of local and national media outlets
• Updated all sport-related record books and football offensive progressive records
SYRACUSE UNIVERSITY ATHLETIC COMMUNICATIONS, STUDENT ASSISTANT
Syracuse, N.Y. - May 2011 to May 2012
• Assisted in designing and editing football media guides
• Wrote press releases and features for release on the website, updating football biographies
• Clipped and organized all football photographs and relevant news stories
SYRACUSE CRUNCH AHL ICE HOCKEY CLUB, PUBLIC RELATIONS INTERN
Syracuse, N.Y. - August 2011 to August 2012
• Pitched social media strategies to senior management
• Wrote press releases, web features, maintained photo galleries and player biographies
• Maintained team Twitter account during home games