Syllabus

Name of the Discipline : Master of Fashion Management
Name of the Course : Principles of Fashion Marketing

Course Code : MFM / I / 01 – 1
Number of Credits : Three
1. Course objective:
1. To enable students to gain an overview of Indian fashion industry.

2. To enable students to demonstrate appropriate usage of fashion marketing
terminology in oral and written format.
3. To enable students to draw knowledge from generic marketing and apply the
principles and concepts to the fashion industry with specific reference to apparel.
2. Course Structure:
A) Course contents:
 Overview of Indian Apparel Industry.

 Fashion: Definition, Components, Movement & Language of Fashion
 Definitions of Marketing
 Concept of Marketing Mix
 Segmentation
 Targeting
 Positioning
 Uniqueness of Fashion Marketing.
 Product Mix, Product Life Cycle, New Product Development
 Pricing Objectives & Pricing Methods
 Distribution Channels: Types, Levels, Development.
 Promotion Mix
 Direct marketing, e-marketing
(B) Suggested Reference Books
Essentials of Marketing – Jerome E. McCarthy & William D. Perreault

Essentials of Marketing – Stantan & Futrell
Fashion Innovation & Marketing – Catterine Moore
How to sell Fashion – Annalee Gold
Marketing Warfare – Al Ries & Jack Trout
Positioning – Al Ries & Jack Trout
Principle of Marketing - Philip Kotler
Marketing Management - Philip Kotler and Kevin Keller
Magazines Journals Newspapers

Business World Journal of Fashion Financial Express
Business Today Marketing Management Business Trends
Business India Image Business of Fashion Business Line
Apparel Fortnightly Mint
Inside Fashion WWD/DNR Economic Times
Course Assessment and Weightage
Weightage
Internal Assessment (class test/submissions/
Presentation) 20%
Mid-term Assessment (written examination/presentation) 20%
Final Assessment (written Examination) 60%
Session Plan
Sess Week Timing Content (Mention Assignments, Time Period

ion s allotted for Assignment, Submission Date,
(Hrs/w Weightage etc)
eek)
Overview of Fashion, Principles of Fashion,
1 Week - 1 4 (Assignment to be given on Overview of different
sectors)
2 Week - 2 4 Inputs from FD Faculty about Fashion concepts
Introduction to Marketing concepts
3 Week - 3 4 Submission of assignment 1
Fashion Marketing Principles
4 Week - 4 4 Segmentation
Targeting
5 Week - 5 4 Positioning
Assignment be announced on S-T-P Integrated
with 4P's concepts
6 Week - 6 4 Introduction to Marketing Mix
Product
7 Week - 7 4 Product - II
Product - III
8 Week - 8 4 Pricing
Pricing
9 MID TERM EXAM 2 Midterms
10 Week - 10 4 Promotion
Guest Lecture
11 Week - 11 4 Distribution & Logistics
12 Week - 12 4 Direct Marketing
E-Marketing
Submission of Assignment - II for all students,
13 Week - 13 4
presentation of 2 groups
Presentation of 2 groups
14 Week - 14 4 Presentation of 2 groups
Presentation of 3 groups
15 Week - 15 4 Revision
16 Week - 16 4 Revision
17 Final Exam 3
Total 65
Topic Text/Reference/ reading materials/exercise
Overview of Indian Apparel Industry. Images, Business World, Clothesline.

Fashion: Definition, Components. Teaching Methodology (TM): Lecture intense
discussion
Fashion Buying and Merchandising – 2nd
Edition, Sidney Packard Ch.1, Ch.2TM: Lecture,
Intense discussion
Movement of fashion Fashion Buying and Merchandising – 2nd Ed.
Language of Fashion Sidney Packard Ch.3, Ch.4
TM: Lecture, Intense discussion Exercise: Fashion
article presentation
Marketing: Definition & Concepts Principles of Marketing – 9th Ed. Kotler &
Armstrong Ch.1
TM: Lecture, Intense discussion
Concept of Marketing Mix Principles of Marketing – 9th Ed. Kotler &
Armstrong Ch.2
Assignment: Study of Marketing Mix of leading
Fashion Brand.
Exercise: Fashion article presentation
Segmentation Principles of Marketing – 9th Ed. Kotler &
Armstrong Ch.7
Targeting Principles of Marketing – 9th Ed. Kotler &
Positioning Armstrong Ch.7
TM: Lecture, Intense discussion, brief case-study
Uniqueness of Fashion Marketing. Fashion Buying and Merchandising – 2nd Ed.
Sidney Packard Ch.3, Ch.4 TM: Lecture, Intense
discussion Fashion Business Quiz
Product Mix Principles of Marketing – 9th Ed. Kotler &
Product Life Cycle Armstrong Ch.8
New Product Development Principles of Marketing – 9th Ed. Kotler &
Armstrong Ch.2
Marketing Case Study
Pricing Objectives & Methods Principles of Marketing – 9th Ed. Kotler &
Armstrong Ch.10, Ch.11
Role play on Design / Marketing conflict
Marketing Case Study
Distribution Channels: Types, Levels, Principles of Marketing – 9th Ed. Kotler &
and Development. Armstrong Ch.12, Ch.13
Promotion Mix Principles of Marketing – 9th Ed. Kotler &
Armstrong Ch.14
Fashion Business Quiz
Presentation by students on Brand Evaluation & Feedback
Launch – Assignment (Marketing Mix)
Reflection – open forum for Question
& Answers on the course
Name of the Course : Fabric Knowledge for Merchandisers
Course Code : MFM/I/03-1
1. Course Objective :
1. To enable the students to gain an overview of structure of the textile Industry

and also the major segments of the Textile Industry.
2. To enable the students to gain an understanding of fundamentals and
manufacturing process of Textile, and also properties of various raw-material so
as to impart knowledge of key parameters while sourcing raw-material for
garments
2. Course structure :
A) Course content:
 Introduction to the structure and major segments of the textiles industry
 Textile fibers-Definitions, Sources of fiber, Fiber properties, Fiber classification
 Yarn and sewing threads, Yarn numbering system, Sewing threads, Technical
specifications to buy fabrics
 Woven fabric, Various weaves and fabrics, Manufacturing of woven fabrics,
Defects in woven fabrics
 Knit fabric, Principles of Knitting, Knitted fabric structure and their properties,
Fabric defects and quality management
 Textile dyeing, Different types of dyes, Their properties and application,
Defects in dyeing
 Textile printing, Methods and styles of printing, Adv/dis-adv of different types
of printing, Defects in printing
 Textile finishes, Classification of finishes, Resins, Important finishes
 Textile testing, Physical and chemical testing, Testing for color/light/rubbing
fastness
 Costing of fabric
 Identification of various Textile materials
(B)Suggested reference material

