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Distribution:
Distribution is where the product goes
to reach the consumer. For The Sun
this is where it goes to get to the
public. It is made available in many
different ways. So, you can buy is in
Tesco’s or the village shop. However,
they are not the only places The Sun is
available. It can be sent straight to the
consumer’s house by a postal service.
They also distribute to colleges,
Universities and Libraries. Finally they
have social media pages and apps.
The social media will appeal to the
younger generations and get them into
reading the news as they can just click
on a link to read an article. The app
can also give you notifications on
stories that you might like to read.
Again appealing to the audience, as
they will be notified about interesting
stories. This is a great benefit for the
consumer leading them to buying it.
Promotion:
Promotion is something you do to
encourage people to buy or do
something. For example The Sun will
promote their product though several
ways, similar to advertising and
marketing. One being through
competitions. This is a good way to
reach and appeal to the audience as
they can get involve and feel like they
are apart of the paper. Another way
Aenean
they a magna
reach the vel pede vestibulum
audience is throughrhoncus.
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special issues inside the paper. These
attract the audience as the might be
interested in that topic.
THE SUN
How it reaches
the Audience?

ADVERTISING/MARKETING
Advertising is making your product know to the public and getting your idea out there for
people to buy. Marketing means promoting and selling your product. This can be done in
many different ways. For example The Sun does it buy using the Following: TV adverts,
Facebook, Twitter, on the Internet and posters.
In one of their TV adverts they have used a variety of actors and actresses to get across
that it is a paper for everybody. This is a good way to reach out to the intended audience as
they are saying it is for everybody to read and isn’t prejudice
against anyone.