Books :
Fabric science By Joseph.J.Pizzuto
Compendium of textiles Statistics, Textile commissioner, Govt. of India
Weaving calculation by Sen Gupta
Textiles from fiber to fabric By B.P.Corbman
Understanding of fabrics By P.Tortora and B.Collier
Magazines and Journals:

Indian textile Journal
JTN
Weightage
Presentation) 20%
Session Plan
Timing
Content (Mention Assignments, Time
Sr. s Sessi
Date Period allotted for Assignment,
No. (Hrs/w on #
Submission Date, Weightage etc)
eek)
1 Week - 1 4 1,2 Introduction to the structure and major
segments of the textiles industry
2 Week - 2 4 3,4 Textile fibers-Definitions, Sources of fiber,
Fiber properties, Fiber classification
3 Week - 3 4 5,6 Yarn and sewing threads, Yarn numbering
system, Sewing threads, Technical
4 Week - 4 4 7,8 Woven fabric, Various weaves and fabrics,
Manufacturing of woven fabrics, Defects in
woven fabrics
5 Week - 5 4 9,10 Knit fabric, Principles of Knitting, Knitted
fabric structure and their properties, Fabric
defects and quality management
6 Week - 6 4 11,12 Industry Visit -1 (WSC / Handloom Cluster)
Industry Visit -2 (Powerloom
Sector/Processing Units)
7 Week - 7 4 13,14 Student Group Presentation
(Fibre / Yarn / Weaves/ Knits)
8 Week - 8 4 15,16 Textile dyeing, Different types of dyes,
Their properties and application, Defects in
dyeing
9 MID TERM EXAM 2 17,18
10 Week – 10 4 19,20 Quiz / Class Test
11 Week – 11 4 21,22 Textile printing, Methods and styles of
printing, Adv/dis-adv of different types of
printing, Defects in printing
12 Week – 12 4 23,24 Textile finishes, Classification of finishes,
Resins, Important finishes
13 Week – 13 4 25,26 Textile testing, Physical and chemical
testing, Testing for color/light/rubbing
fastness / Visit to a Testing Lab
14 Week – 14 4 27,28 Costing of fabric
15 Week – 16 4 29,30 Identification of various Textile materials /
Swatch File Submission
16 Week - 16 4 31,32 Student Group Presentation
(Dyeing / Printing / Finishing)
17 Final Exam 2
Total 64
Topic Reading/exercises
Introduction to the structure and major Indian Textile Journal
segments of the textiles industry Fabric science By Joseph.J.Pizzuto
7th Edition Ch-1
Textile fibers-Definitions, Sources of fiber, Fabric science By Joseph.J.Pizzuto
Fiber properties, Fiber classification 7th EditionCh-2 & Ch-3
Yarn and sewing threads, Yarn numbering Fabric science By Joseph.J.Pizzuto
system, Sewing threads, Technical 7th Edition Ch-4
Woven fabric, Various weaves and fabrics Fabric science By Joseph.J.Pizzuto
Manufacturing of woven fabrics. Defects in 7th Edition Ch-5
woven fabrics Understanding of fabrics By P.Tortora and
B.Collier
Knit Fabric- Various weaves and fabrics, Fabric science By Joseph.J.Pizzuto
Manufacturing of woven fabrics, Defects in 7th Edition Ch-6
woven fabrics Understanding of fabrics By P.Tortora and
B.Collier
Textile dyeing-Different types of dyes, Fabric science By Joseph.J.Pizzuto
Their properties and application, Defects in 7th Edition Ch-8
dyeing
Textile printing- Methods and styles of Fabric science By Joseph.J.Pizzuto
printing , Adv/dis-adv of different types of 7th Edition Ch-9
printing
Textile finishes-Classification of finishes, Fabric science By Joseph.J.Pizzuto
Resins, Important finishes 7th Edition Ch-10
Textile testing-Physical and chemical Fabric science By Joseph.J.Pizzuto
testing, Testing for color/light/rubbing 7th Edition Ch-14
fastness
Textile-fabric costing
Textile identification Fabric science By Joseph.J.Pizzuto
7th Edition Ch-14, Understanding of fabrics
By P.Tortora and B.Collier
Subject Title : Principles and Techniques of Merchandising
1. Course Objectives :
To impart comprehensive knowledge of merchandising principles and techniques,
particularly with reference to apparel industry. To enable students to gain
sufficient knowledge and exposure required to start merchandising career in
apparel industry. The course is aimed at equipping the student with necessary
knowledge and skills for beginning a merchandising career in apparel industry.
A) Course Content
 Introduction to Theories of Fashion, Principles of Fashion, Fashion Life Cycle

 Introduction to merchandising, types of merchandising, basic functions of
merchandising. Merchandising vocabulary. Merchandising mix. Fashion
forecast, need and interpretation.
 Merchandising planning. Need for and elements of planning , calendar
planning , assortment planning , open to buy (OTB).
 Costing , methods of costing .
 Range development
 Concepts and interpretation colours and application to Merchandising.
 IT applications to merchandising.
(B) Suggested references
Books:
1. Fashion Buying, Elaine Stone.

2. Fashion buying and merchandising , Sidney Packard.
3. Inside Fashion Business, Fairchild publication ( Faculty )
4. Merchandise Buying, Maryanne Smith Bohlinger.( Faculty )
Periodicals:
1. Inside Fashion
2. Images
3. Clothesline
4. Apparel online
Websites :
www.gap.com
www.jcpenney.com
www.nrf.comn , www.texnett.com , www.ama.org etc
Weightage
Presentation) 20%
Session Plan
Content (Mention Assignments,

Sr. Timings Session Time Period allotted for
Date
No. (Hrs/week) # Assignment, Submission Date,
Weightage etc)
1 Week - 1 Principles of Fashion Introduction to
2 1
fashion theories
2 Week - 2 2 2 Fashion Life-cycle
3 Week - 3 Introduction to Merchandising
2 3
Vocabulary
4 Week - 4 Basic function of merchandising Types
2 4
of Merchandising
5 Week - 5 2 5 Fashion Forecast- Need & Interpretation
6 Week - 6 Merchandising Mix Introduction to

2 6
Merchandise Planning
7 Week - 7 Elements of Planning
2 7
8 Week - 8 Calendar Planning & Open to Buy

2 8
9 MID TERM EXAM
10 Week - 9 2 9 Assortment Planning
11 Week - 10 Costing: Cost & Pricing; Marginal

2 10
Costing; Backward Plan
12 Week - 11 Range Development
2 11
13 Week - 12 Range Development (with respect to a
2 12
specific buyer)
14 Week - 13 2 13 Color Concepts
15 Week - 14 I.T. Applications for Merchandising

2 14
16 Week - 15 Range Development Presentation
2 15
17 Final Exam Subject Review

2 16
Total 32

Principles of Fashion Introduction to Concept to consumer-G.S. Frings, Ch 3
fashion theories Inside the Fashion Business-Jarnow,
Guerreiro,Judelle Ch. 2
Fashion Life-cycle Concept to consumer-G.S. Frings, Ch. 3
Inside the Fashion Business-Jarnow,
Guerreiro, Judelle Ch. 2
Introduction to Merchandising Vocabulary Lecture Notes
Basic function of merchandising Types of Retailing Management-Levy & Weitz, Ch. 12
Merchandising Fashion Buying-Helen Goworek, Ch. 3
Apparel Merchandising - Kuntz
Fashion Forecast- Need & Interpretation From Concept to consumer-G.S. Frings, Ch. 4
Any basic book on forecasting
Merchandising Mix Introduction to Apparel Merchandising-Kuntz
Merchandise Planning Retailing Management-Levy & Weitz Ch. 13
Elements of Planning 6th Chapter, Merchandise Buying, 5th
Edition, M.S.Bohlinger, 3rd Chapter, Fashion
Buying & Merchandising, Sidney Packard
Calendar Planning & Open to Buy 4th Chapter, Apparel Merchandising, Jeremy
A.Rosenau,
8th chapter, Merchandise Buying, 5th Edition,
M.S.Bohlinger Retailing Management-Levy &
Weitz, Ch. 13
Assortment Planning Retailing Management-Levy & Weitz, Ch. 12
Costing: Cost & Pricing; Marginal Costing; Principles of Marketing-Kotler, Ch. 11
Backward Plan International Marketing management-
Varshney & Bhattacharya, Ch. 14
Range Development Inside fashion design, Tate S.L
Fashion Buying, Helen Gowarek
Range Development (with respect to a Inside Fashion Design-Sharon Lee Tate, Ch. 5
specific buyer) Fashion Forecasting services
Color Concepts Visual Merchandising-Pegler, Ch. 2
I.T. Applications for Merchandising Retailing Management-Levy & Weitz, Ch. 10&
11
Range Development Presentation Michele M. Granger
Name of the course : Principles and Practices of Management
1. To acquaint the participants with Business organization and to familiarize them

with basic management concepts, applications & processes, with special
reference to Fashion Industry.
2. To provide experiential learning for the students in the areas of decision
making, motivation, leadership and communication.
3. To expose students to emerging trends in management.
A) Course Contents:
 Management – definition, nature and purpose; management as a social
necessity Managing – art or science?
 Evolution of Management thoughts
Management Theories with special emphasis on Scientific Management,

Introduction to modern business organizations; types, levels of organizations;
managers functions, roles and responsibility, Fayol’s Principles of Management
 Introduction to Management process
Planning: Need and importance of planning, types of planning, steps in
planning, policies, procedures and methods, strategic and tactical planning.
Organizing: definition, principles of delegation, authority and responsibility,
departmentalization, structure of organization, centralization and
decentralization, line and staff, strategic business unit. Staffing: Manpower
planning, job analysis, job specification, recruitment and selection-sources
of recruitment, selection process, training, performance analysis and
appraisal. Direction: Principles, leadership types, supervisions, managerial
grid, difference between manager and leader. Coordination & Control:
needs techniques and process, types of control. Communication:
Definition, process problems, types, networks, overcoming barriers,
essentials of good communication. Motivation: Definition, process theories
– X, Y, Maslow’s, Herzberg etc.
 New Frontiers in Management – innovation management and idea
management
Ethics in management, social responsibility of management, change
management, Quality Management, Knowledge Management.
(B) Suggested Reference Books
Management Today: Principles and Practices – Gene Buron and Manab Thakur
Mastering Basic Management – E.C. Eyre (Macmillan Master Series)
Management – William F. Glueck
Practice of Management – Peter Drucker
Management – Sherlekar
Principles and Practice of Management – L.M. Prasad
Design Management books
Magazines / Journals:
Indian Management, Management Review, Business World, Business India,
Business Today
Weightage
Presentation) 20%
Session Plan
Sr. Date Timing Sessio Content (Mention Assignments, Time

No. s n# Period allotted for Assignment,
(Hrs/w Submission Date, Weightage etc)
eek)
1 Week - 1 4 1 Management – definition, nature and
purpose
2 Week - 2 4 2 Management as a social necessity Managing
– art or science?
3 Week - 3 4 3 Evolution of Management thoughts,
Management Theories with special
emphasis on Scientific Management, Fayol’s
Principles of Management
4 Week - 4 4 4 Introduction to modern business
organizations; types, levels of
organizations; manager’s functions, roles
and responsibility.
5 Week - 5 4 5 Planning: Need and importance of planning
6 Week - 6 4 6 Types of planning, steps in planning
7 Week - 7 4 7 Organizing: definition, principles of
delegation, authority and responsibility,
departmentalization, centralization and
decentralization.
8 Week - 8 4 8 Different types of organizational structures,
line and staff, strategic business unit
9 MID TERM EXAM 2 9
10 Week - 9 4 10 Staffing: Introduction Manpower planning,
job analysis, job specification etc
11 Week - 10 4 11 Recruitment and selection-sources of
recruitment, selection process, training and
development, performance analysis and
appraisal.
12 Week - 11 4 12 Direction: Introduction, leadership types,
difference between manager and leader.
Decision Making
13 Week - 12 4 13 Communication: Definition, process
problems, types, overcoming barriers,
essentials of good communication.
14 Week - 13 4 14 Motivation: Definition, process theories – X,
Y, Maslow’s, Herzberg etc.
15 Week - 14 4 15 Ethics in management, social responsibility
of management, change management,
Quality Management, Knowledge
Management.
16 Week - 15 4 16 Coordination & Control: needs techniques
and process, types of control.
17 Final Exam 2
Total 64
Topic Text and Reference
Management – definition, nature and purpose; Essentials of Management – 5th edn.
management as a social necessity Koontz & Weihrich Part – 1, Ch. 1
Managing – art or science? Essentials of Management – 5th edn.
Exercise – 1 Koontz & Weihrich Part – 1, Ch. 1
Evolution of Management thoughts, Management – 6th edn. Stoner & others –
Management Thinkers, Scientific Management part – 1, ch. 2
Introduction to modern business Essentials of Management – 5th edn.
organizations; types, levels of organizations; Koontz & Weihrich Part – 1, Ch. 1
managers functions, roles and responsibility .
Assignment topic: A study of an organization

structure and practices relating to planning,
motivating employees and decision – making
Introduction to Management process: Essentials of Management – 5th edn.
planning, organizing, staffing, leading and Koontz & Weihrich / Management – 6th
controlling den. Stoner & others
Planning: types of plans, steps in planning and Essentials of Management – 5th edn.
planning process; Koontz & Weihrich – part 1, ch.3
Management – Text and cases - R
Satyaraju pg: 54
SWOT analysis Essentials of Management – 5th edn.
Written Quiz Koontz & Weihrich – part 1, ch. 5
Organizing: types of organizational structure, Management – 6th edn. Stoner & others –
line staff functions part –1, ch. 12
Introduction to Staffing and controlling Essentials of management – 5th edn.
Koontz & Weihrich – ch. 11 and ch. 19.
Decision making, evaluation of alternatives Essentials of management – 5th edn.
and selection of alternatives Koontz & Weihrich – ch. 6
Written Quiz
Motivation Essentials of Management – 5th edn.
Koontz & Weihrich – ch. 15
Leadership – ingredients of leadership, Essentials of Management – 5th edn.
leadership behavior and styles Koontz & Weihrich – ch. 16
Communication – process, barrier to Essentials of Management – 5th edn.
communication and communication in the Koontz & Weihrich – ch. 17
enterprise
New frontiers in management – innovation Expert lecture
management and idea management
Ethics in management, social responsibility of Essentials of Management – 5th edn.
managers Koontz & Weihrich – ch. 2
Name of the Course : Economic Analysis for Managerial
Applications
Number of Credits : Two
1. Course Objectives
The subject refers to those aspects of economic theory and application, which are
directly relevant to the practice of management and decision making process
within the modern enterprise. Therefore, objective of the course are:
1. To provide basic understanding of economic concepts

2. To give insight into managerial application of these concepts
2. Course Structure
A) Course Content
 Introduction
 Demand theory and analysis.
 Utility analysis, indifference Curve & Revealed preference Theory
Analysis in the context of Fashion Products.
 Demand forecasting
 Production Function
 Theory of Cost
 Profit theories and policies and market equilibrium analysis.
 Price and output decisions under different market structures.
 Price discriminations and other pricing decisions, methods and
practices.
 Macroeconomic analysis, monetary and fiscal policy
 Indian economy; Industrial policy, other economic reforms-
Estimation of national economy.-GDP,GNP, etc.
(B) Suggested References

Books
An Introduction to Positive Economics: Lipsey Chrystal, Eight editions
Managerial Economics: H. Craig Peterson and W Chris Lewis, Prentice
Hall of India Pvt. Ltd.
Macroeconomics : Dornbusch and Fischer
Macroeconomic Analysis : Shapiro
Managerial Economics: Dwivedi DN, Delhi: Khosla Publishing Co.
Intermediate Microeconomics: Dwivedi; DN Hal R Varian
Mehta PL: Managerial Economics (Analysis, problems and cases), New
Delhi : Sultan Chand and Sons.
Weightage
Presentation) 20%
Session Plan
Timing
Sr. s Session
No. (Hrs/w #
eek)
1 Week - 1 1 Introduction
2
2 Week - 2 2 Demand Theory and Analysis
2
3 Week - 3 3 Utility Analysis
2
4 Week - 4 4 Demand Forecasting
2
5 Week - 5 2 5 Revealed Preference Theory
6 Week - 6 6 Indifference Curve

2
7 Week - 7 4 7 Production Function
8 Week - 8 8
2
9 MID TERM EXAM 9
10 Week - 9 10 Theory of Cost
2
11 Week - 10 11 Profit Theories, Policies & Market
Equilibrium Analysis
2
12 Week - 11 2 12 Price & Output decisions under different
13 Week - 12 13
market structures
2
14 Week - 13 14 Price discrimination
2
15 Week - 14 15 Macro-economics analysis, monetary and
fiscal policy
2
16 Week - 15 16 Indian Economy, Industrial Policy, Other
economic reforms, estimation of national
economy GDP & GNP
2
17 Final Exam
Total 32
Topic Text and Reference
Introduction Managerial Economics by H. Craig Peterson, W

Cris Lewis Ch. 1, page 1-15
Demand Theory and Analysis Intermediate Micro economics by HAL R. Varian
– Ch 6, 93-100
Utility Analysis Modern Microeconomics by H.L Ahuja, Part – II
Ch 8, page 99-110
Demand Forecasting Managerial Economics by H. Craig Peterson, W
Cris Lewis Ch. 5, page 144-155
Revealed Preference Theory Modern Microeconomics by H.L Ahuja, Part – II
Ch 12, page 205-212
Indifference Curve Modern Microeconomics by H.L Ahuja, Part – II
Ch 9, page 115-136
Production Function Modern Microeconomics by H.L Ahuja, Part – II

Ch 16,17,18, page 279-300
Theory of Cost Modern Microeconomics by H.L Ahuja, Part – II

Ch 19, page 338-363
Profit Theories, Policies & Market
Equilibrium Analysis Modern Microeconomics by H.L Ahuja, Part – II
Ch 23, 24, page 428-440, 455-476
Price & Output decisions under different Modern Microeconomics by H.L Ahuja, Part – II
market structures Ch 28, 29, 26 page 558-568, 589-600, 504-
520
Price discrimination Modern Microeconomics by H.L Ahuja, Part – II
Ch 27, page 542-552
Macro-economics analysis, monetary
and fiscal policy Macro Economics and monetary policy by
Montek S. Ahullawia SS. Tarapore
Indian Economy, Industrial Policy, Other Business Economics by Nilesh N. Sarawate
economic reforms, estimation of
national economy GDP & GNP
Name of the Course : Fashion Retail Management
Course Code : MFM / I / 05 – 1
1. To make the students understand retailing as an industry.
2. To acquaint the participants with knowledge & skills for store operations,
retailing marketing & merchandising management functions.
3. Experiential learning and exposure to emerging trends in Fashion retailing.
A) Course contents:
 Overview of Retailing Environment
 Store Formats – Types of Retailers and types of ownerships
 Elements of Retail Mix
 Store Organizations
 Retail Market Strategy
 Strategic Profit Model
 Trade area analysis and site selection
 Departmentalization, Layout planning and space allocation
 Retail Pricing & re-pricing
 Inventory Methods
 Customer Service
 Store operations
(B) Text Books: for students
Books:
Retailing Management – William Davidson, Daniel J. Sweeney, Ronald W.
Stampfl
Retail Merchandise – Ernst M. Risch
Retailing Management – Levy & Weitz
Magazines /Journals:
Business World
Business India
Business Today
Economic Times
Images
Weightage
Presentation) 20%
Session Plan

Sr. Timings Session
No. (Hrs/week) #
1 Week - 1 Overview of Retailing environment, current
scenario, emerging trends in retailing
1 1
** Briefing for the Mid term and Endterm
Assignment
2 Week - 2 Store Formats – Types of Retailers, types of
1 2
ownership, non-store retailing
3 Week - 3 Elements of Retail Mix, Store Organisation
2 3,4
4 Week - 4
5 Week - 5 1 5 Retail Market Strategy
6 Week - 6 1 6 Strategic Profit Model
7 Week - 7 1 7 Trade Area Analysis and Site Selection
8 Week - 8 Case Study (5-6 members
1 8
Group)/Presentation/Submission
9 MID TERM EXAM
10 Week - 9 Store Layout – Departmentalization and
1 9
space Allocation.
11 Week - 10 1 10 Retail Pricing and Reprising
12 Week - 11 1 11 Retail Pricing and Reprising
13 Week - 12 1 12 Inventory Methods
14 Week - 13 1 13 Customer Service
15 Week - 14 1 14 Store operations
16 Week - 15 1 15 Store operations
17 Final Exam 1 16 Term Project Presentation
Total 16
Text/Reference/ reading
Topic
materials/exercise
Overview of Retailing environment, current FICCI Study, Images, Business world,
scenario, emerging trends in retailing images retail.
Store Formats – Types of Retailers, types of Retailing Management- Fourth Edition –
ownership, non-store retailing Levy and Weitz 2, chapter 2 & 3
Elements of Retail Mix, Store Organisation Retailing Management- Fourth Edition –
Levy and Weitz 2,
Chapter 1 & Chapter 10
Retail Market Strategy, Growth Strategies Retailing Management- Fourth Edition –
Levy and Weitz 2, chapter 2 & 3,
Chapter – 6
Strategic Profit Model – The profit path and Retailing Management- Fourth Edition –
turnover path Levy and Weitz 2
Trade Area Analysis and Site Selection Chapter – 9 levy and Weitz.
Chapter – 7
Store Layout – Departmentalization and Retailing Management- Sixth Edition –
space Allocation. William, Davidson
Basic Profit factors, the relationship of Mathematics for Retail Buying 4th
Markup to profit Edition – Betle K. Tepper, Newton E,
Godmick, Unit I & Unit III.
Retail Pricing and Reprising Mathematics for Retail Buying 4th
Edition – Bette K. Tepper, Newton E,
Godmick, Unit II.
Inventory Methods Mathematics for Retail Buying 4th
Edition – Bette K. Tepper, Newton E,
Godmick, Unit IV
Six Months buying plans, stock turn, open to Mathematics for Retail Buying 4th
buy Edition – Bette K. Tepper, Newton E,
Godmick, Unit V
Customer Service Chapter 19 & levy & Weitz
Store operations
Term Project Presentation
Name of the Course : Garment Manufacturing Technology for
Merchandisers
Course Code : TFM/I/01-1
1. Course Objectives:
1. To make students aware of the fundamentals of garment production
technology.
2. To make student understand the garment manufacturing process from fabric
sourcing till garment finishing and the machines used in the process
3. To make them aware of future trends in manufacturing.
A. Course Contents:
 Overview of GMT in India scenario domestics and exports Zone differences
 Cutting Room procedure: Spreading & Market Making
 Cutting machines & Equipment – Working & features with demonstration
 Seams, stitching & classification
 Stitching machines
- Classification of m/c
- Types of m/c
- Features of different m/c
 Competitive analysis with demonstration
 Different procedures System & their uses
 Finishing machines & Equipment, Features
 Production Planning and Control
 Time and Method Study
 Manufacturing Costs
 Future Trends in Manufacturing
B. Suggested Reference Material
Books Writer
Introduction to Clothing manufacture Gerry Cooklin

Clothing Manufacture Carr and Latham
Apparel Manufacturing – Sewn Product Analysis Glock and Kunz
Weightage
Presentation) 20%
Session Plan
Timings
Sr. Session Time Period allotted for
Date (Hrs/wee
No. # Assignment, Submission Date,
k)
Weightage etc)
1 Week - 1 Overview of GMT in Indian scenario;
2 1 Domestic and Export Zone
Differences
2 Week - 2 Cutting Room Procedure- Spreading
2 2
& Cutting
3 Week - 3 2 3 Marker Making
4 Week - 4 Cutting m/c and equipments –
2 4
Working and features
5 Week - 5 2 5 Seams; Stitch Classification
6 Week - 6 2 6 Stitch Classification
7 Week - 7 2 7 Seam Analysis of Garment
8 Week - 8 Stitching m/c : Classification; types;

2 8
features
9 MID TERM EXAM
10 Week - 9 Competitive Analysis of different

2 9 types of sewing m/c with
demonstration
11 Week - 10 Industry Visit
2 10
12 Week - 11 Different Production Systems

2 11
13 Week - 12 Finishing m/c and equipments;
2 12
Features
14 Week - 13 2 13 Production Planning and Control
15 Week - 14 2 14 Time and Method Study

16 Week - 15 2 15 Manufacturing Costs
17 Final Exam 2 16 Future Trends in Manufacturing
Total 32
Topic Reading/Exercises
Overview of GMT in India scenario Latest Trade Journals & Magazines
domestics and exports Zone differences
Cutting Room procedure: Spreading & Clothing Manufacture by Carr and Latham ch -2
Market Making Apparel Manufacturing – Sewn Product Analysis By
Glock and Kunz Ch - 13
Cutting machines & Equipment – Clothing Manufacture by Carr and Latham Ch 2
Working & features with demonstration Apparel Manufacturing – Sewn Product Analysis By
Clock and Kunz Ch 13
Seams, stitching & classification Clothing Manufacture by Carr and Latham Ch-3
Apparel Manufacturing – Sewn Product Analysis By
Glock and Kunz Ch-7
Stitching machines -Classification of Clothing Manufacture by Carr and Latham Ch-4
m/c,Types of m/c, Features of different Apparel Manufacturing – Sewn Product Analysis By
m/c Glock and Kunz Ch-14
Competitive analysis with Apparel Manufacturing – Sewn Product Analysis By
demonstration Glock and Kunz Ch-14
Different procedures System & their Clothing Manufacture by Carr and Latham Ch- 7
uses. Apparel Manufacturing – Sewn Product Analysis By
Glock and Kunz Ch-14
Finishing machines & Equipment, Clothing Manufacture by Carr and Latham Ch- 7
Features Apparel Manufacturing – Sewn Product Analysis By
Production Planning and Control Apparel Manufacturing – Sewn Product Analysis By
Glock and Kunz Ch-11,12
Time and Method Study Apparel Manufacturing – Sewn Product Analysis By
Glock and Kunz Ch-11,12
Manufacturing Costs Apparel Manufacturing – Sewn Product Analysis By
Trade Journals and Magazines
Future Trends in Manufacturing
Name of the Course : IT applications in Marketing & Merchandising
Number of credits : Two
To equip the students with the essential knowledge on computers and its
peripherals as well as to make them comfortable using IT tools in their assignment,
business / personnel communication, presentation, etc. These basic information
technology inputs are oriented towards familiarising the students with the concepts
such as computer hardware, software, Internet etc. These will be followed by the
advance topics in IT, which will equip the students to use these techniques for
managerial functions. Hands-on training on office automation tools so that students
use the software for their word processing, data processing, presentation, graphic
design, etc.
2. Course structure
A) Course Content
 IT in Fashion Business Management
 Hardware, software, networks
 Operating Systems Overview
 Overview of Photoshop & CorelDraw
 Presentation packages
 Spreadsheets, different spreadsheet packages
 DBMS & MS Access
 Internet applications in Fashion Business
B. Suggested Readings
Books
Sadagopan, S: Management Information Systems, Prentice Hall India
Putting the I in IT by Thomas Davenport, Boston University’s School of
Management
Adobe Photoshop, CorelDraw Manual
How companies can shift their focus from information Technology to information.
Every Business is an information business
Michael J. Earl, London Business School
A good information strategy is critical for companies in all sectors
– A century of information management
Genevieve Ferad, Theseus international management Institute, Sophia Antipolis,
France
An outline of information history
Strategy and the new economics of information : By Philip Evans
Magazines / Journals:
HBR
ERP Today
PC Quest
Data Quest
Communication Today
IT Today
Computer World
Weightage
Presentation) 20%
Mid-term Assessment (Practical /written examination/presentation) 20%
Final Assessment (Practical / written Examination) 60%
Session Plan
Timin
S. gs(Hr Sessi
No s/wee on #
k)
Introduction and importance of IT in Fashion
3 1
1 Week - 1 Business
Hardware requirements/ System
3 2 Configuration/system software/application
2 Week - 2 software-
Brief introduction of MS Office, ERP,
application packages
Overview of Networks- LAN,MAN,WAN,
3 3 Connecting Devices, Video Conference, Virtual
3 Week - 3 Network
Internet, Intranet, Router, Gateway, IP
Protocols
Various Operating systems- Window, MAC,
3 4
4 Week - 4 LINUX, UNIX, Windows CAL
Overview of Photoshop , Coreldraw-
3 5 introduction to tools and features- their
5 Week - 5 applications
Overview of Photoshop , Coreldraw-
3 6 introduction to tools and features- their
6 Week - 6 applications
Presentation packages - MS Word &
3 7 powerpoint presentation- Hyperlinking, Audio
7 Week - 7 video embedding
8 Week - 8 3 8 Exercises on presentation packages- MS Word
9 MID TERM EXAM 2 9
10 Week - 9 3 10 Spreadsheet- Tools Introduction

Spreadsheets- exercises on mathematical
3 11
11 Week - 10 tools
Spreadsheets- exercises on statistical tools-
3 12
12 Week - 11 export to SPSS & other packages
13 Week - 12 3 13 Spreadsheets- exercises on graph tools
14 Week - 13 3 14 DBMS, MS Access Introduction, Table Creation
15 Week - 14 3 15 Report Generation using MS Access
16 Week - 15 3 16 Internet Application in Fashion Business
17 Final Exam
Total 47
Topic Reading/Exercises
Introduction and importance of IT in Laudon & Laudon., Management

Fashion Business Information Systems, Prentice-Hall India
(L&L)
Sadagopan, S: Management Information
Systems, Prentice Hall India
http://www.oneil.com.au/pc/index.html
Hardware requirements/ System Laudon & Laudon., Management
Configuration/system software/application Information Systems, Prentice-Hall India
software- (L&L)
Brief introduction of MS Office, ERP, Laudon & Laudon., Management
application packages Information Systems, Prentice-Hall India
(L&L)
Overview of Networks- LAN,MAN,WAN, Laudon & Laudon., Management
Connecting Devices, Video Conference, Information Systems, Prentice-Hall India
Virtual Network (L&L)
Internet, Intranet, Router, Gateway, IP Laudon & Laudon., Management
Protocols Information Systems, Prentice-Hall India
(L&L)
Various Operating systems- Window, MAC, Laudon & Laudon., Management
LINUX, UNIX, Windows CAL Information Systems, Prentice-Hall India
(L&L)
Overview of Photoshop , Coreldraw- Laudon & Laudon., Management
introduction to tools and features- their Information Systems, Prentice-Hall India
applications (L&L)
Overview of Photoshop , Coreldraw- Laudon & Laudon., Management
introduction to tools and features- their Information Systems, Prentice-Hall India
applications (L&L)
Presentation packages - MS Word & Laudon & Laudon., Management
powerpoint presentation- Hyperlinking, Information Systems, Prentice-Hall India
Audio video embedding (L&L)
Exercises on presentation packages- MS Laudon & Laudon., Management
Word Information Systems, Prentice-Hall India
(L&L)
Spreadsheet- Tools Introduction Laudon & Laudon., Management
Information Systems, Prentice-Hall India
(L&L)
Spreadsheets- exercises on mathematical Laudon & Laudon., Management
tools Information Systems, Prentice-Hall India
(L&L)
Spreadsheets- exercises on statistical Laudon & Laudon., Management
tools- export to SPSS & other packages Information Systems, Prentice-Hall India
(L&L)
Spreadsheets- exercises on graph tools Laudon & Laudon., Management
(L&L)
DBMS, MS Access Introduction, Table Laudon & Laudon., Management
Creation Information Systems, Prentice-Hall India
(L&L)
Report Generation using MS Access Laudon & Laudon., Management
(L&L)
Internet Application in Fashion Business Laudon & Laudon., Management
(L&L)
Name of the course : Elements of Design and History of Fashion
Course Code : DFM/I/01-1
1 To provide an overview of various design elements.

2. To understand various aspects of a garment relation to the human body.
3. To understand fashion and their interpretation.
4. To understand presentation and visualization techniques.
A.) Course Content:

 Introduction to design elements
 Color theory
 Introduction to garment
 Different body proportions
 Technical Drawing
 International trend forecast
 Aesthetics in Presentation techniques
 Introduction to Fashion evolution
 Western Costume Civilization wise
 Western Costume : 13th to 19th Century
 20th Century Fashion
 Indian Costume past to the present
Suggested reference materials:
1. Design Elements 2 - Richard Hora, Mies Hora, Art Direction Book company,
N.Y.
2. Designing with Colour - Susan Berry and Judy Martin, B.T. Batsford Ltd.,
London.
3. Forecasting Publications - Textile View, Promostyle, Here & There.
4. Fashion Marketing - Janet Bohdanowlez & Lis elamp
Weightage
Presentation) 20%
Session Plan

Sr. Timings(Hrs Session Time Period allotted for
Date
No. /week) # Assignment, Submission Date,
Weightage etc)
1 Week - 1 2 1 Introduction to Design Elements
2 Week - 2 2 2 color theory
3 Week - 3 2 3 Group presentations (color theory)
4 Week - 4 2 4 introduction to garment
5 Week - 5 2 5 different body proportions
6 Week - 6 2 6 technical drawing
7 Week - 7 2 7 international trend forecast
8 Week - 8 group presentations (current forecast
2 8
trends)
9 MID TERM EXAM 2 9
10 Week - 9 2 10 Aesthetics in presentation techniques
11 Week - 10 Individual presentations (current
2 11
topics)
12 Week - 11 2 12 Introduction to Fashion Evolution
13 Week - 12 2 13 Western Costume- Civilization-wise
14 Week - 13 Western Costumes: 13th to 19th
2 14
century
15 Week - 14 2 15 20th century fashion
16 Week - 15 2 16 Indian Costume: Past to Present
17 Final Exam 2
Total 34
Introduction to Design Elements Design Elements – Richard Hora

color theory Beyond Design – Sandra J. Keiser
Designing with Color – Susan Berry
Group presentations (color theory) Beyond Design – Sandra J. Keiser
Designing with Color – Susan Berry
introduction to garment
different body proportions
technical drawing
international trend forecast Forecasting Publications – promostyl
Here & there; Beyond Design
group presentations (current forecast Forecasting Publications – promostyl
trends) Here & there; Beyond Design

Aesthetics in presentation techniques
Individual presentations (current topics)
Introduction to Fashion Evolution Encyclopedia of world costume
Western Costume- Civilization-wise Encyclopedia of world costume
Western Costumes: 13th to 19th century Encyclopedia of world costume
20th century fashion Encyclopedia of world costume
Indian Costume: Past to Present Roshan Alkazi’s – Indian Costume
Name of the Course : Pattern Appreciation
Course Code : DFM/I/01-2
1. Course Objective :
1. To enable the students to understand Spec sheets and Application of various
patterns used for various styles.
2. To develop understanding and appreciation of pattern and garment detail
A) Course content:
 Introduction to pattern making and
 How to take measurements on dress form and body
 Introduction to various Seams and stitches, understanding of grain lines
 Basic techniques of pattern making
- Darts
- Pleats
- Tucks etc
 Introduction to basic Blocks for Tops/Bottoms(Shirt/Trousers)
 Speck sheet and pattern making for Shirt and trousers
 Various methods and demonstration of grading application
 Various methods and demonstration of spreading and cutting
 Introduction to variations of pattern for different styles
 Specification sheet with garment
Suggested reference material
Books :
Pattern cutting and making upto professional approach By Shoben M/Ward J.P
How to draft basic patterns by Kopp
Pattern making for Fashion design By Arm Strong
Metric patterns for men's wear - Aldrich. W
Grading By Coolklin,Gerry
Classic tailoring techniques - Robert Cabrera
CD-ROM including the spec sheet Manual by - Michele Wesen Bryant,
Diane DeMere
Technology of Clothing Manufacturing - by Carr & Latham
Encyclopedia of dress making
Encyclopedia of custom tailoring
Designing through flat pattern making By Kopp
Weightage
Presentation) 20%
Mid-term Assessment (Practical /written examination/presentation) 20%
Final Assessment (Practical / written Examination) 60%
Session Plan

Sr. Timings Session Time Period allotted for
Date
No. (Hrs/week) # Assignment, Submission Date,
Weightage etc)
1 Week - 1 3 1 Introduction to Pattern Making
2 Week - 2 3 2 Measurements of Dressform and Body
3 Week - 3 3 3 Introduction to Grainline, Seams and
Stitches
4 Week - 4 3 4 Basic Techniques of Pattern Making
5 Week - 5 3 5 Introduction to Basic Blocks - Bodice
6 Week - 6 3 6 Introduction to Basic Blocks - Skirt
7 Week - 7 3 7 Introduction to Basic Blocks - Shirt
8 Week - 8 3 8 Introduction to Basic Blocks - Trouser
9 MID TERM EXAM 3 9 Mid term Examination
10 Week -9 3 10 Speck sheets & Pattern Making for
Shirts & Trousers
11 Week -10 3 11 Methods & Demo of Grading
Application
12 Week -11 3 12 Methods & Demo of Grading
Application
13 Week -12 3 13 Methods & Demo of Spreading &
Cutting
14 Week -13 3 14 Introduction to variations of Pattern
for different Styles
15 Week -14 3 15 Introduction to variations of Pattern
for different Styles
16 Week -15 3 16 End Term Examination
Total 48
Introduction to pattern making Pattern making for Fashion design By Arm
Strong
Introduction to various Seams and sitches,
understanding of grain lines
Basic techniques of pattern making-darts, Pattern making for Fashion design By Arm
Pleats, Tucks etc Strong
Introduction to basic Blocks for Metric patterns for men's wear - Aldrich.
Tops/Bottoms(Shirt/Trousers) W
Speck sheet and pattern making for Shirt and CD-ROM including the spec sheet Manual
trousers by - Michele Wesen Bryant
Various methods and demonstration of Grading By Coolklin, Gerry
grading application
Various methods and demonstration of Technology of Clothing Manufacturing -
spreading and cutting Carr & Latham
Introduction to variations of pattern for Metric patterns for men's wear - Aldrich.
different styles W
Specification sheet with garment
Name of the Course : Minor Project
MINOR INDIVIDUAL PROJECT/ INDEPENDENT STUDY
Description: A student contemplating an independent study project must first find a

faculty member who aggress to supervise and approve the student’s written proposal as
an independent study/minor individual project. Preparation of a minor project
report/independent study has to be carried out under individual supervision of a faculty
member. The student selects the minor project report topic. Written approval of the
student’s topic and acceptance of the student, as an advisee must be obtained from a
faculty member before the student can elect the minor project report options. If a student
whishes the proposed work to be used to meet the credit requirement he/she should then
submit the approved proposal to the center co-coordinator who will consider and approve
the topic for a minor project in consultation with the concerned faculty or in a faculty
meeting. Such topics need to get approved within 2 weeks from the beginning of the
semester.
Proposal abstract, maximum of 15 pages, including:
A. Problem Statement and Theoretical Foundation

B. Abbreviated Literature Review
C. Research Design
D. Research methodology (include : data sources, collection method and data
analysis)
E. Contribution of the Research
Inside Coverage
Certificate
Declaration
Acknowledgement signed by the student
Executive summary
Contents
List of tables
List of exhibits
List of abbreviations
List of appendices
Bibliography in standard format
Evaluation Criteria
Literature survey 20%
Quality of Information collected 25%
Presentation quality and articulation 25%
Report content and relevance 30%

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Name of the Discipline : Master of Fashion Management

Name of the Course : Principles of Fashion Marketing

1. To enable students to gain an overview of Indian fashion industry.

 Overview of Indian Apparel Industry.

(B) Suggested Reference Books

Essentials of Marketing – Jerome E. McCarthy & William D. Perreault

Magazines Journals Newspapers

Course Assessment and Weightage

Sess Week Timing Content (Mention Assignments, Time Period

Overview of Indian Apparel Industry. Images, Business World, Clothesline.

1. To enable the students to gain an overview of structure of the textile Industry

(B)Suggested reference material

Magazines and Journals:

Course Assessment and Weightage

 Introduction to Theories of Fashion, Principles of Fashion, Fashion Life Cycle

(B) Suggested references

1. Fashion Buying, Elaine Stone.

Course Assessment and Weightage

Content (Mention Assignments,

6 Week - 6 Merchandising Mix Introduction to

8 Week - 8 Calendar Planning & Open to Buy

9 MID TERM EXAM

10 Week - 9 2 9 Assortment Planning

11 Week - 10 Costing: Cost & Pricing; Marginal

15 Week - 14 I.T. Applications for Merchandising

17 Final Exam Subject Review

1. To acquaint the participants with Business organization and to familiarize them

 Evolution of Management thoughts

Management Theories with special emphasis on Scientific Management,

(B) Suggested Reference Books

Course Assessment and Weightage

Sr. Date Timing Sessio Content (Mention Assignments, Time

Assignment topic: A study of an organization

1. To provide basic understanding of economic concepts

(B) Suggested References

Course Assessment and Weightage

6 Week - 6 6 Indifference Curve

Introduction Managerial Economics by H. Craig Peterson, W

Production Function Modern Microeconomics by H.L Ahuja, Part – II

Theory of Cost Modern Microeconomics by H.L Ahuja, Part – II

(B) Text Books: for students

Course Assessment and Weightage

Content (Mention Assignments, Time

B. Suggested Reference Material

Introduction to Clothing manufacture Gerry Cooklin

6 Week - 6 2 6 Stitch Classification

7 Week - 7 2 7 Seam Analysis of Garment

8 Week - 8 Stitching m/c : Classification; types;

10 Week - 9 Competitive Analysis of different

12 Week - 11 Different Production Systems

15 Week - 14 2 14 Time and Method Study

17 Final Exam 2 16 Future Trends in Manufacturing

Course Assessment and Weightage

9 MID TERM EXAM 2 9

10 Week - 9 3 10 Spreadsheet- Tools Introduction

14 Week - 13 3 14 DBMS, MS Access Introduction, Table Creation

15 Week - 14 3 15 Report Generation using MS Access

16 Week - 15 3 16 Internet Application in Fashion Business

Introduction and importance of IT in Laudon & Laudon., Management

1 To provide an overview of various design elements.

A.) Course Content:

Suggested reference materials:

Content (Mention Assignments,

Introduction to Design Elements Design Elements – Richard Hora